KINTO Australia

What KINTO Australia does

KINTO Australia is a digital car-sharing and mobility platform operated as a program of Toyota Finance Australia Limited, the captive finance arm of Toyota in Australia. The company provides on-demand access to Toyota vehicles — predominantly hybrid (94%+ of the passenger fleet) plus the all-electric bZ4X — through three core commercial structures: KINTO Car Share (hourly to monthly rentals via smartphone app), KINTO Rent (extended bookings up to one year), and KINTO Flex (month-to-month vehicle subscription). The platform is differentiated technologically by smartphone-based keyless entry, Bluetooth and cellular connectivity enabling remote unlock/lock and ignition, an end-to-end digital self-service experience with no membership or paperwork, and multi-card payment support. Vehicles are distributed across on-street locations, off-street car parks (e.g., CarePark in Melbourne), and Toyota dealerships across six or more Australian states and territories, with nearly 600 car-share spaces in Melbourne alone.

The business operates a hybrid B2C and B2B model. B2C revenue is generated through usage-based pricing (hourly rates from $9.75 plus per-kilometer distance fees for economy hybrids, rising to $18.64/hour for the Kluger Hybrid) with weekly and monthly tiers offering discounted daily rates. Specialized B2B revenue streams include KINTO for Uber (Toyota bZ4X EV subscriptions at $385/week to qualifying Melbourne rideshare drivers), KINTO for Business (corporate pool cars and medium-term rentals), the Toyota Insurance Mobility Program (accident replacement vehicles), the Toyota Warranty Program (warranty service loaners), and the bZ4X Service Loan Vehicle program (complimentary EV loans for Toyota service customers). Additional channels include the Toyota Go loyalty program integration ($50 first-booking incentive) and a community-care partnership with Gather My Crew.

Growth has been geographically and programmatically expanding since launch in June 2021. The company has added sub-brands and programs at a steady cadence, including van hire (HiAce Cargo), commercial ute rental (HiLux 4x4), smartphone unlock capability (March 2022), custom booking extensions (January 2022), and rideshare vehicle subscriptions. Headcount remains at 1–10 employees, indicating a thin operating team that leverages Toyota Finance Australia's parent balance sheet, Toyota's national dealer network, and Toyota Insurance/Warranty service touchpoints for distribution and service support.

Name

KINTO Australia

Legal name

Toyota Finance Australia Limited ABN 48 002 435 181

Website

https://kinto.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

KINTO Australia is a Toyota Finance Australia–operated digital mobility platform offering on-demand access to Toyota hybrid and electric vehicles via a smartphone app, serving consumers, businesses, rideshare drivers, and Toyota dealership customers across Australia.

Ownership category

akta.pro rank

Product category

Car Sharing & Vehicle Rental Services

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Car sharing services
• Vehicle rental platform
• Mobility services
• Corporate fleet rental
• Vehicle subscription

Headquarters

HQ city

Carlton

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Hourly Vehicle Rental: Users pay a duration fee based on hourly rental plus a per-kilometer distance charge. Hourly rates start at $9.75 for economy hybrids like the Yaris Hybrid, with distance fees starting at 27c per km. Free cancellation available up to 2 hours before booking.
2. Daily Vehicle Rental: Full-day rental with duration fee plus per-kilometer charges. Daily rates start at $67.50 for economy vehicles with 27c per km distance fees. Includes fuel, insurance, and 24/7 roadside assistance.
3. Weekly Vehicle Rental: Extended rentals of 7+ days with discounted daily rates starting from $49.95 per day plus lower per-kilometer fees (around 20c per km). Lower distance rates incentivize longer commitments.
4. Monthly Vehicle Rental: Long-term rentals of 30+ days with rates starting from $47.25 per day plus 19c per km. Designed for users needing vehicles for extended periods without ownership commitment.
5. KINTO for Uber Rideshare Program: Dedicated program for Uber drivers offering Toyota bZ4X EVs at $385 per week (26-week minimum term, 52-week maximum), with $1,500 deposit. Includes registration, CTP insurance, scheduled servicing, rideshare vehicle insurance, annual inspection, unlimited km, and 24/7 roadside assistance.
6. Van/Commercial Vehicle Rental: Commercial vehicles including Toyota HiAce Cargo LWB vans starting at $59.20 per day plus 27c per km, and HiLux 4x4 utes. Includes automatic transmission, payload capacity, and cargo space.
7. bZ4X Service Loan Vehicle: Complimentary first booking for Toyota service customers using promo codes from participating dealerships. Subsequent bookings charged at $14 per hour or $99 per day, minimum 3 hours, maximum 2 days. Includes comprehensive insurance and roadside assistance.
8. Toyota Insurance Mobility Program: Provides replacement vehicles to Toyota Insurance policyholders involved in accidents. Distance-based fees cover fuel costs at varying rates by vehicle model. Vehicles equipped with fuel cards for convenient refueling.
9. Toyota Warranty Program Vehicles: Replacement vehicles for Toyota warranty customers. Distance fees apply per kilometer traveled, with fuel, insurance, and roadside assistance included. Administered through Toyota dealerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

KINTO Australia is a digital, app-based car sharing and rental service operated by Toyota Finance Australia that lets users book Toyota passenger and commercial vehicles for any duration from one hour up to a year. All bookings include fuel, insurance, and 24/7 roadside assistance, with keyless vehicle access managed end-to-end through the KINTO smartphone app. The service spans consumer car share, corporate fleet, rideshare (Uber), Toyota warranty/insurance replacement, and service loaner programs.

