Smart Fysio

What Smart Fysio does

Smart Fysio OÜ is a privately held physiotherapy and personal training clinic headquartered in Tallinn, Estonia, operating from a private design studio at Kadaka tee 42b in the Mustamäe district. Founded in 2010 by physiotherapists Mikk Tali and Eric Brauer, the company delivers three integrated service lines — personal training (Personaaltreeningud), physiotherapy (Füsioteraapia), and weight counseling (Kehakaalunõustamine) — through a self-service studio model that is intentionally capped at 100 permanent clients to maintain exclusivity, privacy, and a calm training environment. The business is registered as an Estonian private limited company (Osaühing) and is founder-led with no disclosed institutional investors, subsidiaries, or parent entities.

The company runs a direct-to-consumer go-to-market motion: clients self-register and book sessions through the yanku.eu platform embedded in the smartfysio.ee website, with phone-based contact as a secondary channel. The studio is equipped with Nohrd fitness equipment and features automated access control, enabling clients to train independently at flexible hours while retaining the option to engage a physiotherapist or trainer on demand. Service delivery is grounded in an evidence-based methodology developed by the founder-physiotherapists, combining injury rehabilitation, prevention, and general fitness training within a single integrated program. Marketing relies on the website, customer testimonials, and a network of strategic partners including TAI (the Estonian National Institute for Health Development), Sina Urist, Diet Skills, The Health Clinic, and Kaalulangetuskliinik.

Revenue is generated through professional-services fees (per-session physiotherapy, personal training, and weight counseling) and a recurring studio access membership limited to 100 clients. Pricing is not publicly disclosed on the website. The company operates exclusively in the Tallinn market, has 1-10 employees, discloses no revenue, and has no external funding history. Its growth is structurally constrained by the 100-client membership cap and the single-location footprint.

Name

Smart Fysio

Legal name

Smart Fysio OÜ

Website

https://tervisestuudio.ee

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Fysio is a Tallinn-based, founder-led physiotherapy and personal training clinic delivering integrated physiotherapy, personal training, and weight counseling services. It operates a private self-service studio capped at 100 members, serving individual clients seeking evidence-based rehabilitation and fitness.

Ownership category

akta.pro rank

Product category

Physiotherapy and Personal Training Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Physiotherapy clinic
• Personal training services
• Weight loss counseling
• Injury rehabilitation services
• Private training studio

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Personal Training Sessions: One-on-one training sessions with physiotherapists and trainers, combining injury treatment or prevention elements with fitness training
2. Physiotherapy Services: Assessment and treatment of pain/problems with individualized therapy programs
3. Weight Counseling: Individual consultations with specialists to address weight concerns and achieve balance
4. Studio Access Membership: Private studio access for independent training or with trainer/physiotherapist, limited to 100 permanent clients

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smart Fysio is a Tallinn-based physiotherapy and training clinic that delivers one-on-one personal training, physiotherapy (pain assessment and individualized treatment), and weight counseling, all provided by specialist physiotherapists and trainers inside an exclusive private studio capped at 100 permanent clients. Services are booked through the yanku.eu online platform and delivered on-site in Tallinn's Mustamäe district with automated self-service access.

Product overview

Smart Fysio is an exclusive training clinic in Tallinn founded by physiotherapists, offering three integrated services: Personal Training (Personaaltreeningud), Physiotherapy (Füsioteraapia), and Weight Counseling (Kehakaalunõustamine). These services are provided by top specialists in their fields and delivered through a private training facility. The integrated approach ensures that each step on the client's journey is evidence-based and safe, whether the goal is improved physical fitness, pain relief, injury prevention, or weight management.

