What 20 TEN CREATIVE LIMITED does

20ten Creative is a London-headquartered creative agency founded in 2013 by Olly and Alan, with a second office in West Hollywood, Los Angeles. The agency operates a vertically integrated services model organized around three branded capability pillars: 20ten Studios (in-house production for CGI/VFX, motion graphics, video, key art, and social content); 20ten Pulse (a proprietary social intelligence tool that analyzes fan conversations across Reddit, Discord, and YouTube to inform creative strategy); and 20ten Retail (shopper marketing, packaging design, and retail takeovers). Its work spans film and TV theatrical campaigns, video game launch marketing, motorsport and esports content, and FMCG brand-partnership activations.

The agency generates revenue primarily through project-based and retainer professional services fees from enterprise clients across entertainment, gaming, sports, and consumer goods. Its go-to-market is sales-led and project-driven, secured through direct pitches and ongoing relationships with rights holders and brand owners. Named enterprise clients include Disney, Warner Bros. Discovery, Sony/PlayStation, EA Sports, Plaion, Square Enix, Activision, Sega, Riot Games, Lionsgate, HBO, Universal Pictures, McLaren Racing, Premier Foods (Batchelors), Unilever (AXE), and Puma. The business is privately held, founder-controlled, with no disclosed external institutional investment or funding rounds.

Name

20 TEN CREATIVE LIMITED

Legal name

20Ten Creative Limited

Website

https://20tencreative.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

London-based creative agency founded in 2013 that delivers fan-first integrated creative campaigns, content production, and brand activations for enterprise clients in film, gaming, motorsport, and FMCG.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB), Digital PR & Social Media Communications (MPAAADAJ), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Creative agency services
• Brand activation campaigns
• Content production services
• Experiential marketing agency
• Entertainment marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative services including integrated creative campaigns, content production, brand experiences for film, gaming, music, and sports clients. Revenue generated through project fees, production fees, and retainer arrangements with major entertainment and brand clients.
2. Content Production: End-to-end content creation including video production, CGI/VFX, motion graphics, and key art for entertainment and brand marketing campaigns. Revenue from production fees and creative development.
3. Partnership Activations: Brand partnership and experiential activations that connect brands with fan communities through retail takeovers, live events, and cultural campaigns. Revenue generated through partnership fees and activation project work.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

20ten Creative is a fan-first creative agency that delivers integrated creative strategy, content production, and brand experience campaigns for entertainment, gaming, music, and sports clients. The agency operates three connected capabilities: 20ten Studios (in-house CGI/VFX, video, and key art production), 20ten Pulse (a social intelligence engine analyzing fan conversations), and 20ten Retail (shopper marketing and retail takeovers), delivering campaigns for clients such as Disney, Warner Bros. Discovery, EA Sports, PlayStation, and McLaren.

Product overview

20ten Creative is a full-service creative agency for brands built on fans, operating since 2013 with studios in London and Los Angeles. The agency offers a portfolio of interconnected services: 20ten Studios (in-house production powerhouse for VFX/CGI, video, and content creation), 20ten Pulse (social intelligence engine using proprietary tech to decode fan conversations across Reddit, Discord, YouTube), and 20ten Retail (shopper marketing solutions). Additional services include creative strategy, content creation, brand partnership activations, and influencer/talent management. The agency works primarily with entertainment, gaming, music, and sports brands to create campaigns that authentically connect with passionate fan communities.

Differentiator

Problem solved

Functional benefit

Brands

• 20ten Studios: In-house production powerhouse delivering scroll-stopping social content, cinematic TV commercials, music videos, YouTube originals, and high-impact VFX/CGI.
• 20ten Pulse
• 20ten Retail

Products and services

• 20ten Studios In-house production powerhouse for creating scroll-stopping social content, cinematic TV commercials, music videos, YouTube originals, and high-impact VFX/CGI content under one roof, with broadcast-level producers and directors partnering with brands from pitch to post.
• 20ten Pulse Social intelligence engine that decodes what fans really care about across film, gaming, music, and sport using proprietary tech and tools, analyzing real-time conversations on platforms like Reddit, Discord, and YouTube.
• 20ten Retail End-to-end shopper marketing solutions connecting brands with consumers across every stage of the retail journey, from strategic planning and creative execution to packaging design and retail takeovers for global retailers.
• Brand Partnership Activations Culture-first activations that create unforgettable fan experiences, delivered where fans live on social, in stores, at events, and on race tracks. Includes packaging takeovers, retail theatre, social-first storytelling, and live event activations connecting brands with fan communities.
• Creative Strategy Strategic creative services leveraging social intelligence and cultural insights to shape campaigns that speak fan language and embrace fan values across film, gaming, music, and sport verticals.
• Content Creation Full-spectrum content production including CGI/VFX, motion graphics, key art, video production, and social content created from the London studio and distributed globally for entertainment, gaming, sports, and brand clients.
• Influencer & Talent Management Talent-led campaign management connecting brands with influencers and content creators for authentic fan engagement across social platforms, gaming communities, and event activations.

