BETTOR FASTER LIMITED

What BETTOR FASTER LIMITED does

Bettor Faster Limited is a London-headquartered, fully remote AI and product studio that designs and engineers agentic AI, generative AI, and multiagent systems for the iGaming, sports betting, and fintech sectors. The company is organised around four integrated service lines — UX (strategic design, discovery, validation), Dev (enterprise-grade full-stack engineering), AI (intelligence-as-a-service, digital employees, automation on proprietary agentic frameworks), and Games (F2P/P2P retention mechanics) — and has shipped production deployments including the NFL Sports Pundit multiagent commentary system, a Live Sports Panel Show automation, a Sportsbook Prioritisation Agent, and a Performance Content Marketing system that reportedly replaced a 12-person, $1.48M-per-year content team for $416 per month in tokens while cutting a partner's CPA by 56%. Its client base spans tier-1 operators such as Paddy Power and Betfair (Flutter), William Hill, BetVictor, Exinity, Red Tiger, Sportcaller, and Circle Squared, with notable client projects including Paddy's Wonder Wheel, Prize Pinball, the Nemo UAE investment app, and the Pip trading game.

The business operates on a primarily project-based professional services model with budgets ranging from £5,000 to £30,000 per engagement and multi-year contracts; alternative consideration includes equity or options in startups and investor-backed ventures. Bettor Faster runs with no formal sales team, relies on reputation and referrals, and explicitly turns away 90% of inbound enquiries, while still reporting 200% annual growth over the past two years on a 23-person team spread across six to eight countries and five time zones. The company is privately held, incorporated in England and Wales (company number 10280624), led by a four-person executive team (Jonny Robb, CEO; Nilesh Mistry, COO; Dmitry Yakimenko, CTO; Maksym Shyroki, CIO), and discloses no external funding to date.

Name

BETTOR FASTER LIMITED

Legal name

Bettor Faster Limited

Website

https://bettorfaster.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bettor Faster is a London-based, fully remote AI studio that designs agentic AI, generative AI, and multiagent systems for iGaming, sports betting, and fintech operators including Flutter, William Hill, BetVictor, and Exinity.

Ownership category

akta.pro rank

Product category

AI-Powered Digital Product Design & Engineering Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Other Gambling Industries (713290)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Agentic AI automation
• IGaming UX design
• Sports betting AI
• Fintech product studio
• Multiagent AI systems

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-based Professional Services: UX, UI, and full-stack development services for startups, businesses, and investors. Flexible process that can be scoped from £5,000-£30,000 for validation through to full product development.
2. Strategic Product Development: They design and build their own technology and products, demonstrating product expertise to attract clients.
3. Investment Services / Equity: Open to investing time and energy into ideas they love in return for equity or options, particularly in sports betting and iGaming space.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Bettor Faster designs and engineers AI-powered digital products and automation platforms for iGaming, sports betting and fintech, organised around four service engines: UX (strategic product design and validation), Dev (enterprise-grade engineering), AI (digital employees and proprietary agentic frameworks) and Games (F2P/P2P game studio). It also invests time and equity in chosen startups and builds standalone agentic AI products such as the NFL Sports Pundit multiagent commentary system, Sportsbook Prioritisation Agent, and Performance Content Marketing automation.

Product overview

BETTOR FASTER LIMITED operates as a comprehensive service-based ecosystem offering four integrated engines: UX (strategic product design, discovery, validation), Dev (enterprise-grade engineering and platforms), AI (intelligence as a service featuring digital employees and automation via proprietary agentic frameworks), and Games (F2P and P2P game studio with retention mechanics). The company specialises in the iGaming and Fintech sectors, providing services from UX/product audits, competitor research, and business validation through to full-stack development and branding. Core AI-powered offerings include the NFL Sports Pundit multiagent system for automated sports commentary, Sportsbook Content Automation with the Prioritisation Agent, and Performance Content Marketing systems. Client-specific projects include Paddy's Wonder Wheel (Paddy Power), Prize Pinball (Betfair), Nemo investment app, and Pip trading game (both for Exinity). The company emphasises rapid execution with products often going live within two weeks, and maintains a P&L-focused approach targeting measurable financial outcomes for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• UX (User Experience) Service Strategic product design, discovery, and validation services applying design-led methodology to complex domains including fintech, sports betting, and iGaming.
• Dev (Development) Service Enterprise-grade engineering for platforms and integrations, covering all major technology disciplines across web and mobile with Agile and Scrum processes.
• AI (Intelligence as a Service) Digital employees, automation, and AI transformation services built on proprietary agentic frameworks for autonomous systems.
• Games Service F2P (free-to-play) and P2P (peer-to-peer) game studio with retention mechanics for sports and iGaming sectors.
• Agentic AI & Automation Service Building sophisticated agentic strategies with autonomous AI systems that function as dynamic team members capable of reasoning, executing tasks, and evolving.
• Product Strategy Service Product strategy development and innovation consulting for creating future visions that engage stakeholders and employees.
• UX Product Audits Expert UX audits providing objective perspective, actionable insights, and prioritised improvements for measurable impact.
• Competitor & User Research Market gap identification through thorough analysis and evidence-based insights delivered via visually rich annotated reports.
• Business Testing & Validation Lean startup methodology-driven rapid experiments to validate business models and assumptions with real users and data.
• UX/UI Design Senior UX design services across complex domains with methods including ideation, user journey mapping, prototyping, and heuristic analysis, delivered via Figma.
• Rapid Prototyping & MVPs Interactive prototype creation for device testing and MVP development from idea to tangible, testable product in rapid timelines.
• Full Stack Development Highly skilled development teams covering all major technology disciplines across web and mobile with Agile and Scrum methodologies.
• Branding Development Strategy-led branding including logos, colour palettes, typography, iconography, guidelines, and ready-to-use assets like pitch decks and social templates.
• Paddy's Wonder Wheel Free-to-play daily engagement game for Paddy Power featuring research, ideation, game mechanics, UX, and UI design.
• Prize Pinball Free-to-play daily engagement game for Betfair featuring concept testing and UI design.
• Nemo B2C investment app for the UAE market (Exinity), AI-centred platform targeting billion-dollar business within 3 years.
• Pip Trading game with cash prizes where users swipe to predict price movements on financial markets.
• NFL Sports Pundit Multiagent AI system built on the Bettor Faster AI platform, delivering engaging, human-grade sports commentary at scale and distributing it automatically to social media feeds.
• Live Sports Panel Show AI-driven sports panel show that delivers human-grade sports commentary at scale, replicating an entire broadcast studio and supporting team for up-to-the-minute analysis.
• Sportsbook Content Automation (Prioritisation Agent) Prioritisation Agent ranks and determines the display order of every sporting event in the world in real time by interest and excitement to the bettor.
• Performance Content Marketing AI automation that replicates an acquisition content team — Bettor Faster replaced a 12-person, $1.48m/year content team with a system running on just $416 of tokens per month, reducing the partner's CPA by 56%.

