DanceAct Tantsustuudio
DanceAct Tantsustuudio is an Estonian non-profit dance studio operating 7 locations across 5 cities, offering Bailatino® (proprietary EU-trademarked Latin dance-fitness), classical, street, oriental, and social dance instruction for children, youth, and adults on a subscription basis.
- Company typePrivate
- Founded2001
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DanceAct Tantsustuudio does
DanceAct Tantsustuudio MTÜ is an Estonian non-profit dance studio association (registrikood 80202152) founded in 2001 and headquartered at Hobujaama 12, Tallinn. The company operates 7 physical studios across 5 Estonian cities — Tallinn (4 sub-locations: Südalinn, Lasnamäe, Tondi, Nõmme), Jüri, Keila, Viimsi, and Tartu — delivering in-person dance and fitness training to children (4-11 years), youth (12-18), and adults (16+).
The company's core offering is built around its proprietary EU-registered trademark Bailatino® (reg nr 013434998), a Latin American dance-fitness methodology combining salsa, reggaeton, bachata, samba, merengue, cha-cha, and mambo with workout elements. Beyond Bailatino®, DanceAct provides structured instruction across five categories: Classical & Jazz (Contemporary, Pop Jazz), Street & Show (Breakdance, Heels, Jazz-Funk, Feminine X®), Oriental (Etno Dance, Belly Dance), and Fitness & Social (Pilates, Muscle Toning, Power Break, Social Dance). Additional revenue-adjacent offerings include seasonal Practice Night showcases, summer dance camps, and international masterclasses (e.g., Bailatino® Summer Intensive 2024 with Robert Veskus).
The business model is direct-to-consumer and primarily subscription-based, with monthly fees ranging from €15 (single session) to €165 (Fan Package unlimited), plus 10-month season prepay options (€450-€590) and a free first trial lesson. A small e-commerce merchandise channel (shop.danceact.ee) launched in 2025 sells branded hoodies, T-shirts, and pants. Marketing is conducted through Facebook, Instagram, Vimeo, and the company website. DanceAct is a member of the Estonian Dance Education Union (Eesti Tantsuhuvihariduse Liit) and Estonian Dance Sport Union (Eesti Tantsuspordi Liit), with no external investors, parent company, or M&A activity disclosed.
DanceAct Tantsustuudio firmographics
Firmographics- Name
- DanceAct Tantsustuudio
- Legal name
- DanceAct Tantsustuudio MTÜ
- Website
- https://danceact.ee
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DanceAct Tantsustuudio is an Estonian non-profit dance studio operating 7 locations across 5 cities, offering Bailatino® (proprietary EU-trademarked Latin dance-fitness), classical, street, oriental, and social dance instruction for children, youth, and adults on a subscription basis.
- Ownership category
- akta.pro rank
DanceAct Tantsustuudio industry classification
Industry- Product category
- Dance Studio Services
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where DanceAct Tantsustuudio is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices5 records
Markets served
DanceAct Tantsustuudio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Dance Training Fees: Subscription-based monthly and seasonal fees for dance training sessions across multiple dance styles and skill levels. Includes membership packages, competition group fees, and social dance courses.
- Merchandise Sales: E-commerce shop selling DanceAct branded merchandise including hoodies, t-shirts, pants and other products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Trial Lesson - Free |
| Subscription | Monthly | 1x per week, 60 min |
| Subscription | Monthly | 1x per week, 90 min |
| Subscription | Monthly | 2x per week, 60 min |
| Subscription | Monthly | 4x per week (2+2 package) |
| Subscription | Monthly | Fan Package |
| Unit Pricing | Pay-as-you-go | Single training (60 min) - Etno Dance & Pilates only |
| Subscription | Monthly | Competition Group Add-on |
| Subscription | Multi-year contract | Seltskonnatants (Social Dance) Course |
| Subscription | Monthly | Pilates (Fan Package) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DanceAct Tantsustuudio product offering
Product offeringCore offering
DanceAct Tantsustuudio operates a network of dance studios delivering group dance instruction in Bailatino®, Classical & Jazz, Street & Show, Oriental, and Fitness & Social dance styles to children, youth, and adults. The studio runs seven locations across five Estonian cities (Tallinn, Jüri, Keila, Viimsi, Tartu) and additionally sells dance-related merchandise through an online e-commerce shop.
Product overview
DanceAct Tantsustuudio is a dance studio operating since 2001 with 7 studios in 5 cities across Estonia (Tallinn, Jüri, Keila, Viimsi, Tartu). The company offers a comprehensive portfolio of dance training programs centered around its proprietary Bailatino® brand (an EU-registered trademark dance and fitness style). The core offering spans five main categories: Bailatino® (Latin American dance fitness), Classical & Jazz (Contemporary Movement, Kaasaegne Jazz, Pop Jazz), Street & Show (Breakdance, Cheerleaders, Feminine X®, Heels, Jazz-Funk, Street Dance), Oriental (Etno Dance, Belly Dance), and Fitness & Social (Muscle Toning, Pilates, Power Break, Social Dance). Additional offerings include an e-commerce merchandise shop, seasonal showcase events (Practice Night), summer camps, and international masterclasses. The company operates as a membership-based studio with pricing tiers based on training frequency (1-4 times per week) and offers trial sessions free of charge.
