What DAX Studio does

DAX Studio (trading as QualiT Web Design Ltd) is a Cardiff, UK-based digital product studio founded by Ruben, offering strategy, design, and engineering services under a single roof. The studio's core build offerings include custom websites, web apps, and mobile apps built with React, Next.js, TypeScript, Tailwind CSS, Node.js, Supabase/Postgres, and deployed on Vercel, AWS, and Docker. Its growth offerings encompass SEO, Google Ads, and social media management, while its automate offerings cover AI implementation, including AI receptionists, customer support assistants, lead qualification, booking systems, content and SEO engines, internal knowledge assistants, and reporting and insights — built on automation pipelines (e.g., GitHub Actions) and integrations with Asana, Google Ads, Wix, and email platforms.

The studio serves UK-based SMB and mid-market clients across property, hospitality, architecture, trades, construction, wellness, fitness, and healthcare, with a documented portfolio of 30+ case studies and 50+ shipped products. The business model combines project-based engagements (starting at £2,500 for scoped builds, up to £25,000+ for complex platforms) with monthly retainers (£300/month for ongoing support, up to £8,000/month for dedicated multidisciplinary teams) and hourly consulting ("Power Hour" sessions at £250–£1,000). Go-to-market is direct sales via website enquiries, discovery calls, and a referral programme, supplemented by content marketing through a blog covering SEO, web design, and AI strategy.

Operationally, DAX Studio is a bootstrapped, founder-led private limited company with no external funding, no parent, no M&A activity, and three identified team members (Ruben as Founder, Madelyn as Marketing Director, and Lewis as Technical Director). The studio claims 100% client retention, a 5.0-star Google rating across 15 reviews, and £10M+ in revenue contributed to clients, signalling a stable, partnership-driven boutique rather than a venture-backed scale-up.

Name

DAX Studio

Legal name

QualiT Web Design Ltd

Website

https://daxstudio.co.uk

Company type

Private

Operating status

Operating

Short description

DAX Studio is a Cardiff-based digital product studio offering custom websites, web apps, mobile apps, SEO, paid media, social media, and AI implementation services for ambitious UK SMB and mid-market clients across property, hospitality, trades, architecture, and wellness verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-based Services: Fixed-scope project engagements including websites, web apps, mobile apps, SEO programmes, Google Ads management, and AI implementation. Pricing ranges from £2,500 for starter projects to £25k+ for complex builds.
2. Monthly Retainers: Ongoing monthly retainer engagements providing continuous design, development, SEO, and AI services. Retainers from £300/month for basic maintenance to £8k/month for dedicated multidisciplinary teams embedded in client operations.
3. Hourly Consulting: Power Hour sessions at £250-£1,000 per session for focused specialist advice on SEO, ads, AI, or digital strategy.
4. AI Implementation Projects: Custom AI systems including AI receptionists, workflow automation, data pipelines, AI agents, and API integrations, delivered as project-based work with ongoing maintenance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DAX Studio is a Cardiff-based digital product studio that designs, builds, and grows digital products for UK businesses. Its core offerings span three phases: Build (websites, web apps, mobile apps), Grow (SEO, Google Ads, social media management), and Automate (custom AI systems including AI receptionists, workflow automation, data pipelines, AI agents, and API integrations). Engagements range from fixed-scope projects to monthly retainer partnerships embedding multidisciplinary teams into client operations.

