Name

ELEMENT TECHNOLOGY SERVICES LTD

Legal name

Element Technology Services Limited

Website

https://elementtech.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

CRM Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Managed Services & Support (BPAEAGAD)

akta.pro secondary industry

CRM Implementation & Customization Services (BPAEAGAC)

Keywords

• Zoho implementation services
• Zoho CRM consulting
• Managed technology support
• CRM configuration analysis
• Small business IT consulting

Headquarters

HQ city

Morden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Managed Technology Services: Monthly retainer model providing outsourced Zoho support from £500/month. Includes day-to-day support, small enhancements, fixes, and advice on system simplification.
2. Implementation & Consulting Services: Project-based consulting for Zoho CRM implementations, X-Ray audits, system health checks, journey mapping, team training. Scoped and priced individually after discovery call.
3. Zenmer Travel Platform Services: Stack design, configuration, training and support for Zenmer's corporate travel SaaS platform for TMCs. Travel Radar pricing from £550/month.
4. ConfigPilot (Beta): Configuration intelligence platform for Zoho CRM and Bigin. Currently in private beta with founding-user pricing at launch.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Element Technology Services Ltd is a UK-based Zoho Authorized Partner that implements, optimises, and supports Zoho-based business systems (CRM, Desk, Books, Expense, Analytics, Bigin) for SMEs with 5–250 employees. Core offerings are project-based Zoho implementation and consulting services, recurring managed technology support from £500/month, and ConfigPilot, an AI-powered configuration intelligence platform for Zoho CRM and Bigin currently in private beta.

Product overview

Element Technology Services is a Zoho Authorized Partner offering a portfolio of services centered on Zoho CRM ecosystem implementation, configuration, and support for small service businesses. The core offering includes Zoho CRM and Zoho Bigin for CRM, Zoho Books for finance, Zoho Desk for support, Zoho Analytics for reporting, and Zoho Expense for expense management. Element has developed ConfigPilot, its own AI-powered configuration intelligence platform for Zoho CRM and Bigin that provides automated health scoring and plain-English recommendations. Additional services include Zoho automation and integration, managed support, and digital transformation consulting. The company also offers the Zenmer travel platform and Zenia AI assistant for travel management companies.

Differentiator

Problem solved

Functional benefit

Brands

• ConfigPilot: AI-powered Zoho CRM configuration intelligence platform that analyzes CRM setups and provides health scoring and plain-English recommendations.

Products and services

• ConfigPilot AI-powered configuration intelligence platform for Zoho CRM and Bigin administrators that connects securely via OAuth, analyses configuration across 9 dimensions (Pipelines & Stages, Field Quality, Layout Hygiene, Automations, User Adoption, Data Integrities, Integrations, Reports & Dashboards, Security & Roles), and provides plain-English health scoring and prioritised recommendations. Currently offered in Private Beta with founding-user pricing.
• Zoho CRM Implementation Project-based consulting and implementation of Zoho CRM for small service businesses (5-250 employees), covering discovery, configuration, integration, training, and handover. Each engagement is scoped and priced individually after a 30-minute discovery call, with a clear fixed quote before work begins.
• Zoho Bigin Setup Implementation and configuration services for Zoho Bigin, a simplified CRM for small teams of 2-15 people needing visual pipeline management, contact management, and deal tracking without enterprise CRM complexity. Zoho Bigin offers a free tier for solo users and low per-user paid plans, with Element charging a small fixed setup fee confirmed on discovery call.
• Zoho Automation & Integration Services Workflow automation and app-to-app integration services across the Zoho suite and external tools using Deluge custom scripts, Zoho Flow integrations, custom webhooks, email automation, and scheduled functions. Used where standard Zoho workflow rules are insufficient for complex business logic, calculations, conditional routing, multi-step processes, or third-party system integrations.
• Zoho Managed Support Outsourced technology support and ongoing care service for Zoho systems from £500 per month, providing day-to-day support, small enhancements, fixes, training and technology advice. Ideal for businesses seeking specialist Zoho expertise and predictable technology costs without hiring full-time internal staff.
• Digital Transformation Consulting Strategic consulting practice providing X-Ray audits, system health checks, journey mapping, process design, team training, and implementation guidance for Zoho optimisation. Helps businesses move to Zoho, or evolve existing Zoho setups, using a simplify-first, automate-second approach.
• Zenmer Travel Platform Services Stack design, configuration, training and support for Zenmer's modular corporate travel SaaS platform for TMCs, including Travel Radar (£550/month with 30-day cancellation, configurable permissions for offline bookings), Agent Booker, and Corporate Booking Tool. Element is a certified Zenmer partner helping TMCs run modern, profitable operations and scale without proportional headcount growth.
• Zoho CRM Resale and implementation of the full-featured Zoho CRM platform for sales pipeline management, customer visibility, and sales automation for small to mid-sized service businesses. Delivered via Element as Zoho Authorized Partner services.
• Zoho Books Implementation Implementation and integration of Zoho Books accounting and finance platform for invoicing, expense management, and financial reporting, connected to CRM and support workflows as part of Element's connected-system approach.
• Zoho Desk Implementation Implementation of Zoho Desk support and helpdesk platform for case management, SLAs, and customer communication, integrated with the wider Zoho system. Delivered so every request, task, and onboarding step is tracked properly without inbox chasing.
• Zoho Analytics Implementation Implementation of Zoho Analytics business intelligence and reporting platform for unified analytics across sales, support, finance and operations, providing real-time margin visibility and consolidated reporting.
• Zoho Expense Implementation Implementation of Zoho Expense management platform for tracking, submitting and approving business expenses connected to CRM and finance systems, supporting automated data flow from CRM to invoicing.

