COGNICISE LIMITED

What COGNICISE LIMITED does

Cognicise Limited is a private cognitive development and career guidance software company headquartered in Ankara, Turkey, with a regional branch office in London and R&D operations embedded at Hacettepe Teknopark and Bilkent CYBERPARK. The company has been operating since 2016 (approximately seven years per company statements) and was co-founded by individuals with personal experience of ADHD and dyslexia. Its portfolio comprises four core products under unified branding: Cogniciser (a cognitive exercise platform with 6,000+ academically validated questions and 15,000+ cognitive exercises, certified as a pedagogical product), Career Ladders (a career-path discovery platform mapping multidimensional assessments to UNESCO ISCED occupational codes), Witmina (a consumer brain-fitness mobile app with 39+ games across memory, attention, perception, and coordination, distributed on Google Play and the Apple App Store), and Applexia (a dyslexia and ADHD cognitive development platform using a specialized recursive algorithm with visual and auditory support). Sub-products include Tercih Analizi (a Turkish student preference analysis tool aligned with YÖK Atlas) and Map2Talent (a corporate talent-matching tool).

Name

COGNICISE LIMITED

Legal name

Cognicise

Website

https://cognicise.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Cognicise Limited is an Ankara-based cognitive development and career guidance software company that builds AI-powered gamified training platforms (Cogniciser, Career Ladders, Witmina, Applexia) serving students, educational institutions, neurodiverse learners, and corporate HR clients across global markets.

Ownership category

akta.pro rank

Product category

Cognitive Training Software

NAICS

Software Publishers (5132), Business Schools and Computer and Management Training (6114), Computer Training (61142)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFAMAK

Career Exploration, Interest/Skills Assessment & Pathway Planning

Education/Education Technology (EdTech) & Digital Learning/Career Guidance, College Admissions & Student Success Platforms

SECONDARYEDAFAKAG

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines)

Education/Education Technology (EdTech) & Digital Learning/Accessibility, Assistive Technology & Special Needs EdTech

SECONDARYEDAGADAK

Psychometric, Aptitude & Cognitive Ability Test Content

Education/Educational Publishing & Learning Content/Assessment, Testing & Exam Prep Publishing

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Cognitive training software
• Brain training games
• Career assessment platform
• Educational technology
• AI cognitive assessment

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2C App Downloads and In-App Engagement: Mobile applications (Witmina, Applexia) available on Google Play and App Store attract individual consumers; revenue likely generated through premium upgrades, subscriptions, or in-app purchases within the freemium model.
2. Institutional Licensing - Career Ladders: Career Ladders targets schools, universities, counselors, and educational institutions for institutional licensing and subscription agreements. The platform is described as scalable for institutional use.
3. Cognitive Training Platform - Cogniciser: Cogniciser serves educational and corporate cognitive development programs with institutional licenses, using its 6000+ academic-validated questions and AI-powered reporting.
4. Global Distribution Partnerships: Cognicise maintains a global distributor network, suggesting revenue through reseller/distributor agreements for its product suite across international markets.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cognicise develops and sells AI-powered cognitive training platforms and career guidance software across four core products: Cogniciser (cognitive exercise platform with 6000+ academic-validated questions and AI-generated cognitive reports), Career Ladders (career path discovery using ISCED/UNESCO occupational codes), Witmina (personal brain fitness app with 52+ games across memory, attention, perception, and coordination), and Applexia (dyslexia and ADHD cognitive development platform using a specialized recursive algorithm). Offerings target both individual consumers via freemium mobile apps and institutional customers (schools, universities, counselors, corporate HR) via subscription licenses and a global distributor network.

