AWAKE America

What AWAKE America does

AWAKE America is a donor-supported Christian prayer movement and ministry of Leading The Way with Dr. Michael Youssef, a registered 501(c)(3) nonprofit founded in 2020 by Dr. Michael Youssef, pastor and founding pastor of The Church of The Apostles. The organization mobilizes prayer warriors across all 50 US states through a combined digital and physical platform: a website (awakeamerica.com) offering an online Prayer Room, a National Prayer Wall/Map where 11,844+ prayers have been posted, and a library of free downloadable prayer guides; a native mobile application on iOS and Android providing daily prayer prompts, Bible content, journaling, and prayer streak tracking; and city-wide in-person AWAKE Rallies featuring worship, prayer, and Bible teaching by Dr. Youssef. The organization has mobilized 550,000+ prayer warriors and maintains nearly 500,000 combined followers on Facebook and Instagram.

The product surface is structured around six core offerings: the AWAKE America Prayer Room (core), AWAKE Rallies (core), Prayer Wall (core), Prayer Guides and Resources (add-on), AWAKE USA Mobile App (add-on), and Revival News editorial (add-on). The technology stack is described as a cloud-based web platform and mobile applications; no proprietary AI/ML capabilities, APIs, SDKs, or third-party integrations are disclosed. Distribution is primarily self-serve through digital channels (website, mobile apps, social media) supplemented by direct in-person event distribution through rallies in major US cities, with 381 additional city-wide rallies planned for 2026-2027. The organization holds two notable third-party recognitions: the 2025 NRB Best Media Campaign award and the 2026 47th Annual Telly Award Silver in Film & Shorts.

The business model is donation-driven rather than transaction-based. As a religious nonprofit, AWAKE America is funded by voluntary donor contributions to its parent ministry, Leading The Way, with all core digital content, resources, and prayer tools provided free of charge. The only fee-based revenue stream is a nominal per-attendee ticket charge at in-person AWAKE Rallies to offset venue costs, with proceeds flowing to Leading The Way. Revenue is not publicly disclosed, and there is no venture, private equity, or institutional investment. The primary customer segment is individual Christian believers seeking prayer resources, spiritual encouragement, and community connection; a secondary segment is church leadership seeking congregational mobilization tools.

Name

AWAKE America

Legal name

Leading The Way with Dr. Michael Youssef

Website

https://AWAKEAmerica.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

AWAKE America is a 501(c)(3) prayer movement ministry of Leading The Way with Dr. Michael Youssef that mobilizes 550,000+ prayer warriors across all 50 US states via a website, mobile app, social media, and city-wide revival rallies.

Ownership category

akta.pro rank

Product category

Religious Ministry and Prayer Mobilization Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Christian prayer ministry
• National prayer movement
• Revival events
• Prayer resources
• Faith community platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donor Contributions: AWAKE America is a donor-supported ministry of Leading The Way with Dr. Michael Youssef. As a registered 501(c)(3) nonprofit, the organization relies on voluntary donations from faithful partners who believe in the mission of spiritual revival and prayer mobilization. Donations sustain all free content, resources, and ministry operations.
2. Event Ticket Sales: Nominal fee charged for in-person AWAKE Rallies to help offset venue costs. All ticket sales (excluding nominal ticketing platform fees) directly support the global ministry of Leading The Way.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

AWAKE America operates a national prayer movement that mobilizes individual Christians and congregations through digital tools (an online Prayer Room, an interactive Prayer Wall/Prayer Map, an iOS/Android mobile app with daily prayer prompts and journaling, and free downloadable prayer guides) and in-person city-wide AWAKE Rallies featuring worship, prayer, and Bible teaching by Dr. Michael Youssef. All digital content and resources are provided free of charge to participants, with the ministry sustained by donor contributions.

Product overview

AWAKE America is a ministry of Leading The Way with Dr. Michael Youssef that operates as a unified prayer movement platform combining an online Prayer Room, a Prayer Wall for community prayer posting, downloadable Prayer Guides and Resources, and an AWAKE USA Mobile App for iOS and Android. The platform also organizes in-person AWAKE Rallies in cities nationwide and publishes Revival News content. The core offering centers on mobilizing prayer warriors through digital tools (prayer room, prayer wall, mobile app) supplemented by community resources (prayer guides) and live events (rallies).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 550,000+ believers mobilized for prayer across all 50 states
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Leading The Way with Dr. Michael YoussefcoreStrategic or Co-development PartnerAWAKE America is an official ministry of Leading The Way with Dr. Michael Youssef. Dr. Michael Youssef, pastor and Bible teacher, founded the organization as a prayer movement within his established ministry. AWAKE America exists as a registered 501(c)(3) nonprofit under the Leading The Way organizational umbrella. All ticket sales support the global ministry of Leading The Way.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pray.com: Leading Christian prayer and sleep mobile app with a community, daily devotionals, and audio-guided prayer content. Highly comparable to AWAKE America's mobile-app-based prayer mobilization model and free content distribution strategy.
• Hallow: Prayer and meditation app offering daily audio content, scripture-based guided sessions, and community features. Closest direct peer given overlapping digital prayer/devotional product and freemium monetization model.
• Abide Christian Meditation: Christian meditation and prayer app providing sleep, anxiety, and Bible-based audio content. Comparable as a mobile-first devotional product competing for the same daily-prayer user attention.
• Billy Graham Evangelistic Association: Founded personal-brand evangelistic ministry that runs large-scale city-wide crusades and revival-style events. Closely comparable to AWAKE America's model of city-wide rallies for spiritual awakening led by a named Bible teacher.

Broad incumbents

• Cru: InterVarsity/Cru is a long-standing evangelical ministry operating spiritual-life and evangelism programs nationally and internationally. Comparable as a multi-channel donor-supported movement with digital, event, and content assets.
• In Touch Ministries: Established Bible-teaching ministry founded by Charles Stanley, distributing daily devotionals, broadcasts, and church resources. Comparable as a personal-founder-led Christian teaching and mobilization platform at greater scale.
• The Christian Broadcasting Network (CBN): Major Christian media organization producing broadcasts, online content, and prayer-led programming including the 700 Club. Comparable as a faith content and prayer-empowerment brand at much larger scale.
• Ligonier Ministries: Reformed Christian teaching ministry producing broadcast, online, and church-resourcing content founded by R.C. Sproul. Comparable as a founder-led Bible-teaching platform serving evangelical and Reformed audiences with donation support.
• Focus on the Family: Large U.S. nonprofit ministry with broadcast, publishing, and church-resourcing programs. Comparable as a multi-channel faith content distributor that mobilizes donors and churches around family and spiritual renewal themes.
• Christianity Today: Long-running evangelical media platform providing news, commentary, and digital content to U.S. Christians. Comparable as a faith-content publishing brand with national footprint and broad-channel audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AwakeAmericaOfficial
• Instagraminstagram.com/awakeamericaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWAKE America