theProject

What theProject does

theProject (legal entity theProject LLC, DBA theProject.) is a single-studio creative technology firm founded in 2012 and based in Hellertown, Pennsylvania, serving clients across the Lehigh Valley. It operates as a small (1-10 employee) generalist practice spanning website and design system development (Next.js, TypeScript, React, Tailwind, Supabase, Vercel), graphic design and branding, hardware services (custom PC builds, Apple/Android device repair, Raspberry Pi/Arduino/IoT prototyping), game development on Unity and Unreal (including the darkFrost JRPG and Arrow Bound titles), DevOps pipeline automation, pentesting and security services, AI/ML consulting (anchored by the Project Phoenix concept and an AI Brain Playground demonstration), and educational offerings (Maker Labs for youth and AI Training for small businesses and families). Supporting infrastructure includes an in-house Studio Vanilla CMS, an MDX-based Field Notes and developer documentation system, and recurring care plans for hosting and maintenance.

Revenue is generated almost entirely through project-based, one-time fees plus a modest recurring care-plan subscription stream. Public pricing discloses website packages from $2,500 (Starter) to $10,000+ (Custom), unit-priced small jobs at $75-$550, and AI consulting at $100-$150 per hour. The go-to-market is sales-led and event-driven: a Hellertown-based discovery call process targeting local SMBs, families, founders, and makers, supplemented by maker workshops, content marketing via Field Notes, and local SEO for the Lehigh Valley. Customer segments are distributed across SMBs (primary), families/parents, makers/hobbyists, and founders/creators, with no disclosed enterprise anchors or external institutional funding. The studio functions as a single point of contact for design, development, training, content, and ongoing support rather than as a productized software platform.

Name

theProject

Legal name

theProject LLC

Website

https://bytheproject.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

theProject is a Hellertown, Pennsylvania creative technology studio serving Lehigh Valley small businesses, families, founders, and makers with web development, design, hardware, AI consulting, game development, security, and educational workshops under one roof.

Ownership category

akta.pro rank

Product category

Creative Technology Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Postproduction Services and Other Motion Picture and Video Industries (51219), Professional and Management Development Training (611430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Educational Games & Kids/Families Game Studios (MPAFAAAI)

Keywords

• Web development services
• Graphic design branding
• Hardware repair services
• AI consulting training
• Game development studio

Headquarters

HQ city

Hellertown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Design & Development: Project-based fees for business websites, client portals, booking systems, e-commerce experiences, and internal dashboards. Ranges from $2,500 for starter projects to $10,000+ for custom complex builds.
2. Branding & Graphic Design: One-time design services for logos, visual identity, marketing materials, and brand systems.
3. Apple & PC Repair: Hardware repair and tech support services for Apple and Android devices, computers, and smart home setup. Unit-based pricing.
4. Care Plans & Hosting: Monthly maintenance and hosting packages providing updates, backups, monitoring, and ongoing support after site launch. Emphasized as a trust-building recurring relationship.
5. AI Training & Workshops: One-on-one and group training sessions for AI tools, workshops for families, kids, and small business teams. Also sells classes as a standalone offering.
6. Game Development: Custom game design and development services for interactive experiences, educational tools, marketing games, and entertainment titles.
7. Small Jobs & Quick Fixes: A la carte services ranging from $75-$300 for quick tasks like repairs, graphic fixes, and consultations. Designed for real-life needs that don't require full projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

theProject is a Hellertown, Pennsylvania-based creative technology studio that delivers project-based web design, mobile app development, branding, hardware services, AI training, game development, and ongoing site care for small businesses, families, founders, and local organizations in the Lehigh Valley. Service offerings include tiered website packages ($2,500–$10,000+), unit-priced device repair and small jobs ($75–$300), monthly hosting/care plans, and maker workshops for kids and parents.

