Garlando

What Garlando does

Garlando S.p.A. is an Italian manufacturer and distributor of sports and leisure equipment, founded in 1954 (one source records 1960) and headquartered in the Alessandria province of Italy. The company produces football tables (calciobalilla), table tennis tables, pool tables, air hockey machines, darts, and outdoor recreational equipment under its own "Classics by Garlando" line, alongside owned fitness brands Toorx, Toorx Professional, Toorx Vertical, Everfit, and the wheeled-games brand Nextreme (launched 2015). In parallel, Garlando operates as the exclusive Italian distributor for premium international brands including Stiga (since 2008), Inspire, Nautilus, StairMaster, Schwinn, STAR TRAC, and National Geographic. The company's G-100 football table has been featured in advertising campaigns for Algida, Pepsi, Gatorade, Deutsche Post, DHL, and Winchester, indicating brand recognition among enterprise marketing teams. Share capital is stated at €2,035,000 fully paid up.

The company's underlying technology centers on specialized mechanical and materials engineering for recreational game tables. Proprietary features include telescopic safety bars designed to protect children's eyes and faces, height-adjustable leg mechanisms (three settings at 82/85/88 cm), steel roller bearings for smoother play, and the SMS (Smart Manual System) automatic locking mechanism for table tennis tables. Outdoor product lines employ marine plywood, water-resistant glues, and stainless steel components with anti-rust treatment. The product portfolio spans entry-level home models, ITSF-certified competition-grade equipment, commercial coin-operated units for bars and arcades, and outdoor recreational goods (trampolines, basketball hoops, soccer goals, swings). Compliance with European toy and recreational safety standards (EN 71-1/2/3/9, EN 14468-1/2, CE marking) and ITSF membership underpin regulatory positioning.

Garlando generates revenue primarily through hardware sales via a multi-channel go-to-market: direct-to-consumer e-commerce on garlando.com, an international distributor network for B2B sales, and exclusive distribution agreements for premium fitness brands in Italy. Pricing is not publicly disclosed; customers must contact distributors or the company directly for quotes. The customer base spans residential home users, commercial establishments (bars, pubs, recreation centers using coin-operated equipment), ITSF-affiliated sports clubs, home fitness buyers, and private garden consumers. The company is privately held with no public listing, no disclosed funding rounds, and no publicly available revenue figures.

Name

Garlando

Legal name

Garlando S.p.A.

Website

https://garlando.com

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Garlando is an Italian manufacturer and exclusive distributor of sports and leisure equipment, producing football, table tennis, and pool tables under its own brands (Toorx, Everfit, Nextreme) while distributing premium international fitness brands (Stiga, Inspire, Nautilus, Schwinn, StairMaster, STAR TRAC) in Italy via distributors and e-commerce.

Ownership category

akta.pro rank

Product category

Sports and Leisure Equipment

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Play & Sports Toys Distribution (CRAOAMAG)

Keywords

• Football tables manufacturing
• Table tennis equipment
• Home fitness equipment
• Outdoor sports games
• Sports equipment distribution

Headquarters

HQ city

Pozzolo Formigaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Garlando generates revenue through the manufacture and sale of sports and leisure equipment including football tables, table tennis tables, pool tables, air hockey, darts, outdoor games, and fitness equipment under owned brands (Toorx, Everfit, Nextreme) and distributed brands (STAR TRAC, StairMaster, Schwinn, Nautilus, Inspire, Stiga, National Geographic).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Garlando manufactures and distributes sports and leisure equipment, primarily football (foosball) tables, table tennis tables, pool/billiards tables, air hockey tables, darts, and outdoor recreational games under its own brands (Toorx, Everfit, Nextreme) and under the Classics by Garlando line. The company also operates as the exclusive Italian distributor for international premium brands (Stiga, Nautilus, StairMaster, Schwinn, Inspire, STAR TRAC, National Geographic), serving both residential consumers and commercial venues such as bars, gyms, and recreation centers.

