What COLAUNCH LIMITED does

COLAUNCH LIMITED (trading as coLaunch) is a private UK-based business solutions provider serving the independent automotive garage sector across the UK and Ireland. The company operates as a vertical specialist, combining software implementation, managed services, and recurring business support under a single brand, with sub-brands coLaunch IT and HashKey covering managed IT and connectivity, and coLaunch TV for reception displays. Its core customer is the independent automotive repair shop seeking to modernise workshop management, financial reporting, and back-office operations.

The company's offering is anchored on the Garage Hive workshop management platform (built on Microsoft Dynamics 365 Business Central), which coLaunch sells, implements, trains, and supports as a close, though legally separate, partner. Around that core it layers four primary service lines: (1) bookkeeping and accountancy using Microsoft Dynamics, priced at 1.25% of customer monthly revenue plus tiered fixed fees; (2) business intelligence via Power BI, packaged into Bronze, Silver, and Gold subscription tiers with a £1,500 one-off business health check; (3) IMI-accredited training delivered from a purpose-built Nottingham training centre; and (4) managed IT services (Ignition, Overdrive, AutoPilot subscription tiers) plus HashKey telephony, broadband, and SentinelOne-powered cybersecurity. Power BI templates, an in-house AI-assisted phone system, and a dedicated podcast ("On The Ramp") for garage owners extend the surface.

Revenue is predominantly recurring monthly subscriptions across IT, BI, bookkeeping, telephony, and broadband, supplemented by one-time fees for training courses (£179-£675 per attendee) and implementation. Go-to-market is community-led via Garage Hive referrals and the podcast, augmented by a direct sales team targeting SMB garages. The firm is founder/management-owned with no disclosed external investment, employs approximately 18-19 staff across sales, training, implementation, accounts, IT support, and consulting, and is registered in England and Wales (Company Number 11665000).

Name

COLAUNCH LIMITED

Legal name

COLAUNCH LIMITED

Website

https://colaunch.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

coLaunch is a UK-based vertical business solutions provider delivering bookkeeping, business intelligence, managed IT, training, and telephony services exclusively to independent automotive garages across the UK and Ireland, anchored on the Garage Hive workshop management platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Management Services: Monthly subscription-based IT management services with tiered pricing (Ignition, Overdrive, AutoPilot). Includes monitoring, security, support, and Microsoft ecosystem management.
2. Automotive Bookkeeping Services: Monthly bookkeeping and accountancy services priced as percentage of monthly revenue plus fixed fees for higher tiers. Includes purchase ledger, VAT returns, management accounts, and financial planning.
3. Business Intelligence and Reporting: Monthly subscription for Power BI-based reporting packages (Bronze, Silver, Gold tiers). Additional one-off fee for business health check and budget report.
4. Training Services: IMI-accredited training courses for automotive garage staff. One-time fees per course for service advisors, super users, and EV awareness training.
5. Telecommunications Services: Monthly subscription for phone systems (per extension pricing) and broadband services (per package pricing). Hardware purchases for handsets.
6. System Implementation Services: Chargeable implementation, data migration, system setup, and training services for Garage Hive and other automotive software solutions.
7. coLaunch TV Display System: Monthly subscription for reception display system with all-in-one player device included.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

coLaunch provides business solutions to independent automotive garages, delivering automotive bookkeeping and accountancy services, Garage Hive software implementation, Power BI-based business intelligence reporting, managed IT services, IMI-accredited training courses, and HashKey-branded phone and broadband services. The company combines technology implementation with ongoing managed services covering finance, IT, training, and telecommunications.

Product overview

coLaunch Limited is a business solutions provider exclusively serving the independent automotive industry. The company operates a platform-plus-services model offering both direct service offerings and IT management solutions. The core automotive services include Bookkeeping (with Essential, Complete, and Advanced support packages), Business Intelligence (Bronze/Silver/Gold Power BI reporting tiers), Training Centre (IMI-accredited courses), HashKey phone systems and broadband, System Implementation, and Business Support. The IT services division operates under coLaunch IT and includes subscription-based IT Management (Ignition/Overdrive/AutoPilot tiers), coLaunch TV display systems, and HashKey broadband/phone solutions. Garage Hive workshop management system is the primary software platform coLaunch supports, built on Microsoft Dynamics 365 Business Central.

