Nanomaxi

What Nanomaxi does

Nanomaxi OÜ is a privately held Estonian e-commerce company founded in 2009, headquartered at Kadaka tee 133, Tallinn (VAT EE101319085), operating as the exclusive distributor in Estonia, Latvia, Lithuania, and Finland of nano surface protection and cleaning products manufactured by German company Oberflächentechnik Preimeß GmbH. The company was the first in Estonia to introduce nano surface protection to the market and sells a comprehensive portfolio under its own brand through the Estonian-language storefront nanomaxi.ee. Its underlying technology consists of 100% pure bionic nano-formulations developed and patented in Germany — explicitly without silicones, polymers, or waxes — applied as hydrophobic, oleophobic, soil-repellent coatings across dedicated surface-specific SKUs (textile, stone, wood, glass, ceramic, chrome, plastic, concrete). Flagship technical products include Nanolakk (a two-component sol-gel polyether polymer coating with up to 20-year durability), Nanoprofi Stone (deep-penetration stone impregnation with algaecide/fungicide additives, up to 15 years), and the OneSystem cleaning concentrate family. All products carry TÜV certification.

The business model is primarily direct-to-consumer e-commerce with prices ranging from €0.50 for accessories to €2,690 for top-tier professional coatings; consumer nano products typically retail at €13.90-€50 and professional concentrates at €47-€390. Distribution is augmented by six Estonian reseller partners and a direct B2B bulk-sales channel offering packaging from 100ml to 1,000 liters with personalized pricing for commercial projects such as stone roofs, facades, and terraces. Nanomaxi serves three customer segments: residential consumers (primary), professional/commercial (cleaning companies, building management, construction, facility managers), and industrial/niche applications (solar panel operators, vehicle owners, marine operators). Purchase facilitation is supported by ESTO installment payment options and free shipping over €50 within Estonia. The company markets through YouTube demonstration videos, a blog, Facebook, email newsletter, and its own e-commerce site, and holds Ecommerce Europe Trustmark and Estonian E-commerce Association 'Turvaline ostukoht' certifications.

Name

Nanomaxi

Legal name

Nanomaxi OÜ

Website

https://nanomaxi.ee

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nanomaxi OÜ is an Estonian e-commerce distributor, founded in 2009, that exclusively distributes Oberflächentechnik Preimeß GmbH's patented German nano surface-protection and cleaning products across Estonia, Latvia, Lithuania, and Finland via its nanomaxi.ee storefront, reseller partners, and B2B bulk channels.

Ownership category

akta.pro rank

Product category

Nano Surface Protection Coatings

NAICS

Paint and Coating Manufacturing (32551), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH)

Keywords

• Nano surface protection
• Cleaning concentrates
• Hydrophobic coatings
• Stone impregnation
• Surface treatment chemicals

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Nano Surface Protection Products: One-time purchase of nano protection coatings for various surfaces (stone, wood, glass, ceramic, plastic, concrete, textiles, etc.). Products are sold in sizes ranging from 100ml to 1,000 liters. Protection durability ranges from 1 year to 20 years depending on product and surface type. Most products are ready-to-use formulations with no recurring revenue.
2. Cleaning Products and Concentrates: Sale of specialized cleaning agents and concentrates (limescale remover, general cleaner, bathroom cleaner, algae/moss remover, graffiti remover, stain remover, solar panel cleaner). Many products are concentrates requiring dilution with water, extending the usable volume from a single purchase.
3. Professional/Industrial Sales: B2B sales to commercial customers for larger projects (stone roofs, facades, floors, terraces). Personalized pricing offered for large square meter quantities. Products available in bulk sizes up to 1,000 liters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nanomaxi distributes and sells German-manufactured nano surface protection coatings and cleaning concentrates through its Estonian e-commerce storefront (nanomaxi.ee), serving residential and commercial customers across Estonia, Latvia, Lithuania, and Finland. The product portfolio includes surface-specific lotus-effect nano coatings with 1-20 year durability and the OneSystem line of dilutable cleaning concentrates for household, automotive, and solar-panel applications.