Product overview

KINTO Australia is a digital mobility platform operated by Toyota Finance Australia offering flexible Toyota vehicle access through multiple service models. The core offerings include KINTO Car Share (on-demand hourly/daily rental), KINTO Rent (extended monthly bookings), and KINTO Flex (vehicle subscription). The fleet consists predominantly of Toyota hybrid vehicles (over 94%) including Yaris, Corolla, C-HR, Camry, RAV4, and Kluger models, plus the all-electric bZ4X. Commercial vehicles include HiAce Cargo vans and HiLux 4x4 utes. Specialized programs include KINTO for Business (corporate fleet solutions), KINTO for Uber (rideshare vehicle program), Toyota Warranty and Insurance Mobility Programs (dealership replacement vehicles), Toyota Go (loyalty integration), and bZ4X Service Loan Vehicles (dealership EV loans). The KINTO smartphone app serves as the unified platform for all services, enabling keyless booking, vehicle access, and payment without traditional rental paperwork.

Differentiator

Problem solved

Functional benefit

Brands

• KINTO for Business: Flexible car rental solutions tailored to business needs, including on-demand rentals, pool cars, and medium-term exclusives.
• KINTO for Uber
• Toyota Warranty Program
• Toyota Insurance Mobility Program
• Toyota Go
• bZ4X Service Loan Vehicle
• Gather My Crew Partnership

Products and services

• KINTO Car Share On-demand Toyota car sharing service letting consumers book, unlock, and drive Toyota passenger and hybrid vehicles by the hour, day, or week via the KINTO smartphone app with keyless entry; includes fuel, insurance, and 24/7 roadside assistance. Targeted at individual consumers, students, families, FIFO workers, and car-free households needing flexible urban mobility.
• KINTO Rent Long-term Toyota rental service for extended bookings from one month up to a year, providing flexible access to Toyota vehicles with discounted daily rates plus per-kilometre fees and all-inclusive fuel, insurance, and 24/7 roadside assistance. Designed for individuals and businesses needing vehicle access for one month or more without ownership commitment.
• KINTO Flex Month-to-month vehicle subscription service offering flexible longer-term access to Toyota vehicles with adaptable terms, positioned between short-term car share and a 12-month traditional rental. Targeted at customers who want a longer commitment than weekly car share but more flexibility than a yearly rental.
• Van Hire Commercial vehicle rental service offering Toyota HiAce Cargo LWB vans (6.2m³ loadspace, automatic transmission, 1,075kg payload) and HiLux Double Cab 4x4 utes for furniture moving, deliveries, and business transport. Targeted at individuals, small businesses, and tradies needing short-term access to a commercial vehicle.
• KINTO for Business Fleet and corporate mobility solution providing corporate accounts, pool cars, on-demand rentals, and medium-term vehicle access tailored to business travel needs, with multi-payment card support to separate business and personal expenses. Targeted at Australian SMEs and mid-market businesses looking to flex fleet capacity without capital outlay.
• KINTO for Uber Dedicated rideshare vehicle subscription for eligible Uber drivers (21+ years, 2000+ trips, 4.85+ star rating) in Melbourne, providing a Toyota bZ4X EV at $385 per week (26-week minimum, 52-week maximum) with $1,500 deposit. Includes registration, CTP insurance, scheduled servicing, rideshare vehicle insurance, annual inspection, unlimited km, and 24/7 roadside assistance.
• Toyota Warranty Program Mobility program for Toyota vehicle warranty customers who need a replacement vehicle while their car is being serviced at a Toyota dealership. Bookings are arranged through Toyota dealerships with distance-based fees; fuel, insurance, and 24/7 roadside assistance are included. Targeted at Toyota warranty customers via Toyota dealership service advisors.
• Toyota Insurance Mobility Program Accident replacement vehicle service for Toyota Insurance policyholders, providing mobility assistance while their vehicle is being repaired under an insurance claim. Distance-based fuel fees apply by vehicle model and a fuel card is provided for convenient refueling. Administered through Toyota dealerships and the Toyota Insurance Relief Program hotline (1300 658 027).
• bZ4X Service Loan Vehicle Complimentary or discounted Toyota bZ4X electric vehicle loan for Toyota service customers whose own vehicle is being serviced at a participating Toyota dealership. First booking is complimentary for up to 2 days with a promo code; subsequent bookings are $14 per hour or $99 per day (minimum 3 hours, maximum 2 days). Comprehensive insurance and 24/7 roadside assistance included, with no distance fee for the EV.