Differentiator

Problem solved

Functional benefit

Brands

• coLaunch IT: IT management services division offering cybersecurity, IT support, broadband, phone systems, and coLaunch TV display solutions.
• HashKey
• coLaunch TV

Products and services

• Automotive Bookkeeping and Accountancy Complete accounting, bookkeeping, VAT returns, management accounts, and financial planning for independent automotive businesses using Garage Hive. Delivered by qualified accountants and Microsoft Dynamics experts exclusively for the independent automotive industry.
• IMI-Accredited Training Centre IMI-accredited courses including IMI Level 1 Award in Electric/Hybrid Vehicle Awareness, Garage Hive Service Advisor (2 days), and Garage Hive Super User (3 days), delivered at the Nottingham training centre for independent garage staff and owners.
• Business Intelligence and Reporting Custom Power BI dashboards, scorecards, and KPI reports tailored to independent automotive businesses, providing real-time visibility into gross profit, budgets, staff performance, and company health with automated refresh.
• HashKey Phone Systems Cloud-based telephone system for automotive businesses with Microsoft Teams integration, AI virtual assistant, call recording, call statistics, inclusive minutes, and flexible per-extension monthly contracts.
• HashKey Business Broadband Business broadband with speeds from 80/20 to 900/115 Mbps, static IP, in-house support, unmetered usage, and optional 4G backup on 12-month contracts.
• Managed IT Services Comprehensive managed IT support with 24/7 monitoring, enterprise-level cybersecurity via SentinelOne, email security, dark web monitoring, security posture scoring, Microsoft Intune device management, password management, and email signature management delivered on flexible monthly subscriptions.
• System Implementation Services Hardware, software, and best-practice implementation services to modernise automotive businesses, including Garage Hive rollout, data migration, system setup, and onboarding training.
• Business Support and Consultancy Industry-led consultancy covering financial planning and strategy, financial reporting, bookkeeping, and accounting tasks, supporting independent automotive businesses with decision-making and operational efficiency.
• coLaunch TV Display System Subscription-based dynamic reception display for automotive businesses featuring company branding, live weather (8 days), Sky News, custom advertising space, and an all-in-one player device with 40% bundle discount when paired with IT services.
• Gross Profit Target Spreadsheet Spreadsheet tool for independent automotive garages that tracks gross profit against targets, computes estimated net profit, and calculates staff wages and bonuses in real time.

Quantifiable outcome

• Uncovered VAT errors leading to HMRC refund for EAC Telford
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Garage HivecoreStrategic or Co-development PartnercoLaunch and Garage Hive work in close collaboration to deliver Garage Hive subscriptions and services. coLaunch acts as sales, onboarding, training, and support liaison for Garage Hive. While the two companies operate closely together, each remains a separate legal entity. coLaunch's core business is built around Garage Hive software implementation and support.
• SentinelOnecoreTechnology or IntegrationEnterprise-level security platform providing real-time defence against viruses, malware, ransomware, and advanced cyberattacks with automatic rollback capabilities.
• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationBuilt-in accountancy system for Garage Hive used by coLaunch for automotive bookkeeping services. coLaunch team includes Microsoft Dynamics experts.
• Microsoft Power BIcoreTechnology or IntegrationCloud-based analytics and reporting platform used for business intelligence and custom dashboards. CEO Alex L specialises in Power BI concepts and creations.
• Microsoft TeamscoreTechnology or IntegrationHashKey phone system integrates seamlessly with Microsoft Teams enabling unified communication experience for automotive businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Garage Hive: UK-based workshop management software built on Microsoft Dynamics 365 Business Central, directly tied to coLaunch's implementation and support services. Closely comparable product/customer footprint though operating as a software vendor rather than services reseller.
• Tekmetric: US-based shop management SaaS offering implementation, training, and BI/reporting to independent garages. Similar bundling of software, services, and integrations around the automotive vertical.
• Shop-Ware: Cloud-based shop management platform for independent auto repair shops with implementation and training services layered around the core software. Comparable 'software + services' model serving automotive SMBs.
• Shopmonkey: All-in-one shop management platform for auto repair businesses offering software plus implementation and onboarding services. Closely comparable business model and customer profile to coLaunch's automotive services stack.
• AutoLeap: Cloud shop management software for independent automotive repair shops, with implementation support and integrations to leading DMS/parts suppliers. Direct competitor in the vertical SaaS-for-garages category.

Regional players

• Consider IT Group: UK managed IT services provider covering IT support, cybersecurity, telephony and cloud to UK SMBs including automotive and motor trade clients. Comparable IT managed services stack (Ignition/Overdrive/AutoPilot analog) competing for the same garage IT budget.
• Mirus IT Solutions: UK-based managed IT and communications provider serving SMB and mid-market clients across multiple verticals including automotive. Comparable UK IT managed services and telephony offering competing for the same independent garage IT wallet.

Emerging players

• Auto-Counted: UK specialist bookkeeping and accountancy provider focused on the automotive aftermarket. Directly comparable to coLaunch's Essential/Complete/Advanced bookkeeping tiers priced against garage revenue.

Broad incumbents

• Mitchell 1: Long-established US provider of automotive repair shop management software and information solutions. Overlaps with coLaunch on workshop management and shop-facing BI/training content but at a much broader portfolio scale.
• Reynolds and Reynolds (Workshop Studio): Major automotive retail DMS provider whose Workshop Studio product targets independent repair shops with integrated software, training, and BI. Overlaps with coLaunch's software/implementation/BI stack but operates at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/colaunchuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLAUNCH LIMITED