VELI GROUP

What VELI GROUP does

Veli Group is a privately-held iGaming holding company operating a dual B2B technology and B2C gaming model across three continents (Africa, Europe, Asia) through 10 locations. Its B2B arm, VeliTech, provides a modular iGaming technology ecosystem comprising the HORIZON player account management platform, the VeliGames aggregation platform (single API to 35,000+ games from 160+ providers), a sportsbook product, the VeliEDGE AI-driven CRM, the VeliPayments processing layer (PCI DSS Level 1 compliant) and supporting modules such as no-code CRM, agent reselling, and a unified reward API. The B2C arm, VeliBC, owns and operates consumer-facing brands including CASONGO (global flagship in Africa and Denmark), Spilleboden (Denmark), BlueChip.io (India), and PLAYONGO (Africa, formerly Paridirect), supported by in-house game studios VeliPlay (crash/instant games, Best Crash Game Portfolio at SiGMA Asia Awards 2026) and Heaven of 7 (slots).

The company monetizes through three streams: (i) B2B technology licensing and platform/aggregation fees paid by third-party iGaming operators, (ii) transactional revenue from its owned B2C brands (sports betting, casino, virtual sports, lotto), and (iii) indirect monetization through VeliPartners, an affiliate/partner program promoting CASONGO, Spilleboden and Casino999. GTM is a hybrid of direct enterprise field sales for VeliTech, multichannel B2C acquisition (radio, OOH, influencer collaborations, Telegram communities, AFCON-style sports sponsorships) for VeliBC, and event-driven demand generation via ICE London, SiGMA Africa and SiGMA Asia. The dual B2B+B2C structure is positioned as a validation flywheel: every product is battle-tested through owned brands operating in multiple regulated markets (Denmark, Congo, DR Congo, South Africa, India, the Philippines, Southeast Asia) before being sold to third-party operators.

Veli Group reports 600+ employees (200+ engineers), 40M+ users served across all markets, and core compliance credentials including PCI DSS Level 1 (VeliPayments), SOC 2 Type 1 (VeliEDGE) and GDPR-aligned privacy practices. Leadership includes Group CEO Itai Hadas, VeliBC CEO Tal Zamstein (appointed September 2025), CFO Asaf Koma (ex-E&Y Israel), COO Giorgi Aleksidze, and CPO Darren Calvia (ex-Ladbrokes Coral/GVC/Entain). The company has grown organically through partnerships, rebrands (Paridirect→PLAYONGO, Casino999→CASONGO Denmark) and aggressive geographic expansion rather than disclosed external venture funding.

Name

VELI GROUP

Legal name

Veli Group

Website

https://veligroup.com

Company type

Private

Operating status

Operating

Short description

Veli Group is a private iGaming holding company operating a dual B2B/B2C model: VeliTech licenses an ML-driven platform ecosystem (HORIZON PAM, VeliGames aggregation of 35,000+ games, sportsbook, AI CRM, payments) to operators, while VeliBC owns and runs consumer gaming brands (CASONGO, Spilleboden, BlueChip.io, PLAYONGO) across Africa, Europe, and Asia.

Ownership category

akta.pro rank

Product category

iGaming Software Platform

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Payments Orchestration, Wallets & Alternative Payments Enablement (MPAEAKAH), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• IGaming software platform
• Game aggregation API
• Online casino technology
• Sportsbook platform
• B2B gaming solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Technology Licensing: VeliTech provides its full iGaming technology ecosystem to third-party operator partners via API integration. Operators gain access to HORIZON platform, VeliGames aggregation, sportsbook, payments, and CRM tools. Revenue is generated through licensing and platform fees.
2. B2C Gaming Operations: VeliBC operates the group's owned B2C gaming brands (CASONGO, Spilleboden, BlueChip.io, Casino999) across regulated markets. Revenue is generated from player bets and gaming activity across sportsbook, casino, and instant games.
3. Game Aggregation Fees: VeliGames charges operators for access to its content aggregation platform, providing 35,000+ games from 160+ providers via a single API. Operators pay for integration and content access.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Veli Group is a global iGaming holding company that combines B2B technology platforms (VeliTech) with B2C online gambling brands (VeliBC). Through VeliTech, it licenses an ML-driven iGaming ecosystem—HORIZON player account management, VeliGames aggregation of 35,000+ games from 160+ providers via single API, sportsbook, VeliPayments, VeliEDGE AI-driven CRM, and VeliPlay/Heaven of 7 game studios—to iGaming operators globally. Through VeliBC, it directly operates consumer-facing casino and sportsbook brands including CASONGO, Spilleboden, BlueChip.io, and PLAYONGO across Africa, Europe, and Asia.

