Zenmer
Zenmer is a New Delhi-headquartered cloud platform offering corporate booking, expense management, and mid/back-office tools for Travel Management Companies and enterprises globally. Its proprietary Order Management System integrates multi-GDS, NDC, direct airline, and aggregator content under customer-owned credentials.
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Zenmer does
Zenmer Technologies Pvt Ltd is a New Delhi-headquartered cloud platform that provides corporate booking, expense management, and mid/back-office tooling to Travel Management Companies (TMCs), corporations, and adjacent travel stakeholders. Founded in February 2016 initially as a B2B consolidator and developer API platform, the company pivoted in October 2017 toward corporate travel and again in April 2020 to focus on enabling TMC offerings and global corporate travel programs on a single platform. Its product portfolio comprises eight offerings: Corporate Self Booking Tool, Expense Management Tool with OCR receipt capture, API Exchange, B2B Tool (TMC agent network management), B2C Tool (white-label consumer booking), Mid + Back Office Tool, Bot Tool, and the Zenia AI assistant.
The platform is built on a microservices API architecture with a proprietary Order Management System (OMS) that standardizes end-to-end booking and post-ticketing independent of any supplier or Point of Sale. It integrates with the three major GDSs (Amadeus, Travelport, Sabre), IATA NDC, direct LCC airline connects (Indigo, SpiceJet, AirAsia, GoFirst, Air India Express, Akasa via Navitaire), and aggregators (Booking.com, Expedia, HotelBeds, TravelFusion, TBO, Riya, GRNConnect), under each customer's own supplier credentials. Enterprise integrations span ERP/HRIS (SAP, Workday, SuccessFactors), identity/SSO (Okta), accounting (QuickBooks, Xero, Sage), and payment gateways (Stripe, Braintree, Razorpay, Conferma, Amex BTA/CTA).
Zenmer operates a hybrid GTM combining consumption-based SaaS subscriptions (₹10,000–₹45,000 per month across Startup/Professional/Enterprise tiers), per-booking transaction fees ($2.00–$2.50 after threshold), and API Exchange licensing. Distribution is multi-channel: enterprise field sales, self-serve online registration with a 7-day free trial, and authorized resellers (Element in the UK). The company is registered in India, with additional presence in Israel and the United Kingdom, and reports processing thousands of transactions daily for 50+ enterprise corporates served via TMC channel partners. Founder and CEO Nikunj Agrawal leads the company alongside advisors Guy Cohen and Gavin Smith.
Zenmer firmographics
Firmographics- Name
- Zenmer
- Legal name
- Zenmer Technologies Pvt Ltd
- Website
- https://zenmer.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zenmer is a New Delhi-headquartered cloud platform offering corporate booking, expense management, and mid/back-office tools for Travel Management Companies and enterprises globally. Its proprietary Order Management System integrates multi-GDS, NDC, direct airline, and aggregator content under customer-owned credentials.
- Ownership category
- akta.pro rank
Zenmer industry classification
Industry- Product category
- Corporate Travel Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Meetings & Group Travel Management (SMMP) (THALAMAL)
Keywords
Where Zenmer is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Zenmer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly subscription plans (Startup, Professional, Enterprise) with consumption-based pricing on bookings beyond threshold. Subscription includes agent desktop, mid-office tools, and various features based on plan tier.
- Per-Booking Transaction Fees: Additional per-booking fees after reaching plan-specific booking thresholds. Fees decrease with higher tier plans ($2.50/booking down to $2.00/booking after threshold).
- API Exchange: Revenue from providing API access to backend supplier inventory for companies using their own user interface
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Startup Plan - Basic agency setup with 5 users |
| Subscription | Monthly | Professional Plan - Growing agencies with 15 users |
| Subscription | Monthly | Enterprise Plan - Large TMCs with unlimited users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Zenmer product offering
Product offeringCore offering
Zenmer provides a cloud-based corporate travel and expense platform for Travel Management Companies (TMCs) and corporations, including a Corporate Self Booking Tool, Expense Management Tool with OCR receipt capture, an API Exchange for custom UIs, B2B and B2C agent-network tools, and a Mid+Back Office tool. Its proprietary Order Management System (OMS) standardizes end-to-end booking and post-ticketing across GDS, NDC, direct airline, and aggregator inventory accessible via a single Open-API platform with mobile apps for iOS and Android.
