What The Skylight Warehouse does

The Skylight Warehouse (doing business as Shire Skylights) is an Australian authorized VELUX supplier and installer specializing in skylights, roof windows, and custom Colorbond base flashings. The company manufactures its own flashings in-house, including non-standard profiles that pure resellers cannot produce, and supplies both VELUX-branded products and its own LuxFlex DIY kit. It operates three showroom/warehouse locations — Caringbah (NSW headquarters), South Nowra (NSW), and Burleigh Heads (QLD) — serving residential homeowners, trade professionals, and building companies.

The business runs a multi-channel model combining e-commerce (Shopify storefront with roughly 174 cumulative product reviews), physical showrooms with in-person consultation, and a formal trade account program offering dedicated support to builders and renovators. Unit pricing ranges from approximately $105–$898 for flashings and $322–$2,745 for skylights, with installation services offered alongside product sales. The company has invested in content-driven demand generation through the "Skylight School" educational program and marketing partnerships with Three Birds Renovations and the television program The Block.

Founded around 2020 by installers Jason Denton and Chris Fraser, both with 15+ years of trade experience, the company has expanded from its NSW base into Queensland within roughly four years. Its core technical moat lies in custom flashing fabrication and consultative specification support rather than in software, automation, or data assets. Revenue mechanics are predominantly transactional retail and trade sales rather than recurring subscription contracts.

Name

The Skylight Warehouse

Legal name

The Skylight Warehouse

Website

https://shireskylights.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Skylight Warehouse is an Australian authorized VELUX supplier and installer operating three NSW/QLD showrooms, manufacturing custom Colorbond flashings in-house and selling skylights, the proprietary LuxFlex DIY kit, and trade account services to homeowners, renovators, and builders.

Ownership category

akta.pro rank

Product category

Skylights and Roof Windows

NAICS

Roofing Contractors (238160), Glass and Glazing Contractors (238150), Blind and Shade Manufacturing (33792)

SIC

Asphalt Paving & Roofing Materials (2950), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Skylight Replacement (HSAPAJAD)

akta.pro secondary industries

Skylights, Roof Windows & Daylighting (IMADAFAL), Skylights & Roof Windows (IMADAIAD), Skylights, Roof Glazing & Glass Roofing Systems (IMADAHAK), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ), Skylight Repair & Resealing (Roof-Integrated) (HSAGAKAK)

Keywords

• VELUX skylights
• Custom roof flashings
• Skylight installation
• Roof windows
• Colorbond flashings

Headquarters

HQ city

Caringbah

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. VELUX Skylight Sales: One-time product sales of VELUX branded skylights including fixed (FS, FCM), manual opening (VS, VCM), electric opening (VSE), and solar-powered (VSS, VCS) models. Products sold directly through e-commerce platform with varying price points from $322 to $2,745 depending on model and size.
2. Custom Base Flashing Sales: Proprietary flashing systems manufactured in-house, sold as pre-fabricated or flat-pack units. Prices range from $105 to $898 depending on complexity, roof type, and size. Two-year manufacturer warranty offered.
3. Installation Services: Supply and installation services for residential retrofit, fit-to-roof new construction, and builder market segments. Services cover both Colorbond and tile roof coverings on pitches from 1 to 60 degrees.
4. Custom Skylight Design: Bespoke skylight design and manufacturing services for non-standard VELUX range applications, addressing unique architectural requirements.
5. Accessories and Consumables: Sales of complementary products including VELUX blinds, roof ventilation, fixings (BREMICK screws, rivets), sealants (Selleys Roof Silicone in Colorbond colors), and MultiShield temporary floor protection.
6. Skylight School Educational Content: Step-by-step installation guides and bundled video content (e.g., VELUX FCM Flat Roof installation bundle at $129) sold as educational products for DIY and trade installers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

The Skylight Warehouse (also DBA Shire Skylights) is an authorized VELUX supplier and installer selling VELUX skylights (fixed, manual, electric, and solar-powered models for pitched and flat roofs), proprietary custom base flashings manufactured in-house from Colorbond steel, LuxFlex DIY skylight kits, VELUX roof windows and sun tunnels, blinds, accessories, and complementary installation hardware. The company also provides supply and installation services for residential retrofit and fit-to-roof new construction projects, plus a trade account program for builders, roofers, and installers.

Product overview

The Skylight Warehouse is an authorized supplier and installer of VELUX skylights, operating as a single unified product and service offering rather than a software platform. The core product portfolio centers on VELUX skylights across two main categories: Pitched Roof Range (FS fixed, VS manual opening, VSE electric opening, VSS solar powered skylights) and Flat Roof Range (FCM fixed, VCM manual opening, VCS solar powered skylights), all featuring high-performance double glazing with NEAT coating. Complementary products include LuxFlex Skylight kits (DIY-friendly packages with flexible shaft and ceiling diffuser), VELUX Roof Windows (GPL dual action, GGL centre pivot), and VELUX Sun Tunnels for light transfer. The company differentiates through proprietary custom base flashings manufactured in-house from Colorbond steel for various roof profiles (corrugated, trim deck, kliplock, tile, concrete hob), available as pre-fabricated or flat pack. Add-on accessories include solar-powered blinds in multiple styles (Honeycomb, Translucent), manual control accessories (rods, handles, keypads), roof fixing hardware (BREMICK screws and rivets), sealants (Akfix polyurethane, Selleys roof silicone), and MultiShield floor protection. The company also provides installation services including retrofit installations, fit-to-roof services for new constructions, and custom skylight design for non-standard applications.