Product overview

Nanomaxi is an Estonian company that offers a comprehensive portfolio of nano surface protection products and cleaning solutions. The core product line consists of Nano Pinnakaitsevahendid (Nano Surface Protection Products) that create water and dirt-repellent lotus-effect coatings on various surfaces using proprietary German-developed nanotechnology. These are complemented by Puhastusvahendid (Cleaning Products) which are mostly concentrate formulations for both household and professional use. Accessories (Tarvikud) including microfiber cloths, spray bottles, sponges, and application tools support proper product use. Professional-grade products (Profitooted) offer longer durability for commercial applications. Key products include Nano Puit & Kivi Extra (for wood and stone, up to 6 years protection), Nanolakk (protective lacquer for various surfaces up to 20 years), Nanoprofi kivile (professional stone protection up to 15 years), and the OneSystem cleaning concentrate series for household, automotive, and solar panel applications. The products are manufactured in Germany by Oberflächentechnik Preimeß GmbH and distributed exclusively in Estonia, Latvia, Lithuania, and Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Nano Puit & Kivi Extra (Nano Wood & Stone Extra)

Quantifiable outcome

• Solar panel efficiency restored to 100% after cleaning (organic and industrial soiling can reduce efficiency by up to 15%)
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Oberflächentechnik Preimeß GmbHcoreTechnology or IntegrationGerman manufacturer of nano surface protection technologies. Developed and patented nano products manufactured in state-of-the-art facility. Nanomaxi OÜ holds exclusive distribution rights for Estonia, Latvia, Lithuania, and Finland. Products carry TÜV certification.
• Terve Puhastus OÜminorChannel Partner/ Reseller/ DistributorEstonian cleaning products distributor. Part of Nanomaxi's reseller partner network, distributing nano protection and cleaning products to customers in Estonia.
• Paradiis OÜminorChannel Partner/ Reseller/ DistributorEstonian cleaning products distributor. Part of Nanomaxi's reseller partner network.
• Moobliait OÜminorChannel Partner/ Reseller/ DistributorEstonian cleaning products distributor. Part of Nanomaxi's reseller partner network.
• Lintman OÜminorChannel Partner/ Reseller/ DistributorEstonian cleaning products distributor. Part of Nanomaxi's reseller partner network.
• Noortehnik OÜminorChannel Partner/ Reseller/ DistributorEstonian cleaning products distributor. Part of Nanomaxi's reseller partner network.
• Mopimees OÜminorChannel Partner/ Reseller/ DistributorEstonian cleaning products distributor. Part of Nanomaxi's reseller partner network.
• E-kaubanduse Liit (Estonian E-commerce Association)minorOthersEstonian E-commerce Association awards the 'Safe Shopping' (Turvaline ostukoht) trustmark and Ecommerce Europe Trustmark to verified Estonian online stores meeting consumer protection and security standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Nanopool GmbH: German manufacturer of nano surface protection coatings (lotus-effect hydrophobic/oleophobic treatments for glass, stone, textiles, etc.). Closely comparable to Nanomaxi's underlying technology partner and product positioning, but operates as a producer/distributor globally.
• Akemi: German manufacturer of stone-care, adhesives and nano-coating products for natural stone, concrete and ceramic surfaces. Directly comparable product overlap with Nanomaxi's stone-protection, impregnation and pre-cleaner lines.
• Koch-Chemie: German manufacturer of professional cleaning and detailing products, including surface pre-cleaners, polishes and protective coatings. Comparable on concentrate-based cleaning formulations and the professional/B2B channel in the DACH region.
• Lithofin: German specialist in stone-care and surface protection products, including impregnations for natural and artificial stone. Highly comparable to Nanomaxi's Nanoprofi Stone and Nano Kivi Extra lines, particularly for facades, terraces and stone roofs.
• Ceramic Pro: Global ceramic/nano-coating brand focused on automotive, marine and industrial surfaces. Comparable in the multi-year durability positioning and professional installer channel, though with a stronger automotive bias than Nanomaxi.
• Nanotol: German brand of nano-coating and cleaning products for household, automotive and industrial surfaces. Directly comparable in product format (concentrate cleaners + nano coatings), technology claim (silicon-free nano) and target use cases.
• Gtechniq: UK-based manufacturer of nano and ceramic coatings for automotive, marine and home surfaces, including hydrophobic coatings and compatible cleaners. Comparable product architecture (surface-specific coatings + maintenance cleaners) and direct overlap on glass, textile and vehicle protection.

Regional players

• HG International: Dutch specialty cleaning and surface-treatment brand with a broad portfolio of concentrated cleaners, limescale removers and protective products. Comparable on cleaning-concentrate format and specialty cleaning for households, but serves Western Europe rather than the Baltics directly.

Broad incumbents

• Turtle Wax: Global mass-market car-care brand that has expanded into ceramic and hybrid nano coatings, plus interior/household surface products. Comparable on vehicle nano protection, but competes primarily through retail scale rather than specialist nano positioning.
• Sonax: Established German car-care and surface-care brand with a growing nano/ceramic coating line alongside broad cleaning products. Overlaps Nanomaxi on vehicle nano protection and household cleaning, but as part of a much wider portfolio rather than a nano-specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9OPwfR-yNRsywooT65Luyw/videos
• Facebookfacebook.com/nanomaxieesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanomaxi