SL Media Consulting

What SL Media Consulting does

SL Media Consulting, LLC is a privately held, founder-operated social media consulting firm based in Glen Allen, Virginia, founded in 2015 by CEO Shequita Lee, who markets 12+ years of social media experience as a core differentiator. The firm sells done-for-you social media management under the Essentials Package and Growth & Strategy Package (both carrying a 6-month minimum contract), alongside one-time consulting and training engagements such as Social Media Power Hour and Social Media Tutorial Sessions. Its customer base is composed of small business owners, coaches and consultants, startup founders, and local service businesses; named customer references are individuals (Brian R., Yolanda G., Denise M., India F.), all SMB clients.

The company's product surface has expanded beyond traditional consulting into a portfolio of education and community offerings. These include the AI Content Lab, delivered as both a $97 in-person workshop in Glen Allen and a $49 online webinar, teaching clients to use ChatGPT, Canva AI, and Claude for social media content creation; the Social Media Manager Navigator Program, a three-tier coaching subscription priced at $99, $199, and $399 per month for aspiring social media managers; and a paid private Facebook group for small business owners. Distribution is multi-channel — a sales-led motion anchored by Calendly-led Biz Chat consultations, a community-led motion through the private group, and an event-driven motion through workshops and webinars — supported by top-of-funnel marketing via YouTube, an email newsletter, and a blog.

The revenue model blends recurring subscriptions (Navigator Program tiers, paid Facebook group), multi-month service contracts (Essentials and Growth & Strategy retainers), one-time event revenue (workshops and webinars), and bespoke professional services engagements (consulting, training, audit, speaking). SL Media Consulting has no external funding, no disclosed investors, and headcount in the 1-10 range.

Name

SL Media Consulting

Legal name

SL Media Consulting, LLC

Website

https://slmediaconsulting.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SL Media Consulting is a Glen Allen, Virginia-based social media consulting firm founded in 2015 by Shequita Lee, serving small business owners, coaches, and local service providers with done-for-you management, consulting, AI tools workshops, and tiered coaching subscriptions.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Other Management Consulting Services (541618), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Social media consulting
• Social media management
• Content marketing services
• Small business coaching
• AI content training

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Social Media Management (Done-For-You Services): Monthly retainer services for managing social media accounts including posting, content creation, community management, analytics reporting, and strategy calls. Offered in two tiers: Essentials Package and Growth & Strategy Package. Requires 6-month minimum contract.
2. Social Media Manager Navigator Coaching Program: Three-tiered monthly subscription coaching program ($99-$399/month) for aspiring social media managers. Tiers include self-paced video lessons, live webinars, Q&A sessions, private community access, personalized coaching, and content review.
3. AI Content Lab Workshop (In-Person): One-time 2-hour hands-on workshop held at Glen Allen, VA location teaching AI tools for social media. Priced at $97 per attendee. Limited to 10-15 participants for personalized support.
4. AI Content Lab Webinar (Online): One-time 2-hour online hands-on webinar teaching AI tools for social media. Priced at $49 per attendee. Limited to 10 attendees for personalized support.
5. Social Media Power Hour: One-on-one personalized 1:1 training session providing clarity, strategy, and tools for managing social media. Includes audit of current profiles, customized strategy guidance, content topics, posting frequency recommendations, suggested tools, and 7-10 days of follow-up email support.
6. Social Media Tutorial Session: Personalized hands-on training session exploring social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube). Includes platform walkthroughs, profile setup/optimization, content creation tutorials, engagement and growth tips.
7. Social Media Consulting: Strategy consultation services to identify gaps and opportunities, culminating in detailed reports with project plans, timelines, and cost analysis.
8. Private Social Media Group Membership: Paid membership to private Facebook group for small business owners providing exclusive content, live Q&A sessions, walk-throughs, social media updates, and networking opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SL Media Consulting provides social media consulting, done-for-you social media account management, content creation, and training services for small business owners. Offerings are sold as monthly management retainers, individual consulting sessions, AI tool workshops, a tiered coaching program for aspiring social media managers, and a paid private community, all delivered by a small founder-led team based in Glen Allen, Virginia.

