Cover Your Assets insurance inc.
Cover Your Assets insurance inc. (CYA) is a Brooklyn-based, private company that sells subscription-based warranty plans covering home systems, appliances, electronics, and other consumer assets to US consumers.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Cover Your Assets insurance inc. does
Cover Your Assets insurance inc. (operating as "CYA") is a privately held company headquartered in Brooklyn, United States, that offers subscription-based warranty plans covering home systems, appliances, electronics, and other consumer assets. The company's stated function is to provide consumers with recurring, prepaid protection contracts as an alternative or supplement to traditional manufacturer warranties and home insurance riders.
The underlying technology architecture, product portfolio, pricing tiers, and claims-handling workflow are not disclosed in the available source data. There is no documented mobile application, public API, SDK, or third-party integration footprint beyond a brand webpage at cya.insure. The revenue model is described as subscription-based, but contract terms, pricing schedules, renewal mechanics, and customer acquisition channels are not publicly available. No employees, leadership team, funding rounds, investors, office locations beyond the Brooklyn headquarters, certifications, or partnerships are recorded in the provided material.
The operating footprint is implicitly limited to the United States, but no markets served, geographic restrictions, or international licensing arrangements are documented. Ownership structure, founder equity, institutional backing, and parent-subsidiary relationships are also undisclosed. In short, the public information set is limited to a company name, a short consumer-warranty description, a DBA "CYA," and a brand URL — a profile consistent with either a pre-launch or very early-stage operator that has not yet generated public operating signals.
Cover Your Assets insurance inc. firmographics
Firmographics- Name
- Cover Your Assets insurance inc.
- Website
- https://cya.insure
- Company type
- Private
- Short description
- Cover Your Assets insurance inc. (CYA) is a Brooklyn-based, private company that sells subscription-based warranty plans covering home systems, appliances, electronics, and other consumer assets to US consumers.
- Ownership category
- akta.pro rank
Cover Your Assets insurance inc. industry classification
Industry- Product category
- Consumer Extended Warranty Services
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
Keywords
Where Cover Your Assets insurance inc. is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Cover Your Assets insurance inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Cover Your Assets insurance inc. product offering
Product offeringCore offering
Cover Your Assets insurance inc. sells subscription-based warranty plans that cover home systems, household appliances, electronics, and other consumer-owned assets. The company operates under the brand name CYA and is accessed via its website at cya.insure.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscription warranty plans (CYA) Subscription-based warranty plans covering home systems, appliances, electronics, and other consumer-owned assets, sold to individual U.S. households.
Companies that use Cover Your Assets insurance inc.
Customer profileIdeal customer profiles1 record
Cover Your Assets insurance inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cover Your Assets insurance inc. partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Cover Your Assets insurance inc. competitors and assessment
Company assessmentDirect peers
- American Home Shield: Largest US home warranty provider, offering subscription plans that cover home systems, appliances, and major household components. Directly comparable product offering and target customer base to Cover Your Assets.
- Select Home Warranty: Subscription home warranty provider covering major appliances, systems, and optional electronics add-ons. Closely mirrors the product bundle Cover Your Assets describes.
- Choice Home Warranty: National home warranty carrier selling annual and recurring service contracts for home systems and appliances. Competes in the same category with the same subscription-style protection model.
- Liberty Home Guard: Home warranty provider offering subscription plans for appliances, systems, and add-on electronics. Directly comparable in product scope and target homeowner segment.
- First American Home Warranty: Established home warranty carrier selling annual service contracts covering major appliances and home systems. A direct competitor in the residential service contract category.
- Cinch Home Services: Home warranty provider offering bundled protection plans for home systems and appliances on a subscription basis. Operates under the same subscription warranty model as Cover Your Assets.
Broad incumbents
- Asurion: Large incumbent offering extended warranty and protection plans across consumer electronics, appliances, and connected devices. Comparable warranty product category but broader portfolio and primarily B2B partnerships with retailers and carriers.
- Frontdoor: Public parent company of American Home Shield and Cinch Home Services, operating multiple home warranty brands at scale. Relevant incumbent benchmarking subscription home warranty economics and category economics.
- Assurant: Insurance and protection products provider that underwrites extended warranty and service contract programs for appliances and consumer electronics. Comparable warranty/administrative capability but operates primarily through B2B and mobile carrier channels.
- Allstate Protection Plans (formerly SquareTrade): Extended warranty provider for consumer electronics and appliances, often bundled with retail purchases. Comparable electronics/appliance warranty product, though distribution is dominated by retailer partnerships rather than direct subscription.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Cover Your Assets insurance inc. social profiles
Digital presenceCover Your Assets insurance inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cover Your Assets insurance inc. leadership team
Management profileNumber of profiles
Cover Your Assets insurance inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cover Your Assets insurance inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cover Your Assets insurance inc.
What does Cover Your Assets insurance inc. do?
Cover Your Assets insurance inc. sells subscription-based warranty plans that cover home systems, household appliances, electronics, and other consumer-owned assets. The company operates under the brand name CYA and is accessed via its website at cya.insure.
When was Cover Your Assets insurance inc. founded?
Cover Your Assets insurance inc. was founded in -1.
Where is Cover Your Assets insurance inc. based?
Cover Your Assets insurance inc. is headquartered in Brooklyn, United States, in the North America region.
Who are Cover Your Assets insurance inc.'s main competitors?
Direct peers on record are American Home Shield, Select Home Warranty, Choice Home Warranty, Liberty Home Guard, First American Home Warranty and Cinch Home Services. Broad incumbents are Asurion, Frontdoor, Assurant and Allstate Protection Plans (formerly SquareTrade).
Does Cover Your Assets insurance inc. have an API?
No public API is recorded for Cover Your Assets insurance inc..
What industry is Cover Your Assets insurance inc. in?
Cover Your Assets insurance inc.'s product category is Consumer Extended Warranty Services. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances). Its NAICS code is 52412.