Product overview

Garlando is a comprehensive sports and leisure equipment manufacturer and distributor offering a diverse portfolio of recreational products. The product range centers on classic table games (football tables, table tennis, pool/billiards) under its own "Classics" and "Games" lines, complemented by owned fitness brands (Toorx Professional, Toorx Vertical, Toorx, Everfit, Nextreme) and distributed international fitness brands (STAR TRAC, StairMaster, Schwinn, Nautilus, Inspire). Outdoor recreational equipment includes basketball hoops, soccer goals, trampolines, and swings. The company also distributes Stiga table tennis products and National Geographic-branded recreational items. Garlando operates as both a manufacturer of its own branded products and an exclusive Italian distributor for several international sports equipment brands.

Differentiator

Problem solved

Functional benefit

Brands

• Toorx: Delivers innovative and space saving home fitness products, such as treadmills, bikes, crosstrainers, steppers, rowers, benches, multipurpose structures, weight equipment, and items for boxing.
• Toorx Professional
• Toorx Vertical
• Everfit
• Nextreme
• Classics by Garlando

Products and services

• Home Football Tables (Classics) Professional-grade home football tables (calciobalilla) designed for family and residential use, including weatherproof outdoor variants. Features include telescopic safety bars for child protection, height-adjustable legs, steel roller bearings, and EN 71 toy safety compliance.
• Coin Operated Football Tables (Classics) Heavy-duty commercial coin-operated football tables built for bars, pubs, arcades, and recreation centers. Includes waterproof models for outdoor installations with marine plywood cabinets, stainless steel components, and coin mechanisms for revenue generation.
• Table Tennis Tables (Classics) Table tennis tables ranging from training to competition-grade, both indoor and outdoor variants, featuring SMS (Smart Manual System) folding safety locks and EN 14468 European safety compliance.
• Home Pool Tables (Classics) Residential pool and billiards tables including Alexandra, King, Consul, and Ambassador models with basket pockets, designed for home entertainment.
• Coin Operated Pool Tables (Classics) Commercial coin-operated pool and carambole tables for bars and game rooms with various pocket styles for revenue-generating entertainment venues.
• Indoor Games Compact indoor recreational games including F-series compact football tables (F-Zero, F-1, F-2, F-3, F-5, F-10, F-20), multigames (Multi 12, All In 9, F-Mini 2 In 1), air hockey (Ghibli, Mistral, Zodiac, Stratos), and darts (Sirius, Orion, Vega, Antares, Aries, Pegasus, Polaris).
• Outdoor Games Outdoor recreational equipment including basketball hoops (Orlando, Houston, Cleveland, Memphis series), soccer goals (Field Match Pro, Classic Goal), trampolines (Fit & Balance, Outdoor ProLine, Combi), and swings (Coco, Candy series).
• Toorx Owned home fitness brand offering innovative space-saving fitness equipment including treadmills, exercise bikes, crosstrainers, steppers, rowers, benches, multipurpose structures, weight equipment, and boxing items for home use.
• Toorx Professional Professional-grade fitness equipment line positioned at the top of Italian sports equipment manufacturers, designed for commercial gyms and professional training facilities.
• Toorx Vertical Vertical fitness equipment line designed to maximize space efficiency without compromising workout quality or effectiveness.
• Everfit Mass-market fitness brand offering bikes, passive gym and rehabilitation equipment, treadmills, mini steppers, and abdominal machines for everyday consumer use.
• Nextreme Owned wheeled games brand launched in late 2015, offering skateboards, waveboards, scooters, and roller-blades with safety protections for children, teens, and adults, featuring bright colors and innovative designs.
• Stiga (Distributed Brand) Distributed Italian reseller line for Stiga table tennis tables and accessories, a world leader in table tennis table production for over 60 years; Garlando has been the exclusive Italian reseller for the hobby line since 2008.
• Nautilus Evo (Distributed Brand) Distributed brand of strength training machines focusing on biomechanics that complement natural human movements, distributed by Garlando in Italy.
• StairMaster (Distributed Brand) Distributed stair climbing fitness equipment with over four decades of innovation, delivering climbing workouts for commercial and home fitness.
• Schwinn Evo (Distributed Brand) Distributed indoor cycling bikes from the historic Schwinn outdoor cycling brand, distributed by Garlando in Italy.
• STAR TRAC (Distributed Brand) Distributed cardio fitness equipment brand creating products focused on intuitive designs and reliability, distributed by Garlando in Italy.
• Inspire (Distributed Brand) Distributed American isotonic strength equipment brand characterized by extremely high quality and construction accuracy, distributed by Garlando in Italy.
• National Geographic (Distributed Brand) Distributed recreational products featuring National Geographic nature imagery and stunning visual designs, distributed by Garlando in Italy.

