What FIRECLASS MANUFACTURING LIMITED does

Fireclass Manufacturing Limited is a family-run fireplace retailer and installer headquartered in Ashton-in-Makerfield, Wigan, United Kingdom. Established in 1984 and operating from a single showroom at 139 Bolton Road (WN4 8AE), the company supplies and professionally installs gas and electric fireplaces, wall-mounted fires, media walls, and fireplace suites for residential homeowners across the Greater Manchester area, positioning itself across 'all homes and budgets'. The business claims Gas Safe registration, a UK legal requirement for gas fire installation and servicing, and conducts pre-installation surveys to assess size and depth compatibility prior to fitting.

The company's offering is vertically integrated: customers visit the showroom to consult and select from an extensive product range, receive expert advice, and then have units delivered and installed by in-house Gas Safe registered engineers. Pricing is not publicly disclosed; customers obtain quotes through in-person showroom visits, the listed phone line (01942 721547), or the website enquiry form. Two revenue streams are evident: one-time product sales of fires and fireplaces, and professional installation services, with a small additional recurring layer from servicing of units originally fitted by Fireclass.

Operationally, Fireclass is a single-location retailer with extended winter hours and evening-by-appointment availability to manage seasonal demand. Marketing is local and low-cost, centred on showroom traffic, word-of-mouth, sponsorship of local football and rugby teams, charity event hosting, and a basic SEO website (fireclass.info). There is no disclosed headcount, no external funding, no management bios, and no indication of multi-site ambition; the evidence profile is consistent with a small, mature, family-run local services business rather than a scaling venture.

Name

FIRECLASS MANUFACTURING LIMITED

Legal name

Fireclass Manufacturing Limited

Website

https://fireclass.info

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Fireclass Manufacturing Limited is a family-run fireplace retailer and installer in Ashton-in-Makerfield, Wigan, UK, established in 1984. It supplies and installs gas and electric fireplaces, wall-mounted fires, and media walls for residential homeowners across the Greater Manchester area from a single showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashton In Makerfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fireplace and Fire Product Sales: Sale of fires and fireplaces to residential customers, offering an extensive range to suit all homes and budgets. Products include wall-mounted fires, media walls, and traditional fireplace units.
2. Installation Services: Full professional installation services including pre-fitted surveys to discuss size, depth compatibility, and other installation aspects. Services are provided by Gas Safe registered engineers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fireclass Manufacturing Limited supplies and installs an extensive range of gas and electric fires, fireplaces, media walls, and custom fireplace surrounds and suites for residential homeowners. The business combines product sales with full professional installation services, including pre-installation surveys and after-sales support through trusted manufacturer partnerships, all delivered from a single showroom in Ashton-in-Makerfield, Wigan.

Product overview

Fireclass Manufacturing Limited is a family-run fireplace business offering a unified product-and-service offering centered on fires and fireplaces. The company operates a showroom in Ashton-in-Makerfield, Wigan, and provides full installation services alongside product sales. Their portfolio includes fires, fireplaces, wall-mounted fires, and media walls, with a focus on serving residential customers across various budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Fires & Fireplaces Extensive range of gas and electric fires and fireplaces sold to residential homeowners, suiting all homes and budgets. Includes modern wall-mounted fires and media wall designs, as well as traditional fireplace units. Customers visit the Wigan showroom to browse and select products.
• Media Walls Modern media wall fireplace installations, including supply of the fire unit and the surrounding media wall build, supplied and fitted by Fireclass for residential customers.
• Wall-Mounted Fires Modern hang-on-the-wall electric or gas fires, supplied and installed by Fireclass for residential homeowners.
• Fireplace Installation Service Full professional installation service for fires and fireplaces, including a pre-installation survey to discuss size, depth compatibility, and other fitting aspects. Delivered by Gas Safe registered engineers, with servicing available for fires originally fitted by Fireclass.
• Fire Servicing After-sales servicing of fires, available only for fires originally fitted by Fireclass, delivered by Gas Safe registered engineers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted Manufacturers (Unnamed)minorOthersThe business works with trusted manufacturers who supply their fires and fireplaces. These manufacturers provide after-sales care for any future issues. The specific manufacturer names are not disclosed on the website.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Capital Fireplaces: UK fireplace retailer offering gas and electric fires, surrounds, and installation services through a national showroom network. Most directly comparable to Fireclass in business model — showroom + installation + product supply for residential customers.
• Fireplace Superstore: UK online fireplace retailer offering gas, electric, and bio-ethanol fires with delivery and installation services. Directly competes with Fireclass on product range and target customer (residential fireplace buyers) but reaches a national audience via e-commerce rather than a single showroom.

Broad incumbents

• Eurostove: UK distributor of wood-burning and multi-fuel stoves including fireplace-related products. Comparable in residential fireplace/heating appliance category but focused on stoves rather than gas/electric fires.
• Clearview Stoves: UK manufacturer of high-end wood-burning stoves with a national showroom and dealer network. Adjacent peer in residential heating appliances category, but focused on wood-stove segment rather than gas/electric fires where Fireclass operates.
• Chesneys: UK designer and manufacturer of luxury fireplaces and stoves sold through a London showroom and dealer network. Comparable in core fireplace category but at the premium/luxury end versus Fireclass's mass-market positioning.
• Be Modern: UK manufacturer of fireplaces, surrounds, and stoves sold through a national retailer network. Directly comparable to Fireclass in product category, but as a brand manufacturer supplying independent showrooms, not a local retailer itself.
• Flamerite Fires: UK-based electric fire manufacturer offering a wide range of wall-mounted and inset fires. Comparable in product category (modern electric fires and media walls) but operates as a manufacturer with national showroom partners rather than a single-site retailer.
• Focal Point Fires: UK manufacturer and distributor of gas, electric, and bio-ethanol fires with national showroom and dealer network. Comparable to Fireclass in core product category (residential fireplaces and surrounds), but operates at much broader scale with own-branded manufacturing rather than local retail-only.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRECLASS MANUFACTURING LIMITED