KORALY S.R.L.

What KORALY S.R.L. does

KORALY S.R.L. (trading as "koraly") is an Italy-based, private limited company headquartered in Milan (Via Privata del Gonfalone 3, 20123 Milano; P.IVA 14580570969) that operates an online professional services marketplace for individuals navigating career, workplace, and employment-law challenges. The platform connects users with a curated network of over 400 vetted professionals spanning four service verticals: HR consulting, work psychology, labor law, and coaching. The core product is a self-serve questionnaire funnel that feeds an intelligent matching system recommending the most suitable professional based on the user's role, sector, experience, and stated challenge; users retain the ability to browse all profiles and self-select.

The platform is digital-first and entirely online, with no native mobile application and no published API. Its proprietary technology consists of the matching algorithm and a centralized professional profile interface that manages calendar, appointments, payments, and documentation. Distribution is conducted through owned channels — the koraly.it website plus Instagram, TikTok, LinkedIn, and YouTube (@koralyita) — with a top-of-funnel content and educational strategy rather than disclosed paid acquisition or partnership channels.

The business model is per-session, pay-as-you-go across verticals, with a freemium onboarding mechanism: the first consultation is always free (capped at 30 minutes), and pricing thereafter is €49 per psychology session, from €89 per coaching session, quote-based for labor law after the free first consultation, and undisclosed for HR services. The customer base is exclusively individual Italian consumers (B2C), segmented horizontally across personas — career-confused professionals, individuals experiencing work-related psychological strain, workers needing legal employment protection, and active job seekers. The company is led by a five-person executive team covering operations, strategy/partnerships, marketing, finance (with explicit EU-funds mandate), and technology. No revenue, funding, M&A, or app distribution metrics are disclosed in the available data.

Name

KORALY S.R.L.

Legal name

KORALY S.R.L.

Website

https://koraly.it

Company type

Private

Operating status

Operating

Short description

Koraly (KORALY S.R.L.) is an Italy-based online marketplace that matches individuals with vetted HR consultants, work psychologists, labor lawyers, and coaches via an intelligent questionnaire-driven matching system, charging per session after a free initial consultation.

Ownership category

akta.pro rank

Product category

Online Professional Services Marketplace (HR, work psychology, labor law, coaching)

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Tutor Discovery, Scheduling & Payments Marketplaces (Directory/Booking) (EDANAGAE)

akta.pro secondary industry

Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)

Keywords

• Professional services marketplace
• HR consulting
• Work psychology
• Labor law advisory
• Career coaching

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Psychology Sessions: Per-session fees for work psychology services. Fixed rate of €49 per session for stress management, conflict resolution, organizational wellbeing, and career transition support.
2. Coaching Sessions: Per-session fees starting from €89. Pricing varies by coaching area, with rates determined by the individual professional.
3. HR Services: Career counseling services including CV review, LinkedIn optimization, interview preparation, negotiation support, and job search assistance. Pricing not publicly disclosed.
4. Labor Law Services: First consultation free; subsequent consultations priced directly between client and professional. Services cover contracts, termination, protections, compensation, disputes, and legal actions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

KORALY S.R.L. operates the koraly.it online platform that connects individual Italian workers with a curated network of HR specialists, work psychologists, employment lawyers, and coaches. Users complete a short questionnaire and are matched through an intelligent recommendation engine with the most suitable vertical expert, then book a free 30-minute initial consultation and pay per session (€49 psychology, from €89 coaching, quote-based HR and labor law). The platform centralizes calendar, appointments, payments, and documentation for the professionals on the network.

Product overview

KORALY S.R.L. operates as a unified professional services platform connecting individuals with a curated network of over 100 verified HR specialists, work psychologists, and employment lawyers. The core offering consists of four interconnected service verticals — Servizi HR, Servizi di psicologia del lavoro, Servizi giuslavoristici, and Servizi coaching — supported by an intelligent matching system that recommends the most suitable professional based on user needs. The platform also provides a centralized profile system for professionals to manage calendar, appointments, payments, and documentation. The first consultation is always free, and services are available entirely online.

Differentiator

Problem solved

Functional benefit

Products and services

• Servizi HR HR consulting services including job search support, CV and LinkedIn revision, interview preparation, salary negotiation, career orientation, personal branding, networking strategies, professional training, and payroll guidance. The service connects users with over 50 HR professionals specialized in their specific industry sector.
• Servizi di psicologia del lavoro Work psychology services addressing stress, anxiety, workplace conflicts, burnout, and organizational well-being. Psychologists help users understand dynamics affecting their professional context and develop coping strategies for career transitions, fixed at €49 per session.
• Servizi giuslavoristici Labor law services provided by employment lawyers covering contract review, dismissal handling, maternity and disability protections (Legge 104), unpaid wages, discrimination cases, disciplinary proceedings, litigation, harassment and mobbing, and contract clause analysis. First consultation is free; subsequent consultations are priced directly with the professional.
• Servizi coaching Coaching services with sessions starting from €89, providing professional development support across various coaching areas to help users advance their careers and achieve professional goals. Price varies by coaching area.

Quantifiable outcome

• 100+ sector experts available
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest global online therapy marketplace, operating a discovery-and-matching model for mental-health professionals. Comparable on the online matching-plus-session model relevant to Koraly's psychology vertical, though much larger and broader in scope.
• BetterUp: Global digital coaching platform serving both individuals and enterprises with vetted coaches. Comparable on the coaching vertical, the platform-mediated matching model, and a mix of consumer and B2B monetization.
• CoachHub: European digital coaching platform focused on B2B enterprise coaching programs with a global network of vetted coaches. Comparable on the coaching vertical, the network-of-vetted-professionals model, and the EU footprint Koraly could expand into.

Direct peers

• Wyzant: US-focused online marketplace connecting learners with tutors and subject-matter professionals, with intelligent matching and direct booking. Structurally analogous to Koraly on the discovery, scheduling, and payments workflow, though focused on academic tutoring.
• Superprof: Online marketplace connecting learners with tutors and professional coaches across many verticals, active in Italy. Comparable on the digital discovery/booking/payments model and the emphasis on sector-specialized professionals rather than generalists.
• StarOfService: International marketplace for professional services (coaches, lawyers, consultants) with a strong Italian presence. Closely comparable on the marketplace-and-directory business model, target customer, and discovery/booking UX.
• ProntoPro: Italy's largest marketplace connecting individuals with local professionals (including HR, legal, and coaching categories). Directly comparable as a B2C discovery-and-booking marketplace operating in Italy with a similar questionnaire-to-match user flow.

Others

• MioDottore (Docplanner Italy): Italy's leading healthcare-professional booking marketplace under the Docplanner group. Comparable as an Italian marketplace that connects consumers with vetted regulated professionals via a digital booking flow; relevant ecosystem reference even though the vertical is healthcare.

Emerging players

• Unobravo: Italian online psychology platform matching users with licensed psychologists via a questionnaire. Direct overlap with Koraly's work-psychology vertical and very similar matching-driven onboarding flow.
• Serenis: Italian online psychology and psychotherapy provider offering per-session access to psychologists. Comparable on online psychology delivery, per-session pricing model, and Italian-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KORALY S.R.L.