Differentiator

Problem solved

Functional benefit

Products and services

• Personaaltreeningud (Personal Training) One-on-one personal training sessions led by top specialists that incorporate injury treatment or prevention elements to enable safe and goal-oriented workouts. Targeted at individuals seeking supervised fitness training, including those recovering from injury or illness.
• Füsioteraapia (Physiotherapy) Comprehensive assessment of pain and physical problems with individualized treatment delivered by top physiotherapy specialists. Targeted at individuals with back pain, sports injuries, post-illness or post-surgery rehabilitation needs, and chronic pain conditions.
• Kehakaalunõustamine (Weight Counseling) Individual weight counseling with experienced specialists to address weight concerns and help clients reach a balanced weight. Targeted at individuals seeking personalized weight management guidance amid conflicting health information.
• Privaatne Treeningsaal (Private Training Hall Membership) Membership-based access to a private training studio in Tallinn for independent workouts or sessions with a physiotherapist/trainer, featuring automated self-service access and limited to 100 permanent clients. Targeted at individuals who value privacy and a calm, exclusive training environment.

Quantifiable outcome

• Client recovered from femoral neck stress fracture and returned to faster running speeds and more leg strength than before injury
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• TAI (Tervise Arengu Instituut)coreStrategic or Co-development PartnerNational Institute for Health Development - health-focused institution partnership, likely for health and wellness expertise alignment
• NohrdminorOthersFitness equipment brand - likely provides training equipment for the studio
• Sina Urist (sinuarst.ee)coreStrategic or Co-development PartnerMedical/health partner for referrals and collaborative health programs
• Diet Skills (dietskills.ee)coreStrategic or Co-development PartnerDiet and nutrition skills partner - complements their weight counseling services
• The Health Clinic (thehealthclinic.eu)coreStrategic or Co-development PartnerHealth clinic partnership for integrated healthcare services
• Kaalulangetuskliinik (Weight Loss Clinic)coreStrategic or Co-development PartnerWeight management clinic partnership - complements their weight counseling services
• KK7minorOthersFitness/sports organization partnership visible on website footer
• StebbbyminorOthersFitness/sports organization partnership visible on website footer
• Paide BetmasterminorOthersPartner organization visible on website footer

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Kaalulangetuskliinik: Estonian weight-loss clinic that is a strategic partner of Smart Fysio. Adjacent rather than directly competitive — operates weight-management programs that complement Smart Fysio's weight counseling service and feed referrals between the two.

Emerging players

• Hinge Health: Digital musculoskeletal care platform delivering PT, coaching, and education remotely. Comparable in treating the same MSK/injury-rehab use cases Smart Fysio serves, but via a digital-first model rather than a physical studio.
• Sword Health: Digital MSK and pelvic-health platform pairing patients with AI-guided exercise programs and licensed PTs. Targets the same injury-rehabilitation and pain-management outcomes as Smart Fysio's physiotherapy offering, at much greater scale and fully remote.
• Physitrack: Digital platform used by physical therapists to deliver home exercise programs, outcomes tracking, and remote care. Comparable on the physiotherapy/methodology side, and a potential enabler for Smart Fysio to digitize its home programming.

Regional players

• Confido Erakliinik: Major Estonian private medical clinic providing specialist consultations and rehabilitation services. Comparable as an Estonian private health provider, but operates at a much larger, multi-specialty scale.
• MyFitness: Estonia's largest fitness club chain offering gyms, group training, and personal training. Comparable on personal training and Tallinn footprint, but competes on volume and price rather than physio-led exclusivity.

Direct peers

• FYZICAL Therapy & Balance Centers: US-based franchise network of physical therapy clinics combining PT with fitness, balance, and wellness programming. Highly comparable to Smart Fysio's physio-plus-training integrated model, though at much larger scale.
• Therapydia: Boutique physical therapy clinic chain emphasizing one-on-one, evidence-based care in private, design-forward settings. Closely mirrors Smart Fysio's premium, private, single-clinic positioning with limited-membership feel.

Broad incumbents

• Equinox: Premium global fitness club operator that bundles personal training, recovery, and wellness services. Mirrors Smart Fysio's premium, exclusivity-driven positioning, but at broad-incumbent scale with a much wider service portfolio.
• ATI Physical Therapy: Large US outpatient physical therapy provider with integrated wellness and sports-medicine services. Comparable in combining PT with broader active-lifestyle programming, but at broad incumbent scale across many sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Fysio