Safe Schools
Safe Schools is a Dutch organization founded in 2008 that delivers in-person Safe Talk dialogue sessions, school program packages, and teacher training to improve social-emotional development at primary, secondary, and vocational schools across the Netherlands.
- Company typePrivate
- Founded2008
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Safe Schools does
Safe Schools is a Dutch educational organization founded in 2008 that delivers in-person programs to primary, secondary, vocational, and international schools across the Netherlands. Its core offering is the Safe Talk methodology — facilitated dialogue sessions designed to help students develop self-awareness, compassion, and authentic peer connections, while addressing student and teacher burn-out. The company sells annual program packages directly to schools and offers a separate teacher training track ('Docententraining') to help educators implement the methodology in classrooms.
Underlying the offering is a proprietary, dialogue-based methodology developed over 15+ years, rather than a software platform. Safe Schools has no app, no API, and no documented AI/ML components; delivery depends on trained facilitators working on-site with classes. The company monetizes through contact-based pricing on school program packages, with billing on an annual cadence, and relies on testimonial-driven referrals from teachers and students to acquire new school accounts. Operational footprint is single-country (Netherlands) with one general office contact point and no subsidiaries, parent company, or external investors disclosed.
Safe Schools lists 40+ named Dutch school customers spanning VWO, HAVO, VMBO, vocational, primary, special education, and international institutions, and in 2024–2025 announced a youth-focused 'Maskers Af' (Masks Off) initiative plus a partnership with Stichting The Gift. The go-to-motion combines direct outreach to school administrators with community-led testimonial marketing. No funding rounds, M&A activity, or leadership changes are recorded.
Safe Schools firmographics
Firmographics- Name
- Safe Schools
- Legal name
- Safe Schools
- Website
- https://safeschools.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Safe Schools is a Dutch organization founded in 2008 that delivers in-person Safe Talk dialogue sessions, school program packages, and teacher training to improve social-emotional development at primary, secondary, and vocational schools across the Netherlands.
- Ownership category
- akta.pro rank
Safe Schools industry classification
Industry- Product category
- Social-Emotional Education Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- School Counseling Services (EDAJAIAA)
Keywords
Where Safe Schools is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Safe Schools business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- School Program Packages: Safe Schools offers various program packages to schools including their core Safe Talk methodology and accompanying training materials. Programs are delivered through direct school engagement and facilitated sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | School Program Packages - Customized programs for schools |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Safe Schools product offering
Product offeringCore offering
Safe Schools delivers in-person facilitated dialogue sessions ("Safe Talks"), school program packages, and teacher training to Dutch primary and secondary schools. Programs focus on creating a safe school climate by helping students discover their identity, develop self-awareness and compassion, and improve contact between students and teachers. Services are delivered on-site at schools by Safe Schools facilitators.
Product overview
Safe Schools is an educational organization offering in-person school programs, teacher training, and Safe Talks designed to create a safe school climate and support social-emotional development. Founded in 2008, the company has helped thousands of students discover their identity. The core offerings include School Programs (delivered as packages to schools), Teacher Training programs, and Safe Talks—facilitated conversation sessions that help students and teachers connect on a deeper level. The company operates primarily in the Netherlands, working with primary and secondary schools, vocational colleges, and educational institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Safe Talks: Safe Talk sessions for students
Products and services
- School Programs / Pakketten School programs and packages designed to create a safe school climate, helping students discover their identity and develop social-emotional skills through in-person facilitated sessions delivered on-site at schools.
- Teacher Training (Docententraining) Training programs for teachers and school staff that help them better connect with students, implement the Safe Schools methodology, and improve social-emotional development outcomes in the classroom.
- Safe Talks Facilitated conversation sessions ('Safe Talks') that help students break through surface-level interactions, develop genuine connections, and improve class cohesion and student wellbeing.
