What MSK DIRECT INC. does

MSK Direct Inc. operates the StoresRabais (storesrabais.com) e-commerce storefront, a Quebec-based direct-to-consumer retailer specializing in custom-made window treatments sold to Canadian homeowners. The product portfolio spans six core categories — alternating (sheer) shades, blackout/opaque shades, solar/UV-protective shades, translucent shades, Roman shades, and sheer curtains/drapes in Ripplefold, Plis Euro, and Plis Français styles — offered across two tiers: the economy Stores Rabais Collection (2-year warranty) and the Premium Collection (5-year warranty, wider cassettes, dual-shade options). A WiFi battery-powered motorization add-on, managed through the Connector mobile app and optional household hub, extends the catalog into automated window coverings.

The underlying technology is a Shopify-based storefront with an online configurator that captures custom dimensions, fabric selection, color, and motorization options, routing each order to a made-to-order manufacturer. Molsoft is credited as the platform developer. The company monetizes exclusively through one-time unit sales priced between approximately $97 and $461+, with tiered volume discounts (15%-30%), a $300 discount on orders above $4,000, and a $50 first-order incentive. Demand generation is concentrated on influencer partnerships with Quebec-based personalities, supported by social media presence on Facebook, Pinterest, Instagram, and YouTube, plus content-driven measurement and installation guides.

The go-to-market is primarily online with free Canada-wide delivery, supplemented by phone sales support and free at-home consultation services in select Quebec regions. Consumer financing is offered at checkout through Flexiti (0% interest up to 6 months) and Sezzle (pay-in-4 over 6 weeks). Customer base is entirely residential and geographically dispersed, with no enterprise contracts or recurring revenue streams.

Name

MSK DIRECT INC.

Legal name

STORESRABAIS

Website

https://storesrabais.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MSK Direct Inc. operates StoresRabais, a Quebec-based direct-to-consumer e-commerce retailer selling custom-made window blinds, shades, curtains, and WiFi-motorized window treatments to Canadian homeowners via a Shopify storefront with Canada-wide delivery.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

Keywords

• Custom window treatments
• Made-to-measure blinds
• Custom shades curtains
• Motorized window systems
• E-commerce home decor

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Custom Window Treatment Sales: One-time sale of made-to-order blinds, shades, and curtains. Customers purchase directly through the online storefront. Products are priced per unit based on type, size, fabric, and options. No recurring revenue; each order is a discrete transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MSK Direct Inc. (STORESRABAIS) sells made-to-measure window treatments — including alternating shades, blackout/opaque shades, solar UV-protective shades, translucent shades, Roman shades, and sheer curtains/drapes — directly to residential consumers via a Shopify-based online storefront, with optional WiFi battery-powered motorization. All products are custom-manufactured to customer-specified dimensions, colors, fabrics, and motorization options, with free delivery across Canada and free consultation (phone, virtual, or in-home in select Quebec regions).

Product overview

Storesrabais.com is a Quebec-based online retailer specializing in custom-made window treatments (stores and rideaux). The product portfolio centers on dual-layer alternating shades (Toiles Alternées), blackout shades (Toiles Opaques), solar UV-protective shades (Toiles Solaires), translucent shades (Toiles Translucides), and roman shades (Stores Romains), complemented by a full line of sheer curtains and drapes available in Ripplefold, Plis Euro, and Plis Français styles. Products are offered in two tiers: the economy Stores Rabais collection (2-year warranty) and the Premium collection (5-year warranty with enhanced quality and features). The company also offers Wifi motorization add-ons with Hub/Connector app control for automated operation. All products are made-to-measure with free delivery across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Toiles Alternées (Sheer/Alternating Shades) Dual-layer custom-made shades with alternating horizontal sheer and opaque bands that allow customers to align or overlap the bands to control light and privacy; manufactured to customer-specified dimensions, colors, and fabrics.
• Toiles Opaques (Blackout Shades) Custom-made light-blocking shades that provide complete darkness and maximum privacy, intended for bedrooms, media rooms, and other spaces requiring full light obstruction; manufactured to customer-specified dimensions.
• Toiles Solaires (Solar/UV-Protective Shades) Custom-made UV-protective shades that filter sunlight while maintaining outside visibility, available in multiple transparency levels (3%, 5%); used for sun/UV protection and thermal control.
• Toiles Translucides (Translucent Shades) Custom-made light-filtering shades that diffuse natural daylight while reducing glare and providing daytime privacy; balance illumination and privacy for living spaces.
• Stores Romains (Roman Shades) Custom-made Roman shades that fold into elegant horizontal pleats when raised; designed for classic and timeless interior aesthetics.
• Voilages & Rideaux (Sheer Curtains & Drapes) Custom-made curtains and drapes available in Ripplefold, Plis Euro, and Plis Français pleat styles, in multiple colors and fabrics; for residential windows requiring soft, decorative window treatments.
• Consultation Gratuite (Free Personalized Consultation) Free 30-minute personalized consultation delivered by phone, virtually, or in-home (in select Quebec regions) to help customers select the right custom window treatments; no commitment required.