Differentiator
Problem solved
Functional benefit
Brands
- Bailatino®: A modern training and dance style combining Latin American dance culture elements including salsa, reggaeton, bachata, samba, merengue, cha-cha, mambo and other popular Latin American dances. It is a protected EU trademark (reg nr 013434998) exclusively represented by DanceAct Tantsustuudio MTÜ.
Products and services
- Bailatino® Dance Program
- Classical & Jazz Dance Classes
- Street & Show Dance Classes
- Oriental Dance Classes
- Fitness & Social Dance Classes
- Dance Merchandise Shop
Companies that use DanceAct Tantsustuudio
Customer profileSegments3 records
Ideal customer profiles2 records
DanceAct Tantsustuudio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
DanceAct Tantsustuudio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered moderate.
- Eesti Tantsuhuvihariduse Liit (Estonian Dance Education Union)moderateDanceAct Tantsustuudio is a member of the Estonian Dance Education Union, indicating professional standing in the dance education industry.
- Eesti Tantsuspordi Liit (Estonian Dance Sport Union)moderateDanceAct Tantsustuudio is a member of the Estonian Dance Sport Union, indicating professional standing in competitive dance sports.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
DanceAct Tantsustuudio competitors and assessment
Company assessmentRegional players
- Tantsutuba.ee / Estonian dance schools (e.g., Tartu Tantsukeskus): Estonian/Baltic dance schools offering recurring group classes for children, youth, and adults. Directly comparable geographic market and target segments, operating as regional competitors in the same hobbyist dance education category.
- Dance City: Newcastle (UK)-based dance organization delivering classes, participation programs, and artist development. Comparable in operating regular weekly dance classes with tiered access and performance/community events, though organized as a national portfolio dance house.
Emerging players
- STEEZY Studio: Online dance instruction platform offering on-demand multi-style classes via subscription. Overlaps in target audience (adult beginners/intermediates) and style breadth, but substitutes for rather than competes with physical studios.
- CLI Studios: Online dance instruction platform providing world-instructor-led video classes across many styles. Comparable style breadth and target segment (hobbyist to advanced), though digital-only delivery differentiates the go-to-market.
Broad incumbents
- Ailey Extension: Public-class arm of Alvin Ailey American Dance Theater, offering drop-in and multi-week adult dance classes in many styles. Comparable in offering drop-in and progressive classes, plus showcase/performance culture, anchored to a flagship brand.
- Peridance Capezio Center: Established NYC dance school with a wide range of drop-in and registered adult/children classes plus a performing ensemble. Comparable scope of multi-style programming, structured levels, and student performance tracks.
- Broadway Dance Center: Major New York City dance studio and training destination with an extensive class catalogue across many styles plus pro/children programs. Comparable in multi-style breadth and beginner-to-competition progression, though larger scale and more international clientele.
Direct peers
- City Academy (London): UK-based performing arts school offering regular weekly adult dance classes plus short courses and showcases. Comparable subscription/term-based group instruction targeting hobbyists across age segments.
- Pineapple Dance Studios: Long-running London dance studio offering multi-style group classes across multiple physical locations with subscription and class-pack pricing. Directly comparable subscription-based, multi-location dance studio business model targeting hobbyist and intermediate dancers.
- Steps Dance Studio: New York City-based multi-discipline dance studio offering drop-in and class-card pricing across a wide curriculum. Comparable in offering breadth, urban-centric location strategy, and consumer-focused enrollment model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
DanceAct Tantsustuudio social profiles
Digital presenceDanceAct Tantsustuudio compliance and trust
Trust signalCompliance1 record
DanceAct Tantsustuudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
DanceAct Tantsustuudio leadership team
Management profileNumber of profiles
Profiles1 record
DanceAct Tantsustuudio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DanceAct Tantsustuudio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DanceAct Tantsustuudio
What does DanceAct Tantsustuudio do?
DanceAct Tantsustuudio operates a network of dance studios delivering group dance instruction in Bailatino®, Classical & Jazz, Street & Show, Oriental, and Fitness & Social dance styles to children, youth, and adults. The studio runs seven locations across five Estonian cities (Tallinn, Jüri, Keila, Viimsi, Tartu) and additionally sells dance-related merchandise through an online e-commerce shop.
Is DanceAct Tantsustuudio a public or private company?
DanceAct Tantsustuudio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was DanceAct Tantsustuudio founded?
DanceAct Tantsustuudio was founded in 2001. It employs 1 to 10 people.
Where is DanceAct Tantsustuudio based?
DanceAct Tantsustuudio is headquartered in Tallinn, Estonia, in the Europe region.
How does DanceAct Tantsustuudio make money?
Two revenue lines are on record. Dance Training Fees are the primary driver. The others are merchandise Sales.
Who are DanceAct Tantsustuudio's main competitors?
Regional players on record are Tantsutuba.ee / Estonian dance schools (e.g., Tartu Tantsukeskus) and Dance City. Emerging players are STEEZY Studio and CLI Studios. Broad incumbents are Ailey Extension, Peridance Capezio Center and Broadway Dance Center. Direct peers are City Academy (London), Pineapple Dance Studios and Steps Dance Studio.
Does DanceAct Tantsustuudio have an API?
No public API is recorded for DanceAct Tantsustuudio.
What industry is DanceAct Tantsustuudio in?
DanceAct Tantsustuudio's product category is Dance Studio Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 61161 and its SIC code is 7900.