Quantifiable outcome

• 40% reduction in manual work and real-time margin visibility for UK B2B service business client

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ZenmercoreTechnology or IntegrationZenmer is a modular, corporate travel SaaS platform built for TMC operations. Element provides stack design, configuration, training and support for Zenmer's platform, helping TMCs run modern, profitable operations. Element is a certified Zenmer partner offering their corporate travel platform with modules including Travel Radar (£550/month), Agent Booker, and Corporate Booking Tool.
• Zenia AIcoreTechnology or IntegrationZenia is Zenmer's AI assistant for travel enquiries. Makes handling travel enquiries around 10x faster. Reads incoming emails in context, generates three policy-compliant options, saves consultant time while keeping approvals and policy in line. Part of the Zenmer partnership offering.
• Zoho CorporationcoreTechnology or IntegrationZoho Authorized Partner with 5+ years partnership. Deep expertise across core Zoho suite: CRM, Desk, Books, Expense, Analytics, Bigin. Element helps businesses simplify, connect, and stabilize Zoho setups so sales, support, and finance work together friction-free. Partner ID: 14b3094d1167f8853cbba84acab4b244. Partner code: zkms014640000000070072af4a99cf23d943ee3136ac5397a93da

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amsource Technology: UK Zoho Authorized Partner focused on Zoho One implementations, customisation and ongoing support for small and mid-sized businesses. Comparable in scope of services, ecosystem focus and target customer size.
• Zenmer: Element's technology partner for the corporate travel vertical; a modular SaaS platform for TMCs with Travel Radar, Agent Booker and Zenia AI. Comparable as Element's channel/vertical partner and adjacent product collaborator.
• ITConnexion: Zoho Premium Partner providing CRM implementation, customisation and managed services across multiple geographies. Comparable on partner tier, service mix and target SME customer base.
• Zenith Solutions Group: Zoho consulting and implementation partner offering CRM, finance and workflow services to SMEs. Directly comparable as another authorised Zoho partner competing for similar Zoho implementation mandates.
• Exponant: Zoho Premium Partner delivering Zoho One implementations, custom development and managed support across multiple regions. Comparable as a same-ecosystem partner with similar managed services model.
• Cloud IQ: UK-based Zoho Authorized Partner delivering Zoho CRM, Books and Desk implementation and managed support to SMEs. Directly comparable as a same-ecosystem partner serving a similar UK mid-market customer profile.
• Cloud Productivity Solutions: Zoho Authorised Partner specialising in CRM, Books and Workplace implementations for UK SMEs. Comparable in service breadth and customer profile, making it a direct alternative for Element's buyers.

Broad incumbents

• Deloitte Digital: Large professional services firm's digital arm delivering CRM strategy, implementation and managed services at enterprise scale. Comparable as a higher-end incumbent that Element occasionally displaces for mid-market Zoho mandates.
• Cognizant: Global IT services firm with deep CRM/ERP implementation and managed services practice. Comparable as a broad incumbent that competes for outsourced CRM delivery across the SME-to-mid-market segment Element serves.
• Slalom: Global consultancy with established CRM/ERP implementation practices (Salesforce, Microsoft, Zoho-adjacent). Comparable as a broader incumbent offering CRM implementation services that Element competes against on larger SME engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/element-technology-services
• Xx.com/elementtravtech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELEMENT TECHNOLOGY SERVICES LTD