CITTADINA LIMITED

What CITTADINA LIMITED does

Cittadina Marketing is a London-headquartered, founder-led digital marketing agency established in 2017 by Margaret Sherer following 15+ years in marketing roles at Microsoft and Google. The firm operates as a one-stop integrated marketing services provider, offering Fractional CMO engagements, PR and media relations, full-service digital campaigns (SEO, social, video, content, PPC, email, marketing automation, analytics), content strategy workshops, and one-to-one marketing mentoring. Service delivery is built around bespoke 'tiger teams' of in-house strategists (Sherer, Sarah Sawrey-Cookson, Kris Travis) and assembled freelance specialists and boutique agencies, coordinated through typically one weekly client meeting.

The agency serves a heterogeneous client base spanning fast-growth startups (Seed through Series C), SMEs, marketing managers within larger corporates, and global enterprises — with named logos including Google, Google Digital Academy, HSBC, Barclays, UK Foreign Office, Procter & Gamble, Diageo, Saint Gobain, Cranfield School of Management, and Get Safe Online. A specialized 'Cittadina for Gaming' sub-brand extends the offering into the iGaming and sports betting vertical. There is no proprietary software platform, patented technology, or AI-native product; the value proposition rests entirely on senior practitioner expertise, proprietary frameworks (Help/Hub/Hero content, See/Think/Do/Care customer journey), and the embedded switching cost of an outsourced integrated team model.

Cittadina is privately held by its founder, with no disclosed external institutional investment, no funding rounds, and no headcount data. Revenue derives from bespoke project fees, monthly retainers, hourly mentoring rates (£100–£175+VAT per hour), and per-person workshop fees (£499+VAT). Distribution is direct via website, email, founder-led content marketing (blog, LinkedIn, Instagram, webinars, podcast appearances), and community referrals through f:entrepreneur, AllBright, and Cranfield School of Management.

Name

CITTADINA LIMITED

Website

https://cittadina.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Cittadina Marketing is a London-based, founder-led digital marketing agency offering integrated services — Fractional CMO, PR, digital campaigns, workshops, and mentoring — to startups, SMEs, and global enterprises via bespoke teams of freelance specialists. Founded in 2017 by ex-Google/Marketer Margaret Sherer.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Digital marketing agency
• Fractional CMO services
• PR media relations
• Content strategy workshops
• Marketing mentoring

Headquarters

HQ city

Thames Ditton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services (Project & Retainer): Cittadina delivers full-service digital marketing campaigns on a project or retainer basis. Engagements range from individual short-term campaigns (e.g., brand video, website redesign, single PR campaign) to ongoing long-term retainer relationships where the agency acts as an outsourced marketing team. Retainers cover strategy, creative, execution, and analytics delivered typically in one weekly meeting.
2. Marketing Mentoring & Growth Champion Sessions: Margaret Sherer provides one-to-one marketing mentoring sessions, sold as one-off or recurring (weekly, bi-weekly, monthly) engagements. These are sold on an hourly or session package basis, priced at defined rates.
3. Content Strategy Workshops: Half-day content strategy workshops offered in multiple formats: in-person for individual companies, virtual group sessions (limited to 3 participants per session), and open-enrollment sessions for up to 18 attendees. Workshops are priced per person.
4. Fractional CMO (FCMO): Margaret Sherer serves as a Fractional CMO for fast-growth startups and scale-up tech companies. Engagements include a one-month strategy immersion phase followed by a 6-12 month execution phase. This is a recurring, relationship-based revenue stream.
5. iGaming & Sports Betting Marketing: A specialized branch of Cittadina Marketing focused on sports betting and online gaming companies. Services include PR, marketing, social media, and workshops tailored to this vertical. This is an extension of the core professional services model into a specific vertical.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cittadina Marketing is a London-based digital marketing agency providing integrated digital marketing campaigns, Fractional CMO leadership, PR & media relations, content strategy workshops, and one-to-one marketing mentoring. Services are delivered through bespoke 'tiger teams' of freelance experts and boutique agencies, covering strategy, creative, execution, and analytics in one weekly meeting for each client.

Product overview

Cittadina Marketing is a digital marketing agency offering an integrated suite of services: Fractional CMO (FCMO) providing senior strategic marketing leadership; PR & Media Relations for press coverage and brand positioning; Digital Marketing Services encompassing SEO, social media, video, content, PPC, and automation; Content Strategy Workshop for hands-on training; Marketing Mentoring including Growth Champion ongoing support; and iGaming & Sports Betting Marketing & Comms for the gaming industry. Services are delivered through a bespoke assembled team of experts and freelance specialists.

