FIFTYMINDS LTD

What FIFTYMINDS LTD does

FIFTYMINDS LTD, trading as fiftyminds, is a privately-held UK AI and automation consultancy founded in 2023 by Tia Collard and headquartered at The Senate, Southernhay Gardens, Exeter (EX1 1UG), with a secondary office on Marsh Green Road West in Exeter. The firm targets senior leaders of UK service businesses with £2M–£50M turnover that are constrained by outdated systems and manual processes, offering a three-stage engagement model: a 4-week Discovery Sprint priced at £5,000–£10,000 that delivers a bespoke operational blueprint, followed by in-house implementation and ongoing support. All delivery is performed by an in-house team of 10+ specialists spanning software development, automation, AI engineering, and data expertise.

The company's core technology stack rests on three service pillars — Data Solutions (database design, data pipelines, Power BI dashboards, data validation, custom forecasting and reconciliation tools), Automation Solutions (custom-coded and low-code automations, document workflows, system integrations with Xero, HubSpot, SharePoint and Microsoft Dynamics, scheduling, approvals, and audit trails), and AI Development (AI agents and assistants, NLP, LLM integration, AI-powered reporting, computer vision and OCR, conversational interfaces, and predictive modelling). Its cross-platform integration footprint across Xero, HubSpot, SharePoint, Dynamics, and Power BI underpins a systems-integration-led delivery model rather than a proprietary AI platform.

Revenue is generated entirely from professional services — a low-ticket Discovery Sprint entry engagement (£5,000–£10,000) that converts into higher-value continuous implementation partnerships — supplemented by sector-specific content marketing (blog, 'Fifty Second Brief' newsletter, LinkedIn, YouTube, vertical resource hubs, and industry event presence). The firm is founder-owned with no disclosed institutional investors, funding rounds, or parent company, and reports cumulative engagement with 80+ UK businesses across verticals including construction, ecommerce, financial services, facilities management, and property consulting. Certification and credibility anchors include Cyber Essentials, the 2025 SME IT Award, the People's Choice Tech South West 2025, Southern Enterprise Awards 2025 and 2026, and a 2026 Great British Entrepreneur Awards finalist spot for its founder.

Name

FIFTYMINDS LTD

Legal name

FIFTYMINDS LTD

Website

https://fiftyminds.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

fiftyminds is a UK-based AI and automation consultancy that helps mid-market service businesses (£2M–£50M turnover) modernise systems, automate processes, and deploy AI solutions across data, automation, and AI development pillars.

Ownership category

akta.pro rank

Product category

AI and Automation Consulting

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)

Keywords

• AI consulting services
• Business automation solutions
• Systems integration services
• AI implementation consultancy
• Process automation consulting

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Discovery Sprint Consulting: 4-week Discovery Sprint delivering a bespoke operational blueprint for AI and automation implementation. Priced at £5,000-£10,000 depending on scope.
2. Implementation Services: In-house delivery of AI, automation, and systems integration solutions. Continuous partnership model with ongoing improvement and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FIFTYMINDS LTD is an AI and automation consultancy that helps UK service businesses (with £2M–£50M turnover) identify, design, and implement AI, automation, and systems integration solutions. Their core offering consists of a 4-week Discovery Sprint that produces a bespoke operational blueprint, followed by in-house delivery of Data Solutions (Power BI, data pipelines, forecasting), Automation Solutions (custom-coded automations, system integrations with Xero, HubSpot, SharePoint, Dynamics), and AI Development (AI agents, NLP, LLM integration, computer vision, predictive modelling).

Product overview

FIFTYMINDS LTD operates as an AI and Automation Consultancy offering a structured service portfolio built around three core pillars: AI Consultation & Advice (Discovery Sprint), Solution Development (Data Solutions, Automation, AI Development), and ongoing Support. The company provides sector-specific resource hubs for Construction, Ecommerce, Financial Services, Property Consultants, and Facilities Management. Their delivery model combines a 4-week Discovery Sprint (£5,000-£10,000) that produces a bespoke operational blueprint, followed by in-house implementation of systems and solutions. Services include custom data tools (Power BI dashboards, forecasting, reconciliations), custom-coded and low-code automations, and AI development (agents, NLP, LLM integration, computer vision/OCR).