Product overview

theProject is a Hellertown and Lehigh Valley creative technology studio offering a unified suite of services rather than a single product. The core offerings span web development (websites and design systems with Next.js/TypeScript on Vercel hosting), graphic design and brand systems, hardware services (PC building, device repair, Raspberry Pi/Arduino/IoT prototyping), and AI/ML solutions. Supporting services include DevOps pipeline automation for games and apps, pentesting/security services, game development (Unity/Unreal), and educational programs (AI training workshops and maker labs for youth). The studio also publishes developer documentation and field notes documenting their technical work. All services are delivered by a single local studio team with no separate product modules or platform architecture—the offerings represent service lines within one creative studio practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites & Design Systems
• Graphic Design & Branding
• Hardware Services
• UI/UX & Brand Systems
• Creative Services Visual storytelling, brand systems, interactive products, and cinematic UI design covering concept spark through production to launch and growth.
• DevOps Pipeline Automation CI/CD pipeline setup for Unity and Unreal games, mobile apps, and web projects. Automated builds, testing, signing, and deployment using GitHub Actions, Fastlane, Terraform, and cloud infrastructure.
• Pentesting & Security Services Red teaming and offensive security assessments covering web app audits, game asset protection, AI model defense, IP theft prevention, and threat modeling for small business and creator clients.
• Game Design & Interactive Worlds Full-stack game development using Unity and Unreal Engine. Covers worldbuilding, mechanics, art direction, UI/UX, systems design, and live operations. Studio-developed games include darkFrost JRPG and Arrow Bound puzzle game.
• AI / ML & Intelligent Systems Human-centered AI development including Project Phoenix (memory-aware companion AI), AI training and consulting for small businesses, and AI integration for games (darkFrost). Includes responsible AI with privacy filters and human approval gates.
• AI Training & Classes Practical AI workshops for small business owners, families, and makers covering prompting techniques, workflow automation, AI literacy, and responsible use. Priced at $100–$150 per hour for 1-hour sessions.
• Maker Labs (Youth Workshops) Hands-on maker education for kids and parents covering Raspberry Pi, Arduino, basic electronics, and 3D printing. Two-hour sessions resulting in a working project to take home.
• Hosting & Care Plans Ongoing website maintenance including updates, backups, monitoring, and technical support on a monthly recurring rhythm with plain-English summaries.

Quantifiable outcome

• Response time of same night or next morning for urgent issues, compared to 18-36 hours for typical remote providers
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Klenty: While primarily a sales engagement platform, Klenty serves SMBs needing digital presence and automation — adjacent comparator to theProject's website-plus-automation care plans for small businesses.

Broad incumbents

• OuterBox: Established digital agency focused on e-commerce web design, SEO, and digital marketing for small-to-mid businesses. Comparable as a more mature, broader-scope version of theProject's web/SEO service line.
• Appnovation: Larger digital agency offering web development, CMS, and enterprise platform services. Adjacent comparator on web/app development, though operating at enterprise scale versus theProject's SMB focus.

Direct peers

• LYFE Marketing: Full-service digital marketing agency offering web design, social media, SEO, and branding services to small businesses. Direct competitor in the SMB web/branding services space with similar one-time and recurring project pricing models.
• Bizzuka: Small digital agency offering web development, custom apps, and AI/automation consulting for SMBs. Comparable as a similarly-sized tech-forward studio serving local small business clients.
• Studio 23 \u00bd: Small, founder-led creative and web development studio offering branding, web design, and digital products. Closely comparable in studio scale, multi-disciplinary offering, and direct-to-SMB positioning.

Regional players

• Blue Compass: Mid-sized digital agency headquartered in the Midwest offering web design, branding, and digital marketing for SMBs and regional clients. Comparable to theProject as a full-service web/design partner for small businesses, but operating at significantly larger scale and broader geography.

Emerging players

• Tiny Forest Films: Small video/creative studio offering post-production, motion, and design services to SMBs. Comparable around the post-production and creative services edges of theProject's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theprojectllc
• GitHubgithub.com/theProject
• LinkedInlinkedin.com/company/the-project-llc
• Facebookfacebook.com/theprojectllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about theProject