MH LONDON DESIGN LIMITED

Name

MH LONDON DESIGN LIMITED

Legal name

MH London Design Limited

Website

https://mh-london.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MH London Design Limited is a UK-based direct-to-consumer e-commerce retailer founded in 2016 that designs and sells handcrafted solid-mango-wood furniture and home decor to US consumers via its Shopify-powered storefront, organized into six branded collections spanning mid-century modern, Scandinavian, and minimalist aesthetics.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

Bed Frames, Foundations & Headboards Retail (CRAIABAE), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Handcrafted solid wood furniture
• Direct-to-consumer home decor
• Mid-century modern furniture
• Scandinavian style furniture
• Artisan mango wood furniture

Headquarters

HQ city

Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling handcrafted furniture and home decor products directly to consumers through their e-commerce storefront. Products include furniture (beds, tables, desks, storage), seating, rugs and mats, and decor and mirrors. No subscription or recurring revenue components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MH London designs and sells handcrafted home furniture and decor—including beds, tables, desks, sideboards, seating, mirrors, and rugs—directly to US consumers through its own Shopify-powered online storefront. Products are handcrafted primarily from solid mango wood and metal, organized into themed in-house collections, and sold via one-time purchase unit pricing.

Product overview

MH London US is a furniture and home decor company offering a curated portfolio of handcrafted furniture pieces and decor items. The product lineup spans across furniture categories including accent shelves, beds, bookcases, coffee tables, console tables, desks, dining tables, dressers, end tables, media units, nightstands, and sideboards; seating options such as benches, bar stools, and dining chairs; rugs and mats including bath mats and indoor/outdoor rugs; and decor items including medallions, wall mirrors, and vases. The company organizes its products into thematic collections including Brockwell (modern-industrial), Oslo (Scandinavian), Parson (minimal), Ancona (mid-century modern), Scandinavian Sanctuary (bedroom-focused), and NoKnob Nook (handle-less design). Key products include the Rhonda Platform Bed and Marcel Coffee Table as bestsellers, the Ancona Solid Wood Writing Desk and various accent mirrors. All products are handmade by skilled artisans, primarily using solid mango wood, with a focus on mindful designs and exceptional value. The company operates an e-commerce platform powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroom Furniture (Beds, Nightstands, Dressers) Handcrafted bedroom furniture including platform beds (e.g., Rhonda Platform Bed), floating nightstands (e.g., Idris Floating Nightstand), and handle-less dressers, designed for individual consumers furnishing bedroom spaces.
• Living Room Furniture (Tables, Sideboards, Consoles) Handcrafted living room furniture including coffee tables (e.g., Marcel Coffee Table), end and side tables (Ellis, Chervey, Armstrong, Campbell, Electra, Tora, Eden), sideboards (Dottie Sideboard), and console tables (Brockwell Console Iron Table), made from solid mango wood and metal for individual consumers.
• Desks and Study Furniture Handcrafted desks including the Ancona Solid Wood Writing Desk (carved batten column edges, whitewash, black, walnut), Bilbao Solid Wood & Iron Desk, and Brockwell Desk (iron with gold-coated knobs), designed for home offices and study spaces for individual consumers.
• Dining Tables and Dining Furniture Handcrafted dining tables including the Margeaux Solid Wood Dining Table with ribbed top edges, wire-brushed sled legs, and adjustable levelers, designed for individual consumers furnishing dining spaces.
• Bookcases and Storage Furniture Handcrafted bookcases including the Heidi Solid Wood Bookcase with 5-tiers of spacious shelving, kiln-dried solid wood construction, visible joinery, rounded rectangular legs, and smooth curved edges, designed for individual consumers needing home storage.
• Wall Mirrors and Accent Mirrors Handcrafted accent mirrors including Harriet Accent Mirror (hand-carved mango wood, French cleat mount), Dante Accent Wall Mirror, Agon Accent Wall Mounted Mirror, Dora Accent Wall Mounted Mirror, Harrison Accent Wall Mirror, and Hope Accent Wall Mirror, designed for individual consumers adding decorative wall pieces to their homes.
• Wall-Mounted Shelves and Accent Shelves Wall-mounted accent shelves including the Hutch Set of 2 Wall Mounted Shelves made from walnut, designed for accent display in living spaces for individual consumers.
• Wall Medallions and Decorative Wall Pieces Wall medallions and decorative wall pieces including the Malito Wall Medallion, designed to add aesthetic appeal to interior spaces for individual consumers.

Quantifiable outcome

• Weight capacity of 600 lbs on platform beds
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform infrastructure provider powering the online storefront at mh-london.com. The website footer states 'Powered by Shopify' indicating Shopify provides the core e-commerce technology, hosting, payment processing, and retail management systems.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Joybird: Joybird is a DTC furniture brand specializing in mid-century modern and contemporary upholstery and case goods sold direct-to-consumer, overlapping closely with MH London's design-led furniture positioning.
• Article: Article is a leading direct-to-consumer mid-market modern furniture retailer selling a broad catalog of sofas, beds, dining, and accent pieces at price points closely aligned with MH London and via a similar exclusively-online DTC model.
• Castlery: Castlery is an online-direct modern furniture retailer offering designer-inspired sofas, dining, beds, and accents at mid-market prices, with a similar DTC e-commerce model and contemporary aesthetic.
• McGee & Co. McGee & Co. is a designer-led DTC home brand from Studio McGee selling furniture, rugs, and decor with a modern/transitional aesthetic and direct-to-consumer e-commerce model closely aligned with MH London.
• Burrow: Burrow is a DTC modular furniture brand selling modern sofas, sectionals, and case goods online at mid-market price points, competing for the same modern-furniture shopper as MH London.

Broad incumbents

• Crate & Barrel: Crate & Barrel is an established broad-line home furnishings retailer offering furniture, tabletop, and decor, including many modern dining, bedroom, and living collections that overlap MH London's core categories.
• Threshold (Target owned brand): Threshold is Target's owned home brand offering modern and farmhouse-style furniture, rugs, and decor at mass-market price points—a deeply-funded incumbent competitor for the same value-conscious modern-furniture shopper.
• West Elm: West Elm is a Williams-Sonoma-owned broad-line home furnishings retailer offering mid-market modern furniture, decor, and rugs across an extensive catalog, serving as a much larger incumbent in MH London's design niche.
• World Market: World Market (Cost Plus) is a national broad-line home and lifestyle retailer offering mid-priced eclectic furniture, rugs, and decor across an omnichannel footprint, competing in MH London's accessible modern home category.
• CB2: CB2 (Crate & Barrel's sister brand) sells modern, design-led furniture, decor, and rugs to consumers through retail and online at mid-market prices, overlapping with MH London's modern aesthetic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mhlondonofficial
• Instagraminstagram.com/mh.london.us
• Pinterestpinterest.com/mh_london
• LinkedInlinkedin.com/company/mhlondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MH LONDON DESIGN LIMITED