BloomRoom

What BloomRoom does

BloomRoom (Bloom Room OÜ) is a luxury floral studio and online shop headquartered in Tallinn, Estonia, operating since 2017. It sells handcrafted bouquets and floral arrangements across tiered price points (Midi under €50, Maxi €50–75, Grand €75–150, Wow €150+), specialty collections of roses, ranunculus, peonies, tulips, and signature creations such as Flower Cocktails and Bloom Boxes. The company also offers weekly flower subscriptions (€140–€220/month), customized wedding and event decoration services, and a flower school (Bloom Room Flower School) delivering masterclasses from €450 to €3,500, plus gift add-ons including Prosecco, chocolates, and candles.

The business is built on a Shopify-powered e-commerce storefront (bloomroom.ee) integrated with WhatsApp ordering and Maksekeskus AS payment processing, and supported by two physical studio locations in Tallinn (Pärnu mnt 76 and Tööstuse 47a). BloomRoom distinguishes itself through 24/7 same-day delivery within Tallinn and surrounding areas, multilingual service (English, Russian, Estonian), and an owner/florist-delivered premium experience. The customer base spans individual gift-givers (including international customers ordering remotely from the UK and Australia), corporate and office clients, wedding couples, and hospitality venues, with marketing executed through Instagram, Facebook, TikTok, WhatsApp, and email. The company is privately held, has no disclosed funding, no parent entity, and no headcount data on file.

Name

BloomRoom

Legal name

Bloom Room OÜ

Website

https://bloomroom.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BloomRoom is a luxury flower studio and online shop in Tallinn, Estonia, selling handcrafted bouquets, weekly subscriptions, event decorations, and floral masterclasses to individual gift-givers, corporate clients, and brides across the Tallinn metropolitan area.

Ownership category

akta.pro rank

Product category

Luxury Floral Retail

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Luxury floral arrangements
• Flower delivery service
• Wedding floral design
• Weekly flower subscription
• Floral masterclasses

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Flower Arrangements: Sale of handcrafted bouquets and floral arrangements ranging from budget-friendly options (under €50) to luxury arrangements (€150+). Includes art bouquets, rose bouquets, ranunculus, tulips, peonies, and seasonal collections.
2. Weekly Flower Subscription: Recurring subscription service offering weekly fresh flower deliveries in three sizes (MIDI, MAXI, GRAND) with free delivery to homes or offices. Generates predictable monthly recurring revenue.
3. Gift Add-ons: Supplementary products including Freixenet Prosecco, PÚRE chocolate truffles, handcrafted soy wax candles, home fragrance diffusers, greeting cards, and floral accessories. Sold as add-ons to flower orders.
4. Event Decorations: Custom floral decoration services for weddings, corporate events, birthdays, and special occasions. Professional event floristry with customized designs.
5. Floral Masterclasses: Educational programs including basic floristry courses (€3,500), express courses (€650), flower SMM content courses (€1,000), and mentor programs for flower shop owners (€450).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BloomRoom operates a luxury floral studio and online shop in Tallinn, Estonia, selling handcrafted bouquets, flower boxes, baskets, and seasonal flower collections through a Shopify e-commerce site and two physical studios. The business also offers a weekly flower subscription service, custom event decoration for weddings and corporate occasions, and paid floral masterclasses. Delivery is available 24/7 throughout Tallinn with same-day fulfillment and photo preview before dispatch.

Product overview

BloomRoom is a luxury flower studio in Tallinn, Estonia offering a comprehensive portfolio of floral products and services. The core offering consists of handcrafted bouquets including Art Bouquets (custom designs), Bloom Boxes (arrangements in decorative boxes), Flower Baskets, Flower Cocktails (signature cocktail-style presentations), Wedding Bouquets, and specialty collections featuring roses, ranunculus, peonies, and tulips. The company operates on a tiered pricing model with four budget categories: Midi (under €50), Maxi (€50-75), Grand (€75-150), and Wow (€150+). Beyond product sales, BloomRoom provides subscription services for recurring weekly deliveries, event decoration services for corporate and personal occasions, and floral masterclasses for education. Add-on products including Prosecco, chocolates, candles, and greeting cards complement the flower offerings. The business provides 24/7 delivery in Tallinn and operates two studio locations.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom Room Flower School: Floral masterclasses and educational programs for learning flower arrangement techniques, offering courses such as express courses in modern floristry and SMM content courses.

Products and services

• Art Bouquets

Quantifiable outcome

• Flowers lasting over a week with proper care
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Lillede.ee: Estonian online florist specializing in flower delivery across Estonia. The most direct local competitor to BloomRoom with similar product range, delivery model, and target market.

Direct peers

• Arena Flowers: UK-based online florist offering premium bouquets, subscriptions, and event florals. Closely comparable in scale, multi-channel approach, and tiered pricing structure to BloomRoom's bouquet offerings.
• Bloom & Wild: Modern online florist specializing in letterbox flowers and premium bouquets with same-day/next-day delivery. Competes on brand-led, design-forward flower gifting in the same premium segment as BloomRoom's signature collections.
• The Bouqs: Direct-to-consumer online flower delivery with farm-sourced bouquets and subscription offerings. Overlaps with BloomRoom on DTC premium positioning, subscription revenue, and event florals.
• Euroflorist: European online flower delivery platform with strong Nordic and Baltic presence. Most direct competitor to BloomRoom for online flower orders and cross-border gifting into Estonia.
• UrbanStems: US-based DTC florist offering curated bouquets, subscriptions, and corporate gifting. Comparable business model combining e-commerce, subscriptions, and corporate accounts with strong brand positioning, mirroring BloomRoom's mix.
• Interflora: Global flower delivery network that aggregates local florists and serves international gifting customers. Operates in Estonia and directly competes with BloomRoom on cross-border gifting into Tallinn through a marketplace model.

Emerging players

• Floom: Premium online flower marketplace connecting consumers with independent local florists. Competes with BloomRoom on curated, artisan positioning and signature collections through a marketplace model rather than owned inventory.

Broad incumbents

• 1-800-Flowers: Large multi-brand gifting platform with significant flower delivery operations. While US-centric, it competes for international gifting demand via global affiliate networks and offers similar premium and gift-add-on positioning.
• Teleflora: Long-established US flower delivery network connecting customers with local florists. Overlaps with BloomRoom in marketplace-style florist aggregation and event/gifting delivery, though geographically US-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BloomRoomTallinn
• Instagraminstagram.com/bloomroomlillestuudio
• TikTokpin.it/UxrNBGTwd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BloomRoom