The Lavender Agency
- Company typePrivate
- Founded2020
- HeadquartersWoodbridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Lavender Agency firmographics
Firmographics- Name
- The Lavender Agency
- Legal name
- The Lavender Agency
- Website
- https://thelavenderagency.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Lavender Agency industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where The Lavender Agency is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lavender Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Complete Marketing Strategy: Done-for-you, execution-ready quarterly marketing strategy service delivered through a structured 30-day discovery and development process. Includes SWOT analysis, multi-channel marketing plans, marketing calendar, and go-to-market strategies. Revenue generated through project-based professional services fees.
- Discovery Call: 30-minute consultation sessions to assess brand challenges and align on goals. Initial engagement touchpoint that may lead to full-service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Discovery Call - 30 minute initial consultation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Lavender Agency product offering
Product offeringCore offering
The Lavender Agency is a fractional CMO and executive-as-a-service firm that delivers quarterly, execution-ready marketing strategies to fashion, beauty, and lifestyle brands. Its core engagement, the Complete Marketing Strategy, is a 30-day done-for-you service that produces a SWOT analysis, multi-channel marketing plans, a 360° marketing calendar, and go-to-market strategies, structured around the proprietary TLA Method framework.
Product overview
The Lavender Agency is a fractional CMO and executive-as-a-service agency providing strategic marketing support to fashion, beauty, and lifestyle brands. The core offering centers on Fractional CMO Services, complemented by the Complete Marketing Strategy—a done-for-you quarterly planning engagement—and Discovery Calls for initial consultations. The agency operates using its proprietary TLA Method framework (Targeted, Logical, Adaptable) to build custom strategies. Additionally, The Playbook newsletter provides ongoing thought leadership content. The company does not offer a software product or platform; its services are entirely consulting and strategy-based.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Marketing Strategy A done-for-you, execution-ready quarterly marketing strategy service that includes SWOT analysis, multi-channel marketing plans, a 360° marketing calendar, and go-to-market strategies. Delivered over 30 days through two collaborative strategy sessions, intended for fashion, beauty, and lifestyle brand CEOs and founders.
- Fractional CMO Services
Quantifiable outcome
- +114% sales increase across channels for Marimekko
- +7 more outcomes
Companies that use The Lavender Agency
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
The Lavender Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Lavender Agency partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights3 records
The Lavender Agency competitors and assessment
Company assessmentBroad incumbents
- M Booth: Established consumer, lifestyle, and health PR and marketing agency that serves many of the same fashion, beauty, and lifestyle brand CMOs as The Lavender Agency. Broader incumbent offering integrated communications, with overlap on lifestyle brand storytelling and campaign work.
- Deloitte Digital: Large global marketing, creative, and customer transformation consultancy that serves many enterprise fashion and beauty clients (including Marimekko-tier brands). Comparable to The Lavender Agency only at the strategic marketing planning layer, but at vastly larger scale and broader scope.
Direct peers
- BPCM: PR, marketing, and communications agency with deep fashion, beauty, lifestyle, and consumer practice. Comparable to The Lavender Agency in serving the same luxury and lifestyle brand verticals, though broader in scope and significantly larger in headcount.
- Channel V Media: PR and marketing agency targeting consumer, lifestyle, and tech brands with integrated communications services. Comparable to The Lavender Agency in serving growth-stage consumer/lifestyle companies with brand and content-driven programs.
- Chief Outsiders: One of the largest fractional CMO firms in the US, with a bench of part-time CMOs serving mid-market companies across industries. Directly comparable to The Lavender Agency's fractional CMO model, though less specialized in fashion, beauty, and lifestyle.
- Socialfly: Digital and social media marketing agency focused on fashion, beauty, and lifestyle brands, serving a similar mid-market and emerging-brand client profile. Comparable on vertical focus and target buyer (founders/CEOs of consumer brands), with overlap on content and social strategy.
- The Lionesque Group: Lifestyle and fashion-focused marketing and PR agency serving consumer brands. Comparable to The Lavender Agency in vertical focus (fashion/lifestyle) and boutique scale, with overlapping client personas among growth-stage brand founders.
- March Collective: Boutique lifestyle and consumer brand marketing agency with a fashion, beauty, and wellness client base. Comparable to The Lavender Agency in vertical specialization and small-team service model targeting emerging and mid-market lifestyle brands.
Market position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Lavender Agency social profiles
Digital presenceThe Lavender Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lavender Agency leadership team
Management profileNumber of profiles
Profiles1 record
The Lavender Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lavender Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lavender Agency
What does The Lavender Agency do?
The Lavender Agency is a fractional CMO and executive-as-a-service firm that delivers quarterly, execution-ready marketing strategies to fashion, beauty, and lifestyle brands. Its core engagement, the Complete Marketing Strategy, is a 30-day done-for-you service that produces a SWOT analysis, multi-channel marketing plans, a 360° marketing calendar, and go-to-market strategies, structured around the proprietary TLA Method framework.
Is The Lavender Agency a public or private company?
The Lavender Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lavender Agency founded?
The Lavender Agency was founded in 2020. It employs 1 to 10 people.
Where is The Lavender Agency based?
The Lavender Agency is headquartered in Woodbridge, United States, in the North America region.
How does The Lavender Agency make money?
Two revenue lines are on record. Complete Marketing Strategy is the primary driver. The others are discovery Call.
Who are The Lavender Agency's main competitors?
Broad incumbents on record are M Booth and Deloitte Digital. Direct peers are BPCM, Channel V Media, Chief Outsiders, Socialfly, The Lionesque Group and March Collective.
Does The Lavender Agency have an API?
No public API is recorded for The Lavender Agency.
What industry is The Lavender Agency in?
The Lavender Agency's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.