Quantifiable outcome
- Teachers report significant classroom transformation after Safe Talk sessions - 'There is a class BEFORE the safe talk, and a class AFTER the safe talk'
- +2 more outcomes
Companies that use Safe Schools
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
Safe Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Safe Schools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stichting The GiftminorSafe Schools partnered with Stichting The Gift for 2025 initiatives. Stichting The Gift is a foundation focused on supporting youth development. The collaboration represents Safe Schools' expansion efforts in creating new beginnings for students in 2025.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Safe Schools competitors and assessment
Company assessmentRegional players
- CPS: Dutch educational consultancy providing school improvement, training, and wellbeing-related services to Dutch primary and secondary schools. Comparable in B2B school channel, Dutch focus, and teacher training offerings.
- CED-Groep: Dutch educational support organization providing advisory and intervention services to schools across the Netherlands. Comparable as a Dutch B2B education services provider serving similar K–12 customers, though broader in scope than Safe Schools' SEL focus.
Broad incumbents
- ClassDojo: Widely adopted K–12 classroom engagement and wellbeing platform. Comparable only at the broad level of supporting K–12 school climate and SEL outcomes; differs as a scaled software platform versus Safe Schools' in-person facilitation.
- Committee for Children (Second Step): US-based nonprofit and one of the largest SEL curriculum providers globally (Second Step program). Comparable in delivering K–12 social-emotional learning, though at much larger scale and via packaged curriculum rather than in-person facilitation.
Direct peers
- RULER (Yale Center for Emotional Intelligence): Evidence-based SEL approach developed at Yale for K–12 schools, focused on emotional intelligence and school climate. Comparable in SEL methodology and K–12 school customer base, though academically licensed rather than commercially delivered in the Netherlands.
- Lyceo: Dutch provider of student wellbeing, tutoring, and school-based personal development programs. Directly comparable to Safe Schools in targeting Dutch K–12 schools with student development and wellbeing services.
- Stichting School & Veiligheid: Dutch foundation focused on safe school climates and student wellbeing in K–12 institutions. Highly comparable to Safe Schools in mission and Dutch school customer base, though it operates more as a knowledge/policy body than as a delivered methodology.
- MindUP: SEL and mindfulness program for K–12 schools developed in collaboration with the Hawn Foundation. Comparable in K–12 SEL focus and methodology-driven delivery, though distributed as curriculum and teacher training rather than facilitated sessions.
Others
- Stichting The Gift: Dutch foundation focused on supporting youth development and wellbeing, named as a 2025 strategic partner of Safe Schools. Comparable in Dutch youth-development mission and overlapping target populations.
- Stichting Jeugdeducatiefonds: Dutch foundation funding youth development and educational initiatives for disadvantaged children. Comparable as a Dutch youth-development ecosystem participant, though operates as a funder rather than a methodology provider like Safe Schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Safe Schools social profiles
Digital presenceSafe Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Schools leadership team
Management profileNumber of profiles
Safe Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Schools
What does Safe Schools do?
Safe Schools delivers in-person facilitated dialogue sessions ("Safe Talks"), school program packages, and teacher training to Dutch primary and secondary schools. Programs focus on creating a safe school climate by helping students discover their identity, develop self-awareness and compassion, and improve contact between students and teachers. Services are delivered on-site at schools by Safe Schools facilitators.
Is Safe Schools a public or private company?
Safe Schools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safe Schools founded?
Safe Schools was founded in 2008. It employs 1 to 10 people.
Where is Safe Schools based?
Safe Schools is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Safe Schools make money?
One revenue line is on record: school Program Packages.
Who are Safe Schools's main competitors?
Regional players on record are CPS and CED-Groep. Broad incumbents are ClassDojo and Committee for Children (Second Step). Direct peers are RULER (Yale Center for Emotional Intelligence), Lyceo, Stichting School & Veiligheid and MindUP. Others are Stichting The Gift and Stichting Jeugdeducatiefonds.
Does Safe Schools have an API?
No public API is recorded for Safe Schools.
What industry is Safe Schools in?
Safe Schools's product category is Social-Emotional Education Services. Its primary akta.pro industry code is EDAJAIAA, School Counseling Services. Its NAICS code is 611710 and its SIC code is 8200.