Differentiator

Problem solved

Functional benefit

Products and services

• AI Consultation and Advice (Discovery Sprint) A 4-week structured discovery engagement that delivers a bespoke operational blueprint identifying where AI and automation fit within the client's organisation. Includes stakeholder interviews, scoping and design, collaborative planning, and gap analysis against best-in-class operations. Priced at £5,000–£10,000 depending on scope.
• Data Solutions Data engineering services including database design and management, data pipelines, Power BI reports and dashboards, data validation and error checking, cloud storage and governance, and custom data tools for forecasting, reconciliations, and reporting.
• Automation Solutions Business process automation services including custom-coded automations, low-code solutions, system integrations (Xero, HubSpot, SharePoint, Dynamics), document workflows, notifications and alerts, scheduling and approvals, and audit trails with error handling.
• AI Development Custom AI development services including AI agents and assistants, natural language processing, large language model integration, AI-powered reporting and insight generation, computer vision and OCR, conversational interfaces, and predictive modelling and analytics.

Quantifiable outcome

• Invoice processing time reduced from 10 minutes to 10 seconds per invoice (Construction case study)
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationSystem integration partner for accounting software. fiftyminds integrates with Xero as part of their automation solutions for clients.
• HubSpotcoreTechnology or IntegrationCRM integration partner. fiftyminds implements HubSpot integrations as part of their automation and systems connectivity solutions.
• SharePointcoreTechnology or IntegrationMicrosoft ecosystem integration partner for document management and workflow automation solutions.
• DynamicscoreTechnology or IntegrationMicrosoft Dynamics ERP/CRM integration partner for enterprise automation solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faculty AI: UK-headquartered applied AI consultancy that delivers AI strategy through to implementation for enterprise and mid-market clients. Closely comparable on AI/ML solution integration, professional-services delivery and UK base.
• BJSS: Large UK IT consultancy with a strong data, AI/ML and systems integration practice serving enterprise and public sector. Comparable in core services (AI, automation, systems integration) and UK-centric delivery, although typically engages at larger deal sizes.
• Genfour: UK-based AI and intelligent automation consultancy of similar size that designs and implements AI, RPA and data solutions for mid-market and enterprise clients. Directly comparable to fiftyminds in service portfolio (data, automation, AI engineering) and UK regional focus.
• Cambridge Consultants: UK deep-tech and AI engineering consultancy delivering bespoke AI, automation and digital systems for enterprise clients. Comparable on bespoke AI engineering and systems integration, though typically larger-engagement and R&D-flavoured.

Emerging players

• Seldon: UK AI/ML operations company with a flagship open-source and enterprise ML deployment platform. Overlaps with fiftyminds on AI/ML enablement and LLM/MLOps integration, though more platform-led than pure consultancy.
• Pyramid Analytics: Decision intelligence / BI platform vendor whose Power BI-adjacent analytics stack overlaps with fiftyminds' Data Solutions pillar (Power BI dashboards, forecasting, reporting). Adjacent rather than direct due to product-led vs. services-led model.

Broad incumbents

• Accenture: Global systems integrator with substantial AI/automation, data, and Microsoft ecosystem practices. Comparable service lines but typically targets larger enterprise and government deals; a threat and a partner dynamic for fiftyminds as AI demand moves down-market.
• Capgemini: Global IT services and consulting firm with established AI, automation, and Microsoft (Dynamics/Power Platform) practices. Broad incumbent competitor for the same client base that is increasingly adopting AI-enabled business processes.
• Automation Anywhere: Major RPA and intelligent automation platform vendor offering AI agents, document processing and process automation overlapping with fiftyminds' Automation and AI Development pillars. Broad incumbent competitor at the tooling layer.
• UiPath: Global leader in robotic process automation and AI-powered automation with a large partner/consultancy ecosystem. Comparable through automation services, but a broad incumbent platform vendor rather than a mid-market implementation specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/1Ac8ZUPmBm
• LinkedInlinkedin.com/company/fiftyminds
• Instagraminstagram.com/fiftymindsai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIFTYMINDS LTD