Quantifiable outcome

• Reduced CPA by 56% for partner using Performance Content Marketing solution
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Paddy Power (Flutter)coreStrategic or Co-development PartnerSports betting and gaming giant Flutter engaged Bettor Faster to create a free-2-play daily engagement game for Paddy Power. Paddy's Wonder Wheel was the result - a customer engagement tool that went beyond what competitors were offering.
• Betfair (Flutter)coreStrategic or Co-development PartnerSports betting and gaming giant Flutter asked Bettor Faster to create a free-2-play daily engagement game for Betfair. Prize Pinball was created as the result.
• Red TigermajorStrategic or Co-development PartnerRed Tiger is a gaming provider partnered with Bettor Faster for product development and innovation projects.
• William HillmajorStrategic or Co-development PartnerWilliam Hill, a major sports betting operator, is a trusted partner of Bettor Faster.
• BetVictormajorStrategic or Co-development PartnerBetVictor, a sports betting operator, is listed as a trusted partner of Bettor Faster.
• ExinitymajorStrategic or Co-development PartnerExinity is a trading/fintech company partnered with Bettor Faster for multiple projects including Nemo (B2C investment app for UAE market) and Pip (trading game with real cash prizes).
• Circle SquaredmajorStrategic or Co-development PartnerCircle Squared is an investment partner working with Bettor Faster on financial products.
• 10StarmajorStrategic or Co-development Partner10Star is a gaming provider listed as a trusted partner of Bettor Faster.
• Red Knot CommunicationsminorStrategic or Co-development PartnerIndustry leading PR agency specialising in sports betting and gaming asked Bettor Faster to relaunch and manage their web presence.
• SportcallermajorStrategic or Co-development PartnerWorld's number one free-to-play games provider for sports and gaming asked Bettor Faster to assist in creating new and innovative game concepts.
• Media Players (Bet Pro)minorStrategic or Co-development PartnerIrish American affiliate marketer engaged Bettor Faster to create an AI tipping service.
• hoominorStrategic or Co-development PartnerMajor new travel startup letting customers place secret bids on unsold hotel rooms asked Bettor Faster to design, build, manage and scale their product.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportcaller: Free-to-play games provider for sports and gaming operators. Comparable because it is both a Bettor Faster partner and a provider of operator-facing engagement games in the same F2P category as Paddy's Wonder Wheel and Prize Pinball.
• Fast Track: iGaming CRM, automation and player engagement platform. Comparable because it sells data-driven engagement tools to operators — the same workflow level where Bettor Faster's Prioritisation Agent and content automation compete.
• Pragmatic Solutions: iGaming platform provider focused on player account management and operational back-office. Comparable as a B2B technology vendor selling to operators and platform operators in the same iGaming stack.
• Kambi Group: Turnkey sportsbook platform provider to tier-1 operators. Comparable because both organisations supply platform-level technology and product features to the same operator customer base that Bettor Faster serves.
• Optimove: Marketing and CRM platform with strong penetration in iGaming. Comparable as it provides AI-driven player engagement and marketing automation to the same operator customers Bettor Faster serves.

Broad incumbents

• OpenBet: Established sportsbook technology provider owned by Light & Wonder. Comparable as a long-standing platform and content technology incumbent serving the same tier-1 operator customers.
• Dept Agency: Large digital agency with extensive iGaming and fintech client work. Comparable as a much larger digital services competitor pitching similar UX, dev, and AI transformation work to enterprise clients.
• Sportradar: Global sports data and technology provider serving sportsbooks and media. Comparable as a primary technology partner for sports betting operators and adjacent to Bettor Faster's sportsbook content automation and prioritisation work.
• AKQA: Global design and innovation agency with a strong sports and entertainment portfolio. Comparable as a much larger incumbent agency competing for the same premium UX and digital product engagements.

Emerging players

• Veli Solutions: Emerging iGaming platform and content provider. Comparable as a smaller, specialist B2B vendor competing for technology partnership work with operators in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bettor-faster

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETTOR FASTER LIMITED