UK Visa Portal
UK Visa Portal is an independent, direct-to-consumer service that assists individual travelers with UK Electronic Travel Authorization applications via document checking, charging $92.76+ per application against an official gov.uk fee of about $27.52, and operated by UAE-incorporated Active Leadgen LLC.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What UK Visa Portal does
UK Visa Portal is an independent, direct-to-consumer service that assists individual travelers with UK Electronic Travel Authorization (ETA) applications. Operated by Active Leadgen LLC, a single-member LLC incorporated in Sharjah, UAE, with London listed as its city, the company is explicitly not affiliated with the UK Government or Home Office. Its core offering is a document checking and application assistance service: customers upload passport images and biometric selfies, which are processed through an automated identity verification system that compares selfies to passport photographs alongside human review for materially affecting decisions. Service fees start at $92.76 per application, roughly 3.4x the official UK gov.uk ETA fee of approximately $27.52, and the company directs users to gov.uk for direct application.
The technology stack is cloud-hosted on Amazon Web Services (AWS), with Adyen N.V. processing payments and Zendesk handling customer support. The platform collects sensitive personal and biometric data — including passport images, selfies, travel details, and criminal offence declarations where required by the application — and processes them under self-attested compliance with EU GDPR, UK GDPR/Data Protection Act 2018, California CCPA/CPRA, and other US state privacy laws. Marketing is driven primarily through an SEO-oriented blog covering UK travel destinations and ETA guidance rather than direct promotion of the paid service.
The business model is a single per-transaction fee model with no subscription or recurring revenue stream. Customer acquisition is content-led and globally distributed, with the company claiming reach across 120+ countries. In May 2026, the company publicly exposed approximately 100,000 passport photos, selfies, and related sensitive documents through an unsecured AWS-hosted storage server, which was only secured following TechCrunch's reporting — an incident that creates material regulatory, reputational, and competitive risk to the underlying business.
UK Visa Portal firmographics
Firmographics- Name
- UK Visa Portal
- Legal name
- Active Leadgen LLC
- Website
- https://ukvisaportal.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UK Visa Portal is an independent, direct-to-consumer service that assists individual travelers with UK Electronic Travel Authorization applications via document checking, charging $92.76+ per application against an official gov.uk fee of about $27.52, and operated by UAE-incorporated Active Leadgen LLC.
- Ownership category
- akta.pro rank
UK Visa Portal industry classification
Industry- Product category
- Travel Visa Application Assistance
- NAICS
- Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)
- SIC
- International Affairs (9721)
- akta.pro primary industry
- Visa & eVisa Processing Platforms (THALAPAA)
- akta.pro secondary industry
- Visa, Passport & Travel Documentation Support (HSACAKAH)
Keywords
Where UK Visa Portal is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
UK Visa Portal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- UK ETA Application Assistance Services: The company provides document checking and application assistance services for UK Electronic Travel Authorization applications. Customers pay service fees to have their applications reviewed for completeness before submission to UK authorities. Service fees start from $92.76 per application. The company explicitly states it is not affiliated with the UK government and directs customers to gov.uk for direct applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | UK ETA Application Assistance - Standard Service |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
UK Visa Portal product offering
Product offeringCore offering
UK Visa Portal, operated by Active Leadgen LLC, is an independent third-party service that provides document checking and application assistance for UK Electronic Travel Authorisation (ETA) applications. Customers upload passport images, selfies, and travel details; the company reviews the application for completeness before submission to UK government authorities. The company explicitly states it is not affiliated with the UK Government or Home Office and charges a per-application service fee starting from $92.76.
Product overview
UK Visa Portal operates as a single core product offering: an independent UK ETA document checking and application assistance service. The company provides online tools that help travelers complete and submit UK Electronic Travel Authorisation applications by reviewing passport images, biometric selfies, travel details, and other required information for completeness and accuracy before the application is forwarded to HM Government (UK ETA scheme/Home Office). The service also publishes supplementary travel guide content (Edinburgh Travel Guide, UK Hidden Gems, UK ETA Guide, British Food Guide, London with Kids, UK Family Activities Guide) as informational resources. The company is operated by Active Leadgen LLC, incorporated in the United Arab Emirates, with no affiliation to the UK government.
Differentiator
Problem solved
Functional benefit
Products and services
- UK ETA Application Assistance Service Independent third-party document checking and application assistance service for UK Electronic Travel Authorisation applications. The service reviews submitted documents (passport images, biometric selfies, travel details) for completeness before submission to UK government authorities. Customers pay a service fee starting from $92.76 per application. The company is not affiliated with the UK Government or Home Office.
Companies that use UK Visa Portal
Customer profileSegments2 records
Ideal customer profiles1 record
UK Visa Portal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature3 records
UK Visa Portal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreUK Visa Portal's systems are hosted on Amazon Web Services (AWS), as stated in the privacy policy and confirmed on the security page. AWS provides the cloud infrastructure for the company's document checking and application processing platform.
