What CINNAMON DIGITAL APPLICATIONS LIMITED does

Cinnamon Digital Applications Limited is a privately held UK SaaS vendor, founded in 2018 by Billy (a former NHS practitioner with 20+ years of experience) and headquartered in Stony Stratford, Milton Keynes. The company builds cloud-based software for NHS 0-19 services, with a portfolio of five core products: CinnamonImms (school-aged immunisations, including Patient Self-Booking and Staff Vaccinations sub-modules), CinnamonAssess (digital health questionnaires and assessments), CinnamonScreening (NCMP, vision, and hearing screening), and CinnamonHubs (Family Hub coordination), plus a bespoke development service. The applications are hosted on Microsoft Azure in UK data centres and integrate with NHS systems including the Personal Demographics Service, CHIS, and the Royal College of Paediatrics and Child Health Growth API. Features include offline working capability, automated NHS number tracing, duplicate consent detection, and anti-concurrency protections, all purpose-built for school nursing and public health workflows.

The company sells through an enterprise field sales motion targeting NHS Trusts and Local Authorities, with multi-year per-organisation SaaS subscriptions priced to scope. The Crown Commercial Service G-Cloud 14 framework listing enables streamlined public sector procurement. According to company-reported scale metrics, 20+ NHS Trusts use the software, 5+ million vaccinations have been recorded on the platform, and 74% of school-aged immunisation partners outperform the national average, with partners such as Northumbria achieving 97.6% HPV Year 10 coverage. The company reports 30% efficiency gains and a 300% ROI claim for partner Trusts. Cyber Essentials certification and NHS Data Security and Protection Toolkit alignment are positioned as procurement credentials.

The firm is founder-owned with no disclosed external funding rounds. Headcount is reported at 1-10 employees, indicating a bootstrapped, capital-light operating model. Revenue, ownership structure, and detailed financials are not publicly disclosed. The customer base is entirely UK public sector, with 20+ NHS Trusts across England displayed as logos, and customer concentration risk is material given the single-sector exposure.

Name

CINNAMON DIGITAL APPLICATIONS LIMITED

Legal name

Cinnamon Digital Applications Limited

Website

https://cinnamondigitalapplications.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cinnamon Digital Applications Limited, founded 2018 in Milton Keynes, develops cloud-based SaaS applications for NHS child health screening, immunisations, digital assessments, and Family Hub coordination, serving 20+ NHS Trusts and Local Authorities across England.

Ownership category

akta.pro rank

Product category

Healthcare SaaS / NHS Digital Health Software

NAICS

Health Care and Social Assistance (62), Child and Youth Services (62411)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pediatrics & Adolescent Therapeutics (Digital) (HLACANAL)

akta.pro secondary industry

Assessment, Screening & Progress Monitoring Tools (0–5) (EDACANAI)

Keywords

• NHS immunisation software
• Child health screening
• Digital consent management
• NHS SaaS applications
• Family hub coordination

Headquarters

HQ city

Stony Stratford, Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Licensing: Cloud-based software delivered as a service (SaaS) licensed to NHS Trusts and Local Authorities. Applications licensed to the organisation with unlimited user access.
2. Custom Product Development: Bespoke digital product development services for organisations with unique requirements beyond standard product offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cinnamon Digital Applications Limited develops and supplies integrated SaaS applications for NHS child health (0-19) services, covering school-aged immunisations, child health screening, family-hub coordination, and digital assessments. Its flagship suite includes CinnamonImms, CinnamonAssess, CinnamonScreening, and CinnamonHubs, with bespoke NHS application development offered via CinnamonDevelopment.

Product overview

Cinnamon Digital Applications offers a suite of interconnected cloud-based SaaS applications (delivered via UK data centres) for NHS 0-19 services. The portfolio consists of five core products: CinnamonImms (school-aged immunisations, including Patient Self-Booking and Staff Vaccinations sub-modules), CinnamonAssess (digital health assessments for children and young people), CinnamonScreening (NCMP, vision, and hearing screening), and CinnamonHubs (Family Hub coordination). CinnamonDevelopment provides bespoke custom product development. All products share NHS number tracing, offline working capability, and NHS system synchronisation. The portfolio is licensed per organisation with unlimited users.

Differentiator

Problem solved

Functional benefit

Brands

• CinnamonImms: School aged immunisations digital consent and vaccination management application.
• CinnamonAssess
• CinnamonScreening
• CinnamonHubs
• CinnamonDevelopment

Products and services

• CinnamonImms

Quantifiable outcome

• 30% increase in process efficiency for NHS Trusts
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Royal College of Paediatrics and Child Health (RCPCH)coreStrategic or Co-development PartnerCollaboration to integrate RCPCH Growth API into child screening software. RCPCH provides the Growth API (gold standard for child growth data in the UK) which Cinnamon embeds in their NCMP letters to generate clinically validated, customisable parent communications with local support signposting.
• Crown Commercial Service (CCS)coreChannel Partner/ Reseller/ DistributorNamed as supplier on Crown Commercial Service's G-Cloud 14 framework agreement. This enables simplified procurement of Cinnamon's software solutions by UK public sector organisations including NHS Trusts and Local Authorities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TPP (The Phoenix Partnership): UK primary and child health EPR vendor serving NHS Trusts. Competes in the same NHS 0-19 digital workflow category as Cinnamon, offering SystmOne modules that touch immunisation, screening, and child health records.
• InHealthcare (Inhealthcare Ltd): UK digital health platform serving NHS organisations with screening, monitoring, and patient-facing workflows. Overlaps with Cinnamon's NHS screening and patient self-booking use cases.
• RIVIAM Digital Care Co-ordination: UK NHS SaaS vendor focused on care coordination, triage, and immunisation workflow tools. Smaller, similarly UK-centric competitor in the same NHS child and community health software category.
• System C Healthcare: NHS-focused clinical and child health platform provider offering CarePlus and BadgerNet-style solutions. Directly comparable NHS paediatric, community, and public health workflow software vendor.
• Servelec (Ricoh) / Liquidlogic: Provider of social care, education, and early-help case management systems used by Local Authorities and NHS partners. Comparable to Cinnamon's family-hubs/multi-agency coordination offering.
• EMIS Group (EMIS Health): UK market-leading primary care and child health software supplier (EMIS Web) used by the majority of NHS GPs and many Trusts. Most direct competitor for child health screening and immunisation workflows sold into NHS organisations.

Others

• GP SystmOne / NHS Digital Child Health Information Services: NHS-managed CHIS and national screening infrastructure that Cinnamon integrates with. Adjacent ecosystem player rather than a competitor; provides the data backbone Cinnamon connects to.

Broad incumbents

• Epic Systems: Major US-based EHR expanding into UK NHS Trusts (e.g., Cambridge, Manchester). Represents a broad incumbent threat as Trusts consolidate onto fewer enterprise platforms.
• Oracle Health (formerly Cerner): Large-scale EPR and population health vendor with growing UK NHS footprint. Competes broadly for IT budgets that fund child health workflows, but is a portfolio incumbent rather than a niche 0-19 specialist.

Emerging players

• Patients Know Best: UK patient-held record platform integrated with NHS systems. Comparable as an NHS-focused digital health SaaS, though focused on patient-facing records rather than 0-19 workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cinnamon-digital-applications
• Instagraminstagram.com/cinnamondigitalapps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CINNAMON DIGITAL APPLICATIONS LIMITED