MASTERS GAMES LTD
- Company typePrivate
- Founded1999
- HeadquartersSt Albans, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
MASTERS GAMES LTD firmographics
Firmographics- Name
- MASTERS GAMES LTD
- Legal name
- Masters Games Ltd
- Website
- https://mastersofgames.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Ownership category
- akta.pro rank
MASTERS GAMES LTD industry classification
Industry- Product category
- Traditional Games Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Board Games, Card Games & Puzzles Retail (CRALAFAF)
- akta.pro secondary industries
- Board Game & Puzzle Specialty Retailers (CRALALAA), Party Games & Family Entertainment Games Retail (CRALAFAJ), Strategy/Euro Board Games Retail (CRALALAC), Wargames & Historical Board Games Retail (CRALALAD)
Keywords
Where MASTERS GAMES LTD is headquartered
LocationHeadquarters
- HQ city
- St Albans
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MASTERS GAMES LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: One-time sale of physical games and equipment including backgammon sets, chess sets, table tennis tables, football tables, darts, croquet sets, giant games, and other traditional games. Products range from budget travel sets to luxury handcrafted items. Revenue is generated through direct consumer and B2B transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Travel Sets |
| Unit Pricing | Pay-as-you-go | Mid-Range Home Play Sets |
| Unit Pricing | Pay-as-you-go | Premium Luxury Sets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MASTERS GAMES LTD product offering
Product offeringCore offering
Masters Traditional Games (Masters Games Ltd) operates an online e-commerce shop specializing in traditional board games, pub games, garden/outdoor games, casino games, and game tables. The company stocks an extensive catalogue of rare and unusual traditional games difficult to obtain elsewhere, sourcing from over a dozen branded manufacturers (Dal Negro, Manopoulos, Crisloid, Italfama, Butterfly, Cornilleau, Garlando, Unicorn, Winmau, Drakes Pride, Peradon, Gigamic) and offering its own Masters-branded products, shipping internationally to over 100 countries.
Product overview
Masters Traditional Games operates an e-commerce platform specializing in traditional and classic games that are difficult to obtain elsewhere. The product portfolio spans multiple categories including Board Games (Backgammon, Chess, Go, Historical games), Table Games (Table Tennis, Pool, Football Tables), Outdoor Games (Croquet, Bowls, Petanque), Pub Games (Darts, Skittles, Shove Ha'penny), Casino Games, Giant Games, Tabletop Games, and Wooden Toys. The company offers products from over a dozen branded manufacturers including Manopoulos (Greece), Crisloid (USA), Dal Negro (Italy), Italfama (Italy), Butterfly, Cornilleau, Garlando, Unicorn, Winmau, and Drakes Pride, as well as their own private label traditional games. Notable products include premium handcrafted backgammon sets in various sizes (9-inch travel to 21-inch tournament) from Italian and Greek manufacturers, and they stock an extensive range of English pub games, vintage sports equipment, and educational toys.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Board Games Extensive range of board games including Chess Sets (Staunton, Ornamental, Lewis), Backgammon (Tournament, Medium, Compact, Travel sizes), Go Sets, Shogi, Xiangqi, and Historical Board Games (Hnefatafl, Senet, Royal Game of Ur, Mehen, Mancala, Nine Men's Morris). For players, collectors, gift-buyers, and B2B customers.
- Table Games Game tables including Table Tennis, Table Football, Pool & Snooker, Air Hockey, Carrom, Crokinole, Sjoelbak, Table Shuffleboard, Poker Tables, and Card Tables. For home users, clubs, schools, and commercial venues.
- Outdoor / Garden Games Outdoor games including Croquet Sets, Bowls (Lawn, Indoor, Crown Green, Short Mat), Petanque/Boule, Skittles, Quoits, Ladder Golf, Cornhole, and Outdoor Shuffleboard. For home gardeners, clubs, and event companies.
