The Point
The Point is a privately held Australian hospitality group operating six venues across New South Wales — including hotels, pubs, and restaurants such as The International, Shell House, and the forthcoming Fort Denison Project — serving hospitality consumers directly while running TTP, an in-house marketing and consulting arm for external lifestyle clients.
- Company typePrivate
- Founded-
- HeadquartersSurry Hills, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Point does
The Point (legal entity: The Point (NSW) Pty Ltd) is a privately held Australian hospitality group operating a multi-venue portfolio across New South Wales. Its venue operations include The International at 25 Martin Place in Sydney's CBD, Shell House, The Dolphin Hotel, Hotel Harry, Hotel Canobolas in Orange, NSW, and the Fort Denison Project on Sydney Harbour, which is under development for completion in late 2026. The group serves local consumers, tourists, families, and corporate event clients through food and beverage, accommodation, and event experiences, and reports operating across roughly 251-500 employees with a senior leadership team of more than 35 named executives covering Group, F&B, Culinary, Bars, Events, and Operations functions.
The company generates revenue primarily through direct consumer transactions at its owned and operated venues (a transaction-fee revenue model), complemented by TTP (The Tipping Point), a wholly owned full-service marketing and consulting subsidiary that delivers brand development, product development, marketing strategy, content creation, PR, and content amplification services to external hospitality and lifestyle clients on a professional-services basis. Its go-to-market is direct-to-consumer through venue operations and sales-led for TTP engagements. No proprietary technology platforms, APIs, or AI/ML systems are disclosed; the group uses standard third-party booking systems, ticketing platforms, and Wi-Fi services. The company is privately held with no disclosed institutional investors or parent company, and its stated positioning is to "redefine the new normal for the hospitality industry in Australia and beyond."
The Point firmographics
Firmographics- Name
- The Point
- Legal name
- The Point (NSW) Pty Ltd
- Website
- https://the-point.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Point is a privately held Australian hospitality group operating six venues across New South Wales — including hotels, pubs, and restaurants such as The International, Shell House, and the forthcoming Fort Denison Project — serving hospitality consumers directly while running TTP, an in-house marketing and consulting arm for external lifestyle clients.
- Ownership category
- akta.pro rank
The Point industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Hotel & Resort Restaurants (THAFACAH)
Keywords
Where The Point is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
The Point business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hospitality Venue Operations: The Point operates multiple hospitality venues including hotels, restaurants, and pubs generating revenue from food and beverage sales, accommodation, and events.
- Marketing & Consulting Services (TTP): The Tipping Point provides marketing and consulting services to hospitality and lifestyle businesses including brand development, marketing strategy, content creation, and PR services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Point product offering
Product offeringCore offering
The Point operates a portfolio of hospitality venues across Australia—hotels, restaurants, pubs, and event spaces—under individually branded properties including The International, Shell House, The Dolphin Hotel, Hotel Harry, and Hotel Canobolas, with the Fort Denison Project scheduled for late 2026. The company directly serves consumers through food and beverage sales, accommodation, and event experiences at its owned venues. It also runs an internal marketing and consulting arm, The Tipping Point (TTP), which provides brand development, marketing strategy, content creation, PR, and content amplification services to hospitality and lifestyle clients.
Product overview
The Point is a hospitality venue management company operating multiple distinct venue brands across Australia, including The International (Sydney), Shell House, The Dolphin Hotel, Hotel Harry, Hotel Canobolas, and the upcoming Fort Denison Project. The company also operates The Tipping Point (TTP), an internal full-service marketing and consulting arm that provides brand development, marketing strategy, content creation, and media buying services for the group's venues and external hospitality clients. The portfolio consists of separate venue sub-brands under unified corporate management, with TTP serving as the shared services layer for marketing and consulting.
Differentiator
Problem solved
Functional benefit
Brands
- TTP (The Tipping Point): A full-service marketing and consulting business serving hospitality and lifestyle clients, including brand development, product development, marketing strategy, content creation, PR, and content amplification.
Products and services
- The International A hospitality venue located at 25 Martin Place in the Sydney CBD, operated by The Point group, offering food, beverage, and event experiences for hospitality consumers in Sydney.
- Fort Denison Project Sydney Harbour A venue development project in Sydney Harbour, operated by The Point group, with opening expected in late 2026.
- Shell House A hospitality venue operated by The Point group, providing food, beverage, and event experiences to hospitality consumers in Sydney.
- The Dolphin Hotel A hotel venue operated by The Point hospitality group, offering accommodation, food, beverage, and event services to hospitality consumers.
- Hotel Harry A hospitality venue operated by The Point group, providing hotel, food, beverage, and event experiences for hospitality consumers.
- Hotel Canobolas A hotel venue located in Orange, NSW, operated by The Point group, offering accommodation, food, beverage, and event services to hospitality consumers.
- The Tipping Point (TTP) A full-service marketing and consulting business serving hospitality and lifestyle clients, offering brand development workshops, product development, marketing strategy and planning, content strategy and creation, PR and graphic artist engagement and briefing, and content amplification (media buying).
Companies that use The Point
Customer profileSegments3 records
Ideal customer profiles2 records
The Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Point partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- M35minorM35 is a design/build partner referenced in the footer of The Point's website, collaborating on venue development projects.
- LP (LPIP)minorLP (LPIP) is a design/build partner referenced alongside M35 in the footer of The Point's website, collaborating on venue development projects.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Point competitors and assessment
Company assessmentDirect peers
- Solotel: Australian hospitality group with a portfolio of restaurants, bars and event venues across Sydney and other cities. Directly comparable as a multi-venue premium operator competing for similar customers, talent and real estate.
- Merivale Group: Sydney-based hospitality group operating a large portfolio of premium hotels, restaurants, bars and event venues. Closest direct competitor to The Point in scale, Sydney CBD positioning and multi-venue premium operating model.
- Trippas White Group: Premium Australian hospitality group operating venues including restaurants, bars and event spaces (e.g. Ivy, Establishment). Closely comparable in venue mix, event focus and Sydney-centric premium positioning.
- House Made Hospitality: Australian hospitality group operating a portfolio of restaurants and event venues. Comparable as a multi-brand operator with similar culinary-led positioning and venue operating model.
- Australian Venue Co. Large Australian pub and hospitality operator running hundreds of venues across multiple states. Comparable as a multi-venue hospitality group, though weighted more to pub-format venues than The Point's premium hotels/restaurants.
Broad incumbents
- Marriott International: Global hotel group with luxury and premium brands active in Sydney. Broad incumbent with overlapping hotel operations and event/venue offerings in the same Sydney market.
- Hilton Worldwide: Global hotel group operating premium and luxury properties in Sydney. Broad incumbent relevant for benchmarking hotel operations, F&B offerings and event space in overlapping CBD locations.
- Accor: Global hotel group with significant presence in Australia across luxury and premium brands. Broad incumbent providing competitive context on hotel operations, distribution and brand standards.
Regional players
- Mulpha Australia: Australian owner/operator of hotels and resorts (e.g. Hayman Island, InterContinental Sydney). Comparable as an Australian hotel operator with premium resort assets, though focused on larger resort properties rather than CBD venues.
- Event Hospitality & Entertainment: ASX-listed Australian hospitality and entertainment group operating hotels, cinemas and event venues. Comparable as an Australian venue operator, though it spans broader entertainment categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Point social profiles
Digital presenceThe Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Point leadership team
Management profileNumber of profiles
Profiles10 records
The Point subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Point
What does The Point do?
The Point operates a portfolio of hospitality venues across Australia—hotels, restaurants, pubs, and event spaces—under individually branded properties including The International, Shell House, The Dolphin Hotel, Hotel Harry, and Hotel Canobolas, with the Fort Denison Project scheduled for late 2026. The company directly serves consumers through food and beverage sales, accommodation, and event experiences at its owned venues. It also runs an internal marketing and consulting arm, The Tipping Point (TTP), which provides brand development, marketing strategy, content creation, PR, and content amplification services to hospitality and lifestyle clients.
Is The Point a public or private company?
The Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Point founded?
The Point was founded in -1. It employs 251 to 500 people.
Where is The Point based?
The Point is headquartered in Surry Hills, Australia, in the Oceania region.
How does The Point make money?
Two revenue lines are on record. Hospitality Venue Operations are the primary driver. The others are marketing & Consulting Services (TTP).
Who are The Point's main competitors?
Direct peers on record are Solotel, Merivale Group, Trippas White Group, House Made Hospitality and Australian Venue Co.. Broad incumbents are Marriott International, Hilton Worldwide and Accor. Regional players are Mulpha Australia and Event Hospitality & Entertainment.
Does The Point have an API?
No public API is recorded for The Point.
What industry is The Point in?
The Point's product category is Hospitality Services. Its primary akta.pro industry code is THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.