Techsmart
Techsmart is a privately held Mexican distributor and retailer of computer hardware and gaming products, operating from Guadalajara and Mexico City. It sells a multi-brand catalog of components, peripherals, and gaming furniture to consumers, resellers, and system integrators across Mexico via its e-commerce site and physical branches.
- Company typePrivate
- Founded2008
- HeadquartersGuadalajara, Mexico
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Techsmart does
Techsmart is a privately held Mexican value-added distributor and retailer of computer hardware and gaming products, founded in 2008 and headquartered in Guadalajara with a second branch in Mexico City. The company operates an e-commerce storefront (techsmart.com.mx) alongside its physical branches, serving customers across Mexico with a catalog spanning more than 30 categories — including graphics cards, processors, motherboards, storage, memory, power supplies, PC cases, cooling, peripherals, gaming chairs, desks, monitors, networking equipment, point-of-sale hardware, and wearables.
The portfolio is anchored by distribution agreements with 20+ international brands, including tier-one vendors ASUS, MSI, Gigabyte, AMD, Western Digital, Kingston, Corsair, NZXT, COUGAR, PNY, Zotac, XFX, Cooler Master, BIWIN, Predator, Elgato, Vertagear, Patriot, and Stylos. Techsmart carries the latest component cycles (e.g., NVIDIA RTX 5000-series, AMD RX 9000-series, PCIe Gen5 NVMe SSDs) and adjacent gaming/creator accessories such as Elgato Stream Deck and COUGAR gaming furniture. The product mix reflects a deliberate orientation toward enthusiast gaming, content creation, and high-performance computing rather than commodity office IT.
Techsmart operates a dual-channel business model. The B2C leg is direct retail through techsmart.com.mx and the two physical branches, with pricing displayed per SKU (currencies alternating between USD and MXN). The B2B leg is the 'Alta Distribuidores' program, a registered reseller channel that requires Mexican tax registration (RFC), proof of tax status, and identification to access wholesale terms for resale to computer shops, system integrators, and small retailers. Demand generation includes vendor co-branded webinars (e.g., an ASUS motherboard session) and an active 'Nuestras Marcas' brand showcase. The company has not disclosed revenue, funding, ownership, leadership, or M&A activity; it is an independent, family-/privately-controlled distribution business with a domestic-only footprint.
Techsmart firmographics
Firmographics- Name
- Techsmart
- Legal name
- Techsmart
- Website
- https://techsmart.com.mx
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Techsmart is a privately held Mexican distributor and retailer of computer hardware and gaming products, operating from Guadalajara and Mexico City. It sells a multi-brand catalog of components, peripherals, and gaming furniture to consumers, resellers, and system integrators across Mexico via its e-commerce site and physical branches.
- Ownership category
- akta.pro rank
Techsmart industry classification
Industry- Product category
- Computer Hardware Retail
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Electronics and Appliance Retailers (4492)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)
Keywords
Where Techsmart is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Techsmart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - B2C: Direct retail sales of computer hardware and gaming products to individual consumers through their e-commerce platform. Products include SSDs, graphics cards, processors, motherboards, cases, power supplies, cooling solutions, peripherals, and gaming accessories.
- Distribution to Resellers: B2B distribution of computer hardware products to registered resellers and distributors through their 'Alta Distribuidores' program, allowing business partners to purchase products in bulk for resale.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Techsmart product offering
Product offeringCore offering
Techsmart is a Mexican distributor and retailer of computer hardware and gaming products, selling components such as SSDs, graphics cards, processors, motherboards, power supplies, PC cases, gaming peripherals, and gaming furniture from brands including BIWIN, ASUS, MSI, Gigabyte, AMD, COUGAR, Kingston, and others. The company operates a B2C e-commerce website (techsmart.com.mx) and a B2B distribution program (Alta Distribuidores) serving registered resellers across Mexico, with physical offices in Guadalajara and Mexico City.