Product overview

SL Media Consulting is a service-based consulting firm offering a comprehensive suite of social media marketing solutions. The portfolio centers on core consulting and management services (Social Media Consulting, Social Media Management, Strategy Sessions, Content Creation, and Social Media Audit), supplemented by training programs including workshops (AI Content Lab - available both in-person and online), the Social Media Manager Navigator Program (a tiered coaching program at $99-$399/month), and the Private Social Media Group membership. Done-for-you services are packaged as the Essentials Package and Growth & Strategy Package with 6-month minimum contracts. The company also offers individual sessions including Social Media Power Hour, Social Media Tutorial Sessions, Company Meeting Sessions, and One-on-One Personal Training, with conference speaking services available for additional engagement opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Social Media Manager Navigator Program: A comprehensive program designed to equip aspiring social media managers with skills, strategies, and confidence required to excel in social media management. Available in three tiers: Tier 1 ($99/month), Tier 2 ($199/month), Tier 3 ($399/month).
• AI Content Lab

Products and services

• Essentials Package Recurring social media management retainer including platform posting, monthly posts with graphics and captions, basic community management, monthly content calendar creation, and analytics reporting with growth insights. Targeted at small business owners needing consistent, done-for-you social media support.
• Growth & Strategy Package Advanced recurring social media management retainer building on the Essentials tier, adding custom posts including reels, stories management, community engagement, monthly strategy calls, quarterly competitor analysis, and optional long-form content repurposing. Targeted at small businesses seeking more strategic, hands-on engagement.
• Social Media Power Hour One-on-one consulting session providing an audit of current profiles, customized strategy guidance, content topics, posting frequency recommendations, suggested tools, and 7-10 days of follow-up email support. For business owners who need clarity and a defined plan in a single session.
• Social Media Tutorial Session Personalized hands-on training session covering walkthroughs of Facebook, Instagram, LinkedIn, TikTok, and YouTube; profile setup and optimization; content creation tutorials; engagement and growth tips; and troubleshooting. Targets business owners who want to manage their own social media with guided support.
• Social Media Manager Navigator Program Three-tier monthly subscription coaching program for aspiring social media managers: Tier 1 at $99/month (self-paced video lessons and basic support), Tier 2 at $199/month (live webinars, Q&A, private community, personalized feedback), and Tier 3 at $399/month (all Tier 1 & 2 benefits plus personalized coaching, content review, and exclusive resources).
• AI Content Lab Workshop (In-Person) A 2-hour in-person hands-on workshop at 4860 Cox Road, Suite 200, Glen Allen, VA 23060, teaching entrepreneurs how to use AI tools (ChatGPT, Canva AI, Claude) to create social media captions, graphics, and content workflows. Priced at $97 per attendee, limited to 10-15 participants.
• AI Content Lab Webinar (Online) A 2-hour online hands-on webinar teaching business owners how to use AI tools (ChatGPT, Canva AI, Claude) for social media content creation, including caption generation, content strategy, and AI workflow implementation. Priced at $49 per attendee, limited to 10 participants.
• Private Social Media Group A paid private Facebook group for small business owners providing exclusive access to live Q&A sessions, platform walk-throughs, social media tips for new platform updates, and networking opportunities. Registration handled via Acuity Scheduling.
• AI Consulting Services Expert guidance on using AI tools (ChatGPT, Canva AI, Claude) for content creation, marketing, and everyday business tasks. Designed to make AI accessible and help entrepreneurs save time and maintain consistent marketing efforts.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sculpt: B2B social media agency providing strategy, content, and employee advocacy programs to small and mid-sized businesses — comparable service offering and SMB target segment.
• Single Grain: Digital marketing agency providing social media, SEO, and content marketing services to growth-stage and SMB clients — comparable service portfolio and SMB/entrepreneur customer base.
• KWSM: Digital marketing agency offering social media management, web design, and branding for small businesses — comparable target customer (small business owners) and bundled service model.
• Lyfe Marketing: Social media management and digital marketing agency serving small and mid-sized businesses with done-for-you services, content creation, and paid advertising — directly comparable in target customer (SMBs) and service model to SL Media Consulting.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering social media management, SEO, and content marketing to SMBs — comparable in service breadth and customer profile.
• SociallyIn: Specialized social media agency offering strategy, content production, community management, and influencer marketing for mid-market and SMB clients — comparable in service mix and SMB focus.

Broad incumbents

• Hootsuite: Established social media management SaaS platform serving businesses of all sizes with scheduling, analytics, and engagement tools — broader and platform-based, but addresses the same underlying social media workflow SL Media manages on behalf of clients.
• Buffer: Consumer and SMB-focused social media scheduling and analytics platform — adjacent technology provider whose product competes with the workflow SL Media sells as a managed service.

Emerging players

• Lately.ai: AI-powered social media content generation platform that turns long-form content into social posts — directly overlaps with SL Media's AI Content Lab curriculum (using AI tools for social content) and represents a partial automation threat to the firm's positioning.
• Social Media Examiner: Educational publisher covering social media marketing tools, tactics, and AI trends for marketers and SMBs — comparable in targeting entrepreneurs learning social media and a potential ecosystem partner or substitute for the firm's training content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@slmediaconsulting
• Facebookfacebook.com/groups/slmediaconsulting
• LinkedInlinkedin.com/company/slmediaconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SL Media Consulting