- Pub Games Traditional English pub games including Darts (Unicorn, Winmau), Table Skittles, Shove Ha'penny, Cribbage, Ringing the Bull, Shut the Box, Dominoes, Quoits, and Toad in the Hole. Targeted primarily at pubs, bars, and home players seeking authentic pub experience.
- Giant Games Oversized versions of classic games for events and entertainment including Giant 4-in-a-Row, Giant Tumble Towers, Giant Chess, Giant Dominoes, Giant Dice, Giant Snakes & Ladders, and Giant Noughts & Crosses. Primarily for events companies, wedding planners, fairs, and corporate entertainment.
- Casino Games Casino-themed games and equipment including Roulette, Poker, Blackjack, Bingo, Wheel of Fortune, Playing Cards, Casino Chips, and Dice Games. For home entertainment, casino nights, and event companies.
- Tabletop Games Classic tabletop dexterity games including Sjoelbak/Dutch Shuffleboard, Crokinole, Table Shuffleboard, Carrom, Carrooka, Pucket, Bagatelle, Mah Jong, and Rummikub. For game enthusiasts and family play.
- Fair & Circus Games Fairground and circus games including Coconut Shy, Hoopla, Hook a Duck, Splat the Rat, Raffle Drums, Test of Strength, Wheel of Fortune, and Circus Skills equipment (Unicycles, Stilts, Pogo Sticks, Juggling Balls). For fairs, events, and entertainment venues.
- Wooden Toys & Puzzles Wooden toys and puzzles including KAPLA construction planks, Marble Runs (Cuboro), Natural Wooden Building Blocks, Jigsaw Puzzles, Katamino, and Maze & Labyrinth Games. For children, schools, and educational settings.
- Manopoulos Luxury Walnut Burl 19-inch Backgammon Set Hand-crafted backgammon board by Manopoulos with natural walnut burl veneer and inlaid wenge and oak points; includes mother-of-pearl effect checkers, dice, dice shakers, and doubling cube. Targeted at collectors and serious home players.
- Dal Negro London Walnut 19-inch Backgammon Set Premium 19-inch backgammon set by Dal Negro of Italy with sumptuous walnut cabinet, inlaid maple and toulipier wood points, 34mm pearlescent acrylic playing pieces, dice, doubling cube, and dice shakers. For collectors and luxury home players.
- 19-inch Backgammon Sets Mid-range 19-inch backgammon sets for home play, slightly smaller than tournament size but favoured by many serious players. Available in various designs, colours and materials from Manopoulos, Philos, Dal Negro and other brands.
Companies that use MASTERS GAMES LTD
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
MASTERS GAMES LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MASTERS GAMES LTD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Dal NegrocoreItalian manufacturer of luxury backgammon sets, casino equipment, and chess sets. Masters Traditional Games is the leading UK retailer of Dal Negro products. Dal Negro has been the leading manufacturer of production backgammon boards since the 1950s.
- ManopouloscoreGreek manufacturer known worldwide for intricate designs and exceptional quality in handcrafted backgammon sets and chess sets.
- ButterflycoreUK market leader for table tennis tables and equipment.
- CornilleaucoreFrench brand specializing in premium table tennis tables, particularly outdoor tables.
- GarlandocoreQuality indoor and weatherproof football tables for both domestic and commercial markets.
- UnicorncoreLeading UK brand for dartboards, darts and accessories. Used exclusively at all PDC events.
- WinmaucoreLargest manufacturer of premium bristle dartboards, darts and accessories.
- Drakes PridecoreLeading UK brand for finest quality bowls and bowling equipment.
- CrisloidcoreUS manufacturer of quality backgammon sets known for unique smooth cork playing surfaces.
- ItalfamacoreItalian specialist for chess and backgammon products including deluxe wooden inlaid sets and combination chess/backgammon tables.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MASTERS GAMES LTD competitors and assessment
Company assessmentDirect peers
- Darts Corner: UK darts specialist retailer carrying Unicorn, Winmau, Mission, and Harrows products — directly comparable to Masters' darts category with a similar specialist e-commerce positioning and tournament/community content.