Product overview
Zenmer is a global business travel platform providing a unified platform-plus-modules architecture for TMCs (Travel Management Companies), Corporations, and Suppliers. The core platform consists of a Cloud application running 24/7 globally with mobile apps for iPhone and Android. The product portfolio includes: Corporate Self Booking Tool (SBT) for corporate travel booking with policy compliance; Expense Management Tool for automated spend/reimbursement with OCR receipt capture; API Exchange for building custom UIs on Zenmer's inventory back-end; B2B Tool for TMC agent network management with real-time commission tracking; B2C Tool for direct-to-consumer white-label travel; Mid + Back Office Tool for cloud-based GDS and invoicing operations; and Bot Tool for automated booking interactions. The AI assistant Zenia provides conversational travel assistance. TMC branding and corporate self-booking capabilities are available across the platform with customizable branding options.
Differentiator
Problem solved
Functional benefit
Brands
- Zenia: An AI assistant that makes travel 10x faster, smarter, and simpler.
Products and services
- Corporate Self Booking Tool End-to-end corporate self-booking product for TMCs and corporations to book flights, hotels, cars, trains and more while maintaining policy compliance and surfacing missed savings.
- Expense Management Tool Automated and paperless spend and reimbursement management with OCR receipt capture, policy compliance, multi-level approval workflows, and corporate card reconciliation for companies of all sizes.
- API Exchange Use-your-own-supplier API inventory back-end that powers custom booking tool interfaces, enabling TMCs and other customers to build their own UIs on top of aggregated GDS, NDC, and aggregator feeds under their own credentials.
- B2B Tool TMC agent-network management tool that lets TMCs serve their entire agent network by managing commissions in real time while enabling a B2B2B model for their agents, keeping agents live 24/7.
- B2C Tool White-label direct-to-consumer travel booking tool that lets TMCs target consumers with full B2C capabilities using their own supplier relationships and branding.
- Mid + Back Office Tool Cloud-based operations platform that migrates offline GDS and supplier processes to the cloud, supercharging invoicing, reporting, and customer support operations for TMCs.
- Bot Tool Integrated bot tool providing self-booking capabilities for corporates of all sizes, enabling automated interactions for travel management.
- Zenia AI assistant that makes travel 10x faster, smarter, and simpler, powering conversational travel booking and management for TMCs and corporations.
Quantifiable outcome
- TMCs saving couple of hours each day with full utilization of platform capabilities
- +1 more outcomes
Companies that use Zenmer
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Zenmer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability7 records
Feature6 records
Zenmer partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- ElementcoreElement is Zenmer's authorized Reselling Partner based in the UK. They work closely with Zenmer to establish trust and provide tool implementation and support for global Corporate and TMC clients. Element assists with smooth and timely implementation and continues to engage post-implementation to maximize business benefits. Element offers complete training from configuration through to sales.
- AmadeuscoreGDS partner providing air, hotel, and car inventory through Amadeus API integration
- TravelportcoreGDS partner providing air, hotel, and car inventory through Travelport uAPI integration
- SabrecoreGDS partner providing air, hotel, and car inventory through Sabre API integration
- IATA NDCcoreNDC partner enabling direct airline content through IATA NDC standard
- TravelFusionsupportingAir aggregator providing LCC (low-cost carrier) content
- Booking.comsupportingHotel aggregator providing accommodation inventory
- ExpediasupportingHotel aggregator providing accommodation inventory
- NavitairesupportingDirect LCC connections for airlines including Indigo, GoFirst, SpiceJet, AirAsia, Air India Express, Akasa
- HotelbedssupportingHotel aggregator providing accommodation inventory
- GRNConnectsupportingHotel aggregator providing accommodation inventory
- TBOsupportingAir and hotel aggregator providing aggregated inventory
- Riya TravelssupportingAir aggregator providing aggregated LCC content
- StripesupportingPayment gateway integration for processing bookings via credit/debit cards and netbanking
- BraintreesupportingPayment gateway integration for processing bookings
- RazorpaysupportingPayment gateway integration for processing bookings
- ConfermasupportingVirtual card and payment solutions for travel management
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Zenmer competitors and assessment
Company assessmentDirect peers
- Spotnana: Spotnana is a cloud-native, AI-first corporate travel platform serving TMCs and corporations with multi-GDS/NDC content aggregation. It is the closest direct peer to Zenmer in architecture, target customer, and 'Stripe-for-travel' positioning.
