Regionale Huisartsen Organisatie Gooi en Omstreken

What Regionale Huisartsen Organisatie Gooi en Omstreken does

Regionale Huisartsen Organisatie Gooi en Omstreken (RHOGO) is a regional coordination organization based in Hilversum, Netherlands, that supports approximately 40 affiliated family physician (huisarts) practices in the Gooi en Omstreken area. Founded in 2020 with a headcount of 51–100, it delivers a layered service portfolio spanning chronic disease management programs (diabetes, cardiovascular risk management, COPD, obesity), mental health and youth services (GGZ/jeugd, POH-GGZ, eHealth, consultation functions), elderly care (Module SKO, palliative care, regional transfer point), preventive health (Combined Lifestyle Intervention), urgent care coordination (Huisartsen Spoedpost), continuing medical education (scholing), and peer support. Its core technology stack centers on the VIPLive Samenwerken digital collaboration platform for inter-practice consultation, the Helpdesk Digitale Zorg patient-facing digital care helpdesk (phone, email, chat; Monday–Friday 08:00–18:00), and a contracted Preferred ICT Suppliers Network (Arcus-IT, Cobbler, Westers, Elatro/CTnet) that gives member practices a vetted IT procurement framework. RHOGO also initiated a sustainability program in 2022 with family physician Dr. Dennis Pot and Tergooi MC, making it the first Dutch regional primary care organization to receive dedicated funding for sustainability.

RHOGO operates a subscription/membership-based revenue model funded through member practice contributions and regional Dutch primary care funding arrangements, with pricing not publicly disclosed. Its go-to-market is sales-led and relationship-driven: healthcare providers register for member accounts and access restricted resources through a member portal, supported by an integrated communications program comprising the rhogo.nl website, the 'De Regionale Huisarts' newsletter, regular theme evenings and training sessions, and category-specific communications such as Waiting Room Screens (Wachtkamerschermen) deployed in member practices. The organization distributes its coordination and support services directly to member practices and participates in a broader regional collaboration network including Gezond Gooi, MCC Gooi en Vechtstreek, Vlot in 't Gooi, TIM, RESV, and Viore, positioning itself as the operational backbone for primary care coordination in the region.

Name

Regionale Huisartsen Organisatie Gooi en Omstreken

Legal name

Regionale Huisartsen Organisatie Gooi en Omstreken

Website

https://rhogo.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

RHOGO is a regional Dutch primary care coordination organization based in Hilversum that supports approximately 40 member family physician practices in the Gooi en Omstreken region with chronic care programs, mental health services, elderly care, ICT procurement, education, and sustainability initiatives.

Ownership category

akta.pro rank

Product category

Primary Care Coordination Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Mobile & Street Medicine Primary Care Programs (HLAFAGAH)

akta.pro secondary industry

Chronic Disease Remote Monitoring (COPD/CHF/HTN, Weight & Symptom Tracking) (HLAHACAI)

Keywords

• Primary care coordination
• Chronic disease management
• Mental health services
• Elderly care programs
• General practice support

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership fees and healthcare coordination services: RHOGO functions as a regional healthcare coordination organization for family physicians, likely funded through membership contributions and/or regional healthcare funding arrangements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RHOGO is a regional membership-based coordination organization for family physician (huisartsen) practices in the Gooi en Omstreken region of the Netherlands. It delivers regional primary care coordination across chronic disease management (diabetes, CVRM, COPD, obesity), mental health and youth services, elderly care, urgent care coordination (Huisartsen Spoedpost), prevention and lifestyle intervention programs (GLI), education and training (Scholing), ICT/digitalization support including the VIPLive Samenwerken collaboration platform and Helpdesk Digitale Zorg, and a member-driven sustainability program.

Product overview

Regionale Huisartsen Organisatie Gooi en Omstreken (RHOGO) is a regional coordination organization for general practitioners in the Gooi en Omstreken region of the Netherlands. The organization operates as a central hub providing coordination services across multiple healthcare domains including chronic care management (diabetes, CVRM, COPD, obesity), mental health services, elderly care, urgent care coordination, education/training, and digitalization support. RHOGO's core offerings include the VIPLive Samenwerken collaboration platform, Helpdesk Digitale Zorg patient support service, and various care management programs. The organization also manages ICT supplier relationships (Arcus-IT, Cobbler, Westers, Elatro/CTnet) and sustainability initiatives for member GP practices.

