CANICLUB LTD

What CANICLUB LTD does

CaniClub is a cloud-based SaaS platform developed by Dögel GmbH (the operating company) and marketed under the CaniClub brand to digitize the administration of dog breeding clubs and dog sport associations. The platform consolidates previously fragmented workflows into a single system with modules for a digital studbook (litter planning, offspring linkage, pedigree numbering, and print-ready pedigree certificates), a comprehensive dog database (pedigree trees, medical records, owner/breeder linking), member and association management (affiliations, fee allocation, access rights, roles, and qualifications), an integrated webshop connected to dog and member profiles, and event management delivered through a native integration with the sister Caniva product. The architecture is built around PayPal, Stripe, Visa, Mastercard, and American Express payment integrations plus Facebook Connect for social registration, and the product is GDPR-compliant with a German-hosted infrastructure.

The business model combines a freemium entry point (free up to 99 members and 99 dogs) with a tiered subscription structure that scales with customer size (€150–€900/month for member tiers and €10–€425/month for dog record tiers) and a 5% transaction fee on payments processed through the platform. Go-to-market is primarily product-led growth via self-serve registration on caniclub.com, augmented by a community-led motion that leverages the established Dögel GmbH ecosystem—particularly working-dog.com, Canimaster (e-learning), and Caniva (event management)—to reach dog breeders, breed clubs, and dog sport associations in the German-speaking market and, increasingly, across Europe. Only one named customer (RSV2000) is publicly cited, and the company is privately held and founder-controlled with Mathias Dögel as Managing Director; no external funding has been disclosed.

Name

CANICLUB LTD

Legal name

Dögel GmbH

Website

https://caniclub.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

CaniClub is a cloud-based SaaS platform that digitizes studbooks, dog databases, member administration, event management, and webshops for dog breeding clubs and dog sport associations across Europe, operated by Dögel GmbH.

Ownership category

akta.pro rank

Product category

Club Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Dog club management
• Breeding management software
• Digital studbook software
• Club administration SaaS
• Membership management platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: Tiered subscription model based on number of members/dogs in the system. Free tier for up to 99 members and 99 dogs; paid tiers range from €150-900/month for members and €10-425/month for dogs based on volume brackets.
2. Transaction Fees: 5% transaction fee on all payment amounts processed through the platform for membership fees and services
3. Freemium Tier: Free access for clubs with up to 100 dogs or members, allowing them to manage all club processes digitally in one place with comprehensive modules

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CaniClub is a cloud-based SaaS platform that enables dog breeding clubs, breed associations, and dog sport clubs to digitally manage studbooks, litter planning, dog databases with pedigree trees, member records, club affiliations, event planning, and an integrated webshop. It centralises administrative processes such as membership fees, access rights, qualifications, breeding records, and pedigree printing into a single online platform accessible anytime from anywhere.

Product overview

CaniClub is a cloud-based club management platform developed by Dögel GmbH for dog breeding organizations and dog sport associations. The platform operates as a unified system with interconnected modules: Member Management handles member data and organizational structure; Digital Studbook manages breeding records, litter planning, and pedigree generation; Event Management through Caniva integration handles event planning, registrations, and fee collection; and the Webshop enables product sales synchronized with dog and member profiles. Related products include Canimaster for online learning management and Caniva for standalone event management. The solution is offered free up to 100 dogs or members, with tiered pricing based on record volumes.

Differentiator

Problem solved

Functional benefit

Brands

• Canimaster: Online learning platform for further education, webinars, and training related to dogs for athletes, breeders, and judges
• Caniva

Products and services

• CaniClub Cloud-based club management software for dog breeding organisations and dog sport associations. Manages studbooks, litter planning, dog databases, member records, events, and integrated webshop functionality on a single platform.
• Caniva Event management platform for organising trials, seminars, webinars, and meetings. Handles participant registrations, schedule protection, and payment processing for participation fees within the Dögel ecosystem.
• Canimaster Online learning management platform for dog-related education, webinars, and training for athletes, breeders, and judges. Part of the Dögel GmbH product ecosystem.

Quantifiable outcome

• Reduced administrative workload and more time for essential activities
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Dögel GmbHcoreStrategic or Co-development PartnerDögel GmbH is the parent company and developer of CaniClub. It is a software company specializing in dog breeding and dog sports for over 20 years. They also own working-dog.com, Canimaster, and Caniva platforms. CaniClub is positioned as part of this product ecosystem for digitizing cynology.
• CanivacoreTechnology or IntegrationCaniva is the event management platform integrated with CaniClub for event planning, registration management, schedule protection, and payment processing. It provides exclusive event management capabilities to CaniClub users.
• working-dog.comcoreGTM or Marketing Partnerworking-dog.com is the flagship internet platform of Dögel GmbH for the dog breeding community. It serves as a marketing and distribution channel for CaniClub within the established dog breeding ecosystem.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• PedigreeDatabase.com: Free community-driven dog pedigree database used by breeders and breed clubs to research and publish pedigrees. Comparable as a dog-breeding-specific data platform that could substitute for CaniClub's studbook/pedigree functionality.
• ClubExpress: All-in-one club management platform offering member database, event registration, ecommerce, and websites on a tiered subscription model. Directly competes with CaniClub for the same small-association buyer.
• Wild Apricot: Cloud-based club and membership management SaaS for small associations, with member directories, events, payments, and websites. Comparable as a competing general-purpose club management platform that dog clubs could adopt instead of CaniClub.
• Glue Up: All-in-one association management CRM with membership, events, ecommerce, and email marketing functionality. Comparable as a broader club/association SaaS suite targeting similar SMB association customers.
• K9Data: Dog-specific database platform focused on breed records, health data, and pedigree tracking (notably German Shepherd Dogs). Comparable as a vertical dog-data tool that addresses overlapping use cases with CaniClub's dog database.
• Join-It: Membership management SaaS focused on dues collection, member directories, and event registration for small organizations and clubs. Comparable on the member and dues-management surface area of CaniClub.
• MemberPlanet: Membership, event, and communication platform for associations, clubs, and nonprofits with built-in payment processing. Directly competes with CaniClub on member management, events, and transaction-based fees.

Broad incumbents

• Personify: Parent company of Wild Apricot and MemberClicks, providing association and community management software to associations of all sizes. Comparable as a broader incumbent consolidator in the same SMB/mid-market association SaaS category.
• MemberClicks (Personify): Established association management platform serving small-to-mid-sized member-based organizations with broader feature set and brand recognition. Comparable as a more mature incumbent in the same SMB association SaaS category.
• iMIS (by ASI): Enterprise-grade association management platform from Advanced Solutions International used by larger professional and trade associations. Comparable as a higher-end incumbent serving the broader association SaaS market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANICLUB LTD