ETIKORA LTD.

What ETIKORA LTD. does

ETIKORA LTD. is a UK-based private limited company operating Etikora, a curated direct-to-consumer e-commerce marketplace headquartered in Dartford and founded in 2016. The platform aggregates approximately 15 ethical and sustainable sub-brands across four product categories — Health and Beauty, Fashion and Accessories, Gifts, and House and Garden — and sells one-time-purchase goods ranging from £1.80 to £310 to UK consumers seeking sustainable, vegan, cruelty-free, plastic-free, and zero-waste alternatives. The company also offers two digital/experiential services under the 'Etikora Lifestyle' umbrella: On-Demand Yoga and Ethical Voluntourism in Sri Lanka.

The underlying technology is a standard WooCommerce-based storefront hosted at etikora.com, built with Estar Web Design, featuring a benefit-icons tagging system that flags each product's sustainability attributes (vegan, organic, palm-oil free, refillable, etc.). Etikora carries third-party trust signals including Ethy Verified certification, Ecologi tree-planting partnership, Brynk reforestation partnership, and the Sublime Magazine Good Brand Award 2024.

The business model is straightforward marketplace/retail: Etikora sources products from ethical brand partners and resells them to UK consumers with no subscription tier, no tiered pricing, and a price-match commitment. Marketing is organic-channel-led across Twitter, Facebook, Instagram, Pinterest, email newsletter (10% off signup coupon), and SEO. There is no disclosed revenue, no funding history, no parent company, and no recorded management team in the input data, and the company operates with 1-10 employees from a UK office. Geographic scope is UK-only with no global footprint claim.

Name

ETIKORA LTD.

Legal name

ETIKORA LTD.

Website

https://etikora.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ETIKORA LTD. operates Etikora, a UK-based curated e-commerce marketplace selling sustainable, ethical, vegan, and plastic-free products across beauty, fashion, home, and gifts, aggregating ~15 sub-brands for conscientious UK consumers.

Ownership category

akta.pro rank

Product category

Sustainable Online Marketplace

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Sustainable online marketplace
• Eco-friendly beauty products
• Ethical fashion accessories
• Plastic-free home goods
• Vegan cruelty-free skincare

Headquarters

HQ city

Dartford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Etikora operates as a curated e-commerce marketplace selling sustainable products from multiple ethical brand partners. Revenue is generated through one-time product transactions across categories including health and beauty, fashion, home, garden, and gifts. Products range from £1.80 to £280 with typical consumer purchase patterns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ETIKORA LTD. operates Etikora.com, a UK-focused online marketplace curating and selling sustainable, ethical, and eco-friendly products across Health and Beauty, Fashion and Accessories, Gifts, and House and Garden categories. Products are aggregated from multiple ethical sub-brands and makers (including MAYDI+, Jiwya, Pitod, Karakorum, Wellicious, Bristolmade, MadeKind, FLON, Douvall's, NeuraCognition, and Cosy London) and sold directly to consumers with plastic-free packaging, refill options, and verified sustainability credentials. The company also offers digital lifestyle services such as On-Demand Yoga and Ethical Voluntourism in Sri Lanka.

Product overview

ETIKORA LTD. operates a sustainable online marketplace for UK consumers, offering eco-friendly products across Health and Beauty, Fashion and Accessories, Gifts, and House and Garden categories. The platform features multiple sub-brands including MAYDI+ (anti-aging skincare with Sanavive Longevity System), Jiwya (plant-based fashion), Pitod (organic cotton clothing), Wellicious (biodegradable activewear), Cosy London (sensory wellness), and Bristolmade (natural handmade beauty). Additional offerings include cleaning products, home accessories, jewellery, and pet care. The company also provides digital services including On-Demand Yoga and Ethical Voluntourism in Sri Lanka. All products emphasize natural ingredients, plastic-free packaging, vegan and cruelty-free formulations, and support for ethical supply chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Health and Beauty Curated range of eco-friendly health and beauty products including bathing, haircare, lip balm, makeup, skincare, soap, and wellbeing items, using natural ingredients with no artificial fragrances, colors, or palm oil, and packaged plastic-free using recyclable materials. Sold to UK consumers through the Etikora online marketplace.
• Fashion and Accessories Ethical clothing and accessories including backpacks, bags, clothing, footwear, headwear, jewellery, and purses/wallets, made from eco-friendly, cruelty-free materials, with some items handmade and made to order. Sold to UK consumers through the Etikora online marketplace.
• Gifts Curated sustainable gift selections including gift boxes and gift wrap options for eco-conscious gifting occasions. Sold to UK consumers through the Etikora online marketplace.
• House and Garden Eco-friendly home and garden products including artworks, cleaning products, food and drink, gardening items, home accessories, home fragrance, kitchenware, and pet care supplies. Sold to UK consumers through the Etikora online marketplace.
• On-Demand Yoga Digital wellness service providing on-demand yoga classes for mindful living and relaxation, offered to Etikora's UK audience as part of the Etikora Lifestyle portfolio.
• Ethical Voluntourism in Sri Lanka Sustainable travel experience offering ethical voluntourism opportunities in Sri Lanka that combine travel with positive social impact, offered to Etikora's UK audience as part of the Etikora Lifestyle portfolio.

