Built on The Rock Ministry (BOTRM)

What Built on The Rock Ministry (BOTRM) does

Built on The Rock Ministry (BOTRM), trading as BOTR and operated by Built On The Rock Limited (registered in England, company number 15057981, headquartered in London), is a UK-based software company founded in 2023 that provides faith-based mental health software, mobile applications, and training programmes to church communities. The company addresses a documented gap in mental health training among church leaders and high burnout rates among pastors by offering an integrated platform that combines biblical content with access to clinical expertise within a church-led support model.

The product suite is structured as a platform-plus-modules architecture. The Core Bundle (£19.49 per month, with up to 10% savings on annual billing) bundles three components: a web-based Church Management Software (ChMS) dashboard for church leadership, the Support Hub mobile app used by trained Mental Health Advocates to monitor and assist assigned congregants, and the Member App, which provides church members with on-the-go access to biblically and clinically infused mental health resources, messaging, and appointment booking. Both apps are distributed via the Apple App Store and Google Play Store. Each Core Bundle subscription supports up to 300 church-wide users and includes a dedicated Church Success Manager. The platform is built with safeguarding-by-design principles, complies with GDPR and HIPAA, and operates within clearly disclosed boundaries (e.g., it is explicitly positioned as a non-crisis, non-medical service). Paid add-on services include Professional Onboarding (£913.96), Facilitator-Led Mental Health Training (£2,538.32 across 8 sessions), and a standalone BOTR Platform Training session (£125.89).

BOTR monetises through a mix of recurring SaaS subscription and one-time professional services revenue, distributed via direct website sales to UK (and now Irish) churches, supplemented by an Affiliate Program that certifies church leaders as Mental Health Training Facilitators operating under a profit-sharing model. Go-to-market combines a sales-led motion with demo requests, content marketing and SEO aimed at church leadership, lead-magnet reports on UK mental health referral rates, and email/social channels. The customer base spans UK churches and ministries of any denomination, with secondary personas including Mental Health Advocates, church leadership and administration, and individual church members. The company has 1-10 employees, no disclosed external funding, and at this stage reports no revenue or ARR figures.

Name

Built on The Rock Ministry (BOTRM)

Legal name

Built On The Rock Limited

Website

https://builtontherock.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Built on The Rock Ministry (BOTRM) provides a faith-based mental health ChMS platform, mobile apps, and training programmes that enable UK and Irish churches to deploy trained Mental Health Advocates and certified clinicians for congregant support, monetised via a £19.49/month Core Bundle subscription and paid onboarding and training services.

Ownership category

akta.pro rank

Product category

Faith-Based Church Mental Health Software

NAICS

Software Publishers (5132), Offices of Mental Health Practitioners (except Physicians) (621330), Religious Organizations (8131)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Mental Health Therapist Marketplaces (HLALALAJ), Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Faith-based mental health
• Church management software
• Mental health training
• Mobile health apps
• Pastoral care platforms

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Core Bundle Subscription: Monthly subscription to the Core Bundle providing access to the ChMS platform, Support Hub App, and Member App with various seat allocations for church leadership, administrators, and Mental Health Advocates. Up to 300 church-wide users included.
2. Professional Onboarding Service: One-time payment for dedicated Church Success Manager-led onboarding including personalised setup assistance, scheduling of training sessions, and tailored support. Includes up to 12 seats and 5 tailored onboarding sessions plus 1 two-hour platform training session.
3. Facilitator-Led Mental Health Training: One-time payment for BOTR-certified mental health training facilitator delivering 8 interactive training sessions customised to the team's mental health needs with practical tools and post-training resources.
4. BOTR Platform Training: One-time payment for a single two-hour hands-on training session providing step-by-step guidance on using the BOTR platform with real-time support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

BOTR sells a faith-based mental health software platform (the Core Bundle) combining a Church Management Software (ChMS) web dashboard, a Support Hub mobile app for Mental Health Advocates, and a Member App for congregation members, offered to UK churches on a monthly subscription. Bundled with the platform are paid professional services including dedicated onboarding led by a Church Success Manager, facilitator-led mental health training, and standalone platform training sessions.