Product overview
Techsmart is a Mexican computer hardware retailer and distributor offering a comprehensive portfolio of technology products primarily focused on gaming and professional computing. The product lineup centers on leading component brands including graphics cards (NVIDIA RTX 5000/4000 series, AMD RX 9000 series from MSI, Gigabyte, ASUS, Zotac, PNY, XFX, Sapphire), storage solutions (BIWIN SSDs with PCIe 4.0/5.0 NVMe drives and Predator external SSDs), processors (AMD Ryzen), motherboards (MSI), and power supplies. Complementing these core components is a full ecosystem of gaming peripherals and furniture under the COUGAR brand, including PC cases (CFV235, MX600 series, FV150, PURITY), power supplies (GES and GR series), ergonomic gaming desks (E-ARES, E-GRAV), gaming chairs (ARMOR ONE, FUSION EX), and gaming sofas (RANGER, FIDOM). The company also offers monitor accessories (MSI MPG monitor stands), wearables (Stylos smartwatches), and networking equipment, serving both individual consumers and business/distributor channels through its Guadalajara and Mexico City locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Storage Solutions (SSDs) Solid-state drives including BIWIN NVMe SSDs (NV3500, X570 PRO, M560 series) with PCIe 3.0 and PCIe 5.0 interfaces, capacities from 512GB to 1TB+ and read speeds up to 14,000 MB/s, plus Predator external SSDs with USB Gen2x2 (2000 MB/s) and internal SSDs. Targeted at gaming consumers and PC builders seeking high-performance storage for gaming and content creation.
- Graphics Cards Discrete GPU offerings spanning NVIDIA GeForce RTX 5000 series (RTX 5050, 5060, 5060 Ti, 5070, 5080, 5090) and RTX 4000/Blackwell professional cards (RTX A400, RTX A1000, RTX PRO 2000, RTX PRO 4000), plus AMD Radeon RX 9000 series (RX 7600, RX 9060 XT, RX 9070, RX 9070 XT). Carried brands include MSI, Gigabyte, ASUS, Zotac, PNY, and XFX, with cooling solutions ranging from dual-fan to triple-fan designs.
- Processors AMD Ryzen desktop processors including the Ryzen 7 5700G (AM4 socket) and Ryzen 7 7700X3D (AM5 socket with 3D V-Cache technology), targeting gaming enthusiasts and PC builders.
- Motherboards Motherboards including the MSI PRO H810M-E (Micro-ATX with Intel H810 chipset, LGA 1851 socket, DDR5 up to 128GB, PCIe 5.0), MSI B550M PRO-VDH WIFI, MSI A520M-A PRO, and ASUS ROG STRIX B650-A GAMING WIFI for Intel and AMD platforms.
- PC Cases Gaming and mainstream PC cases from COUGAR including the CFV235 VISION (mid-tower), MX600 AIR PRO (mesh airflow), MX600 RGB BLACK (full tower with tempered glass), FV150 RGB (dual chamber), and PURITY RGB (compact mini tower). Also includes BALAM RUSH, XZEAL, NACEB, ACTECK, and COOLER MASTER cases.
- Power Supplies Power supply units including COUGAR GES 850 (850W, PCIe Gen5 16-pin connector, 80 PLUS Gold) and COUGAR GR 1000 (1000W fully modular, 80 PLUS Gold), plus CORSAIR CX series and NACEB 1000W 80+ GOLD units for high-performance gaming and workstation builds.
- Gaming Furniture Gaming chairs, desks, and sofas from COUGAR and VERTAGEAR. Chairs include COUGAR ARMOR ONE (black/orange ergonomic), FUSION EX GOLD, and VERTAGEAR SL1800 BLACK EDITION, S3800 ALIENWARE, S5800 HYGENNX. Desks include COUGAR E-ARES 120 (electric height-adjustable RGB) and E-GRAV 160 (premium standing desk). Sofas include COUGAR RANGER ONE, FIDOM, and RANGER ELITE for dedicated gaming environments.
- Monitor Accessories Monitor arms and stands including MSI MPG MT161DR (dual-monitor arm, VESA 75x75mm/100x100mm, supports 17"-38" screens) and MSI MPG MT201DR V2 (premium dual-monitor desk mount with 20kg capacity per arm), along with BALAM RUSH and XZEAL monitor stands.
- Wearable Smartwatches STYLOS SW2 smartwatch with 1.69" display, Bluetooth 4.0 connectivity, and compatibility with Android and iOS, featuring metal strap in gold finish. Targeted at general consumers seeking productivity and lifestyle wearables.
- Alta Distribuidores B2B Distribution Program Registered reseller and distributor program enabling Mexican computer shops, system integrators, and retailers to purchase products in bulk for resale. Requires business registration including RFC (tax ID), proof of tax status, and identification documents. Provides access to wholesale pricing and the full multi-brand product catalog spanning processors, graphics cards, storage, peripherals, and gaming equipment.