Differentiator

Problem solved

Functional benefit

Brands

• Cittadina for Gaming: A specialized branch of Cittadina Marketing focusing on sports betting and online gaming community marketing and communications. Works with technology companies providing infrastructure in the iGaming industry.

Products and services

• Fractional CMO (FCMO) Senior-level strategic marketing leadership for fast-growth startups and scale-up tech companies, providing marketing strategy, cross-functional alignment, and commercial focus without full-time overhead. Delivered in two phases: a one-month strategy immersion followed by a 6-12 month execution phase.
• PR & Media Relations Public relations and media communications services including media outreach, journalist relationships, crisis communications, and brand positioning to increase reach and credibility for global brands and iGaming clients.
• Digital Marketing Services Comprehensive digital marketing including SEO, social media, video marketing, content marketing, PPC, automation, web design, branding, email marketing, and analytics delivered through a bespoke assembled team of experts and freelance specialists.
• Content Strategy Workshop Hands-on workshop led by founder Margaret Sherer guiding participants through building a strategic three to six-month content plan using the Help/Hub/Hero framework and See/Think/Do/Care customer journey methodology. Offered in-person, virtual mixed-participant sessions, and one-to-one formats.
• Marketing Mentoring One-to-one marketing mentoring sessions with Margaret Sherer covering audience identification, content strategy, sales cycle, email marketing, marketing infrastructure, and strategic planning. Available as one-off sessions or ongoing Growth Champion weekly, bi-weekly, or monthly engagements.
• iGaming & Sports Betting Marketing & Comms ('Cittadina for Gaming') Specialized marketing and communications services for the sports betting and online gaming industry, working with technology companies providing infrastructure in the sector. Includes PR, marketing, social media, and workshops tailored to the gaming vertical.

Quantifiable outcome

• According to HubSpot, for every $1 invested in email marketing, there is a reported $38 return.
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RED C ResearchminorStrategic or Co-development PartnerCittadina's research partner for quantitative and qualitative market research. Richard Barton leads the quantitative research practice at RED C; Charlotte Butterworth heads qualitative techniques at RED C. Cittadina integrates RED C's primary consumer data to evaluate clients' performance at every level — from brand and service offers to pricing and targeting.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jellyfish (now part of Brandtech Group): Global digital marketing agency offering training, media, creative, and martech services. Comparable to Cittadina's full-service offering but at much larger scale with broader geographic reach.
• Catena Media: Listed iGaming marketing and affiliate services company. Comparable to Cittadina for Gaming's vertical focus on sports betting and online gaming clients, though at much larger scale.

Direct peers

• Croud: UK-based full-service digital marketing agency offering SEO, paid media, content, and analytics through an in-house + extended network model. Directly comparable to Cittadina's integrated digital marketing offering and 'tiger team' approach.
• Koozai: UK digital marketing agency offering SEO, PPC, content, and training services. Comparable boutique scale, integrated service menu, and similar training/workshop add-on offering.
• Re:signal: UK SEO-led digital marketing agency serving e-commerce and SaaS brands. Comparable in scale, founder-led model, and digital marketing focus, with similar content-led thought leadership.
• Chief Outsiders: US-based fractional CMO firm providing senior marketing executives on a part-time basis to mid-market and growth-stage companies. Direct comparison for Cittadina's Fractional CMO offering.
• Rise at Seven: UK-based digital and PR agency combining SEO, content, and earned media for challenger brands. Comparable integrated model and overlap with Cittadina's PR + digital marketing stack.
• The PHA Group: UK PR, communications, and digital marketing agency. Directly comparable service mix across PR, content, and integrated digital campaigns for similar enterprise and scale-up client profile.
• WPR (Wedgewood Communications): UK-based PR and communications agency. Directly comparable to Cittadina's PR & Media Relations service line, with similar consumer, B2B, and corporate client mix.
• Brainlabs: Independent UK digital marketing agency covering SEO, paid media, analytics, and content. Closely comparable scale, market, and integrated digital marketing service mix to Cittadina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cittadina-marketing
• Instagraminstagram.com/cittadinamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITTADINA LIMITED