Product overview

Cognicise is a multi-product platform company offering cognitive development and career guidance solutions. The portfolio centers on four core products: Cogniciser (cognitive exercise platform with 6000+ questions and AI-powered adaptive training), Career Ladders (career path discovery using ISCED codes and multidimensional assessments), Witmina (personal brain fitness app with 39+ games across memory and attention training), and Applexia (dyslexia and ADHD development platform using recursive algorithms). Additional offerings include Tercih Analizi for student strength analysis aligned with Turkish education standards, Map2Talent for corporate talent matching, and Zeka Madeni (the Turkish-language version of Cogniciser). The products share AI-powered personalization, gamification elements, and scientific validation as common foundations, with platforms designed for both individual consumers and institutional clients including schools and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Cogniciser: Cognitive Exercise Platform - A cognitive skills and development platform with 6000+ questions prepared by academics, certified as a pedagogical product, using AI to show cognitive intelligence levels and provide personalized development recommendations.
• Career Ladders
• Witmina
• Applexia

Products and services

• Cogniciser Cognitive exercise platform providing measurable, trainable, and trackable attention and cognitive skill development through game-based digital exercises with AI-powered adaptive difficulty and personalized cognitive reporting. Designed for students and institutional cognitive training programs.
• Career Ladders Career path discovery platform that analyzes individual personality, interests, traits, prestige, and values using UNESCO ISCED codes to present multiple career pathways with transparent, data-driven recommendations. Targets individual users, schools, universities, and counselors.
• Witmina Personal brain fitness application offering tailored cognitive training programs through mindfulness-based micro-applications and brain games targeting memory, problem-solving, attention, perception, and coordination. Distributed via Google Play and Apple App Store to individual consumers.
• Applexia Dyslexia and ADHD cognitive development platform using a specialized recursive algorithm with AI personalization, visual and auditory support, and gamification including Badge and Atelier systems. Designed for neurodiverse learners and available via web and mobile app stores.
• Map2Talent Advanced talent matching tool that reveals individual hidden potential beyond academic success through future-oriented competency mapping and career planning support with easy corporate structure integration. Designed for corporate HR and organizational talent teams.

Quantifiable outcome

• Attention span can increase by 30% after 3 weeks of cognitive training
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lexercise: Lexercise provides structured, online dyslexia therapy and screening tools for students, parents, and tutors. It overlaps with Applexia in the dyslexia cognitive support space, though its delivery model is more clinical/tutoring oriented.
• 16Personalities: 16Personalities is a widely used free personality assessment that also suggests career paths. While it overlaps with Career Ladders' assessment and recommendation use case, it lacks ISCED mapping and institutional sales motion.

Direct peers

• Posit Science (BrainHQ): BrainHQ offers scientifically validated brain training exercises with adaptive difficulty, focusing on attention, memory, and brain performance. It competes directly with Cogniciser on academic-validated, adaptive cognitive training.
• MyPlan.com: MyPlan.com offers career assessments, personality tests, and career exploration tools marketed to students and schools. It is a direct competitor to Career Ladders in the institutional career guidance market.
• Lumos Labs (Lumosity): Lumosity is the largest consumer brain-training app with gamified cognitive exercises across memory, attention, and problem-solving. It is a direct competitor to Witmina and Cogniciser in the freemium cognitive training category.
• Peak (Brain Training): Peak offers gamified brain-training workouts and a "Coach" AI feature, with content developed with neuroscientists. It is a direct competitor to Cogniciser and Witmina on the consumer side.
• CogniFit: CogniFit provides personalized cognitive training and assessment for consumers, schools, and researchers, with a strong clinical and academic positioning. It is highly comparable to Cognicise in both consumer app and institutional channels.
• NeuroNation: NeuroNation provides personalized brain training with a scientific focus and a dedicated product for dyslexia and ADHD support. It directly competes with both Cogniciser and Applexia, including in the neurodiverse learner segment.
• Elevate Labs: Elevate is a popular brain-training mobile app offering gamified daily cognitive workouts with personalized progress tracking. It is a direct competitor to Witmina in the consumer brain-training category.
• Truity: Truity offers online personality and career assessments (including the TypeFinder for career matching) and licenses its tests to businesses and educators. It is directly comparable to Career Ladders' career and personality assessment proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cogniciseofficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COGNICISE LIMITED