ZEDWELL UK 2 LIMITED

What ZEDWELL UK 2 LIMITED does

Zedwell UK 2 Limited operates the Zedwell Hotels brand under Criterion Hospitality Limited, a private limited company ultimately held by Criterion Capital. The company runs a portfolio of sleep-focused "Cocoon" hotels and capsule accommodations concentrated in central London, with five hotel properties (Piccadilly Circus, Tottenham Court Road, Knightsbridge, Greenwich, Park Lane) and two capsule hotels (Piccadilly Circus with over 1,000 pods, Leicester Place). The core product architecture is the proprietary windowless Cocoon — acoustic insulation, blackout environment, custom Hypnos sleep-system beds, temperature and mood lighting control, and filtered air — designed for restorative rest in dense urban settings. The company differentiates on adaptive reuse of underutilised real estate (a former underground car park at Tottenham Court Road, the historic Trocadero and London Pavilion buildings, the former Burberry/Scotch House at Knightsbridge, the Cavatina Point offices at Greenwich) and reports 15-25% energy savings versus conventional hotels, with the Tottenham Court Road property achieving 6.28 kgCO2 per occupied room against a London average of 11.5.

Revenue is generated primarily through room-night bookings across three rate tiers (Fully Flexible, Semi-Flexible, Non-Refundable), supplemented by ancillary streams: the Zedwell Fitness Studio at Piccadilly Circus (£10/£15 day passes via the Momence app), the free Zedwell & More membership (10% discount on every stay), and the Zedwell Card partner ecosystem spanning restaurants (Hard Rock, Din Tai Fung, Dishoom, Haidilao), cinema (Picturehouse), attractions (Paradox Museum), mobility (Brompton Bikes, Q Park) and services (Laundry Heap, Escape Tours). Go-to-market is a hybrid direct-plus-OTA model: the zedwellhotels.com site integrates the Mews property management system with a Best Rate Guarantee, complemented by Booking.com and Expedia, plus dedicated corporate and group (10+ rooms) sales channels. Customer segments span leisure tourists, business travellers, families/groups, and solo backpackers, with no named enterprise anchors.

The company is actively expanding beyond London, with Manchester Piccadilly listed as a forthcoming property and Oxford and York publicly disclosed as future targets. Ownership is private with no disclosed institutional investors, no funding rounds, and no disclosed revenue.

Name

ZEDWELL UK 2 LIMITED

Legal name

Criterion Hospitality Limited

Website

https://zedwellhotels.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Zedwell UK 2 Limited operates Zedwell Hotels, a London-based portfolio of sleep-focused Cocoon hotels and capsule accommodations built on adaptive-reuse real estate, serving leisure tourists, business travellers, families and solo guests in central London.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue stream from Cocoon room bookings across all Zedwell properties. Multiple rate categories: Fully Flexible (free cancellation up to 48 hours prior), Semi-Flexible (free cancellation up to 21/7 days prior), and Non-Refundable (full prepayment at booking). Payment processed 2 days prior for flexible, 7 days prior for semi-flexible, and immediately for non-refundable rates.
2. Zedwell & More Membership Programme: Free membership programme offering 10% discount on every stay plus exclusive partner offers. While membership itself is free, it drives direct bookings and customer retention.
3. Capsule Hotel Accommodations: Pod-style shared accommodation at Piccadilly Circus and Leicester Place locations offering affordable alternative to traditional hotel rooms. UKs largest capsule hotel with over 1,000 pods.
4. Fitness Studio Access: State-of-the-art gym at Piccadilly Circus offering day passes (£10 for 1-day, £15 for 2-day) through Momence app booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zedwell Hotels operates a portfolio of sleep-focused, windowless Cocoon hotel rooms and Capsule Cocoon pod accommodations across central London locations (Piccadilly Circus, Tottenham Court Road, Knightsbridge, Park Lane, Greenwich) plus the UK's largest capsule hotel with 1,000+ pods. Core offerings include private Cocoon rooms in configurations from solo to 12 guests, capsule pods with Hypnos mattresses, and ancillary services including an on-site fitness studio, corporate and group booking programmes, and the free Zedwell & More loyalty membership with 10% discount and partner perks.

Product overview

Zedwell Hotels operates a portfolio of windowless, sleep-focused hotels and capsule accommodations across central London. The core offering consists of Hotel Cocoons (private rooms in sizes from solo Cocoon 1 to group Cocoon 12) and Capsule Cocoons (pod-style shared accommodation with private sleeping pods). Properties span five London locations: Piccadilly Circus, Tottenham Court Road, Knightsbridge, Park Lane, and Greenwich. A sixth Manchester location is upcoming. The Zedwell & More membership program and Zedwell Card add loyalty benefits and partner discounts. Ancillary services include a fitness studio, corporate bookings, and group booking capabilities. The company targets mid-market travelers seeking affordable central London accommodations with a focus on sleep quality rather than traditional luxury amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Cocoon: Sleep-engineered guest rooms with acoustic insulation, blackout blinds, custom sleep-system bed, temperature control and mood lighting.
• Capsule Cocoon
• Zedwell & More
• Zedwell Underground Hotel

Products and services

• Zedwell Hotel Cocoons Sleep-engineered private hotel rooms designed for deep, restorative rest. Each Cocoon features acoustic insulation, blackout design, custom sleep-system bed, temperature control and mood lighting. Rooms come in various sizes (Cocoon 1 through Cocoon 12) to accommodate solo travellers through groups of 12. Available across five London locations: Piccadilly Circus, Tottenham Court Road, Knightsbridge, Park Lane and Greenwich.
• Zedwell Capsule Cocoons Private pod-style sleeping capsules in shared format. Each Capsule Cocoon is built from natural oak with a Hypnos mattress, lockable roller shutters, soundproofing, filtered air and individual fan control. Includes communal shower facilities and is designed as an affordable alternative to traditional hotels. UK's largest capsule hotel (1,000+ pods) at Piccadilly Circus plus new Leicester Place location.
• Zedwell & More Membership Free loyalty programme offering 10% discount on every stay, access to exclusive partner offers, and early notification of new properties and promotions. Members unlock discounts at partner restaurants, attractions and services throughout London.
• Zedwell Card Digital key card and membership identifier that unlocks exclusive partner offers including discounts at restaurants, bars, attractions and services across London (Hard Rock Café, Din Tai Fung, Dishoom, Picturehouse, Paradox Museum, Brompton Bikes, Q Park, Laundry Heap and more). Serves as both room access and gateway to partner benefits.
• Zedwell Fitness Studio State-of-the-art gym facility at Piccadilly Circus location featuring cutting-edge fitness equipment. Open to guests with day passes available through the Momence app (£10 for 1-day, £15 for 2-day).
• Corporate Bookings Dedicated corporate booking service for business travellers requiring accommodations near major business districts. Includes access to connected locations like Tottenham Court Road with Elizabeth Line access to City of London, Canary Wharf, Heathrow and Gatwick.
• Group Bookings Group booking service for reservations of 10 or more rooms. Includes special rates and dedicated group sales support for family stays, school groups and other large party accommodations.

