FINOSQUARE REALTY & LOAN ADVISOR LLP

What FINOSQUARE REALTY & LOAN ADVISOR LLP does

Finosquare Realty & Loan Advisor LLP is a Navi Mumbai-based loan advisory firm founded in 2015, operating as an intermediary between Indian borrowers and a network of 13 partnered public and private sector banks and NBFCs. The firm is structured as a privately held, founder-owned LLP and is bootstrapped with no disclosed external funding. It was founded by Rajvijay Chauhan, who brings over 10 years of experience across Axis Group, Axis Bank, HDFC Bank, ICICI Home Finance, Bajaj Housing Finance, and Yes Bank, alongside Co-Founder Durgvijay Chauhan, a finance and audit professional pursuing the Chartered Accountancy qualification.

The firm's core offering spans six loan categories: home loans, loans against property (LAP), builder/developer funding, personal and business loans, overdraft facilities, and vehicle loans. Underlying capability is a human-driven, policy-based eligibility assessment methodology in which relationship managers evaluate client profiles against the underwriting criteria of multiple lender partners to identify optimal loan structures and approval pathways. Supporting digital tools include an EMI calculator for borrower affordability assessment and a property listings module for real estate discovery. The platform emphasizes handling of complex cases, including low CIBIL profiles, self-employed income borrowers, and developer project financing, which are routinely declined by mainstream lenders.

Finosquare monetizes through advisory and processing fees on closed loans plus referral commissions from partner lenders. Pricing is communicated upfront after a free initial consultation, with processing fees varying by product (e.g., up to ₹10,000 + GST for home loans). Go-to-market is sales-led and digital-first: a content-driven blog, EMI calculator, and social media presence drive top-of-funnel demand, while a consultation form and dedicated relationship managers convert and manage cases through disbursement. The firm claims pan-India service delivery from its single Navi Mumbai headquarters through its lender network and digital engagement channels.

Name

FINOSQUARE REALTY & LOAN ADVISOR LLP

Legal name

FINOSQUARE REALTY & LOAN ADVISOR LLP

Website

https://finosquare.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Finosquare Realty & Loan Advisor LLP is a Navi Mumbai-based, bootstrapped loan advisory firm founded in 2015 that connects Indian borrowers across home, personal, business, LAP, vehicle, overdraft, and developer loan categories with a network of 13 partnered banks and NBFCs.

Ownership category

akta.pro rank

Product category

Loan Advisory Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

Keywords

• Loan advisory services
• Home loan facilitation
• Business loan advisory
• Loan against property
• Multi-lender brokerage

Headquarters

HQ city

Navi Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Loan Advisory Fees: Finosquare acts as a loan advisory and facilitation firm, assisting clients in identifying suitable loan products and coordinating with banks and NBFCs. The firm may charge advisory or processing fees for its services, which are communicated clearly in advance. Fees vary by loan type and lender.
2. Referral/Coordination Revenue: Revenue generated through coordination with partner banks and NBFCs for loan processing. The firm receives compensation for facilitating loan approvals and directing clients to appropriate lending institutions based on profile matching.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Finosquare Realty & Loan Advisor LLP is a loan advisory and facilitation firm that guides individual borrowers, business owners, and real estate developers through loan products including home loans, loan against property, personal/business loans, builder/developer funding, overdraft facilities, and vehicle loans. The firm assesses eligibility, compares offers across its network of 13 partner banks and NBFCs, manages end-to-end documentation, and coordinates with lenders from initial consultation through disbursement.