- Navan (formerly TripActions): Navan is a corporate travel and expense platform combining booking, expense, and AI-driven assistance for businesses. Overlaps directly with Zenmer's Corporate Self Booking Tool, Expense Management, and AI assistant (Zenia) offerings.
- TravelPerk: TravelPerk offers a corporate travel booking and expense management platform targeting SMB and mid-market businesses. Competes with Zenmer on online booking, policy compliance, and inventory aggregation.
- Serko: Serko's Zeno product is a corporate online booking tool serving TMCs and enterprises with multi-supplier content. Highly comparable to Zenmer's CBT module and target segments.
- CT4 (Corporate Travel 4): CT4 provides a TMC-focused platform with booking, mid-office, and back-office tools across multi-GDS/NDC content. Closely comparable to Zenmer's full platform-plus-modules architecture.
Broad incumbents
- Amadeus cytric Travel & Expense: cytric is Amadeus's corporate booking and expense suite, bundled with Amadeus GDS content. Competes with Zenmer in the same TMC/corporate segment but as part of a much broader GDS incumbent portfolio.
- Sabre GetThere: GetThere is Sabre's corporate online booking tool, deeply integrated with Sabre GDS. A traditional incumbent competing against Zenmer for TMC and corporate customers.
- Travelport Locomote: Locomote is Travelport's corporate travel platform targeting TMCs and corporate clients. Comparable to Zenmer as a multi-supplier CBT, but bundled within Travelport's broader GDS offering.
- Egencia (Expedia Group): Egencia is Expedia Group's corporate travel management brand serving mid-market and enterprise clients with booking, expense, and traveler tracking. A broader incumbent competing across most of Zenmer's feature surface.
Emerging players
- TravelBank: TravelBank combines corporate travel booking with expense management and AI-driven policy compliance. Overlaps with Zenmer's CBT and Expense Management modules in the SMB/mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zenmer social profiles
Digital presenceZenmer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenmer leadership team
Management profileNumber of profiles
Profiles3 records
Zenmer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenmer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenmer
What does Zenmer do?
Zenmer provides a cloud-based corporate travel and expense platform for Travel Management Companies (TMCs) and corporations, including a Corporate Self Booking Tool, Expense Management Tool with OCR receipt capture, an API Exchange for custom UIs, B2B and B2C agent-network tools, and a Mid+Back Office tool. Its proprietary Order Management System (OMS) standardizes end-to-end booking and post-ticketing across GDS, NDC, direct airline, and aggregator inventory accessible via a single Open-API platform with mobile apps for iOS and Android.
Is Zenmer a public or private company?
Zenmer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zenmer founded?
Zenmer was founded in 2016. It employs 1 to 10 people.
Where is Zenmer based?
Zenmer is headquartered in New Delhi, India, in the Asia region.
How does Zenmer make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are per-Booking Transaction Fees and API Exchange.
Who are Zenmer's main competitors?
Direct peers on record are Spotnana, Navan (formerly TripActions), TravelPerk, Serko and CT4 (Corporate Travel 4). Broad incumbents are Amadeus cytric Travel & Expense, Sabre GetThere, Travelport Locomote and Egencia (Expedia Group). TravelBank is listed as an emerging player.
Does Zenmer have an API?
Yes. Open-API platform allowing 3rd party developers to enable TMCs and Corporations with value-added services like CO2 offsets, on-trip upselling, travel alerts, duty of care. API Exchange enables use of own user interface while utilizing single API for feeds from unlimited sources under own credentials. Supports supplier API credentials for GDS (Amadeus, TravelPort uAPI, Sabre), NDC (Duffel), direct airline connects (Indigo, GoFirst, SpiceJet, AirAsia, Air India Express, Akasa, Navitaire-supported airlines), air aggregators (TravelFusion, Atlas, TBO, Riya), and hotel aggregators (Booking.com, Expedia, HotelBeds, GTA, Tourico, GRNConnect, TBO).
What industry is Zenmer in?
Zenmer's product category is Corporate Travel Management Software. Its primary akta.pro industry code is THALAMAL, Meetings & Group Travel Management (SMMP). Its NAICS code is 561599.