Differentiator

Problem solved

Functional benefit

Products and services

• VELUX FS Fixed Skylight - Pitched Roof A non-opening fixed VELUX skylight designed for pitched roofs above 15 degrees, bringing natural daylight into interior spaces. Features high-performance double glazing with NEAT coating that minimises heat transfer by 75%. Available in multiple sizes priced from $474 to $995.
• VELUX VS Manual Opening Skylight - Pitched Roof A manually operated VELUX skylight for pitched roofs that provides natural daylight and ventilation. Includes pre-installed insect screen and requires a ZCT 300 rod control or ZZZ 201 winder handle for operation. Available in 11 sizes priced from $1,080 to $1,708 with High Performance Glass as standard.
• VELUX VSE Electric Opening Skylight - Pitched Roof An electrically powered VELUX opening skylight for pitched roofs that plugs into a power point with a 2-metre lead. Features remote control operation, built-in rain sensor, and radio frequency controller with timer function. Available in 9 sizes priced from $2,033 to $2,546.
• VELUX VSS Solar Powered Skylight - Pitched Roof A solar-powered VELUX opening skylight for pitched roofs with a solar panel that captures daylight to recharge a battery-powered operator. Features rain sensor, radio frequency remote control, and insect screen as standard. Available in 10 sizes priced from $2,192 to $2,745.
• VELUX FCM Fixed Skylight - Flat Roof A non-opening fixed VELUX skylight for flat roofs between 0-60 degrees pitch. Features VELUX High-Performance laminated glazing with a maintenance-free PVDF lacquered aluminium frame and 10-year guarantee. BAL 40 rated. Available in 14 sizes priced from $322 to $2,044.
• VELUX VCM Manual Opening Skylight - Flat Roof A manually operated VELUX skylight for flat roofs offering daylight and natural ventilation. Includes pre-installed insect screen, white PVC interior frame, and high-performance double glazing. Available in 7 sizes priced from $1,141 to $1,816.
• VELUX VCS Solar Powered Skylight - Flat Roof A solar-powered VELUX skylight for flat roofs between 0-60 degrees pitch that does not require an electrician. Features solar panel for battery-powered operation, rain sensor, and pre-installed insect screen. Available in 8 sizes priced from $2,208 to $2,744.
• LuxFlex Skylight Kit A DIY-friendly VELUX skylight kit combining a VELUX FCM skylight with custom flashing, flexible shaft (up to 3m), and flush mount ceiling diffuser. Available in three sizes (500x500mm, 500x800mm, 500x1100mm) for tile, corrugated, kliplock, trimdek, and concrete hob roofs. BAL 40 AS3959 fire rated. Priced from $940 to $1,175.
• VELUX GPL Dual Action Roof Window An openable dual action VELUX roof window designed for in-reach applications in attics and lofts. Features 15-90 degree installation pitch range and 10-year warranty.
• VELUX GGL Centre Pivot Roof Window An openable centre-pivoting VELUX roof window designed for in-reach applications to bring natural light and air into attics or lofts.
• VELUX Sun Tunnel A tubular VELUX skylight (sun tunnel) designed to bring natural light into hard-to-reach spaces where standard skylights cannot be installed. Available with flexible or rigid shaft options. Tile roof coverings only.
• Custom Base Flashing for Pitched Roof Skylights (FS/VS/VSE/VSS) Proprietary custom base flashings manufactured in-house from .55bmt Colorbond steel for VELUX pitched roof skylights, suitable for metal roof profiles above 15 degrees. Available in pre-fabricated ($325-$566) or flat-pack ($105-$388) options, with timber or metal reverse fold reveals. Includes pitch adaptor options for roofs below 15 degrees. 2-year warranty.
• Custom Base Flashing for Flat Roof Skylights (FCM/VCM/VCS) Proprietary curb-mounted custom base flashings manufactured in-house from .55bmt Colorbond steel for VELUX FCM, VCM, and VCS flat roof skylights, installable on roofs with 0-60 degree pitch. Available in pre-fabricated ($283-$592) or flat pack ($292-$537) options with timber or metal reverse fold reveals. Suitable for corrugated, trim deck, kliplock, tile, and concrete hob roof types.
• Pitch Adaptor Base Flashings Proprietary pitch adaptor flashing systems enabling VELUX pitched roof skylight installation on roof pitches below 15 degrees. Available in 5, 10, and 15 degree variants to match roof pitch requirements. Pre-fabricated or flat pack options.
• Tile Roof Base Flashing (FCM/VCM/VCS) Curb mounted custom base flashings specifically designed for installing VELUX FCM, VCM, and VCS flat roof skylights into tile roof coverings. VELUX EDW compatible. Pre-fabricated $455-$592, flat pack $292.
• Back Tray Flashing (Colorbond) Metal flashings covering roof sheeting behind skylight penetrations, essential for roofs with pitch below 15 degrees to prevent water leaks by diverting water into sheet pans. Available in 1.0m ($50), 2.0m ($80), and 3.0m ($100) lengths in Colorbond colors. Sydney Metro purchase only.
• Supply and Installation Services Supply and installation services covering residential retrofit, fit-to-roof new construction, and builder market segments. Services cover both Colorbond and tile roof coverings on pitches from 1 to 60 degrees, delivered by qualified installers with 15+ years of experience.
• Custom Skylight Design Service Bespoke skylight design and manufacturing service for non-standard VELUX range applications, addressing unique architectural requirements that fall outside the standard VELUX product range.
• Builder and Developer Supply Programs Tailored supply and installation programs for residential building companies and developers, including dedicated builder price lists, coordinated installation timing with roof covering, and a single point of contact for multi-property projects.