Companies that use Techsmart
Customer profileSegments3 records
Ideal customer profiles2 records
Techsmart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Techsmart partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- BIWINcoreBIWIN is featured as one of Techsmart's key brands in their 'Nuestras Marcas' (Our Brands) showcase. BIWIN products include SSDs (NV3500, X570 PRO, M560 series) with PCIe 3.0 and 5.0 interfaces. Techsmart distributes BIWIN storage products including M.2 SSDs ranging from 512GB to 1TB capacities with speeds up to 14,000 MB/s read speeds.
- PredatorcorePredator brand (Acer's gaming division) products are featured on Techsmart's platform. Products include Predator external SSDs (GP30 series) and internal SSDs (GM9000HS). Techsmart distributes Predator gaming storage solutions.
- Western Digital (WD)coreWestern Digital is featured as a key brand partner on Techsmart's 'Nuestras Marcas' section. WD products distributed include hard drives and SSDs for storage solutions.
- ASUScoreASUS is featured prominently as a key brand partner on Techsmart's platform. Products include ROG STRIX motherboards (B650-A GAMING WIFI), graphics cards (RTX 5070, RTX 5080, RTX 5050 series), and PROART professional graphics cards.
- MSIcoreMSI is a major brand partner displayed in Techsmart's 'Nuestras Marcas'. Products include motherboards (PRO H810M-E, B550M PRO-VDH WIFI, A520M-A PRO), graphics cards (RTX 5060 Ti, RTX 5070, RTX 5080 series), monitor stands (MPG MT series), and gaming peripherals.
- GIGABYTEcoreGIGABYTE is featured as a brand partner on Techsmart. Products include graphics cards (RTX 5050, RTX 5060, RTX 5070, RTX 5080, RTX 5090, RX 7600, RX 9070, RX 9070 XT series) and motherboards.
- COUGARcoreCOUGAR is a gaming-focused brand partner. Products include gaming cases (MX600, CFV235 VISION, FV150 RGB, PURITY RGB), power supplies (GES 850, GR 1000), gaming chairs (ARMOR ONE, FUSION EX), ergonomic desks (E-ARES 120, E-GRAV 160), and gaming sofas.
- CORSAIRcoreCORSAIR products distributed include DDR4 and DDR5 memory modules (VENGEANCE, DOMINATOR PLATINUM series), gaming headsets (HS80 RGB), power supplies (CX series), cases (ICUE 5000X RGB, ICUE LINK 2500X RGB), and cooling solutions.
- AMDcoreAMD processor products include Ryzen 7 5700G (AM4 socket) and Ryzen 7 7700X3D (AM5 socket). Techsmart distributes AMD CPUs for both desktop and gaming builds.
- ZOTACcoreZOTAC graphics cards distributed include RTX 5060, RTX 5060 Ti, RTX 5070 series with IceStorm 2.0 cooling solutions. Products feature compact dual-fan designs and factory overclocking.
- BALAM RUSHcoreBALAM RUSH is a gaming-focused brand with extensive product range including cases (TANK, DRAGONFLY, ERIS, NYX series), monitors (TITAN, HYPER NOVA, COSMOS EDGE), cooling solutions, and gaming peripherals.
- XZEALcoreXZEAL brand products include gaming cases, power supplies, graphics cards, monitors, mice, keyboards, gaming chairs, and cooling solutions. Products span multiple gaming and computing categories.
- NACEBcoreNACEB products include gaming cases (STARFALL, NEBULA, GAMER series), power supplies (1000W 80+ GOLD), gaming peripherals, and liquid cooling solutions (BOREAL series).
- ACTECKcoreACTECK products include monitor stands (Enforce Zone series), keyboards, mice, gaming cases (PANORAK GC600), and various PC accessories.
- PNYcorePNY professional and consumer graphics cards including NVIDIA RTX A400, RTX A1000, RTX PRO 2000 Blackwell, and RTX PRO 4000 Blackwell series for professional workstation applications.
- COOLER MASTERcoreCOOLER MASTER products include gaming cases (TD500 MESH V2, MASTERBOX series, H500), cooling solutions (MASTERLIQUID L240 ILLUSION), and accessories.
- KINGSTONcoreKINGSTON memory products include DDR4 SODIMM and DIMM modules (FURY BEAST series), as well as other memory solutions for desktop and laptop computers.
- PATRIOTcorePATRIOT products include VIPER STEEL RGB DDR4 memory, P310 and P400 SSD series, and various memory and storage solutions.
- NZXTcoreNZXT products include KRAKEN Elite RGB V2 LCD liquid coolers (240mm, 280mm, 360mm), power supplies (C1000, C1200 ATX 3.1), gaming cases (H6 FLOW), and GPU accessories.
