Metavision

What Metavision does

Metavision is a London-based creative agency and studio that builds immersive brand experiences within gaming virtual worlds including Fortnite (Creative and UEFN), Roblox, Minecraft, and Unreal Engine. Founded in 2019 from ITV's Studio 55 Ventures, it operates as a wholly-owned subsidiary of UK broadcaster ITV under the leadership of Managing Director Ashley Lewis and Creative Director Ryan Norrington. The company runs three integrated units: Metavision Studios (creative production on UEFN, Unreal, Roblox, Minecraft, AR, and motion capture), Metavision Network (a creator partnership program combining Fortnite and Roblox creators such as GoodGamers, FHSupport, BonnieKiwi, Atlas, Bio, BigBoomer, Bullseye, Team Hive, Pandvil, PrettyBoy, and TheBoyDilly), and the parent strategic hub that drives ITV-wide metaverse strategy.

The company's work spans custom UEFN tactical items (Mentos Fizzooka, the first marketing campaign distributed through a Fortnite tactical item), branded in-game characters (Crocs Switchbbitz, the first branded character campaign on Fortnite), playable music experiences (Don Toliver's Psycho Valley for Atlantic Records), competitive game adaptations of entertainment IP (Hell's Kitchen on Roblox for ITV; Netflix's One Piece on Fortnite UEFN), Minecraft world builds (Come Mine With Me with ITV Studios' Multistory Media and Blockworks), and large-scale global campaigns for McDonald's (McDonaldland), Versace (Mercury Sneaker Drop), Philips (OneBlade 360), Skoda (Out of Bounds), and WWF (Earth Hour 2024). The company has been awarded "Best Metaverse Company" by The Drum and positions itself as an immersive-media pioneer since 2021's John Lewis Christmas campaign.

Metavision's business model is a B2B professional-services creative agency with no publicly disclosed pricing — campaigns are quoted on a custom basis by scope, platform, and duration, then executed end-to-end and amplified through the Metavision Network's creator ecosystem across Twitch, YouTube, and social channels in the US, UK, and MENA. The customer portfolio spans 13+ named enterprise clients across entertainment (Netflix, ITV, BBC), QSR (McDonald's), fashion (Versace, Crocs, Timberland), FMCG (Mentos), consumer electronics (Philips), automotive (Skoda), music (Atlantic Records), and non-profit (WWF), reflecting a portfolio-led enterprise field-sales motion driven through LinkedIn outreach, agency partnerships with shops like BBH and Adam & Eve DDB, and inbound via [email protected].

Name

Metavision

Legal name

Metavision Limited

Website

https://metavision.studio

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Metavision is a London-based creative agency and ITV subsidiary that builds immersive brand experiences inside gaming virtual worlds (Fortnite, Roblox, Minecraft, UEFN) for global enterprise clients including Netflix, McDonald's, Versace, Crocs, Mentos, and ITV.

Ownership category

akta.pro rank

Product category

Immersive Media / Metaverse Creative Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industry

Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)

Keywords

• Immersive media campaigns
• Metaverse creative agency
• Gaming brand experiences
• Virtual world advertising
• Fortnite Creative production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative Agency Services: Full-service creative agency model creating immersive brand experiences in gaming/virtual worlds. Services include creative strategy, in-game builds, campaign execution, and amplification through creator networks

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Metavision is a creative agency and studio that designs, builds, and executes immersive brand experiences and entertainment IP adaptations on gaming platforms including Fortnite (Creative/UEFN), Roblox, Minecraft, and via Unreal Engine, AR, and motion capture. The agency pairs Metavision Studios (production arm) with the Metavision Network (creator distribution ecosystem) to deliver branded campaigns and playable experiences for global brands and entertainment companies.

Product overview

Metavision is a creative agency and studio for the metaverse, formed in 2019 from ITV's Studio 55 Ventures. The company operates three integrated offerings: Metavision (parent company) as the strategic and creative hub, Metavision Studios as the production arm building immersive experiences using cutting-edge tools and platforms, and Metavision Network as a creator partnership program connecting brands with Fortnite and Roblox creators. The company specializes in creating immersive branded experiences on gaming platforms including Fortnite, Roblox, and Minecraft, serving entertainment companies and consumer brands across sectors including QSR, FMCG, fashion, music, automotive, and non-profit.

Differentiator

Problem solved

Functional benefit

Brands

• Metavision Network: Network partner program combining creators with gameplay-first approach to guarantee reach and engagement for brands.
• Metavision Studios

Products and services

• Metavision Studios The creative production arm of Metavision that builds immersive experiences for brands and entertainment companies using cutting-edge tools and expertise in Unreal Engine, Fortnite, Roblox, AR, and Motion Capture. Sold to enterprise brand and entertainment clients as a bespoke agency service.
• Metavision Network A creator partnership program combining an unmatched network of Fortnite and Roblox creators with a gameplay-first approach to guarantee reach and engagement for brand campaigns. Provided to brand and entertainment clients as part of Metavision's distribution solution.