Product overview

BOTR operates as a platform-plus-modules architecture offering faith-based mental health support specifically designed for churches. The Core Bundle ($19.49/month) combines three integrated components: the ChMS Platform/Support Hub (web-based management dashboard for leadership and advocates), the Support Hub mobile app for Mental Health Advocates, and the Member App for congregation members. Additional paid services include Professional Onboarding (one-time £913.96) for guided implementation with a Church Success Manager, Facilitator-Led Mental Health Training (one-time £2,538.32) with 8 interactive sessions, and standalone BOTR Platform Training (one-time £125.89).

Differentiator

Problem solved

Functional benefit

Products and services

• Core Bundle Complete mental health support solution for UK churches combining the ChMS web platform, Support Hub mobile app, and Member App, providing tools for leadership, Mental Health Advocates, and church members with insights for early intervention, training resources, appointment scheduling, and confidential messaging. Includes up to 4 leadership seats, 2 administrator seats, 6 Mental Health Advocate seats, and up to 300 church-wide users.
• Support Hub (Church Management Software and Mental Health Advocate App) Web-based dashboard and mobile application for church leadership and Mental Health Advocates to manage support structures, monitor assigned community members, access training resources, and coordinate care with clinicians.
• Member App Mobile application providing church members with on-the-go access to biblically and clinically infused mental health support, resources for personal growth, and communication features with advocates and clinicians. Available on iOS App Store (id6593673230) and Google Play (com.builtontherock.app.botr_mobile).
• Professional Onboarding Service Hands-on, one-time onboarding service led by a dedicated Church Success Manager, including personalised setup, strategic implementation guidance, progress monitoring, up to 12 seats, 5 tailored onboarding sessions, and 1 two-hour platform training session. Priced at £913.96 one-time.
• Facilitator-Led Mental Health Training One-time paid training package delivered by a BOTR-certified mental health training facilitator, comprising 8 interactive sessions customised to the team's mental health needs, with practical tools, actionable strategies, and post-training resources. Priced at £2,538.32 one-time.
• BOTR Platform Training Standalone one-time, two-hour hands-on training session providing step-by-step guidance on using the BOTR platform with real-time support. Priced at £125.89 one-time.

Quantifiable outcome

• Pastors face overwhelming workloads with 90% working 55-75 hours per week
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lyra Health: Mental health benefits platform partnering with employers and payers to deliver therapy and coaching. Comparable as a broader, well-capitalized digital mental health platform operating in adjacent geographies and customer channels.
• Breeze: Church management software focused on small and mid-sized churches with member, giving, and communication tools. Comparable as a ChMS incumbent whose software stack BOTR must integrate with or displace to win the church software seat.
• Talkspace: Established online therapy platform with a large network of licensed therapists available via subscription. Comparable as a broad incumbent in the digital mental health delivery space that BOTR's platform competes against for end-user attention.
• Planning Center: Leading church management software (ChMS) suite used by tens of thousands of churches. Most directly comparable church-software incumbent whose dashboard/church-management workflow BOTR's ChMS competes against for the church software budget.
• Pushpay: Church software platform specializing in giving, engagement, and church management for mid-to-large US/Canadian churches. Comparable as an established, well-capitalized church software incumbent with overlapping workflows BOTR competes with for church budgets.
• BetterHelp: Largest direct-to-consumer online therapy platform and parent of Faithful Counseling. Relevant incumbent benchmark for BOTR's subscription-priced mental health delivery model.

Emerging players

• Calm: Subscription meditation, sleep, and mental wellness app with broad consumer reach. Comparable as a premium-priced consumer mental wellness subscription that BOTR's value proposition must outperform for its specific faith-based segment.
• Wysa: AI-driven mental health companion app combining chatbot support with optional human therapist access. Comparable as an emerging digital mental health platform using a hybrid AI/human support model that overlaps with BOTR's hybrid advocate/clinician approach.
• Headspace: Consumer mental wellness app combining meditation, mindfulness, and (via Ginger) therapy access. Comparable as a high-scale subscription mental wellness product competing for the same UK end-user attention and wallet.

Direct peers

• Faithful Counseling: Online counseling marketplace owned by BetterHelp/Teladoc that exclusively matches users with Christian therapists. Most directly comparable to BOTR because it combines a faith-based positioning with structured access to licensed clinicians, mirroring BOTR's biblical + clinical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/built-on-the-rock-app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Built on The Rock Ministry (BOTRM)