Quantifiable outcome

• Pokemon x Batchelors partnership drove 30M packs sold, 31K competition entries, 151K total earned reach with 94% positive sentiment
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Sony PicturescoreStrategic or Co-development PartnerOngoing creative partnership for film marketing campaigns and content creation across Sony Pictures theatrical releases.
• UnilevercoreStrategic or Co-development PartnerMajor FMCG conglomerate with multiple brand partnerships for consumer marketing campaigns including AXE and other household brands.
• HasbrocoreStrategic or Co-development PartnerPartnership for branded entertainment and gaming IP activations including Cluedo and other Hasbro toy/ game brands.
• Square EnixcoreStrategic or Co-development PartnerGaming publisher partnership for game marketing campaigns and content creation.
• ActivisioncoreStrategic or Co-development PartnerGaming publisher partnership for Call of Duty and other major game franchise marketing activations.
• Riot GamescoreStrategic or Co-development PartnerPartnership for League of Legends esports and gaming content activations including the AXE Gaming x League of Legends tournament.
• ReebokminorStrategic or Co-development PartnerSports brand partnership for athletic and fitness-related creative campaigns.
• CadburyminorStrategic or Co-development PartnerFMCG brand partnership for confectionery marketing campaigns.
• Island RecordsminorStrategic or Co-development PartnerMusic label partnership for artist-focused creative content and campaigns.
• New BalanceminorStrategic or Co-development PartnerSports footwear brand partnership for athletic lifestyle campaigns.
• SegacoreStrategic or Co-development PartnerGaming publisher partnership for Sega game franchise marketing and content creation.
• LionsgatecoreStrategic or Co-development PartnerFilm studio partnership for theatrical marketing campaigns.
• HBOcoreStrategic or Co-development PartnerPremium cable network partnership for TV series marketing campaigns.
• AdidasminorStrategic or Co-development PartnerSportswear brand partnership for athletic lifestyle and sports marketing campaigns.
• Premier FoodscoreStrategic or Co-development PartnerFMCG partner for Batchelors, Mr. Kipling and other food brands through gaming IP partnerships like Pokemon x Batchelors.
• McLaren RacingcoreStrategic or Co-development PartnerFormula 1 team partnership hosting ESeries esports content at McLaren facility and Velo brand activations.
• Curve GamescoreStrategic or Co-development PartnerIndependent games publisher partnership for The Ascent and other game marketing campaigns.
• LVMHminorStrategic or Co-development PartnerLuxury goods conglomerate partnership for branded content and luxury brand activations.
• Disney (Official Partner)coreStrategic or Co-development PartnerOfficial creative partner for Disney+ social content, Marvel, Star Wars, Pixar, and theatrical releases. Creates social campaigns for streaming and film marketing.
• Warner Bros. DiscoverycoreStrategic or Co-development PartnerMajor studio partnership for international DOOH campaigns, key art, and film marketing including Aquaman, Dune 2, Elvis, Matrix, Creed III, and more.
• PlaioncoreStrategic or Co-development PartnerGaming publisher partnership for Dead Island 2 and other game launch activations and influencer campaigns.
• EA SportscoreStrategic or Co-development PartnerLong-term partnership for F1, WRC, and other EA Sports racing game franchise marketing including key art, trailers, and campaign content.
• PlayStation (Sony Interactive Entertainment)coreStrategic or Co-development PartnerPartnership for PSVR and PSVR2 hardware and software marketing campaigns, key art creation, and product launch content.
• PumacoreGTM or Marketing PartnerSports brand partnership for Puma CA Pro and other sneaker launch activations with social and physical brand experiences.
• Universal PicturescoreStrategic or Co-development PartnerFilm studio partnership for theatrical marketing campaigns and content creation.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DBOX: London- and NYC-based creative agency focused on entertainment, gaming, and brand storytelling for film, TV, and gaming IP owners. Direct competitor for the same client roster (studios, publishers) with comparable integrated creative + production capabilities.
• MKG: Experiential marketing and creative agency working with entertainment, gaming, and consumer brands on live activations and brand experiences. Strong overlap on the experiential/activation side of 20ten's offering.
• Ignition Creative: Entertainment marketing agency serving film, TV, gaming, and consumer brands with creative strategy, key art, and content production. Closely comparable offering for theatrical and streaming launch campaigns.
• Amplify: Global brand experience and creative agency blending entertainment, culture, and technology to create campaigns for major brands. Comparable in fan-first storytelling and immersive activations for entertainment clients.
• Reset Creative: London-based creative agency specializing in entertainment, gaming, and youth-culture marketing for global brands. Comparable fan-focused positioning and entertainment client base.
• Giant Spoon: Independent entertainment and culture marketing agency combining media, creative, and experiential for studios, streamers, and consumer brands. Comparable full-funnel entertainment client work.

Broad incumbents

• We Are Social: Global social media agency with a strong entertainment and gaming portfolio, offering social-first creative, influencer strategy, and cultural insight. Broader scale network with adjacent social intelligence capabilities to 20ten Pulse.
• The Marketing Arm: Omnicom-owned entertainment and sports marketing agency delivering creative, experiential, and partnership campaigns for major studios and brands. Larger, network-affiliated competitor operating in the same entertainment marketing space.

Emerging players

• Mother London: Independent London creative agency known for culturally resonant campaigns across entertainment, gaming, and consumer brands. Comparable on creative concepting and campaign development for entertainment IP.
• UNIT9: Creative technology and production studio delivering interactive content, film, and experiential campaigns for entertainment and consumer brands. Comparable on the VFX/CGI production and creative technology axis of 20ten's Studios offering.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@20tencreative
• LinkedInlinkedin.com/company/20ten-creative
• Instagraminstagram.com/20tencreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20 TEN CREATIVE LIMITED