Private Association of Pontifical Right Heralds of the Gospel

What Private Association of Pontifical Right Heralds of the Gospel does

Heralds of the Gospel is a private, Pontifical Right International Association of Christ's Faithful headquartered in Caieiras, Brazil, with a US legal entity (Heralds of The Gospel Foundation Inc.) in Miami, Florida. Founded by Monsignor João Scognamiglio Clá Dias (1939-2024) and erected by the Holy See on February 22, 2001 as the first such association of the third millennium, the organization pursues Catholic evangelization through three Pontifical Right institutions: the Heralds of the Gospel, the Virgo Flos Carmeli Clerical Society of Apostolic Life, and Regina Virginum. It operates a global network of nearly 200 priests and thousands of consecrated members across more than 70 countries, supported by dedicated formation institutions (St. Thomas Aquinas Theological Institute and the Aristotelian-Thomistic Philosophical Institute). Its activities encompass priestly formation, sacramental ministry, Marian missions, publishing, and digital content production.

The organization's core digital assets include the Heralds of the Gospel website (heralds.org), the subscription-based Reconquest Catholic formation platform (reconquest.heralds.org) offering roughly 25+ structured video and audio courses on Mariology, sacraments, moral theology, Church history, and spirituality, a monthly magazine, a YouTube channel with 480+ videos, and podcasts across multiple Catholic topics. Technology is delivered via a WordPress-based LMS with Hotmart as third-party subscription and payment processor, supported by WhatsApp-based human follow-up for community engagement. The free Consecration to Our Lady online course, with over 2 million participants cited, functions as a product-led growth funnel into paid Reconquest subscriptions.

The revenue model combines tiered subscription fees for Reconquest (monthly US$13.90, legacy US$14.90; quarterly US$12.90/month equivalent; semi-annual US$10.90/month; annual US$8.00/month, with a 45% discount incentive for annual commitment), donations solicited through the website for priestly formation, mission maintenance, and Regina Virginum support, and subscriptions to the Heralds magazine. The customer base consists of more than 150,000 registered faithful across 70+ countries, with go-to-market driven by content marketing, ecclesiastical endorsements from Cardinals and bishops, and community-led referrals rather than paid acquisition. The founding Superior General Monsignor João Scognamiglio Clá Dias passed away on November 1, 2024, marking a leadership transition for the organization.

Name

Private Association of Pontifical Right Heralds of the Gospel

Legal name

Heralds of The Gospel Foundation Inc

Website

https://heralds.org

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Heralds of the Gospel is a Brazilian-headquartered, Pontifical Right Catholic association that delivers faith formation through nearly 200 priests across 70+ countries, supported by subscription-based online courses, podcasts, a magazine, and donations to its global evangelization mission.

Ownership category

akta.pro rank

Product category

Religious Education and Faith Formation Services

NAICS

Religious Organizations (8131), Book Publishers (513130), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)

akta.pro secondary industries

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

Keywords

• Catholic faith formation
• Online theology courses
• Marian devotion content
• Catholic magazine subscriptions
• Religious podcast media

Headquarters

HQ city

Caieiras

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Revenue (Online Courses): The primary revenue stream is subscription fees for access to the Reconquest online course platform. Subscribers pay monthly, quarterly, semi-annual, or annual fees to access the full catalog of Catholic formation courses, daily programs, and exclusive multimedia content. Payment is processed via the Hotmart platform.
2. Donations and Charitable Contributions: The organization solicits donations from supporters worldwide to fund priestly formation, maintenance of houses and churches, support of Regina Virginum sisters, and broader evangelizing mission. Donors can contribute through the website's donation portal.
3. Magazine Subscriptions: Revenue is generated through subscriptions to the Heralds of the Gospel print and/or digital magazine, which covers topics related to Catholic doctrine, saints, Church history, Marian devotion, and commentary on the Gospel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Heralds of the Gospel provides subscription-based online Catholic faith formation courses through its Reconquest platform, covering theology, Mariology, sacraments, moral theology, Church history, and spirituality, taught by ordained priests and theologians with pontifical-university doctorates. It complements these courses with a free Consecration to Our Lady online program, a monthly print and digital Catholic magazine, podcasts, ebooks, a virtual chapel with prayer requests and virtual candles, and an official YouTube channel, all delivered through the heralds.org and reconquest.heralds.org websites with Hotmart-processed billing and WhatsApp-based daily follow-up. The organization also maintains an in-person missionary and pastoral presence through nearly 200 priests serving in over 70 countries.

Product overview

The Heralds of the Gospel is an International Association of Christ's Faithful of Pontifical Right offering a multi-platform Catholic faith formation ecosystem. The core digital offerings include the main website (heralds.org) providing articles, news, magazine content, podcasts, and ebooks; the Reconquest Catholic Formation Platform (reconquest.heralds.org) as a subscription-based online learning management system offering video and audio courses on Catholic doctrine, spirituality, Mariology, sacraments, and moral theology; the Heralds of the Gospel Magazine as a monthly publication; the official YouTube channel; and various podcast series. The Reconquest platform operates on a subscription model with Hotmart as the payment processor, offering tiered pricing (monthly, quarterly, semi-annual, and annual plans) with discounts for longer commitments.