Quantifiable outcome

• G-100 football table featured in major advertising campaigns for Algida, Pepsi, Gatorade, Deutsche Post, DHL, and Winchester

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• ITSF (International Table Soccer Federation)coreStrategic or Co-development PartnerGarlando is a member of ITSF, the International Table Soccer Federation, which governs competitive table football worldwide. This affiliation ensures their products meet competition standards and provides visibility in the competitive table football community.
• STIGAmajorChannel Partner/ Reseller/ DistributorGarlando serves as the Exclusive Reseller for Italy of the STIGA hobby line since 2008, marketing a selection of table tennis tables and accessories. STIGA is the world leader in table tennis table production for over 60 years.
• InspiremajorChannel Partner/ Reseller/ DistributorInspire is an American brand leader in the design and manufacture of isotonic equipment characterized by extremely high quality and construction accuracy. Garlando distributes Inspire products in Italy.
• NautilusmajorChannel Partner/ Reseller/ DistributorNautilus brought fitness to the masses with the invention of strength training machines, focusing on biomechanics that complement natural human movements. Garlando distributes Nautilus Evo products in Italy.
• StairMastermajorChannel Partner/ Reseller/ DistributorStairMaster has been bringing innovation to the human experience through climbing workouts for more than four decades. Garlando distributes StairMaster products in Italy.
• SchwinnmajorChannel Partner/ Reseller/ DistributorSchwinn brings the feel of the road to indoor cycling with historic roots in outdoor cycling. Garlando distributes Schwinn Evo products in Italy.
• STAR TRACmajorChannel Partner/ Reseller/ DistributorStar Trac is rooted in cardio and has grown to innovate products that keep people moving, focusing on intuitive designs and reliability. Garlando distributes Star Trac products in Italy.
• National GeographicminorChannel Partner/ Reseller/ DistributorNational Geographic is known internationally for the astonishing beauty of its images depicting nature. Garlando distributes National Geographic branded products in Italy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lifetime Products: American manufacturer of outdoor products (trampolines, basketball systems, outdoor structures). Overlaps with Garlando's outdoor games portfolio including trampolines and basketball hoops.
• Brunswick Corporation: Major American billiards/pool table manufacturer. Competes with Garlando's home and coin-operated pool tables as part of a broader recreational products portfolio.

Direct peers

• Tornado Tables: American foosball table manufacturer known for tournament-grade tables used in USTSF-sanctioned competition. Direct peer in the foosball segment with overlapping competitive, home, and commercial product positioning.
• Kettler: German manufacturer of home fitness, game room (table tennis, foosball), and outdoor leisure equipment. Competes with Garlando across home fitness, table tennis, and outdoor playground categories.
• Leonhart: German premium foosball/table soccer manufacturer producing high-end tournament-grade football tables. Directly competes with Garlando's coin-operated and competition tables in the European market.
• Stiga AB: Swedish manufacturer and global leader in table tennis tables and accessories. Direct peer in the table-tennis product category; notably also a partner of Garlando (Garlando is the exclusive Italian reseller of Stiga's hobby line since 2008).
• Joola: German table tennis equipment brand offering tables, bats, and accessories. Direct competitor in the table tennis category alongside Garlando's own and distributed (Stiga) lines.
• Cornilleau: French manufacturer of table tennis tables (indoor and outdoor) and leisure game tables. Competes head-to-head with Garlando's 'Classics' table tennis line and overlaps in outdoor game table features.
• Roberto Sport: Italian foosball/table soccer manufacturer headquartered in Italy. Closest domestic competitor to Garlando in football tables, serving similar B2B (bars, federations) and home segments.

Emerging players

• Sportcraft: Provider of indoor and outdoor game room equipment including foosball, air hockey, and multi-game tables. Competes with Garlando's indoor/outdoor games line in consumer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/garlandoint

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garlando