Product overview

Finosquare Realty & Loan Advisor LLP operates as a loan advisory and facilitation platform offering structured financial solutions across multiple loan products. The core offering consists of Home Loan, Loan Against Property (LAP), Builder/Developer Funding, Personal Loan/Business Loan, Overdraft Facility, and Vehicle Loan advisory services. These products are complemented by supporting tools including an EMI Calculator for financial planning and Property Listings for real estate discovery. The platform functions as an intermediary between borrowers and a network of partnered banks and NBFCs, providing policy-aligned eligibility assessment, multi-lender comparison, documentation support, and end-to-end loan processing coordination. The service architecture is built around human-driven advisory rather than automated technology platforms, with all loan products sharing a common infrastructure of lender partnerships and compliance processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loan Secured financing advisory for purchasing, constructing, or renovating residential property with the property mortgaged as collateral and repayment through EMIs over extended tenures up to 30 years. Targeted at individuals and families seeking home ownership financing.
• Loan Against Property (LAP) Secured high-value funding advisory where residential or commercial property is mortgaged, offering higher loan amounts at lower interest rates compared to unsecured loans, with repayment tenures up to 15-20 years. Targeted at business owners and individuals needing high-ticket funding.
• Builder / Developer Funding Specialized project finance and inventory funding advisory for real estate developers, including construction finance, stage-wise disbursement, and working capital support for property projects. Targeted at builders and real estate developers.
• Personal Loan / Business Loan Unsecured loan advisory for individuals and businesses requiring no collateral or guarantor, with quick approvals, flexible amounts from ₹50,000 to ₹50 lakh, and tenures from 6 months to 7 years. Targeted at salaried professionals, self-employed individuals, and business owners.
• Overdraft Facility (OD) Property-backed overdraft facility advisory allowing flexible withdrawals against approved limits, with interest charged only on the amount utilized and tenures typically ranging from 10 to 15 years. Targeted at individuals and businesses needing flexible access to credit against property.
• Vehicle Loan Financing advisory for new and used two-wheelers, cars, and commercial vehicles, providing up to 100% funding with competitive interest rates and flexible repayment tenures up to 7-8 years. Targeted at salaried and self-employed individuals and businesses needing vehicle financing.

Quantifiable outcome

• 2000+ clients successfully assisted with loan advisory
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bajaj Finserv: Large Indian NBFC offering consumer loans, business loans, and housing finance through extensive distribution including partner DSAs. Broad incumbent that is simultaneously a Finosquare partner (Bajaj Housing Finance) and a competitive distributor in the same segments.
• Policybazaar (PB Fintech): India's largest financial product aggregator offering insurance, loans, and credit cards through online comparison. Broad incumbent comparable to Finosquare with overlapping loan advisory capabilities as part of a much wider portfolio.

Direct peers

• Paisabazaar: India's largest online financial product comparison platform offering home loan, personal loan, and credit card comparison across multiple banks. Directly comparable to Finosquare's multi-bank loan advisory model, though operating at significantly larger scale with digital-first distribution.
• IndiaLends: Digital lending marketplace in India connecting borrowers with banks and NBFCs for personal and home loans. Directly comparable to Finosquare's multi-bank coordination business and borrower-lender matching model.
• BankBazaar: Indian financial marketplace for loans, credit cards, and insurance with multi-bank comparison functionality. Directly comparable to Finosquare's loan advisory and lender coordination model serving similar retail borrower segments.
• CreditMantri: Credit profile-based loan matching platform in India helping individuals with low or no credit history access loans. Directly comparable to Finosquare's documented specialization in complex and low-CIBIL credit profiles.
• MyLoanCare: Loan advisory and comparison platform focused on home loans, personal loans, and business loans in India. Directly comparable to Finosquare as both offer multi-bank loan coordination and advisory services to retail and SMB borrowers.
• Deal4Loans: One of India's longest-running online loan comparison platforms offering home loan, personal loan, and credit card comparison across banks. Directly comparable to Finosquare's multi-bank loan advisory model and lender-matching focus.

Emerging players

• KreditBee: Digital personal loan platform targeting salaried and self-employed individuals in India. Emerging player with similar end-customer segment to Finosquare's personal loan business, though operating as a direct lender rather than multi-bank advisor.
• LoanTap: Fintech lender offering personal and business loans with proprietary underwriting. Emerging player with partial overlap to Finosquare in serving self-employed and complex credit profiles, though operating as a direct lender rather than advisor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/finosquare
• Xtwitter.com/finosquare
• LinkedInlinkedin.com/company/finosquare
• Instagraminstagram.com/finosquare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FINOSQUARE REALTY & LOAN ADVISOR LLP