Quantifiable outcome

• Free delivery across Canada on all orders
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered moderate and minor.

• Alicia MoffetmoderateGTM or Marketing PartnerAlicia Moffet is a well-known Quebec personality and brand ambassador featured prominently on the StoresRabais website and social media. She appears in product photography and video content promoting the brand's window treatments to her follower base.
• Maika DesnoyersminorGTM or Marketing PartnerMaika Desnoyers is a Quebec influencer featured in the 'Tel que vu chez' (As seen with) section of the website, promoting StoresRabais products alongside other Quebec personalities.
• Elisabeth RiouxminorGTM or Marketing PartnerElisabeth Rioux is a Quebec influencer featured in the 'Tel que vu chez' section of the website alongside other brand ambassadors promoting StoresRabais window treatments.
• Laeticia LavoieminorGTM or Marketing PartnerLaeticia Lavoie is a Quebec influencer featured in the 'Tel que vu chez' section of the website promoting StoresRabais products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lutron Electronics: Leading manufacturer of motorized shading systems and smart lighting controls, including Serena and Sivoia QS lines. Comparable in the motorized shading category that StoresRabais offers as an add-on, though Lutron sells through integrators rather than direct to consumers.
• Hunter Douglas: Global incumbent and category leader in custom window treatments (blinds, shades, shutters) with strong smart-motorization (PowerView) line. Operates through a dealer network rather than purely direct, making it a broad incumbent rather than direct peer.
• Graber's Blinds & Shades: Established North American manufacturer/brand of custom blinds, shades, and motorized treatments sold through a dealer network. Competes with StoresRabais in the custom-shading category, with similar motorization options but distributed via dealers rather than direct-to-consumer.
• IKEA: Global home-furnishings retailer offering ready-made curtains, blinds, and motorized options (FYRTUR/KADRILJ) at low price points. Competes with StoresRabais in the broader home window-treatment category, but primarily with stock rather than custom-made products.

Direct peers

• SelectBlinds: Online custom window treatment retailer offering made-to-measure blinds, shades, shutters, and curtains with a similar configurator-driven D2C model. Directly comparable in pricing tiers, sample programs, and customization depth.
• Blinds.com: U.S.-based online direct-to-consumer retailer of custom blinds, shades, and shutters. Closely comparable e-commerce model with made-to-measure configurator, free samples, and broad product range; key difference is geographic focus on U.S. vs. StoresRabais's Quebec/Canada focus.
• The Shade Store: Premium custom window treatment retailer offering made-to-measure shades, blinds, drapery, and motorized options. Comparable in custom-configurator model and premium-tier positioning, though it skews to higher price points and U.S. showrooms.
• Budget Blinds: North American franchise network specializing in custom blinds, shades, shutters, and drapery with in-home consultation. Comparable in custom-measurement + installation model, though operates via franchisees rather than a central e-commerce storefront.
• ZebraBlinds: Online-only custom blinds, shades, and curtains retailer with made-to-measure ordering. Operates a similar online-first, custom-configurator D2C model with free samples and direct shipping.

Regional players

• JYSK: Danish-founded home-furnishings retailer with significant Quebec and Canadian presence offering ready-made curtains, blinds, and home decor. Competes in the same Quebec/Canada retail market with a value-positioned, mass-market assortment rather than custom-made window treatments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@storesrabais
• Facebookfacebook.com/StoresRabais
• Instagraminstagram.com/storesrabais
• Pinterestpinterest.ca/SRABAIS
• LinkedInlinkedin.com/company/stores-rabais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSK DIRECT INC.