Sustainable Entertainment Alliance

What Sustainable Entertainment Alliance does

The Sustainable Entertainment Alliance (formerly the Sustainable Production Alliance) is a nonprofit consortium founded in 2013 and rebranded in 2024 to reflect an expanded scope across the film, television, and streaming value chain. It is operated from San Francisco as a hosted initiative of Business for Social Responsibility (BSR), with 1-10 staff, and is funded by membership dues from 11 anchor members: NBC Universal, Paramount, Amazon MGM Studios, Sony Pictures, A24, Warner Bros. Discovery, the Academy of Motion Picture Arts and Sciences, Fox, Netflix, the Television Academy, and Disney.

Its core product is the Green Production Guide, a free toolkit of specialized modules including the PEAR carbon calculator, the PEACH best practices checklist, the PLUM plywood tracking worksheet, the GridPro power planning tool, a vendor database of sustainable service providers, and the newly launched Green Title Database for surfacing climate-themed content. Underlying technology is domain-specialized rather than AI-driven: Excel-based calculators, departmental checklists, and curated databases tuned to entertainment production workflows. The Alliance also publishes longitudinal industry emissions research (Scope 1, 2, and 3 reports spanning 2016-2024) and operates a climate storytelling program with partners including NRDC, Good Energy, Futerra, USC Annenberg Norman Lear Center, Redford Center, Black List, CAA Foundation, and Film Independent.

Go-to-market is community-led rather than commercial: the Alliance reaches its audience through industry conferences, partnerships with the Producers Guild of America, earned media in Variety, The Hollywood Reporter, and Deadline, plus a network of 35+ regional sustainability programs spanning South Africa, Ireland, Canada, France, Turkey, Australia, UK, Finland, Germany, and broader Europe. Its only disclosed revenue stream is recurring membership dues from the 11 member institutions; all tools and resources are provided at no cost to productions and content creators.

Name

Sustainable Entertainment Alliance

Legal name

The Sustainable Entertainment Alliance

Website

https://sustainableentertainmentalliance.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sustainable Entertainment Alliance is a nonprofit consortium of 11 major studios, streamers, and industry institutions that provides free sustainability tools (PEAR carbon calculator, PEACH checklist, PLUM, GridPro), emissions research, and climate storytelling resources to film and television productions worldwide.

Ownership category

akta.pro rank

Product category

Sustainable Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industry

Energy, Utilities & Sustainability Shows Organizers (THAHABAK)

Keywords

• Sustainable production
• Carbon calculator
• Green filmmaking
• Production sustainability tools
• Climate storytelling

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Consortium: The Sustainable Entertainment Alliance operates as a consortium funded by membership dues from leading studios, streamers, and industry institutions including NBC Universal, Paramount, Amazon MGM Studios, Sony Pictures, A24, Warner Bros. Discovery, Academy of Motion Pictures Arts & Sciences, Fox, Netflix, Television Academy, and Disney.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Sustainable Entertainment Alliance is a nonprofit consortium of leading studios, streamers, and industry institutions that provides free tools, research, and guidance to advance sustainability in film and television production. Its core offering is the Green Production Guide toolkit, which bundles a carbon calculator (PEAR), a best-practices checklist (PEACH), a plywood tracking worksheet (PLUM), and a power planning tool (GridPro), alongside a Vendor Database, the Green Title Database, industry carbon emissions research reports, and climate storytelling resources for screenwriters and producers.

Product overview

The Sustainable Entertainment Alliance (formerly the Sustainable Production Alliance) is a consortium of leading studios, streamers, and industry institutions that operates a platform of interconnected sustainability tools and resources for the entertainment industry. The core offering is the Green Production Guide, a comprehensive toolkit housing specialized modules including the PEAR carbon calculator, the PEACH best practices checklist, the PLUM plywood tracking worksheet, and the GridPro power planning tool. The alliance also provides a Green Title Database for discovering sustainability-themed content, maintains a vendor database of sustainable service providers, publishes industry-wide carbon emissions research reports, and offers climate storytelling resources including guides, tipsheets, and fellowship funding opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Green Production Guide: A comprehensive toolkit providing resources, tools, and best practices for sustainable film and television production.
• PEAR (Production Environmental Accounting Report)
• PEACH (Production Environmental Actions Checklist)
• PLUM (Production LUmber Material)
• Green Title Database

Products and services

• Green Production Guide The primary toolkit and hub for sustainable filmmaking practices, providing worksheets, checklists, and guidance for production teams to plan, implement, and track environmental sustainability across all departments.
• PEAR (Production Environmental Accounting Report)

Quantifiable outcome

• Productions have achieved over 50% diesel generator fuel reduction through adoption of solar and battery solutions
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered core, major and regional.

