What Flatmates Agency does

Flatmates Agency (legal entity Flatmates S.r.l.) is a Milan-headquartered B2B influencer marketing and content production agency, founded in 2021 and operating as a subsidiary of Cosmico. The company connects enterprise brands with a curated network of top Italian and European creators across YouTube, Instagram, and TikTok, and is organized into four interconnected divisions: Factory (creator talent discovery and management), Agency (influencer marketing services including scouting, mapping, campaign management, and media amplification), Studio (full-service content production covering video, editing, motion, and platform management), and Originals (proprietary branded content IP including the Clickbait, Fuori Brief, Better Than Perfect, and Morning Good podcast and video series). Its underlying technology stack is not proprietary; the business depends on human-led creator relations, campaign production, and editorial programming rather than a software platform.

Flatmates generates revenue through professional services engagements with brand clients. The customer base spans financial services (Trade Republic, Moneyfarm, Satispay, Generali Italia, Volksbank, Investiamo), retail and consumer (IKEA, Esselunga, Intimissimi, Mutti, Foscarini, Sambonet, Florim, Essilor Luxottica), technology (NordVPN, Hostinger, Saily, Incogni, Xiaomi), luxury automotive (Ducati), tourism (Visit Trentino), publishing (Fastbook), and wellness (Unobravo, Erion WEEE). Go-to-market is sales-led and direct: the agency acquires brand clients through outbound sales and inbound via the company website, while creator relationships are sourced and developed through the Factory division. Pricing, retainers, and contract structures are not publicly disclosed. Operating geographies span Europe and EMEA, with selective outbound campaigns targeting the US market (e.g., Pasqua's TikTok launch).

The company employs 11-50 people and is privately held with no disclosed funding rounds. Its value proposition rests on a vertically integrated agency-plus-talent-plus-studio-plus-IP model that allows clients to source creators, produce content, and amplify distribution through one counterparty, with high-volume execution capability demonstrated by campaigns such as NordVPN (over 300 influencers) and Trade Republic (dozens of creators monthly). GDPR compliance is certified for personal data handling on its website.

Name

Flatmates Agency

Legal name

Flatmates S.r.l.

Website

https://flatmatesagency.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Flatmates Agency is a Milan-based B2B influencer marketing and content production agency, founded in 2021 as a Cosmico subsidiary, connecting enterprise brands with top Italian and European creators across YouTube, Instagram, and TikTok via its Factory, Agency, Studio, and Originals divisions.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Influencer marketing services
• Creator economy agency
• Branded content production
• Talent management
• Social media campaigns

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Services: Flatmates provides influencer marketing agency services to brands, connecting them with top Italian and European creators. Services include talent scouting, campaign management, content production, and media amplification across YouTube, Instagram, and TikTok platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Flatmates Agency is a B2B influencer marketing and content production agency that connects brands with a curated network of top Italian and European creators. It operates four interconnected divisions: Factory (talent discovery and management), Agency (influencer marketing campaigns, scouting, mapping, and media amplification), Studio (full-service content production including video, editing, and platform management), and Originals (proprietary branded content formats, podcasts, and editorial series).

Product overview

Flatmates Agency is an influencer marketing and content production company structured as a platform with four interconnected divisions: Factory (creator talent discovery and management), Agency (influencer marketing campaigns and brand partnerships), Studio (full-service content production including video, strategy, and platform management), and Originals (proprietary branded content series). The portfolio includes branded podcast and video formats like Clickbait, Fuori Brief, Better Than Perfect, and Morning Good, which serve both as standalone content properties and campaign vehicles for brand clients.

Differentiator

Problem solved

Functional benefit

Brands

• Flatmates Factory: Talent management and creator development division that identifies and develops high-potential creators
• Flatmates Agency
• Flatmates Studios
• Flatmates Originals

Products and services

• Factory Talent discovery and development division that identifies and manages high-potential creators, helping them grow into influential voices. Works with top Italian and European creators.
• Agency Influencer marketing service that transforms creator culture into brand assets. Provides influencer marketing, scouting and mapping, advertising, and media amplification services to brands.
• Studio Full-service content production offering including vodcast, video production, editing and motion, marketing strategy, content strategy, and platform management across YouTube, Instagram, and TikTok.
• Originals Proprietary content hub creating video formats, podcasts, and editorial projects. Features branded content series including Clickbait, Fuori Brief, Better Than Perfect, and Morning Good, usable as standalone media properties and campaign vehicles.
• Clickbait Video series covering creator economy mechanics, controversial dynamics, and industry questions. Features interviews and deep dives into how the creator world works.
• Fuori Brief Original podcast featuring Marcello Ascani and Michele Pagani interviewing CEOs, marketing managers, and founders about careers, hard choices, failures, and the future.
• Better Than Perfect Podcast hosted by Ale Mininno and Giacomo Scandolara sharing practical agency-building advice covering margins, partners, client management, and business growth.
• Morning Good Podcast where Michele Pagani and Alessandro Mininno comment on creator economy trends, news, and current events in the influencer space.

Named customers22 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CosmicoparentOthersFlatmates is a Cosmico company. Cosmico is the parent organization of Flatmates, and Flatmates has produced content in collaboration with Cosmico including the 'Cosmico' series exploring themes like smart working, remote work, and the evolving office.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jellysmack: Creator management and content amplification company that partners with creators to distribute and scale video content across platforms, with significant European operations. Comparable in combining talent representation with content distribution and brand partnerships.
• Obviously: Global creator marketing agency running large-scale influencer campaigns for enterprise brands with proprietary creator sourcing and analytics. Comparable on campaign scale, enterprise client focus, and multi-platform execution.
• Billion Dollar Boy: UK-based global influencer marketing agency with a creator management arm, serving enterprise brands across categories with end-to-end campaign services. Closely mirrors Flatmates' agency-plus-talent model.
• Takumi: Berlin-based influencer marketing platform and agency connecting brands with creators across Europe. Comparable as a European-focused B2B influencer marketing services provider with a tech-enabled platform layer.
• Whalar Group: Global creator marketing agency with a strong European footprint, managing talent and running brand campaigns across YouTube, Instagram, and TikTok. Directly comparable to Flatmates' Factory/Agency/Studio integration.
• The Online Group (TOG): Italy-based creator marketing agency offering talent management, brand campaigns, and content production — a direct domestic competitor to Flatmates in the Italian market.
• Ubiquitous: UK-based influencer marketing agency running creator campaigns for consumer and enterprise brands. Comparable in B2B agency model, multi-platform campaign execution, and European market focus.

Regional players

• Vamp: Asia-Pacific focused influencer marketing platform connecting brands with creators. Comparable in offering creator discovery, campaign management, and analytics, but primarily serves APAC markets rather than competing in Europe.

Emerging players

• Lumanu: Creator economy platform focused on payments, workflow, and brand partnership enablement for creators and the agencies that represent them. Comparable in serving the creator-agency ecosystem, particularly talent management operations.
• Aspire (formerly AspireIQ): Creator marketing platform providing self-service tools for influencer discovery, campaign management, and affiliate programs. Comparable on the brand-creator matchmaking function but differentiates through a SaaS platform model rather than full-service agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@flatmatesagency
• Instagraminstagram.com/flatmatesagency
• LinkedInlinkedin.com/company/flatmatesagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flatmates Agency