Differentiator

Problem solved

Functional benefit

Products and services

• VIPLive Samenwerken Digital collaboration platform used by RHOGO for member healthcare providers, enabling consultation functions including an expanded GGZ (mental health) consultation team with child and youth psychiatrist services. Operates under the regional VIPLive agreement.
• Helpdesk Digitale Zorg Digital care helpdesk service supporting patients of RHOGO member practices with login assistance, self-measurements, video calling, and DigiD access. Available Monday-Friday 08:00-18:00 via phone (085-1304575), email ([email protected]), and chat.
• Wachtkamerschermen (Waiting Room Screens) Digital screens deployed in practice waiting rooms to display health information, sustainability messages, and practice information to patients visiting member GP practices.
• Chronische Zorg Programma's (Chronic Care Programs) Organized regional care programs for diabetes, cardiovascular risk management (CVRM), COPD, and obesity, including quality commissions, care pathways, spirometry instruction, and the regional formulary. Available to member GP practices for chronic disease management of registered patients.
• GGZ/Jeugd Services (Mental Health and Youth Services) Regional mental health and youth services for member practices including group offerings, eHealth, POH-GGZ and POH-jeugd support, an online GGZ consultation table, a child and youth psychiatrist consultation function, early detection of financial concerns and homelessness, and child abuse / domestic violence protocols.
• Ouderenzorg Module SKO (Elderly Care Module) Proactive care planning module for elderly care including regional transfer points, nursing specialist coordination, palliative care, and regional elderly care initiatives offered to member GP practices.
• Gezond Leven en Preventie (Healthy Living and Prevention) Combined Lifestyle Intervention (GLI) programs for adults, GLI referral procedures, lifestyle coach overview, fall risk assessments, and GLI program start dates provided to member practices and their patients.
• Huisartsen Spoedpost (GP Urgent Care Post) Regional urgent care coordination service for after-hours family medicine in the Gooi en Omstreken region, including quality assurance activities for member GP practices.
• Scholing (Education and Training) Continuing medical education and training program for member healthcare providers including theme evenings, online training, multidisciplinary overleg sessions, and accredited courses targeting POH-S, POH-GGZ, ketenpartners, assistants, GPs, and AIOS.
• ICT Voorkeursleveranciers (Preferred ICT Suppliers Network) Contracted ICT vendor network of four preferred suppliers (Arcus-IT, Cobbler, Westers, Elatro/CTnet) providing IT services and competitive procurement options to member GP practices in the Gooi region.
• Duurzaamheidsproject (Sustainability Project) Sustainability initiative for member GP practices including paperless examination tables, energy reduction measures, and greening of practice operations; RHOGO was the first regional GP organization in the Netherlands to receive dedicated funding for this program.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tergooi MCcoreStrategic or Co-development Partner · 1 January 2022Tergooi Medical Center is a key regional partner, particularly for the sustainability project. Tergooi conducted a pilot on paperless examination table paper that demonstrated minimal hygienic benefits but significant environmental impact. This partnership enables the paperless examination bank initiative.
• Arcus-ITcoreTechnology or IntegrationPreferred ICT supplier contracted by RHOGO to provide IT services to member family physician practices in the Gooi region
• CobblercoreTechnology or IntegrationPreferred ICT supplier contracted by RHOGO to provide IT services to member family physician practices in the Gooi region
• WesterscoreTechnology or IntegrationPreferred ICT supplier contracted by RHOGO to provide IT services to member family physician practices in the Gooi region
• Elatro/CTnetcoreTechnology or IntegrationCombined preferred ICT supplier contracted by RHOGO to provide IT services to member family physician practices in the Gooi region
• Dennis Pot (Family Physician)coreStrategic or Co-development PartnerDr. Dennis Pot co-initiated the RHOGO Sustainability Project in 2022, working with RHOGO to help family physicians in the Gooi region with sustainability efforts
• Simone GeldmeijerminorStrategic or Co-development PartnerContact person for practices wanting to join the sustainability project; coordinates the new group enrollment
• Helpdesk Digitale ZorgcoreTechnology or IntegrationDigital care helpdesk service supporting patients of RHOGO practices with digital health tools, including login assistance, self-measurements, video calling, and DigiD support
• VIPLivecoreTechnology or IntegrationDigital collaboration platform used by RHOGO for consultation functions, including GGZ consultation team expanded with child and youth psychiatrist services

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• InEen: National Dutch association representing primary care organizations including regional GP groups like RHOGO; provides industry coordination, advocacy, and shared services at a national level.
• Nederlands Huisartsen Genootschap (NHG): National scientific society for Dutch general practitioners, setting clinical standards and guidelines that regional organizations like RHOGO operationalize for member practices.
• Arts en Zorg: Larger operator of GP practices across multiple Dutch regions with integrated primary care delivery, broader in scale than RHOGO but operating in the same primary care coordination space.

Others

• Zorgdomein: Dutch digital referral and care coordination platform connecting GPs to specialist and hospital care; adjacent to RHOGO's coordination role and potentially an enabling or competing digital infrastructure layer.

Direct peers

• Rijnmond Dokters: Regional GP coordination organization in the Rijnmond area of the Netherlands, providing similar primary care coordination, chronic disease programs, and member support services to affiliated family physician practices.
• Cohesie: Dutch regional primary care organization coordinating chronic care programs (diabetes, COPD, CVRM) for affiliated GP practices, with comparable membership model and regional coordination role.
• Unicum: Regional care group in the Netherlands offering integrated primary care programs including chronic disease management, mental health, and elderly care to affiliated GP practices.
• HKN Huisartsen Kring Nijmegen: Regional association of family physicians in the Nijmegen area offering coordination, education, quality programs, and chronic care pathways to member practices, closely mirroring RHOGO's structure.
• Zorggroep Amsterdam (ZGA): Regional care group in Amsterdam coordinating primary care, mental health, and chronic disease management programs for affiliated GP practices, structurally similar to RHOGO's service portfolio.
• Meditta: Dutch regional primary care organization providing chronic care programs, mental health coordination, and after-hours urgent care for member practices across its service region.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RegionaleHuisartsenOrganisatieGooienOmstreken
• LinkedInlinkedin.com/company/regionale-huisartsen-organisatie-gooi-omstreken

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regionale Huisartsen Organisatie Gooi en Omstreken