CHIC BLINDS LIMITED

What CHIC BLINDS LIMITED does

Chic Blinds Limited is a family-run, private limited company based in Gorseinon, Swansea, Wales, founded in 1990. It designs, manufactures, supplies, and installs made-to-measure window blinds, plantation shutters, conservatory roof blinds, and external awnings for residential and commercial customers across South and West Wales (from Cardigan to Cardiff). The product portfolio spans vertical, roller, aluminium and wooden Venetian, allusion, perfect fit, Lite'N'Shade, Roman, electric, and conservatory-specific blinds, plus real-wood and faux-wood shutters, and motorised awnings with optional LED lighting, heating, and wind/solar sensors. Select products incorporate eco fabrics made from recycled PET yarn, and motorised lines integrate with Amazon Alexa, Google Home, and Siri.

The business operates a direct, sales-led go-to-market: customers visit the Penllergaer showroom or book a free in-home selection visit where a mobile advisor measures windows, presents fabric samples, and issues a no-obligation quote. Professional installation is bundled into the purchase. Pricing is quote-based per project, with warranties ranging from one year on blinds to ten years on certain shutter ranges. Distribution is regional and field-based, supplemented by a content website, Google and Yell.com listings, Facebook/Instagram presence, local magazine advertising, and word-of-mouth referrals. All products comply with British Standard BS EN13120 for child safety, and the company is GDPR-compliant.

Commercially, Chic Blinds generates revenue primarily through one-time bespoke product sales and bundled installation services across a fragmented base of individual homeowners plus a secondary commercial segment (schools, hospitals, hotels, restaurants, and local builders/developers). It has no institutional funding, no subsidiaries, no disclosed parent company, and operates with 1–10 employees. No revenue is publicly disclosed. Brand longevity (35+ years), a 4.9-star Google rating across 311 reviews, and ongoing customer reviews through 2026 indicate sustained operational activity and customer satisfaction within its regional niche.

Name

CHIC BLINDS LIMITED

Legal name

Chic Blinds Limited

Website

https://chicblinds.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Chic Blinds Limited is a family-run, Swansea-based company established in 1990 that designs, manufactures, supplies, and installs made-to-measure blinds, shutters, conservatory blinds, and awnings for residential and commercial customers across South and West Wales.

Ownership category

akta.pro rank

Product category

Custom Window Blinds, Shutters & Awnings

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Made-to-measure blinds
• Window shutters
• Conservatory roof blinds
• External awnings
• Motorised window blinds

Headquarters

HQ city

Gorseinon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Blinds Sales: Sale of made-to-measure blinds manufactured to customer specifications. Products include roller, vertical, Venetian, Roman, electric, conservatory, and specialty blinds. One-time purchase model with custom fabrication per order.
2. Window Shutters: Custom-built wooden and faux wood shutters tailored to fit windows of all shapes and sizes. Includes full height, café style, and specialty configurations.
3. Awnings: External awnings for outdoor shading, available in electric and manual operation with LED lighting and heating options. Includes 5-year warranty.
4. Installation Services: Professional measurement, fitting, and installation services included with product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Chic Blinds designs, manufactures, supplies, and installs made-to-measure internal window blinds, plantation shutters, conservatory blinds, and external awnings for residential and commercial customers. Products are custom-fabricated to customer window specifications and offered with a free home selection service, professional measurement, no-obligation quoting, and bundled installation. The product range spans vertical, roller, Venetian (aluminium and wooden), Roman, Allusion, Perfect Fit, Lite'N'Shade, electric/motorised, and conservatory-specific blinds, plus real-wood and faux-wood shutters, and awnings with electric operation, LED lighting, and heater integration.

Product overview

Chic Blinds Limited is a family-run bespoke window treatment company established in 1990, offering made-to-measure blinds, shutters, and awnings for domestic and commercial customers across South and West Wales. The product portfolio centres on three core categories: (1) Blinds — encompassing vertical, roller, venetian (aluminium and wood), allusion, perfect fit, lite'n'shade, roman, electric, and conservatory-specific blinds; (2) Shutters — plantation-style window shutters in real wood and waterproof faux wood; and (3) Awnings — external shading solutions. Products are custom-manufactured and professionally installed, with electric/motorised options compatible with Amazon Alexa, Google Home, and Siri for smart home control. The company also offers sustainable fabric options using recycled PET bottle yarn.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertical Blinds

Quantifiable outcome

• 5-year comprehensive warranty on awnings, 5 or 10-year warranty on shutters depending on range, 1-year warranty on blinds
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thomas Sanderson: UK specialist in made-to-measure shutters and blinds with a free in-home design consultation service, directly comparable on product mix (plantation shutters plus bespoke blinds) and service model.
• Swift Direct Blinds: UK online manufacturer-retailer of made-to-measure blinds with in-house production; comparable on bespoke blinds manufacturing and direct-to-consumer fulfilment.
• Shuttercraft: UK shutters and blinds franchise network with in-home consultations and professional installation, comparable in product range and direct-to-customer sales motion.
• Blinds2go: One of the UK's largest online made-to-measure blinds retailers, competing on price and convenience against Chic Blinds' home-visit, showroom-led approach.
• Appeal Shutters: UK plantation-shutters specialist with in-home surveying and fitting — directly comparable on the shutters product line and bespoke installation service.
• 247Blinds: UK online made-to-measure blinds retailer offering a broad product range at lower price points; competes with Chic Blinds for the same residential end-customer.
• Hillarys: UK's largest made-to-measure blinds, curtains and shutters retailer using an in-home consultation and professional fitting model — the same sales-led, regionally deployed motion as Chic Blinds but at national scale.

Broad incumbents

• Somfy: Global leader in motorisation and smart-home controls for blinds, awnings and shutters; Chic Blinds' motorised offerings rely on the broader Somfy ecosystem, making it both a supplier and a broad incumbent shaping the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chicblindsltd/?locale=en_GB
• Instagraminstagram.com/chic_blinds/?hl=en
• LinkedInlinkedin.com/company/chic-blinds-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHIC BLINDS LIMITED