• BAFTA albertcoreStrategic or Co-development PartnerBAFTA albert is the leading screen industry organisation for environmental sustainability in the UK. Founded in 2011, BAFTA albert supports the film and TV industry to reduce environmental impacts and create content supporting a sustainable future. The organizations collaborate on research including Scope 1 & 2 Emissions reports and share industry tools and training.
• Producers Guild of AmericacoreStrategic or Co-development PartnerThe PGA contributed to the founding of the Green Production Guide and the consortium. PGA members Lydia Dean Pilcher, Mari Jo Winkler, and Katie Carpenter led the collaboration with the PGA's Green Production Guide task force and green committee members.
• Good EnergycoreTechnology or IntegrationGood Energy provides climate storytelling resources including the Playbook for Screenwriting in the Age of Climate Change, an open-source digital guide to portraying climate change on-screen. They also publish The Climate Reality Check tool.
• NRDC (Rewrite the Future)coreTechnology or IntegrationNRDC's Rewrite the Future program provides resources for storytellers and narrative questions for climate-focused projects. They partner on the Climate Storytelling Fellowship providing $20,000 grants to three fellows.
• FuterracoreTechnology or IntegrationFuterra provides climate storytelling resources including the 'Stories to Save the World Guide' covering 9 climate story frames. They co-authored research on the commercial opportunity of sustainability-relevant content.
• Hollywood Climate SummitmajorTechnology or IntegrationHollywood Climate Summit provides climate storytelling tips and resources for the industry. The organization hosts events and provides guidance for storytellers engaging with climate change.
• Reality of ChangemajorTechnology or IntegrationReality of Change provides digital tip sheets on framing climate and sustainability within unscripted television, including the ABCs of Climate Storytelling and guidance from Rare on incorporating sustainability behaviors into shows.
• RaremajorTechnology or IntegrationRare provides climate culture entertainment lab resources and research including the 'PRIMETIME IN A WARMING WORLD: Can Medical Dramas Save Lives?' study examining climate themes in medical dramas.
• USC Annenberg Norman Lear CentercoreTechnology or IntegrationThe Norman Lear Center's Media Impact Project collaborates on research including the 'A Glaring Absence' study on climate crisis in scripted entertainment and the Sustainability On Screen research database.
• Storyline PartnersmajorTechnology or IntegrationStoryline Partners provides guides for writing about the intersection of the climate crisis and worker's issues, offering narrative guidance for storytellers.
• Rare (Media Impact Project)coreTechnology or IntegrationCollaborated on research exploring the prevalence of sustainability and climate-related topics in unscripted television, finding over 28,000 keyword mentions across all unscripted TV genres.
• GREENSET (South Africa)regionalStrategic or Co-development PartnerAs part of SAFA (South Africa Film Academy), GREENSET is the primary organization driving sustainability in the South African film industry.
• Screen IrelandregionalStrategic or Co-development PartnerScreen Ireland is committed to sustainability goals and offers carbon calculation and Albert certification to productions shooting in Ireland.
• Reel Green at Creative BC (Canada)regionalStrategic or Co-development PartnerNow a national partnership managed by the film commission, Reel Green helps Canada's motion picture industry unite to improve production practices and reduce environmental impacts through strategic collaboration and practical tools.
• Ecoprod (France)regionalStrategic or Co-development PartnerThe leading association for ecological and sustainable practices in the French film and audiovisual industry for 15 years, bringing together professionals around innovative projects to reduce environmental impact.
• Sustainable Screens AustraliaregionalStrategic or Co-development PartnerEnables and encourages the Australian film and television industry to embed sustainability into everyday practice. Industry-led and funded, positioned to inspire audiences globally.
• Ontario Green Screen (Canada)regionalStrategic or Co-development PartnerProvides practical resources and tips to make film and TV productions eco-friendly through the Ontario Green Screen Sustainability Toolkit.
• BAFTA albert (UK)regionalStrategic or Co-development PartnerThe leading screen industry organisation for environmental sustainability in the UK, offering online tools and training, events, practical guidance and thought leadership.
• Ekosetti (Finland)regionalStrategic or Co-development PartnerA guidebook to environmentally sustainable operations written for the Finnish audiovisual industry, containing practical points on making domestic productions more environmentally friendly.
• Green Film (Europe)regionalStrategic or Co-development PartnerRating system and certification for sustainable film production across Europe.
• Green Film Initiative (Germany)regionalStrategic or Co-development PartnerPromotes sustainable film productions and supports producers, film sponsors and market participants in their sustainability journey.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Ontario Green Screen: Provides the Ontario Green Screen Sustainability Toolkit to make film/TV productions eco-friendly. Operates as a regional sustainability resource with comparable toolkit structure to SEA's PEAR/PEACH/PLUM suite.
• Ecoprod: Leading French association for ecological and sustainable practices in film/TV for 15 years. Mirrors SEA's mission and structure within the French audiovisual industry; listed as a regional partner in SEA's global network.
• Reel Green at Creative BC: Canadian motion picture industry initiative that helps productions reduce environmental impacts. National partnership managing practical tools similar to SEA's Green Production Guide within Canada.
• Sustainable Screens Australia: Industry-led initiative embedding sustainability into Australian film and television production. Operates with the same consortium-style model and tool-development approach as SEA within the Australian market.
• Screen Ireland (Reel Green-style program): Ireland's national screen agency offers carbon calculation and Albert certification to productions shooting in Ireland. Functions as the SEA-equivalent national program within Ireland.

Emerging players

• Good Energy: Climate storytelling organization providing screenwriting resources like the Playbook for Screenwriting in the Age of Climate Change. Partner of SEA on climate storytelling initiatives; operates in adjacent niche of content rather than production operations.
• Climate Spring: Invests in development of climate-related films and series by partnering with production companies. Operates in the climate-content investment space adjacent to SEA's climate storytelling initiatives.

Broad incumbents

• NRDC (Natural Resources Defense Council): Major environmental nonprofit running the Rewrite the Future program and co-funding the Climate Storytelling Fellowship with SEA. Broader environmental advocacy scope but operates a directly comparable climate-in-entertainment initiative.
• Business for Social Responsibility (BSR): Global nonprofit organization that hosts SEA from its San Francisco headquarters. BSR operates broadly across sustainable business consulting across industries; SEA's consortium model sits within BSR's broader sustainability infrastructure.

Direct peers

• BAFTA albert: BAFTA's sustainability arm for the UK screen industry. Operates parallel to SEA in the UK with carbon calculators (Albert Calculator), certification, and training for film/TV productions; explicitly cited as a research and tools collaborator of SEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SustainableEntertainmentAlliance
• LinkedInlinkedin.com/company/sustainable-entertainment-alliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Entertainment Alliance