Product overview

Veli Group is a global iGaming holding company operating a platform-plus-modules architecture combining B2B technology solutions (VeliTech) with B2C gaming brands (VeliBC). The B2B technology ecosystem includes HORIZON as the core platform powering player account management, wallet, retail, and analytics; VeliGames game aggregation platform (35,000+ games from 160+ providers via single API); VeliTech Sportsbook (multi sport bet builder, pre-match and live statistics); VeliEDGE AI-driven CRM (personalisation, loyalty, omnichannel engagement); VeliPayments (PCI-DSS compliant payment processing); VeliPlay crash/instant games studio (award-winning); and Heaven of 7 slots studio. The B2C brand portfolio includes CASONGO (global betting platform in Africa and Denmark), SPILLEBODEN (Danish amusement park-themed casino), PLAYONGO (African omnichannel brand rebranded from Paridirect), and BlueChip (Indian iGaming brand). VeliBC manages B2C operations while VeliTech provides B2B solutions, with Veli Asia extending operations to Southeast Asia, South Korea, and India.

Differentiator

Problem solved

Functional benefit

Brands

• CASONGO: Global betting and gaming brand with tagline 'Portal to Winning', operating in Africa and expanding to Europe.
• Spilleboden
• PLAYONGO
• Casino999
• VeliPlay
• Heaven of 7

Products and services

• HORIZON Player Account Management Platform Core PAM platform that powers iGaming operations with a 360-degree view of players, seamless wallet, retail, and data & analytics capabilities for casino operators.
• VeliGames Game Aggregation Platform Game aggregation platform offering access to 35,000+ games from 160+ top providers through a single API, with wallet flexibility, agent reselling module, gamification and engagement tools for operators.
• VeliTech Sportsbook Sportsbook platform tested through millions of real bets, featuring multi-sport bet builder, promotional mechanics, and pre-match and live statistics.
• VeliEDGE AI-Driven CRM AI-powered CRM platform delivering personalised player experiences, loyalty programs, AI-optimised omnichannel communication, and data-driven insights for customer retention. SOC 2 Type 1 certified.
• VeliPayments PCI-DSS Level 1 compliant payment processing solution with PSP integration, advanced routing and cascading, and 280+ supported payment methods.
• VeliPlay Crash and Instant Games Studio In-house game studio creating bespoke crash and instant games with rich graphics and immersive storylines. Awarded Best Crash Game Portfolio at SiGMA Asia Awards 2026.
• Heaven of 7 Slots Studio VeliTech-powered studio crafting immersive, purpose-driven slot gaming experiences.
• CASONGO B2C Gaming Brand Global B2C betting and gaming brand operating across Congo, DR Congo, and Denmark with tagline 'Portal to Winning'. Features sportsbook, casino, virtual sports, and lotto.
• Spilleboden B2C Casino Brand Danish iGaming brand inspired by amusement parks, combining technology with captivating content for Danish players.
• PLAYONGO B2C Gaming Brand Omnichannel betting and gaming platform operating in Africa with retail betting shops and USSD access. Rebranded from Paridirect in July 2024.
• BlueChip B2C Gaming Brand Veli Group flagship iGaming brand operating in India, served by VeliTech ecosystem with scalable, data-driven, and AI-enhanced solutions.
• VeliTech Turnkey Solution for Asia Complete iGaming platform solution offered by Veli Asia for Southeast Asia, South Korea, and India operators, including player account management, content aggregation, payments, and gamification tools.
• VeliPartners Affiliate Program Affiliate and partner program for promoting CASONGO, Spilleboden, and Casino999 brands, offering competitive rewards, market-tested offerings, and dedicated partner support.

Quantifiable outcome

• 40M+ users served with iGaming products across all markets
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration49 records

AI capability7 records

Feature9 records

Partnerships

48 partnerships are on record, tiered core and flagship.

• Amigo GamingcoreTechnology or Integration · 14 April 2026Amigo Gaming — global slot provider with 150+ high-quality titles — partnered with VeliGames.
• PlayneticcoreTechnology or Integration · 14 April 2026Playnetic — dynamic iGaming provider with immersive casino content — partnered with VeliGames.
• GameBeatcoreTechnology or Integration · 14 April 2026GameBeat — fast-rising slots provider with cinematic gameplay and eye-catching visuals — partnered with VeliGames.
• Ready Play GamingcoreTechnology or Integration · 14 April 2026Ready Play Gaming — slots provider celebrating loyalty — partnered with VeliGames.
• Slot MartcoreTechnology or Integration · 14 April 2026Slot Mart — high-quality video slots combining innovation with engaging gameplay — partnered with VeliGames.
• Dynabit GamingcoreTechnology or Integration · 14 April 2026Dynabit Gaming — lightweight slots with clean UX and fast load times — partnered with VeliGames.
• FA CHAI GamingcoreTechnology or Integration · 14 April 2026FA CHAI Gaming — globally certified slot and arcade-style games provider — partnered with VeliGames.
• EEAIcoreTechnology or Integration · 14 April 2026EEAI — AI- and blockchain-powered live casino and interactive entertainment — partnered with VeliGames.
• IMK 365coreTechnology or Integration · 14 April 2026IMK 365 — fast-growing iGaming company with 170+ titles — partnered with VeliGames.
• Triple CherrycoreTechnology or Integration · 14 April 2026Triple Cherry — iGaming studio creating innovative slot, crash and scratch games — partnered with VeliGames.
• HabanerocoreTechnology or Integration · 23 January 2026Habanero — global slot provider — one of 10 new game providers added to VeliGames content hub.
• Hacksaw GamingcoreTechnology or Integration · 23 January 2026Hacksaw Gaming — dynamic iGaming provider — one of 10 new game providers added to VeliGames.
• BlitzcrowncoreTechnology or Integration · 23 January 2026Blitzcrown — game provider — one of 10 new providers added to VeliGames.
• Riddec GamescoreTechnology or Integration · 23 January 2026Riddec Games — game provider — one of 10 new providers added to VeliGames.
• BetcorecoreTechnology or Integration · 23 January 2026Betcore — game provider — one of 10 new providers added to VeliGames.
• Barbara BangcoreTechnology or Integration · 23 January 2026Barbara Bang — game provider — one of 10 new providers added to VeliGames.
• Orbital GamingcoreTechnology or Integration · 23 January 2026Orbital Gaming — game provider — one of 10 new providers added to VeliGames.
• Iconic21coreTechnology or Integration · 23 January 2026Iconic21 — game provider — one of 10 new providers added to VeliGames.
• Zillion GamescoreTechnology or Integration · 23 January 2026Zillion Games — game provider — one of 10 new providers added to VeliGames.
• MT-GamescoreTechnology or Integration · 23 January 2026MT-Games — game provider — one of 10 new providers added to VeliGames.
• GamzixcoreTechnology or Integration · 21 October 2025Gamzix joined VeliGames bringing fresh content and innovation to the aggregation platform.
• SpinomenalcoreTechnology or Integration · 21 October 2025Spinomenal added to VeliGames as one of nine new game provider partnerships expanding the ecosystem.
• EndorphinacoreTechnology or Integration · 21 October 2025Endorphina added to VeliGames ecosystem bringing its portfolio of slot games to operators worldwide.
• Pig A BoomcoreTechnology or Integration · 21 October 2025Pig A Boom integrated into VeliGames aggregation platform.
• BeoncoreTechnology or Integration · 21 October 2025Beon integrated into VeliGames aggregation platform.
• Rich88coreTechnology or Integration · 21 October 2025Rich88 integrated into VeliGames aggregation platform.
• Famous GamescoreTechnology or Integration · 21 October 2025Famous Games integrated into VeliGames aggregation platform.
• ChilligamescoreTechnology or Integration · 21 October 2025Chilligames integrated into VeliGames aggregation platform.
• Elephant GamescoreTechnology or Integration · 21 October 2025Elephant Games integrated into VeliGames aggregation platform.
• PlatipuscoreTechnology or Integration · 2 July 2025Platipus — 100+ immersive games, monthly releases, available in 20+ languages — added to VeliGames aggregation platform.
• Mascot GamingcoreTechnology or Integration · 2 July 2025Mascot Gaming — unique mechanics, balanced maths, serving 1,500+ partners globally — integrated into VeliGames.
• Turbo GamescoreTechnology or Integration · 2 July 2025Turbo Games — RNG-certified fairness, zero setup fees, high player retention — added to VeliGames.
• 7777 GamingcoreTechnology or Integration · 2 July 20257777 Gaming — over 150 games featuring cluster mechanics, jackpots, and mega wins — integrated into VeliGames.
• Qubit GamescoreTechnology or Integration · 2 July 2025Qubit Games — diverse portfolio with slick design and fast-paced gameplay — added to VeliGames.
• KA GamingcoreTechnology or Integration · 2 July 2025KA Gaming — extensive slots and fish games catalogue, 130+ currencies, crypto-ready — integrated into VeliGames.
• AmarixcoreTechnology or Integration · 2 July 2025Amarix — Provably Fair, transparent mechanics, lightning-fast gameplay — added to VeliGames.