- Red Dragon Darts: Darts brand and online retailer specialising in darts, dartboards, and accessories — overlapping Masters' darts SKUs and competing for the same hobbyist and pub trade buyers.
- Reiss Games: UK-based e-commerce retailer specialising in darts, snooker, pool, and pub/cue sport equipment — directly overlapping Masters' darts (Unicorn, Winmau) and pub games categories with a similar D2C + B2B go-to-market.
- Wood Street Tables: UK online retailer of luxury chess, backgammon, and multi-game tables — competing head-to-head in Masters' premium Italfama/Dal Negro chess and backgammon table category at similar price points (£700+).
- House of Staunton: US-based specialist retailer of Staunton and ornamental chess sets, boards, and tables — directly comparable premium chess-set category with similar D2C e-commerce and international shipping model.
- Garden Games: UK outdoor and garden games specialist (croquet, bowls, giant games, lawn games) — overlaps significantly with Masters' outdoor games and giant games categories and serves similar B2B events customers.
- Jaques of London: UK heritage games retailer (founded 1795) selling traditional chess, board, garden, and family games with both D2C e-commerce and B2B trade customers — the closest direct comparable to Masters' specialist positioning in traditional English games.
- Winning Moves: UK publisher and retailer of classic board games (Top Trumps, Monopoly variants, traditional card and board games) — overlaps with Masters' traditional/modern board game catalogue and shares a similar UK D2C + retail trade model.
Broad incumbents
- Hobbycraft: UK high-street and online hobby retail chain carrying games, puzzles, crafts, and toys — a broad incumbent whose games, jigsaws, and outdoor games ranges overlap with Masters' catalogue but at much lower specialisation.
- Unicorn (Unicorn Darts brand direct): Manufacturer of darts and dartboards (used exclusively at PDC events) that also sells direct to consumer — Masters' Core supplier, but a broader incumbent that competes for direct sales in the same darts category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MASTERS GAMES LTD social profiles
Digital presenceMASTERS GAMES LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MASTERS GAMES LTD leadership team
Management profileNumber of profiles
MASTERS GAMES LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MASTERS GAMES LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MASTERS GAMES LTD
What does MASTERS GAMES LTD do?
Masters Traditional Games (Masters Games Ltd) operates an online e-commerce shop specializing in traditional board games, pub games, garden/outdoor games, casino games, and game tables. The company stocks an extensive catalogue of rare and unusual traditional games difficult to obtain elsewhere, sourcing from over a dozen branded manufacturers (Dal Negro, Manopoulos, Crisloid, Italfama, Butterfly, Cornilleau, Garlando, Unicorn, Winmau, Drakes Pride, Peradon, Gigamic) and offering its own Masters-branded products, shipping internationally to over 100 countries.
Is MASTERS GAMES LTD a public or private company?
MASTERS GAMES LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MASTERS GAMES LTD founded?
MASTERS GAMES LTD was founded in 1999.
Where is MASTERS GAMES LTD based?
MASTERS GAMES LTD is headquartered in St Albans, United Kingdom, in the Europe region.
How does MASTERS GAMES LTD make money?
One revenue line is on record: retail Product Sales.
Who are MASTERS GAMES LTD's main competitors?
Direct peers on record are Darts Corner, Red Dragon Darts, Reiss Games, Wood Street Tables, House of Staunton, Garden Games, Jaques of London and Winning Moves. Broad incumbents are Hobbycraft and Unicorn (Unicorn Darts brand direct).
Does MASTERS GAMES LTD have an API?
No public API is recorded for MASTERS GAMES LTD.
What industry is MASTERS GAMES LTD in?
MASTERS GAMES LTD's product category is Traditional Games Retail. Its primary akta.pro industry code is CRALAFAF, Board Games, Card Games & Puzzles Retail, with a secondary code of CRALALAA, Board Game & Puzzle Specialty Retailers. Its NAICS code is 45912 and its SIC code is 5945.