Quantifiable outcome

• 94% of passenger fleet is now hybrid vehicles
• +4 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Gather My CrewmajorStrategic or Co-development Partner · 1 July 2025Community partnership providing transportation support for carers and cancer patients. KINTO provides vehicles for the Gather My Crew platform enabling volunteers to transport patients to medical appointments. Stories of Faye and Monica showcase the life-changing impact of reliable transport for healthcare access.
• Toyota DealershipscoreChannel Partner/ Reseller/ Distributor · 1 June 2021National network of Toyota dealerships serve as vehicle distribution points, service locations, and customer touchpoints. Includes Melbourne City Toyota, regional dealerships in Victoria, NSW, Queensland, and Tasmania. Dealerships provide vehicle maintenance, support, and promotional support for KINTO services.
• Toyota Finance AustraliacoreOEM/ Whitelabel/ Licensing PartnerKINTO is a program of Toyota Finance Australia, which owns and operates the KINTO brand. Toyota Finance provides corporate backing, brand authority, and access to Toyota's broader mobility ecosystem including dealerships, financing capabilities, and automotive expertise.
• UbercoreStrategic or Co-development PartnerKINTO for Uber program provides Toyota bZ4X all-electric vehicles specifically configured and insured for Uber rideshare use. KINTO vehicles are assigned exclusively to Uber drivers meeting eligibility criteria (2000+ trips, 4.85+ star rating). Drivers use vehicles only on Uber platform.
• Toyota GomajorGTM or Marketing PartnerToyota Go is Toyota's loyalty/membership program. KINTO partners with Toyota Go to offer $50 off the next KINTO booking for Toyota Go members, driving referrals from Toyota's existing customer base.
• Toyota InsurancecoreStrategic or Co-development PartnerToyota Insurance Mobility Program provides KINTO vehicles to Toyota Insurance policyholders who need replacement vehicles after accidents. KINTO provides the vehicles and app-based access while Toyota Insurance covers eligible customers under their policy.
• Toyota Warranty ProgramcoreStrategic or Co-development PartnerKINTO vehicles provided as courtesy cars for Toyota warranty customers while their vehicles are being serviced. Dealerships coordinate bookings on behalf of customers with KINTO providing fleet access.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Hertz Australia: Major global car rental brand with Australian airport and off-airport locations. Competes with KINTO in traditional rental use cases (business travel, vacations) with a larger fleet and broader brand recognition, but lacks KINTO's hourly car-sharing and keyless app experience.
• Avis Australia: Global car rental incumbent with Australian operations across airport and city locations. Competes with KINTO's daily and weekly rental products in the traditional rental segment, offering a broader brand portfolio but no app-based keyless car sharing.
• Budget Australia: Value-oriented car rental brand with Australian locations, owned by Avis Budget Group. Competes with KINTO on price-sensitive daily rentals but lacks KINTO's flexible subscription options and keyless technology.
• Europcar Australia: European-headquartered car rental brand operating in Australia with airport and urban locations. A traditional rental competitor to KINTO's daily and weekly products, with multi-brand fleet access that KINTO cannot match.

Direct peers

• Splend: Australian vehicle subscription service specializing in rideshare and delivery drivers, providing flexible weekly access to vehicles with inclusion of insurance, servicing, and roadside assistance. Direct comparable to KINTO for Uber and KINTO Flex subscription products.
• GoGet: Australian car-sharing service offering hourly and daily vehicle rentals through a network of pickup locations. Acquired by Uber in 2021, it is the closest direct competitor to KINTO among dedicated car-sharing operators in Australia.
• Drive Mate: Australian peer-to-peer car-sharing platform that connects car owners with borrowers. It is a direct peer to KINTO in the car-sharing category, though operating a P2P model versus KINTO's owned-fleet model.
• Uber Carshare: Uber's peer-to-peer car-sharing platform in Australia (rebranded from Popcar), allowing private vehicle owners to rent cars to other users. Directly competes with KINTO's app-based rental model and benefits from Uber's broader rideshare customer base.
• Carly: Australian car subscription service offering month-to-month vehicle access across multiple brands. Competitor to KINTO Flex in the consumer vehicle subscription category, with the key distinction of being multi-OEM versus KINTO's Toyota-only fleet.

Others

• KINTO Japan: Toyota's flagship KINTO mobility services operation in Japan, offering car sharing, subscription, and lease products. Same parent brand and platform family as KINTO Australia, providing a sibling benchmark for product, technology, and operational maturity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9CBvtJxtaNwbhcYK_HT04g
• Facebookfacebook.com/KINTO.MOBILITY.AUS
• Instagraminstagram.com/kinto_au
• LinkedInlinkedin.com/company/kinto-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINTO Australia