What EthicalSuperstore.Com does

EthicalSuperstore.Com, operated by Spark Etail Ltd (Company No. 7551349, registered in England & Wales, headquartered at Network House, Marlow), is a UK direct-to-consumer e-commerce retailer founded in 2003 that curates and resells fair trade, organic, vegan, cruelty-free and plastic-free products. The storefront aggregates hundreds of brands across nine departments — groceries and everyday, cleaning and household, fashion, home and garden, beauty/health/wellbeing, baby/child/toys, gifts, pet care, and a chocolate sub-category — with an ethics-tagging filter system (Soil Association Organic, Fairtrade, Vegan, Cruelty-Free, Plastic Free) that enables attribute-based discovery. Featured brand partners include Suma Wholefoods, Ecover, Divine Chocolate, Faith in Nature, The Cheeky Panda, Nkuku, Bio-D, Ecoleaf, Ombar, Sojade, Foodin, and Wild Thingz, alongside sub-brands such as Cafedirect, Traidcraft, Tony's Chocolonely, and Booja Booja.

The business runs a single, UK-only website (http://www.ethicalsuperstore.com) with no app, no public or partner-facing API, and no documented AI or ML capabilities; technology is a conventional e-commerce stack supplemented by the ethics-tag taxonomy, GeoTrust-secured checkout, and integrations with Evri (standard delivery) and DPD (next-day signed express). Marketing relies on email newsletters, an editorial blog, organic social on Instagram and Facebook, SEO-driven organic search, and a referral/affiliate programme. Pricing is unit-based, ranging from £1.79 to £174.95, with 5% case/bulk discounts; delivery is £4.95 standard, £7.95 express, free standard over £60 and £5.95 express over £60. The company does not disclose revenue; the only institutional funding recorded is a 2008 round of approximately £1.1M ($1,753,848) from Northstar Ventures and Rathbone Greenbank. The MD on record is Noel Lambert; ownership is described as founder/closely held with no disclosed external investors beyond that 2008 round.

Name

EthicalSuperstore.Com

Legal name

Spark Etail Ltd

Website

https://ethicalsuperstore.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

EthicalSuperstore.Com, operated by Spark Etail Ltd, is a UK online retailer founded in 2003 that curates and resells fair trade, organic, vegan, eco-friendly and plastic-free groceries, household, fashion, beauty, baby and pet products to ethically-minded UK consumers through a single storefront with attribute-based filtering.

Ownership category

akta.pro rank

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce retail of ethical and sustainable products to UK consumers. Customers purchase products at listed prices with delivery charges. Offers bulk buying options and case purchases for certain products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EthicalSuperstore.Com operates a UK direct-to-consumer e-commerce marketplace that aggregates hundreds of third-party ethical brands across groceries, cleaning and household goods, fashion, home and garden, beauty and wellbeing, baby and child, gifts, and pet care categories. Products are tagged with ethical credentials (Fairtrade, Organic, Vegan, Plastic Free, Cruelty-Free) so consumers can filter and purchase verified ethical alternatives online with UK standard and express delivery.

Product overview

EthicalSuperstore.Com is a UK-based e-commerce marketplace operating as a single unified platform that aggregates ethical, fair trade, organic, vegan, and eco-friendly products across multiple categories. The platform offers Groceries & Everyday (including Chocolate & Sweets sub-category featuring brands like Divine Chocolate, Tony's Chocolonely, Booja Booja, Ombar Raw Chocolate, Foodin, and Wild Thingz), Cleaning & Household (with brands like Ecover, Bio-D, Ecoleaf, and Miniml), Fashion, Home & Garden (featuring Nkuku and Natural Collection Select brands), Beauty, Health & Wellbeing, Baby, Child & Toys, Gifts, and Pet Care. The company positions itself as a curated marketplace bringing together hundreds of ethical brands including Suma Wholefoods, Divine Chocolate, Faith in Nature, and The Cheeky Panda, enabling consumers to shop their values through product ethics filtering (Vegan, Organic, Fairtrade, Plastic Free, etc.). The platform does not appear to have a modular platform-plus-add-ons architecture; it functions as a direct-to-consumer e-commerce marketplace with integrated brand storefronts and ethical tagging system.

Differentiator

Problem solved

Functional benefit

Products and services

• Groceries & Everyday Online category offering fair trade, organic, vegan, and eco-friendly food and household essentials, including store cupboard staples, pasta, rice, grains, pulses, sauces, condiments, drinks, biscuits, snacks, chocolate, and world food for UK ethical consumers.
• Cleaning & Household Eco-friendly cleaning and household products including dish washing, laundry, cleaning supplies, tissues, towels, air fresheners, and storage solutions for UK consumers seeking plant-based and plastic-free alternatives.
• Fashion Ethical fashion for men and women including clothing, accessories, footwear, jewellery, and intimates made with sustainable and fair trade materials.
• Home & Garden

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• EvriminorOthersCourier delivery partner for standard UK delivery services.
• DPDminorOthersExpress delivery partner for next working day UK delivery services requiring signature.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Abel & Cole: UK-based organic and ethical grocery delivery service. Directly comparable as a DTC online retailer specializing in organic, ethical, and sustainable food and household products for UK consumers.
• Planet Organic: UK organic and natural product retailer operating both online and physical stores. Directly comparable multi-category ethical retailer with overlap in groceries, beauty, and household categories.
• Riverford Organic Farmers: UK organic produce and grocery delivery service. Closely comparable DTC model targeting ethically minded UK consumers with organic and sustainably sourced food.
• Big Green Smile: UK-based online retailer of eco-friendly household and personal care products. Directly comparable in the eco cleaning, laundry, and natural beauty subcategories EthicalSuperstore carries.
• Naturisimo: UK online retailer specializing in natural, organic, and ethical beauty and skincare. Comparable DTC niche positioning in the natural/clean beauty segment.
• Wearth London: UK-based online ethical retailer focused on sustainable and fair trade home, fashion, and lifestyle products. Closely comparable curated-ethical-marketplace model for UK consumers.

Broad incumbents

• The Hut Group (THG): Large UK-listed e-commerce platform with multiple beauty, nutrition, and lifestyle brands. Comparable only at the broad UK DTC e-commerce infrastructure level; significantly larger and more diversified.
• Holland & Barrett: UK health and ethical retailer with strong own-brand and natural product range, including online. Overlaps in health, wellness, and ethical groceries but operates at vastly larger scale across physical and digital.
• Ocado Retail: UK online grocery retailer with growing ethical and organic assortment. Compares only at the broad UK online-grocery infrastructure level; serves a much larger customer base with broader assortment.
• Amazon UK: Dominant UK e-commerce platform with Climate Pledge Friendly and curated ethical storefronts. Major competitive threat across all of EthicalSuperstore's categories due to scale, pricing, and delivery infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ethicalsuperstore
• Instagraminstagram.com/ethicalsuperstore
• Xx.com/ethicalstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EthicalSuperstore.Com