Quantifiable outcome

• 10% off coupon for mailing list signup

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• EcologiminorStrategic or Co-development PartnerEnvironmental platform partnership for tree planting initiatives. Etikora uses Ecologi to track and demonstrate their environmental impact through tree planting programs, supporting reforestation efforts as part of their sustainability commitments.
• Ethy VerifiedminorStrategic or Co-development PartnerVerified sustainable brand certification through Ethy, a UK-based platform that verifies eco-friendly and ethical credentials of brands. Displayed in Eco Consciousness section of website as trust signal for customers.
• BrynkminorStrategic or Co-development PartnerPartnership for tree planting with every eco-friendly purse and wallet purchased. Brynk is a reforestation partner that enables Etikora to add environmental impact to product purchases, supporting sustainability commitments.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Content Beauty/Content Beauty & Wellbeing: UK online retailer curating natural, organic, and ethical beauty and wellbeing products from independent brands. Directly comparable to Etikora's curated marketplace approach for ethical beauty, skincare, and wellness categories.
• Ethical Superstore: UK online marketplace aggregating ethical and eco-friendly brands across fashion, beauty, home, and gifts. Closely mirrors Etikora's curated marketplace structure, UK focus, and breadth of sustainable categories.
• Natural Collection: UK online retailer of natural, organic, and ethically sourced products spanning beauty, wellness, and home. Directly comparable to Etikora's curated marketplace model, value-based positioning, and multi-category sustainable assortment.
• Faith in Nature: UK natural and ethical personal care brand with strong DTC presence (haircare, body care, cleaning). Comparable to Etikora as a UK-headquartered sustainable beauty and home brand competing in overlapping categories, though operating primarily as an own-brand manufacturer rather than marketplace aggregator.
• BuyMeOnce: UK-based online retailer curating durable, sustainable, and ethical products across home, kitchen, and personal care. Comparable to Etikora for the values-led curation philosophy, durable-product ethos, and multi-category sustainable assortment.
• Big Green Smile: UK-based online retailer specializing in ethical and natural health, beauty, and home products from independent brands. Closely comparable to Etikora as a UK DTC marketplace aggregator of certified ethical brands across overlapping categories (skincare, haircare, cleaning, oral care).

Broad incumbents

• Boots (Sustainable/Beauty Selections): UK's largest pharmacy-led health and beauty retailer with growing curated ranges of natural, vegan, and sustainable products. Comparable as a UK channel competitor in beauty/personal care, capturing share of the same values-driven shoppers Etikora targets.
• Lush: UK-founded global ethical cosmetics brand with strong sustainability positioning, vegan/cruelty-free formulations, and refillable packaging. Comparable to Etikora in ethical beauty ethos and UK origin, but at vastly larger scale with proprietary product lines and physical retail.
• The Body Shop: Global established retailer of ethical and natural beauty, skincare, and home products with strong UK presence. Comparable as a brand-credible ethical beauty incumbent operating in overlapping categories, though at significantly larger scale with own-brand manufacturing.
• Holland & Barrett: UK's largest health and wellness retailer with extensive online store covering supplements, natural beauty, and ethical products. Comparable to Etikora for overlapping categories (natural beauty, wellness, vitamins) and UK consumer base, though vastly broader and well-capitalized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2Fetikora
• Facebookfacebook.com/people/Etikora/100072109587272
• Instagraminstagram.com/etikora
• Pinterestpinterest.co.uk/etikora
• LinkedInlinkedin.com/company/etikora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETIKORA LTD.