Quantifiable outcome

• Mentos Fizzooka drove 511M reach and 590% social engagement increase
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• ITV Studios (Multistory Media)coreStrategic or Co-development Partner · 1 January 2023Worked closely with ITV Studios label Multistory Media to adapt Channel 4's 'Come Dine With Me' format for Minecraft in 'Come Mine With Me' project.
• ITV (Studio 55 Ventures)coreStrategic or Co-development Partner · 1 January 2019Formed in 2019 from ITV's Studio 55 Ventures. Metavision is a central part of UK broadcaster ITV, continuing the tradition of 70 years shaping global entertainment. ITV ownership provides entertainment industry credibility and access to IP.
• BlockworksmajorStrategic or Co-development PartnerMinecraft build team partner collaborating on 'Come Mine With Me' project to develop the Minecraft world experience.
• BBH (Bartle Bogle Hegarty)majorGTM or Marketing PartnerAdvertising agency partner that brought Mentos Fizzooka concept to Metavision. Worked together from concept to narrative, visuals, and Fortnite-native implementation.
• Beyond CreativemajorTechnology or IntegrationTechnical implementation partner that tackled the immense challenge of implementing custom weapon (Fizzooka) into Fortnite, something UEFN wasn't technically capable of at the time.
• GoodGamers, FHSupport, BonnieKiwi, Atlas, and other creatorsmajorGTM or Marketing PartnerNetwork partners featured in Metavision Network ecosystem. Crocs Intergalactic Tour toured branded character through popular Fortnite experiences built by these creators.
• Fortnite Creators (Bio, BigBoomer, Bullseye, Team Hive, Pandvil, PrettyBoy, TheBoyDilly)majorGTM or Marketing PartnerTop Fortnite creators who partnered with WWF Earth Hour 2024 to remix gameplay in their maps to engage players in energy conservation awareness.
• Agent00 (Content Creator)minorGTM or Marketing PartnerTwitch streamer partnered with Versace to launch Mercury sneaker drop campaign with livestream and sneaker giveaway.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Landvault (Everyrealm): Landvault (now part of Everyrealm) is a metaverse build studio that creates branded virtual experiences across Decentraland, Sandbox, Roblox, and other platforms. It directly competes with Metavision for branded virtual-world campaign work and platform partnerships.
• Journey: Journey is a creative agency that builds immersive brand experiences in virtual worlds, gaming platforms, and the metaverse. It is a direct peer competing for the same brand budgets and using comparable Unreal/Roblox/Minecraft production capabilities.
• Unit9: Unit9 is a global creative production agency with a strong immersive/gaming division that builds branded experiences, AR/VR content, and interactive campaigns for major brands. It competes directly with Metavision for brand-side immersive-media budgets and runs similar Fortnite/Roblox-style activations.
• Sawhorse Productions: Sawhorse Productions is a creative production studio specializing in gaming and virtual world activations for brands, with work across Roblox, Fortnite, and custom game engines. It directly competes with Metavision for brand-side campaign briefs in the same immersive-media category.
• Dubit: Dubit is a digital media agency that builds branded Roblox experiences and games for major brands, with a similar gameplay-first creative approach. It is a direct competitor for brand-side Roblox campaign work and serves an overlapping roster of enterprise advertisers.

Emerging players

• Bidstack: Bidstack is an in-game advertising technology company that enables brand placements within PC and console games. It is an emerging competitor in the broader in-game advertising space, addressing the same brand-side demand for reaching gaming audiences that Metavision serves via bespoke experiences.
• Emperia: Emperia is a virtual retail and brand experience studio that creates immersive 3D stores and brand environments. While more retail-focused, it overlaps with Metavision on the broader category of building branded virtual experiences for enterprise clients.
• Admix (now Overlord): Admix (rebranded to Overlord) is a metaverse advertising platform that provides in-game ad inventory and brand activation tools. It represents an emerging tech-driven alternative to Metavision's bespoke agency model for brands seeking to reach gaming audiences.
• Anzu: Anzu is an in-game advertising platform that places programmatic ads inside games and virtual worlds, including Roblox. While more focused on ad-tech infrastructure than bespoke creative builds, it competes for the same brand budget category of in-game brand experiences.

Others

• The Drum (Movers & Shakers / Metaverse agency landscape): While not a direct competitor, The Drum is the trade media outlet that awarded Metavision 'Best Metaverse Company' and tracks competing metaverse agencies. It serves as an indicator of competitive set and the broader agency landscape competing in this category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metavision-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metavision