CUNNINGHAM TECHNOLOGIES LTD

What CUNNINGHAM TECHNOLOGIES LTD does

Cunningham Technologies Ltd is a privately held UK company (incorporated under the laws of England and Wales, headquartered in Edinburgh) that develops and operates Omnicoach, a personalized fitness coaching application for individual consumers. The product combines a 15-question intake quiz covering goals, experience level, available equipment, schedule, and physical limitations with an adaptive programming engine that generates and weekly-adjusts workout plans based on session performance and user check-ins. The application includes a 1,000+ exercise library with visual guidance, one-tap exercise substitutions, progress and PR tracking, and flexible scheduling for two-to-six training days per week, with text and structured-data modalities as the AI interfaces.

The technical stack is built on commodity third-party infrastructure: OpenAI powers the generative workout program creation and modifications (the core AI differentiator), AWS provides secure storage for user profile and progress photos, Stripe handles subscription billing for web and Android, Apple In-App Purchase handles iOS billing, and Resend handles transactional email. Omnicoach exposes mobile apps on iOS and Android plus a web platform, with a quiz microsite at quiz.omnicoach.app functioning as both product onboarding and lead generation.

The business model is a single B2C subscription tier, Omnicoach Pro, priced at £9.99 per month with a 14-day free trial (no payment method required to start) and a 30-day money-back guarantee. Go-to-market is product-led growth via the free quiz funnel and app store distribution, with no disclosed paid acquisition, B2B sales motion, or institutional funding. Markets served include the UK explicitly, with global availability through app stores, but no localized presence or marketing outside an English-language footprint.

Name

CUNNINGHAM TECHNOLOGIES LTD

Legal name

Cunningham Technologies Ltd

Website

https://omnicoach.app

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Cunningham Technologies Ltd operates Omnicoach, a mobile and web fitness application that generates AI-powered, adaptive workout programs for individual consumers based on a 15-question intake quiz covering goals, experience, equipment, and schedule.

Ownership category

akta.pro rank

Product category

Consumer Fitness Software

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Personalized fitness coaching
• AI workout programming
• Adaptive fitness plans
• Mobile fitness app
• Workout tracking software

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Omnicoach Pro Subscription: Monthly subscription service at £9.99 per month providing access to premium features including unlimited personalized workout programs, AI-powered program generation and modifications, progress tracking and analytics, wellness check-ins and coaching, and progress photos and measurements tracking. Subscriptions auto-renew monthly unless cancelled. Payment processed through Apple In-App Purchase (iOS) or Stripe (Web and Android). New users receive a 14-day free trial with no payment method required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cunningham Technologies Ltd develops Omnicoach, a mobile and web fitness application that creates personalized workout programs from a 15-question intake quiz and adapts the program weekly based on user progress and check-in feedback. The app delivers exact exercises, sets, reps, and rest times for every session, supports exercise substitution, and tracks progress and personal records. Premium access is provided through the Omnicoach Pro subscription at £9.99/month with a 14-day free trial and 30-day money-back guarantee.

Product overview

Cunningham Technologies Ltd offers Omnicoach as a single unified product—a personalized fitness coaching application. The core offering consists of the Omnicoach App (mobile iOS/Android and web), which integrates with a Quiz intake system to create personalized programs. The company operates a single subscription tier called Omnicoach Pro (£9.99/month), which provides access to all features including AI-powered program generation, adaptive progression, progress tracking, and a library of 1000+ exercises with guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnicoach App A mobile (iOS and Android) and web fitness application that creates personalized workout programs based on a 15-question intake quiz about the user's body, goals, experience, equipment, and schedule. The app adapts programs weekly based on user session performance and check-in feedback, supports exercise substitution, and tracks progress and personal records. Targeted at individual gym-goers who want structured, personalized programming on a subscription basis.

Quantifiable outcome

• 30-day money-back guarantee if not seeing progress

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationPayment processing and subscription management partner. Handles all payment transactions for web and Android subscriptions. Customers' payment information is securely handled by Stripe, subject to their privacy policies. Stripe also stores payment records for up to 7 years for tax and legal compliance.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partner providing secure file storage for user profile pictures and progress photos uploaded to the platform. AWS services support the application's data storage needs.
• ResendsupportingTechnology or IntegrationEmail delivery service used for account verification and notification emails sent to users. Handles transactional email delivery for the platform.
• OpenAIcoreTechnology or IntegrationAI technology partner powering Omnicoach Pro's AI-powered workout program generation and modifications. OpenAI's technology enables the adaptive, personalized fitness programming that forms a core product differentiator.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Future: Future pairs users with a remote human coach who builds adaptive training plans through an app — the premium, human-led counterpart to Omnicoach's AI-only model in the personalized fitness coaching category.
• Freeletics: Freeletics offers AI-generated personalized bodyweight and gym workout plans via a subscription mobile app — the closest direct competitor in AI-driven adaptive strength and conditioning programming.
• Aaptiv: Aaptiv delivers subscription-based guided strength, running, and conditioning workouts via a mobile app — a comparable consumer subscription fitness coaching product targeting similar self-directed exercisers.
• Fitbod: Fitbod generates personalized strength-training workout plans using an adaptive algorithm that progresses based on logged performance — directly comparable on AI-personalized gym programming and subscription pricing.
• Jefit: Jefit provides personalized workout programming, exercise library with instructions, and progress tracking through a subscription app — overlapping closely on adaptive gym programming and tracking functionality.

Emerging players

• Tonal: Tonal combines AI-driven strength training programs with connected home gym hardware — comparable on AI-personalized programming but anchored in a high-priced hardware purchase model rather than pure subscription.

Broad incumbents

• Apple Fitness+: Apple Fitness+ delivers subscription fitness content integrated into the Apple ecosystem — a broad incumbent providing structured workout programming at a comparable price point with distribution advantages of the Apple stack.
• Peloton: Peloton operates a broad connected fitness ecosystem combining hardware, classes, and app-based content — overlaps with Omnicoach in subscription fitness content but is a much larger, multi-vertical incumbent.
• Nike Training Club: Nike Training Club offers free, broad fitness programming through Nike's app and brand — a free incumbent benchmark in the consumer fitness app space that Omnicoach's paid subscription must differentiate against.

Others

• Strava: Strava is the leading consumer fitness tracking social platform — adjacent rather than directly competitive, but overlapping in the same engaged self-directed exerciser persona that Omnicoach targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUNNINGHAM TECHNOLOGIES LTD