Product overview

DAX Studio is a full-service digital product studio offering strategy, design, engineering, and growth capabilities. Their core service portfolio includes Websites, Web Apps, and Mobile Apps (built products), complemented by SEO, Google Ads, Social Media, and AI Implementation (growth and automation services). They also offer specialized AI sub-products including AI Receptionist, Customer Support Assistant, Lead Qualification & Follow-up, Booking & Reminders, Content & SEO Engine, Internal Knowledge Assistant, and Reporting & Insights. Supporting capabilities include Product Strategy, Design, and Engineering practices. The offering functions as a unified studio model where all capabilities work together on client projects, rather than separate product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites Custom-designed and built websites for businesses, from brochure sites to conversion-focused platforms with content strategy and SEO architecture.
• Web Apps Scalable web platforms designed for performance, security, and sustainable growth, including multi-system integrations, data-heavy applications, and complex user workflows.
• Mobile Apps Hybrid mobile applications built with React Native or Ionic for cross-platform deployment across iOS and Android, featuring real-world connectivity and complex product workflows.
• SEO Search engine optimization services including technical SEO, content strategy and production, local SEO, rank tracking, on-page optimization, and competitor analysis.
• Google Ads Paid search management including campaign strategy and setup, ad copywriting, conversion tracking, ongoing optimization, landing page strategy, and transparent reporting.
• Social Media Social media management including content strategy, content creation, scheduling and publishing, community management, performance reporting, and platform strategy.
• AI Implementation Custom AI systems including AI-powered portals and dashboards, workflow automation, data pipelines, AI agent development, and API integrations delivered as project-based work with ongoing maintenance plans.
• AI Receptionist AI-powered phone and message answering system that answers calls 24/7, books appointments, captures enquiries, and handles frequently asked questions, routing urgent matters to humans.
• Customer Support Assistant AI assistant trained on company information that handles routine customer questions across website, email, and messaging channels, handing complex queries to staff with full context.
• Lead Qualification & Follow-up AI system that responds to new enquiries in seconds, asks qualifying questions, books meetings, and keeps prospects warm to maximize lead conversion.
• Booking & Reminders Self-service booking system integrated with company calendars that allows customers to book appointments based on availability and sends automated reminders.
• Content & SEO Engine AI-powered system that researches, writes, and prepares on-brand SEO content, with all content reviewed by team before publishing.
• Internal Knowledge Assistant AI system that provides teams with instant answers from company documents, policies, and processes.
• Reporting & Insights Automated reporting system that pulls data from connected tools and generates branded performance summaries on a scheduled basis.
• Product Strategy Strategic product partnership including discovery, strategy, roadmapping, delivery, analytics, and growth optimization services.
• Design Design services including research and audits, UX design, UI design, design systems, prototyping, and brand and identity work.
• Engineering Engineering services including front-end development, back-end development, AI engineering, and DevOps and cloud infrastructure.

Quantifiable outcome

• £10M+ revenue contributed to clients
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Republic: UK digital agency providing web design, web development, SEO, and digital marketing. Comparable service portfolio and UK SMB customer base, though more marketing-led than product studio.
• Glide: UK digital agency focused on apps, web platforms, and digital products for ambitious businesses. Highly comparable product mix (web apps, mobile apps, SEO) and similar mid-market UK SMB target segment.
• The Unit: UK digital product studio building bespoke digital products, platforms, and apps. Directly comparable full-stack studio model targeting ambitious UK businesses, similar retainer and project engagement model.
• I-COM: UK digital marketing and web agency offering SEO, paid media, web design, and digital strategy. Comparable in service breadth and UK mid-market focus, though more marketing-led.
• Wholegrain Digital: UK WordPress and digital agency building websites, web apps, and SEO programmes for purpose-driven organisations. Comparable in scale, technical capability, and UK-focused client base.
• TH_NK: UK digital agency combining strategy, creative, and technology to deliver websites, platforms, and campaigns. Comparable as a full-service UK digital partner for ambitious mid-market brands.
• Clarity (UK digital agency): UK digital agency offering web design, development, SEO, and digital marketing for SMEs. Comparable service mix, customer segment, and retainer-based engagement model.
• Cyber-Duck: UK-based digital agency offering web design, web development, UX, and digital transformation services. Directly comparable as a multi-disciplinary digital agency serving UK mid-market clients with strategy-through-engineering delivery.
• Browser London: London-based digital product studio delivering custom web platforms, mobile apps, and digital experiences. Comparable as a full-stack digital studio offering strategy, design, and engineering under one roof.
• Human Made: UK-headquartered digital agency specialising in WordPress, enterprise web platforms, and digital publishing. Comparable in engineering depth, enterprise-capable delivery, and UK roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daxst

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAX Studio