Quantifiable outcome

• Reduces skylight installation time by up to 75%
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and medium.

• Three Birds RenovationscoreGTM or Marketing PartnerExclusive partnership providing Three Birds Renovations community members with 20% discount on all VELUX products and custom flashings, plus 10% installation discount from recommended installers. Partnership leverages the home renovation influencer's engaged audience to drive qualified customer referrals across the East Coast from Brisbane to Geelong.
• The BlockmediumGTM or Marketing PartnerFeatured renovation television show using VELUX skylights and The Skylight Warehouse products in home transformation projects, providing brand exposure to the show's large Australian viewer base interested in home improvements.
• VELUX AustraliacoreChannel Partner/ Reseller/ DistributorAuthorised VELUX supplier and installer offering the complete VELUX skylight range including FS, VS, VSE, VSS pitched roof and FCM, VCM, VCS flat roof models. Exclusive distribution arrangement for custom flashing products that complement the VELUX product line.
• ColorbondcoreTechnology or IntegrationColorbond steel used as primary material for all custom base flashings. Products available in full range of Colorbond colors. Colorbond branding featured as quality indicator and material specification for weather resistance and Australian climate durability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FAKRO: FAKRO is a major European roof window and skylight manufacturer with Australian distribution, competing head-to-head with VELUX in the pitched roof window category. Both The Skylight Warehouse and FAKRO sell through trade and retail channels targeting builders and homeowners.
• Solatube Australia: Solatube manufactures and distributes tubular daylighting devices (sun tunnels) that compete directly with VELUX Sun Tunnel products sold by The Skylight Warehouse. Operates with a similar mix of direct sales, trade accounts, and installer networks in Australia.
• Sunlite Skylights: Sunlite Skylights is an Australian skylight specialist retailer and installer offering competing VELUX-style products (including Solatube and other brands) in the same geographic markets. Comparable business model as a specialist skylight retailer with installation services.
• Skyview Skylights: Skyview Skylights is an Australian-based skylight installation and supply company offering VELUX, Solatube and other brands with similar product mix and installation services. Direct competitor in the residential and small commercial skylight installation segment.
• VELUX Australia: VELUX Australia is the local arm of the global skylight manufacturer that The Skylight Warehouse is an authorized distributor for. As the brand owner, VELUX Australia is the upstream supplier and a direct competitor for end-customer sales through its own channels.

Broad incumbents

• Bradnams Windows & Doors: Bradnams is a major Australian windows and doors retailer with showroom presence. It overlaps with The Skylight Warehouse in the broader residential fenestration category and serves similar homeowner and builder segments.
• Stratco: Stratco is a large Australian manufacturer and retailer of building products including roofing, gutters, and outdoor structures. While not focused on skylights, it overlaps in the roofing and roof-flashing category and serves similar trade and DIY customers.
• Bunnings Warehouse: Bunnings is Australia's largest hardware and building materials retailer, selling skylights and roof accessories at scale. While not a specialist, it competes for DIY customers and basic product sales that overlap with The Skylight Warehouse's retail channel.

Others

• Colorbond Steel (BlueScope): BlueScope manufactures Colorbond steel, the primary material used for The Skylight Warehouse's proprietary custom flashings. As a key supplier, BlueScope's material specifications and pricing directly affect the company's cost structure and product positioning.

Emerging players

• Daylight Designs: Daylight Designs is an Australian skylight installation specialist featured as a trade customer of The Skylight Warehouse. While smaller, it operates in the same end-customer installation market and could represent a partial overlap depending on whether they also resell products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheSkylightWarehouse
• Instagraminstagram.com/theskylightwarehouse
• LinkedInlinkedin.com/company/shire-skylights

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Skylight Warehouse