CHAR'D
CHAR'D is a DMV-based fast-casual restaurant operator founded in 2023, running two food trucks and two brick-and-mortar locations serving grass-fed halal burgers, duck fat fries, and house-made sauces to retail consumers.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What CHAR'D does
CHAR'D is a fast-casual restaurant company founded in April 2023 in Northern Virginia, operating a hybrid mobile and storefront format within the Washington, D.C. metropolitan area. The company's menu is anchored on grass-fed halal burgers, duck fat fries, and house-made sauces, positioning it as a differentiated player in the premium-burger fast-casual niche, particularly for halal-certified consumers. As of early 2026, the footprint comprises two food trucks and two brick-and-mortar locations — one at Tysons Galleria in McLean, Virginia (opened August 2024) and one at Pike & Rose in North Bethesda, Maryland (opened March 2026) — with an additional Washington, D.C. storefront announced as forthcoming.
The business model is direct-to-consumer restaurant revenue generated through on-site dining, takeout, and third-party delivery from food trucks and mall-anchored storefronts. Revenue mechanics are ticket-based, with menu pricing reflecting a premium-burger positioning relative to mass-market fast food. The company does not disclose pricing structure, AUV, or contract terms in the available data. Geographic concentration is entirely within the DMV region, and the customer base is exclusively retail consumer — there are no enterprise, catering, wholesale, or licensing revenue lines evidenced in the inputs.
Operationally, CHAR'D has executed a sequential build: first food truck (April 2023), second food truck (November 2023), first storefront (August 2024), first out-of-state storefront (March 2026), and a planned D.C. location. The dual-format approach allows mobile marketing and event-driven revenue to complement the higher-volume predictability of mall-anchored real estate. No technology platform, AI/ML system, loyalty program, or proprietary data asset is described in the available information; the company appears to operate on standard restaurant-industry POS and delivery-aggregator tooling.
CHAR'D firmographics
Firmographics- Name
- CHAR'D
- Legal name
- CHAR'D
- Website
- https://chardeats.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- CHAR'D is a DMV-based fast-casual restaurant operator founded in 2023, running two food trucks and two brick-and-mortar locations serving grass-fed halal burgers, duck fat fries, and house-made sauces to retail consumers.
- Ownership category
- akta.pro rank
CHAR'D industry classification
Industry- Product category
- Fast Casual Dining
- NAICS
- Limited-Service Restaurants (722513), Mobile Food Services (72233), Caterers (722320)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
CHAR'D business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Food and beverage sales: Direct sales from food trucks and brick-and-mortar restaurant locations. Products include burgers, duck fat fries, crispy chicken, milkshakes, and other menu items.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
CHAR'D product offering
Product offeringCore offering
CHAR'D operates fast-casual restaurants and food trucks serving a small, intentional menu of grass-fed halal beef burgers, duck fat fries, duck fat crispy chicken, custom seed oil-free buns, house-made sauces, and organic whole milk shakes. The company delivers its offerings through brick-and-mortar locations in the DMV area, food trucks, a proprietary online ordering platform, and third-party delivery aggregators, with supplementary catering and private event services.
Product overview
CHAR'D is a restaurant company offering a unified menu of grass-fed halal burgers, duck fat fries, and crispy chicken. The company operates a deliberately small menu with core products including beef burgers, custom seed oil-free buns, house-made sauces, and organic whole milk shakes. Services include food truck catering for events and private dining at brick-and-mortar locations. The company has expanded from a single food truck in 2023 to multiple food trucks and two brick-and-mortar locations in the DMV (DC, Maryland, Virginia) area.
Differentiator
Problem solved
Functional benefit
Products and services
- Grass-Fed Halal Beef Burgers
Companies that use CHAR'D
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
CHAR'D technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
CHAR'D partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Uber EatscoreThird-party delivery platform partner for reaching customers through food delivery service.
- DoorDashcoreThird-party delivery platform partner for reaching customers through food delivery service.
- GrubhubminorThird-party delivery platform partner for reaching customers through food delivery service.
- ToastminorThird-party delivery and POS platform partner.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
CHAR'D competitors and assessment
Company assessmentDirect peers
- Five Guys: Long-established burger fast-casual chain with a customizable menu and broad U.S. footprint. Comparable to CHAR'D as a primary direct competitor for burger occasions in the same price tier.
- Shake Shack: Premium burger fast-casual chain with a focus on higher-quality ingredients and a small, intentional menu. Most directly comparable to CHAR'D on positioning, price point, and category leadership within better-burger QSR.
- Wayback Burgers: Growing burger-focused fast-casual franchise with a traditional American menu. Comparable to CHAR'D on burger-centric menu focus and franchised/company-owned expansion model.
- Sweetgreen: Clean-ingredient fast-casual chain focused on salads and bowls with strong digital ordering and a national footprint. Comparable to CHAR'D on clean-ingredient positioning, intentional menu discipline, and digital-first customer acquisition.
- The Habit Burger Grill: Char-grilled burger fast-casual chain with a West-Coast origin and growing national footprint. Directly comparable on burger category, fast-casual service model, and slightly premium positioning.
- The Halal Guys: Halal street-food concept originally built from NYC food carts and now expanding into brick-and-mortar. Directly comparable to CHAR'D on halal certification, food-truck origins, and core customer demographic.
- Cava: Mediterranean fast-casual chain with a customizable menu, clean ingredients, and a fast-growing national footprint. Comparable to CHAR'D on premium clean-ingredient positioning, small menu discipline, and digital ordering leadership.
- BurgerFi: Better-burger fast-casual chain emphasizing natural Angus beef, no steroids/antibiotics, and eco-friendly store design. Closely comparable to CHAR'D on clean-ingredient burger positioning and fast-casual service model.
Emerging players
- dig: Clean-ingredient fast-casual concept focused on salads, bowls, and rotating seasonal menus, primarily in NYC and surrounding metros. Comparable to CHAR'D on clean-ingredient positioning and fast-casual service model, though anchored in a different core category.
Broad incumbents
- Chipotle Mexican Grill: Large, established fast-casual chain operating at scale across the U.S. with a customizable menu and strong digital/loyalty platform. Comparable as a broad incumbent that competes for the same clean-ingredient fast-casual occasions and has demonstrated multi-unit playbook.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CHAR'D social profiles
Digital presenceCHAR'D compliance and trust
Trust signalCompliance1 record
CHAR'D financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHAR'D leadership team
Management profileNumber of profiles
CHAR'D funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHAR'D M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHAR'D
What does CHAR'D do?
CHAR'D operates fast-casual restaurants and food trucks serving a small, intentional menu of grass-fed halal beef burgers, duck fat fries, duck fat crispy chicken, custom seed oil-free buns, house-made sauces, and organic whole milk shakes. The company delivers its offerings through brick-and-mortar locations in the DMV area, food trucks, a proprietary online ordering platform, and third-party delivery aggregators, with supplementary catering and private event services.
Is CHAR'D a public or private company?
CHAR'D is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CHAR'D founded?
CHAR'D was founded in 2023.
How does CHAR'D make money?
One revenue line is on record: food and beverage sales.
Who are CHAR'D's main competitors?
Direct peers on record are Five Guys, Shake Shack, Wayback Burgers, Sweetgreen, The Habit Burger Grill, The Halal Guys, Cava and BurgerFi. dig is listed as an emerging player. Chipotle Mexican Grill is listed as a broad incumbent.
Does CHAR'D have an API?
No public API is recorded for CHAR'D.
What industry is CHAR'D in?
CHAR'D's product category is Fast Casual Dining. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 2000.