ProMaMa

Name

ProMaMa

Legal name

OÜ ProMaMa

Website

https://promama.ee

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Marketing Services: Project-based professional services revenue from event marketing, including project management, event conceptualization, outsourcing coordination, and execution. Services cover corporate events, sales promotions, incentive events, entertainment events, charity events, and large-scale events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

ProMaMa provides end-to-end event marketing and project management services for corporate clients. The offering spans idea generation and concept development, event scenario planning, subcontracting for performers, attractions, technical equipment, catering, accommodation, and transport, negotiations and contracts, project execution and coordination, on-site supervision, and post-event consultations. Events covered include representation and corporate events, sales promotion events, recognition and incentive events, entertainment events, charity/sponsor events, and large-scale special events.

Product overview

ProMaMa is an event marketing agency (üritusturundusfirma) providing a single unified service offering rather than a platform-plus-modules architecture. Their core offering is comprehensive event project management that encompasses the full event lifecycle: idea generation and concept development, event scenario planning, subcontracting for performers, attractions, technical equipment (stage, sound, lighting), catering, accommodation, and transport, negotiations and contracts, project execution and coordination, control and supervision, and consultations. They organize six categories of events: representation and corporate events, sales promotion and promotional events, recognition and incentive events, entertainment events, charity and sponsor events, and large/special events. The company also provides a web-based service request form for prospective clients to submit inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Marketing and Project Management Services Comprehensive event marketing services for corporate clients covering event concept development, scenario planning, subcontractor coordination (performers, attractions, stage/sound/lighting, catering, accommodation, transport), contract negotiations, project execution and coordination, on-site supervision, and post-event consultations. Spans six event categories: representation and corporate events, sales promotion and promotional events, recognition and incentive events, entertainment events, charity and sponsor events, and large/special events.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Emerging players

• Cvent: Cvent is an event management technology platform offering event registration, venue sourcing, and on-site management tools. It overlaps ProMaMa in the event planning/coordination space but competes via software rather than services.
• Bizzabo: Bizzabo is an event experience platform combining registration, engagement, and analytics for in-person and hybrid events. It represents a software-led alternative to ProMaMa's services model in the same enterprise event category.

Broad incumbents

• George P. Johnson Experience Marketing: GPJ is a large global experiential marketing agency focused on brand experiences, events, and trade shows. Comparable to ProMaMa in event category coverage, but with global delivery infrastructure and much broader capabilities.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency owned by Interpublic, providing event marketing, experiential design, and sponsorships. It is a broad incumbent offering the same corporate event and brand activation services ProMaMa provides, but at enterprise scale worldwide.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate event management agency operating at scale across corporate meetings, conferences, and incentive events. Comparable to ProMaMa in corporate event project management, but with multinational delivery.
• Uniplan: Uniplan is a global event and live marketing agency that designs and delivers corporate events, exhibitions, and brand experiences. Comparable to ProMaMa's end-to-end event marketing scope but with global reach and broader production resources.

Direct peers

• Sparks: Sparks is a global event marketing and brand experience agency delivering corporate events, product launches, and experiential campaigns — directly comparable to ProMaMa's full-service event project management offering, though at significantly larger scale.
• MKG: MKG is a US-based experiential marketing agency that designs and executes live brand events and brand experiences. Closely comparable to ProMaMa in being a pure-play event marketing agency delivering integrated event production for enterprise clients.
• ITA Group: ITA Group is a US event engagement and incentive solutions agency delivering corporate events, recognition programs, and incentive travel — directly overlapping ProMaMa's incentive/recognition event category and corporate event project management model.

Regional players

• Proscenium: Proscenium is a Finland-based event and congress production agency serving Nordic enterprise clients. Comparable as a regional peer offering similar corporate event production services, but operating in a different geography than ProMaMa's Estonian core market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProMaMa