Teaming Up

What Teaming Up does

Teaming Up is a privately-held Netherlands company, founded in 2023 and headquartered in Noordwijk, that sells team coaching services alongside AI-supported software tools designed to improve team collaboration, cognitive diversity utilization, and overall team effectiveness. The company serves enterprise and mid-market organizations across Dutch and English-speaking markets, combining human-led coaching programs with three integrated digital products: BrainStyle (BreinStijl), a personality and working-style assessment; Team Accelerator, a team dynamics visualization and improvement tool; and AI Coach, a 24/7 personalized AI assistant grounded in users' BrainStyle data.

The platform architecture pairs a proprietary BrainStyle methodology—an interactive assessment framework for cognitive style profiling—with a conversational AI layer (AI Coach) that delivers personalized text-based guidance on planning, career growth, feedback delivery, and team collaboration. Declared AI capabilities are natural language processing, recommendation engine, and knowledge retrieval, with a progressive-personalization mechanic in which advice becomes richer as user engagement increases. The system has no public API, SDK, MCP integration, or documented machine learning pipeline, and no patents, trademarks, certifications, or third-party benchmarks are disclosed in the source data.

Revenue is generated through two streams: subscription-based software access to BrainStyle, Team Accelerator, and AI Coach (tiered by team size and features), and professional team coaching services delivered on-site or virtually by expert coaches. The company operates on a consultative, sales-led motion targeting enterprise accounts, supported by a digital-first marketing presence including a bilingual Dutch/English website, LinkedIn engagement, downloadable product brochures, and short explainer videos. Named reference customers span enterprise and government sectors and include Adidas, KLM, Rijksoverheid, Hogeschool van Amsterdam, OLVG, Techleap Nederland, Gemeente Rotterdam, Galan Groep, and Pineut & Food in Concept.

Name

Teaming Up

Legal name

Teaming Up

Website

https://teamingup.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Teaming Up, a Netherlands-based firm founded in 2023, provides team coaching and AI-supported software tools—BrainStyle, Team Accelerator, and AI Coach—to enterprise and mid-market organizations across Dutch and English-speaking markets seeking improved collaboration and cognitive diversity utilization.

Ownership category

akta.pro rank

Product category

Team Development Software

NAICS

Educational Support Services (61171), Software Publishers (5132), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Digital tools (BrainStyle, Team Accelerator, AI Coach) delivered as subscription-based software, with tiered access based on team size and features. The more users engage with the app, the richer the personalized advice becomes.
2. Team Coaching Services: Expert-led team coaching programs delivered on-site or virtually, addressing team-specific needs such as stress management, underlying dynamics, and effective collaboration. Includes modules customized for specific team challenges.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Teaming Up sells subscription-based software tools (BrainStyle/BreinStijl assessment, Team Accelerator, AI Coach) and expert team coaching programs that help organizations leverage cognitive diversity to improve team collaboration, psychological safety, and effectiveness. The digital tools and coaching services are tightly integrated, with BrainStyle data feeding the AI Coach to deliver personalized 24/7 guidance on planning, career growth, feedback, and collaboration.

Product overview

Teaming Up offers a unified platform combining three digital tools—BrainStyle for personality and working-style assessment, Team Accelerator for team dynamics visualization, and AI Coach for personalized AI-powered guidance—alongside expert team coaching services. These products work together as an integrated solution: BrainStyle identifies individual cognitive styles, Team Accelerator applies those insights to improve team performance, and AI Coach delivers personalized recommendations based on BrainStyle data. The company targets organizations seeking to improve team effectiveness, collaboration, and personal awareness among team members.

Differentiator

Problem solved

Functional benefit

Products and services

• BrainStyle (BreinStijl)

Quantifiable outcome

• 82% of users report their team is more effective
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Predictive Index: The Predictive Index provides behavioral and cognitive assessment tools used for talent optimization, team composition, and leadership development. Its cognitive-style assessments overlap directly with Teaming Up's BrainStyle methodology and target the same enterprise HR buyer.
• Gallup (CliftonStrengths): Gallup's CliftonStrengths is a widely adopted strengths-based assessment used by enterprises for team coaching and development. It directly competes with Teaming Up's BrainStyle assessment as a category-defining methodology for leveraging individual cognitive styles within teams.

Direct peers

• 15Five: 15Five is a continuous performance management platform with weekly check-ins, peer feedback, and OKR tracking for hybrid teams. It is comparable to Teaming Up in addressing hybrid team connection, feedback culture, and team effectiveness for enterprise customers.
• BetterUp: BetterUp is the leading AI-powered coaching platform combining digital tools with a global coach marketplace. Like Teaming Up, it pairs assessment-driven personalization with expert human coaching and AI assistants, serving enterprise teams for collaboration and effectiveness.
• Lattice: Lattice is a people-management platform with performance reviews, goal-setting, and employee development tools targeting mid-market and enterprise HR teams. It overlaps with Teaming Up on team effectiveness, feedback culture, and 1:1 development workflows.
• Culture Amp: Culture Amp is an employee engagement and performance platform that combines surveys, feedback, and development tools for enterprise customers. It addresses the same psychological safety and team effectiveness outcomes Teaming Up targets with BrainStyle and Team Accelerator.
• Cloverleaf: Cloverleaf is an automated team coaching platform that uses personality and working-style assessments (e.g., DISC, Enneagram) to deliver personalized team recommendations — directly comparable to Teaming Up's BrainStyle plus AI Coach stack for improving team collaboration.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and team effectiveness services. While much broader than Teaming Up, it competes for the same enterprise team-development budget and bundles assessment-based methodologies.
• DDI (Development Dimensions International): DDI is a global leadership and talent development firm providing team-effectiveness training, executive coaching, and assessment-based interventions. It serves the same enterprise HR and L&D buyers as Teaming Up with a much broader portfolio of team-development programs.
• FranklinCovey: FranklinCovey is a global training and consulting company offering proprietary team-effectiveness and leadership programs (e.g., The 7 Habits, Multipliers). It competes for enterprise training budgets and bundles assessment-driven team development workshops similar to Teaming Up's coaching services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/teamingupnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teaming Up