- Adyen N.V.coreAdyen N.V. serves as the payment processor for UK Visa Portal transactions. The privacy policy notes Adyen also processes certain data (device, browser, behavioral information) as an independent data controller for fraud prevention purposes under its own privacy policy.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
UK Visa Portal competitors and assessment
Company assessmentDirect peers
- VisaFirst: VisaFirst is an online visa-application service helping travelers obtain visas and ETAs to numerous destinations, including the UK. It directly competes with UK Visa Portal on UK ETA assistance and shares a similar premium-service-fee model.
- iVisa: iVisa is a direct online visa and travel-authorization assistance platform serving travelers applying for visas and ETAs (ESTA, ETA, eVisa) to 200+ destinations. Like UK Visa Portal, it charges a service fee on top of the official government fee and offers document-checking and form-filling assistance as its core value proposition.
- Atlys: Atlys is an online visa application platform that streamlines e-visa and ETA applications for individual travelers, using a tech-driven, consumer-facing interface. It targets the same end-customer (individual travelers requiring ETA/visa assistance) with comparable premium pricing on top of government fees.
- VisaService: VisaService.com offers online visa and travel-document application assistance, including ETA schemes, for individual travelers. It competes in the same paid-visa-assistance category with comparable service-fee pricing structure.
- Travel Visa Pro: Travel Visa Pro provides expedited visa and passport services for individuals and businesses, including document checking and application assistance. It is a direct peer operating in the same niche of paid third-party visa-application assistance.
- Sherpa: Sherpa is a digital travel-authorization platform that helps travelers apply for ETAs, eVisas, and visa requirements for 200+ destinations, with a strong focus on streamlining government applications via API. It competes directly with UK Visa Portal for travelers needing UK ETA assistance and shares the document-checking-plus-service-fee model.
- VisaHQ: VisaHQ is an online visa and passport services company providing application assistance, document review, and processing for travelers worldwide. It directly competes with UK Visa Portal on the same customer segment (individual travelers needing entry-authorization help) and similar transaction-fee business model.
- CIBTvisas: CIBTvisas is one of the longest-established visa and passport service companies, offering document checking, application assistance, and expedited processing for corporate and individual travelers. It is a direct peer in the same visa-assistance category as UK Visa Portal but with far greater scale and corporate-channel depth.
Broad incumbents
- GOV.UK (UK ETA on official government site): The UK government's official gov.uk site is the direct channel for UK ETA applications at the baseline £20 fee. While not a commercial competitor, it is the structural incumbent that UK Visa Portal's entire service model depends on routing around, and the destination to which the company itself directs cost-conscious applicants.
- Flight Centre Travel Group: Flight Centre is a major global travel agency that incorporates visa and passport assistance within its broader leisure and corporate travel portfolio. It overlaps with UK Visa Portal on visa-document assistance but as part of a much wider retail-travel offering rather than a focused ETA service.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
UK Visa Portal compliance and trust
Trust signalCompliance5 records
UK Visa Portal financial estimates
Financial estimateRevenue estimate
Valuation estimate
UK Visa Portal leadership team
Management profileNumber of profiles
Profiles1 record
UK Visa Portal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UK Visa Portal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UK Visa Portal
What does UK Visa Portal do?
UK Visa Portal, operated by Active Leadgen LLC, is an independent third-party service that provides document checking and application assistance for UK Electronic Travel Authorisation (ETA) applications. Customers upload passport images, selfies, and travel details; the company reviews the application for completeness before submission to UK government authorities. The company explicitly states it is not affiliated with the UK Government or Home Office and charges a per-application service fee starting from $92.76.
Is UK Visa Portal a public or private company?
UK Visa Portal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UK Visa Portal founded?
UK Visa Portal was founded in 2024. It employs 11 to 50 people.
Where is UK Visa Portal based?
UK Visa Portal is headquartered in London, United Kingdom, in the Europe region.
How does UK Visa Portal make money?
One revenue line is on record: UK ETA Application Assistance Services.
Who are UK Visa Portal's main competitors?
Direct peers on record are VisaFirst, iVisa, Atlys, VisaService, Travel Visa Pro, Sherpa, VisaHQ and CIBTvisas. Broad incumbents are GOV.UK (UK ETA on official government site) and Flight Centre Travel Group.
Does UK Visa Portal have an API?
No public API is recorded for UK Visa Portal.
What industry is UK Visa Portal in?
UK Visa Portal's product category is Travel Visa Application Assistance. Its primary akta.pro industry code is THALAPAA, Visa & eVisa Processing Platforms, with a secondary code of HSACAKAH, Visa, Passport & Travel Documentation Support. Its NAICS code is 5615 and its SIC code is 9721.