- VERTAGEARcoreVERTAGEAR gaming chairs include SL1800 BLACK EDITION, S3800 ALIENWARE, and S5800 HYGENNX ergonomic gaming chairs.
- STYLOScoreSTYLOS brand products include keyboards, mice, mouse pads, monitors, and smartwatch (SW2). Products target both gaming and productivity segments.
- XFXcoreXFX AMD Radeon graphics cards include RX 7600 SWFT, RX 9070 SWIFT, RX 9070 XT SWIFT QUICKSILVER, and RX 9060 XT series featuring triple and dual fan cooling solutions.
- ELGATOcoreELGATO streaming products include STREAM DECK XL (32 LCD keys), STREAM DECK MK.2, and STREAM DECK + controllers for content creators and streamers.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Techsmart competitors and assessment
Company assessmentDirect peers
- Grupo CVA: Major Mexican IT distributor serving resellers and system integrators with multi-brand computer hardware and components. Operates a similar B2B distribution channel and product portfolio to Techsmart.
- Grupo Steren: Mexican consumer electronics retailer with physical stores and e-commerce operations selling components, peripherals, audio, and electronics. Comparable retail model and Mexican-market focus, though broader than Techsmart's gaming/PC focus.
- Daisytek: Mexican IT distributor (Intcomex group subsidiary) offering B2B and B2C channels for computer hardware, peripherals, and components. Directly comparable distribution model targeting similar reseller and consumer segments.
- Cyberpuerta: Mexican e-commerce retailer specializing in computer hardware, gaming components, and tech peripherals with a similar catalog focus to Techsmart and a comparable online-first go-to-market approach.
- CT Internacional: One of Mexico's largest IT distributors serving resellers, system integrators, and retailers across computer hardware, components, and peripherals. Closest direct comparable to Techsmart in B2B distribution model and product breadth.
Broad incumbents
- Intcomex: Latin America-focused IT value-added distributor with operations across Mexico and the region. Competitor in the same B2B IT distribution space with broader geographic footprint and product portfolio than Techsmart.
- MercadoLibre Mexico: Mexico's leading e-commerce marketplace hosting thousands of IT and computer hardware sellers. Competes with Techsmart for end-consumer IT purchases and increasingly for reseller flow, though at a vastly broader scale and marketplace model.
- Ingram Micro: Global IT distributor with significant Mexico operations serving enterprise and SMB customers across a broad technology portfolio. Larger incumbent operating in the same B2B IT distribution category as Techsmart but at much greater scale and breadth.
- TD SYNNEX: Global IT distributor with Mexico/LatAm presence serving resellers and integrators across enterprise hardware, components, and software. Overlaps with Techsmart's distribution activities but operates at significantly larger scale and broader portfolio.
Regional players
- PC Factory: Chilean computer hardware retailer operating e-commerce and physical stores with a similar product focus on gaming PCs, components, and peripherals. Comparable business model in a different Latin American geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Techsmart social profiles
Digital presenceTechsmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Techsmart leadership team
Management profileNumber of profiles
Techsmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Techsmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Techsmart
What does Techsmart do?
Techsmart is a Mexican distributor and retailer of computer hardware and gaming products, selling components such as SSDs, graphics cards, processors, motherboards, power supplies, PC cases, gaming peripherals, and gaming furniture from brands including BIWIN, ASUS, MSI, Gigabyte, AMD, COUGAR, Kingston, and others. The company operates a B2C e-commerce website (techsmart.com.mx) and a B2B distribution program (Alta Distribuidores) serving registered resellers across Mexico, with physical offices in Guadalajara and Mexico City.
When was Techsmart founded?
Techsmart was founded in 2008. It employs 51 to 100 people.
Where is Techsmart based?
Techsmart is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Techsmart make money?
Two revenue lines are on record. Product Sales - B2C is the primary driver. The others are distribution to Resellers.
Who are Techsmart's main competitors?
Direct peers on record are Grupo CVA, Grupo Steren, Daisytek, Cyberpuerta and CT Internacional. Broad incumbents are Intcomex, MercadoLibre Mexico, Ingram Micro and TD SYNNEX. PC Factory is listed as a regional player.
Does Techsmart have an API?
No public API is recorded for Techsmart.
What industry is Techsmart in?
Techsmart's product category is Computer Hardware Retail. Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail. Its NAICS code is 423430 and its SIC code is 5045.