• 100HPcoreTechnology or Integration · 2 July 2025100HP — mobile-optimised instant games, 98% RTP, lightweight and easy to launch — integrated into VeliGames.
• AllbetcoreTechnology or Integration · 2 July 2025Allbet — localised content in 10+ languages, GLI-certified, CEZA-authorised — integrated into VeliGames.
• 1spin4wincoreTechnology or Integration · 28 March 20251spin4win — fast-growing game provider with 130+ classic online slots, monthly releases — integrated via VeliGames for global players.
• NetGamecoreTechnology or Integration · 28 March 2025NetGame — game provider with 75+ slots, stunning graphics, represented on 700+ projects across 100+ geos — integrated via VeliGames.
• Split The PotcoreTechnology or Integration · 28 March 2025Split The Pot — crash and instant games developer with lightweight games for slow internet and older smartphones — integrated via VeliGames.
• BlueChip.ioflagshipTechnology or Integration · 26 March 2025BlueChip.io — established iGaming brand in India — is a key reference partner for Veli Asia's entry into Southeast Asia, South Korea, and India markets.
• RubyPlaycoreTechnology or Integration · 20 November 2024RubyPlay — B2B iGaming studio with 100+ interactive and immersive slots — integrated with PLAYONGO via VeliGames aggregation platform.
• BGamingcoreTechnology or Integration · 12 November 2024BGaming — fast-growing iGaming content provider with 150+ products, world-first crypto support — integrated via VeliGames on PLAYONGO and BlueChip.io.
• OnlyplaycoreTechnology or Integration · 17 October 2024Onlyplay — innovative game provider with 90+ captivating games across Tap Games, Crash, Instant Win, and Slots — integrated into VeliGames and PLAYONGO.
• AviatrixcoreTechnology or Integration · 18 June 2024Aviatrix — award-winning next-generation crash game with NFT-based mechanics and player loyalty features — integrated via VeliGames and directly into Paridirect/PLAYONGO in Africa.
• ScaleocoreTechnology or Integration · 29 March 2024Scaleo — award-winning affiliate marketing platform — integrated with VeliTech's PAM system for seamless affiliate tracking, real-time analytics, and automated campaign management.
• Formula SpincoreTechnology or Integration · 22 January 2024Formula Spin — gaming provider developing cutting-edge casino games with advanced technology and high-quality graphics — partnered with VeliGames and PLAYONGO.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Slotegrator: Slotegrator is an iGaming aggregator and turnkey platform provider offering single-API access to thousands of games from multiple providers — closely comparable to VeliGames' aggregation model and VeliTech's platform offering.
• NSoft: NSoft provides B2B iGaming platform solutions including sportsbook, casino, and PAM serving operators in regulated and emerging markets — comparable to VeliTech in targeting mid-market operators across diverse jurisdictions.
• Digitain: Digitain provides a B2B iGaming platform with sportsbook, casino, payments, and PAM offerings serving operators in regulated and emerging markets. Competes with VeliTech for operator partnerships across similar geographies.
• Pragmatic Solutions: Pragmatic Solutions is a B2B iGaming platform provider offering PAM, CRM, payments, and content aggregation — direct competition to VeliTech in regulated markets. Both serve operators with turnkey technology stacks and emphasise regulatory compliance.
• BetConstruct: BetConstruct provides end-to-end iGaming platform solutions including sportsbook, casino, payments, and PAM with extensive regulated market presence. Competes with VeliTech for B2B operator deals across multiple jurisdictions including emerging markets.
• EveryMatrix: EveryMatrix provides a full-stack B2B iGaming platform (PAM, casino engine, sportsbook, payments, affiliates) serving licensed operators globally — directly comparable to VeliTech's HORIZON ecosystem. Both compete for the same tier-1 and tier-2 operator clients with turnkey platform offerings.
• White Hat Gaming: White Hat Gaming operates a turnkey iGaming platform with casino content aggregation and PAM serving multiple operator brands — comparable to VeliTech's turnkey platform offering, particularly for the multi-brand operator segment.
• SoftSwiss: SoftSwiss is a major iGaming aggregator and casino platform provider offering 35,000+ games via single API integration alongside turnkey and white-label solutions — directly overlapping with VeliGames aggregation and VeliTech HORIZON platform offerings.

Broad incumbents

• Playtech: Playtech is a global iGaming incumbent offering platform, content, and operator solutions across regulated markets. While larger and broader in scope than Veli Group, it competes for the same tier-1 operator clients and represents the incumbent benchmark for B2B iGaming technology.

Emerging players

• Pariplay (now part of NeoGames): Pariplay operates the Fusion aggregation platform offering content distribution alongside proprietary game studio content — directly comparable to VeliGames aggregation plus VeliPlay in-house studio combination under the NeoGames umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/veli-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELI GROUP