Differentiator

Problem solved

Functional benefit

Brands

• Reconquest: Online Catholic faith formation platform offering courses on theology, mariology, spirituality, and Catholic doctrine

Products and services

• Reconquest Catholic Formation Platform A subscription-based online learning platform that delivers video and audio courses in Catholic doctrine, theology, Mariology, sacraments, moral theology, Church history, and spirituality, taught by ordained priests and doctors of the Heralds of the Gospel. Available globally via web on monthly, quarterly, semi-annual, or annual subscription terms billed through Hotmart.
• Consecration to Our Lady Online Course A 100% free online consecration course to the Virgin Mary following the method of St. Louis de Montfort, with daily lessons, personalized consecration certificate upon completion, and daily follow-up via WhatsApp groups; designed as the entry-point acquisition funnel for the broader Reconquest subscription platform.
• Heralds of the Gospel Magazine A monthly Catholic magazine publication covering Marian devotion, spirituality, Gospel commentary, lives of saints, Church history, and current religious topics, distributed via subscription in both print and digital formats.
• Heralds of the Gospel Podcasts Audio podcast content covering Mary, spirituality, Gospel commentary, doctrine, St. Joseph, the Magisterium, Jesus Christ, catechism, Church history, devotions, and art and culture, available for streaming on the heralds.org website and other podcast platforms.
• Heralds of the Gospel YouTube Channel The official YouTube channel with 480+ videos and playlists including daily Gospel meditations, the Rosary of the Consecrated, Sacred Chords, Following the Saints, and shorts, used as a top-of-funnel acquisition and devotional resource.
• Heralds of the Gospel Ebooks Digital ebook publications including 'Who are the Heralds of the Gospel?', 'Help of Christians', and 'Christmas Carols' available for download through the heralds.org website.
• Heralds of the Gospel Website and Virtual Chapel

Quantifiable outcome

• Over 2 million people have consecrated themselves to Mary through the free online course
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• HotmartcoreTechnology or IntegrationHotmart is the payment processing and digital product delivery platform used for the Reconquest subscription service. It handles subscription billing, payment processing, and content delivery for the online course platform. The Terms of Use state that digital product payments are processed through Hotmart (hotmart.com), governed by its own terms and privacy policy.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hallow: Hallow is a venture-backed Catholic prayer and meditation app offering audio-guided prayers, daily devotionals, and faith-formation content via subscription on iOS and Android. It directly competes with the Reconquest platform for Catholic laity seeking formation and devotional content via digital subscription, though Hallow is app-first and broadly Catholic rather than traditionalist/Marian-focused.
• FORMED: FORMED is a joint Catholic digital platform from the Augustine Institute, Ignatius Press, and others offering Catholic video, audio, ebooks, and parish-driven formation. It is a direct competitor in the parish-licensed and individual-subscription Catholic formation market, with similar video course and content library structure to Reconquest.
• Magnificat: Magnificat is a monthly Catholic prayer magazine with companion digital content serving individual subscribers and parishes globally. It is a direct peer in Catholic devotional periodical publishing, particularly for the Marian/liturgical readership that overlaps with the Heralds' subscriber base.
• Word on Fire Catholic Ministries: Word on Fire, founded by Bishop Robert Barron, is a major Catholic media apostolate producing video content, books, a digital platform, and parish programs. It competes for the same digitally engaged Catholic laity with similar courses, video, and evangelization content, though with a more evangelical and less Marian-traditionalist orientation.
• Ascension Press: Ascension Press produces Catholic Bible studies and faith-formation programs (e.g., Chosen, Beloved) sold via parish and individual channels. It is a direct competitor in Catholic online/digital formation, serving parishes and individuals with subscription and one-time purchase programs similar to Reconquest's course catalog.
• Catholic Answers: Catholic Answers is a Catholic apologetics and evangelization ministry producing podcasts, articles, videos, and online courses on Catholic doctrine. It overlaps with the Heralds on Catholic doctrinal formation content delivery, though with an apologetics rather than Marian-traditionalist focus.

Broad incumbents

• Eternal Word Television Network (EWTN): EWTN is the largest Catholic media network in the world, operating TV, radio, news, and a streaming/formation platform. It is a broad incumbent offering overlapping faith-formation content across multiple channels but at much larger scale and broader doctrinal reach than the Heralds' Pontifical Right niche.

Emerging players

• Catholic World Report / National Catholic Register: Catholic World Report and the National Catholic Register are Catholic news and commentary outlets that overlap with the Heralds' Gospel commentary, doctrinal content, and magazine publishing offerings. They serve a similar traditionalist-leaning Catholic readership through subscription and editorial content.
• Dynamic Catholic: Dynamic Catholic, founded by Matthew Kelly, produces Catholic formation books, videos, parish programs, and online resources aimed at personal spiritual growth. It is comparable as a digital-first Catholic formation content provider targeting individual laity and parishes, with overlapping course/program and book products.
• Shalom Catholic Community: Shalom Catholic Community is an international Catholic missionary movement with media operations (Shalom World TV, retreats, formation programs). It is comparable as a smaller-scale Catholic religious organization combining missionary presence, formation content, and media distribution, though with less Pontifical Right formal status than the Heralds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HeraldsoftheGospel_official
• Facebookfacebook.com/heraldsofthegospelassociation
• Instagraminstagram.com/heralds.ofthegospel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Association of Pontifical Right Heralds of the Gospel