Quantifiable outcome

• 6.28 kgCO2/occupied room carbon footprint vs London average of 11.5 kgCO2/occ room
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• The Crown EstateminorOthersZedwell collaborates with The Crown Estate as part of stakeholder engagement and community outreach initiatives.
• Westminster City CouncilminorOthersCollaboration with Westminster City Council for community engagement and collective stewardship initiatives.
• Heart of London Business AllianceminorOthersPartnership with Heart of London Business Alliance to foster collective stewardship and community outreach in the West End area.
• Criterion CapitalcoreStrategic or Co-development PartnerParent company and property developer. Criterion Capital acquires, develops and operates urban properties, having transformed sites like the Trocadero and London Pavilion into Zedwell Hotels.
• MewscoreTechnology or IntegrationProperty management system provider handling reservations, check-in and operational systems across all Zedwell properties. Data managed and stored by Mews.com.
• Miradora Rooftop TequileriaminorGTM or Marketing PartnerPartner restaurant offering Zedwell guests exclusive 15% discount. Part of Zedwell & More programme.
• Hard Rock CaféminorGTM or Marketing PartnerZedwell guests receive 15% off food, non-alcoholic beverages and retail at both London locations (Piccadilly Circus and Old Park Lane).
• Din Tai FungminorGTM or Marketing PartnerPartner restaurant near Zedwell Piccadilly offering authentic Taiwanese dim sum. Featured in Zedwell Card partner programme.
• Dishoom Covent GardenminorGTM or Marketing PartnerPartner restaurant serving Bombay Irani café cuisine. Included in Zedwell Card exclusive offers.
• PicturehouseminorGTM or Marketing PartnerPremium cinema chain offering Zedwell & More members exclusive bundles including cinema tickets, popcorn and drinks at reduced prices (£16-£20 depending on location).
• Paradox MuseumminorGTM or Marketing PartnerImmersive museum near Zedwell Knightsbridge offering Zedwell guests 12% off adult, kid and family tickets with code ZNWPARADOXPASS.
• Brompton BikesminorGTM or Marketing PartnerExclusive Brompton Bike Hire offer for Zedwell guests: £10 credit (2 days hire) with code ZEDWELL26, valid April-December 2026 for first 500 users.
• Haidilao Hot PotminorGTM or Marketing PartnerPartner restaurant offering Zedwell guests exclusive discounted set menus (46-52% off) and 12% off à-la-carte dishes near Piccadilly Circus.
• Escape ToursminorGTM or Marketing PartnerInteractive city tour partner offering Zedwell guests free access to Escape Tours game for 2-4 players, redeemable via Escape Tours app.
• Q ParkminorGTM or Marketing PartnerParking partner offering Zedwell guests 20% off across multiple London locations, available for prebooking and season tickets.
• Laundry HeapminorGTM or Marketing PartnerLaundry service partner offering Zedwell guests 20% off with promo code ZEDWELL20. Door-to-door service with 24-hour turnaround.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Z Hotels: UK boutique compact-hotel chain with multiple London locations (Soho, Shoreditch, Victoria, etc.). Closely comparable to Zedwell — offering compact, well-designed rooms in central London at mid-market price points with a focus on nightlife-adjacent locations.
• Yotel: Compact, technology-led hotel brand with 'cabins' (small rooms) in major city airports and urban centres. Competes directly with Zedwell's sleep-engineered, compact room philosophy and targets similar time-pressed business and leisure travellers.
• easyHotel: Ultra-budget hotel chain with London locations (Old Street, Croydon, Paddington) and European footprint. Most price-aggressive competitor to Zedwell's capsule hotel offering, targeting similar budget-conscious travellers trade-off on amenities for price and location.
• citizenM: Premium compact hotel brand operating in London (Tower of London, Bankside, Shoreditch) and other global cities. Competes with Zedwell for design-conscious, central London travellers who prioritise location and tech over room size and views.
• hub by Premier Inn: Premier Inn's compact-room sub-brand designed for urban locations with small, well-designed rooms. Closest direct competitor to Zedwell's central London Cocoon concept — both target price-conscious travellers in prime city locations with smaller, design-led rooms.

Broad incumbents

• Travelodge: Major UK budget hotel chain with extensive London presence. Competes with Zedwell for cost-driven leisure and business travellers, though typically in less prime locations and with a more standardised, value-engineered product.
• Premier Inn: UK's largest budget hotel chain (Whitbread) with ~800+ hotels across the UK and growing compact 'hub by Premier Inn' brand. Directly competes for Zedwell's mid-market London leisure and business traveller, with unmatched scale and a mature loyalty programme.

Regional players

• Generator Hostels: Design-led hostel operator with European footprint including London. Compares to Zedwell's capsule hotel offering for budget solo travellers and backpackers seeking premium shared accommodation, though primarily European rather than UK-focused.

Emerging players

• The Collective: Co-living and hybrid hospitality operator in London with longer-stay co-living and some short-stay products. Tangentially comparable to Zedwell's capsule/shared accommodation concept, though focused on longer durations.
• Qbic Hotels: Eco-friendly compact hotel brand with London locations (Shoreditch, Wembley). Closely comparable to Zedwell on sustainability credentials and design-led compact rooms, though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZedwellHotels
• Instagraminstagram.com/zedwellhotels
• TikToktiktok.com/@zedwell
• LinkedInlinkedin.com/company/zedwell-hotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZEDWELL UK 2 LIMITED