FAIRISLE FORD SALES LIMITED

What FAIRISLE FORD SALES LIMITED does

FAIRISLE FORD SALES LIMITED is a family-owned Ford and Lincoln automobile dealership headquartered at 116 St. Peters Road in Charlottetown, Prince Edward Island, with a secondary location in Montague. Founded in 1968, the company has operated continuously for over 55 years under independent family ownership with no disclosed parent, private equity, or institutional backing. It is one of the authorized Ford/Lincoln retail channels serving the PEI market.

The dealership sells the full Ford retail lineup including F-150, F-150 Lightning, Bronco, Bronco Sport, Explorer, Expedition, Mustang, Mustang Mach-E, Escape (gas/hybrid/PHEV), Maverick, Ranger, and Super Duty, plus 141+ units of new inventory and 69 pre-owned vehicles from multiple manufacturers. The Commercial Vehicle Centre supplies E-Series, E-Transit, Super Duty, and Transit variants to fleet buyers. Underlying technology consists of the D2C Media website platform with integrated inventory management, vehicle configurator, online credit applications, Carfax integration, and online service appointment booking; the dealership does not operate proprietary technology and re-sells Ford's manufacturer technology stack (SYNC, Co-Pilot360, Ford App).

Revenue is generated across five streams: new vehicle sales (manufacturer wholesale-to-retail margin), pre-owned vehicle sales, vehicle financing (transaction fees from lender partnerships), service and parts (maintenance plus Genuine Ford Parts), and commercial fleet sales. Pricing is per-unit MSRP-based ranging from C$35,894 (Escape) to C$102,845 (Super Duty F-250), with promotional 0% financing available on select models. Go-to-market is direct-to-consumer through two physical storefronts in Charlottetown and Montague, supplemented by online lead forms, the dealership website, Ford Canada national promotions, and Facebook social sharing.

Name

FAIRISLE FORD SALES LIMITED

Legal name

FAIRISLE FORD SALES LIMITED

Website

https://fairisleford.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair Isle Ford Sales Limited is a family-owned Ford and Lincoln dealership operating two locations in Charlottetown and Montague, Prince Edward Island, selling new Ford vehicles, pre-owned inventory, commercial fleet vehicles, parts, service, and financing to PEI retail and fleet customers since 1968.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including cars, SUVs, trucks, hybrids, plug-in hybrids, and electric vehicles. Revenue from manufacturer wholesale-to-dealer margin on retail transactions.
2. Pre-Owned Vehicle Sales: Sales of quality-assured pre-owned vehicles including Ford models and other manufacturers. Broader inventory of 69 pre-owned vehicles available.
3. Vehicle Financing: Financing services for vehicle purchases through partnerships with lenders, offering various terms and rates for new and used vehicle loans.
4. Service and Parts: Maintenance, repairs, and Genuine Ford Parts and Accessories sales. Service department with appointment booking for maintenance and repairs.
5. Commercial Fleet Sales: Dedicated commercial vehicle sales for businesses including E-Series, E-Transit, Super Duty trucks, and Transit vans for fleet operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fair Isle Ford Sales Limited is a family-owned authorized Ford dealership operating two physical locations in Charlottetown and Montague, Prince Edward Island, since 1968. It retails new Ford vehicles (cars, SUVs, trucks, hybrids, and EVs), pre-owned vehicles from multiple manufacturers, commercial fleet vehicles, and supports sales with vehicle financing, maintenance and repair service, and Genuine Ford Parts and Accessories.

Product overview

Fair Isle Ford Sales Limited is a family-owned Ford dealership operating two locations in Prince Edward Island (Charlottetown and Montague) since 1968. The company offers a comprehensive automotive portfolio consisting of new Ford vehicles (cars, SUVs, trucks, and commercial vans), certified pre-owned vehicles, and vehicle financing services. The product lineup centers on the Ford brand including the F-150, Bronco, Bronco Sport, Explorer, Expedition, Mustang, Mustang Mach-E, Escape, Maverick, Ranger, Super Duty trucks, Transit, E-Transit, and E-Series commercial vehicles. Supporting products include service and maintenance, parts and accessories, Ford App connectivity, and Ford Smart Technology features.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full range of new Ford vehicles (cars, SUVs, trucks, hybrids, and EVs) sold through authorized franchise channels for personal and family transportation. MSRP starting prices range from $35,894 (Escape) to $102,845 (Super Duty F-250).
• Pre-Owned Vehicles Certified pre-owned vehicles from Ford and other manufacturers, totaling 69 units in inventory at the time of source capture, sold to individual consumers seeking value-priced alternatives to new vehicles.
• Commercial Fleet Vehicles Dedicated commercial vehicle lineup for PEI businesses, including E-Series cutaway/chassis, E-Transit electric cargo vans and chassis, Super Duty heavy-duty trucks (F-450, F-550, F-600 DRW), and Transit cargo vans, cutaways, and passenger wagons. Sold through a dedicated Commercial Vehicle Centre with build-and-price tools.
• Vehicle Financing Vehicle purchase financing for both new and pre-owned vehicles, offered through lender partnerships with flexible terms and rates tailored to customer budgets. Includes a payment estimator and dedicated first-time buyer program.
• Vehicle Service & Maintenance Authorized Ford maintenance and repair services for Ford and other makes, including oil changes, tire services, scheduled maintenance, and repairs. Service appointments can be booked online.
• Genuine Ford Parts & Accessories Sales of Genuine Ford Parts and Accessories for vehicle repair, maintenance, and personalization, with tire ordering capability through the parts department.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership franchise selling new Ford vehicles, parts, and accessories. Operates under Ford Canada's dealer agreement with access to Ford's inventory system, marketing support, and manufacturer programs.
• Lincoln (Ford Motor Company)coreChannel Partner/ Reseller/ DistributorSister dealership Fair Isle Lincoln handles Lincoln luxury vehicle sales, providing complete luxury vehicle options alongside Ford brand. Website cross-links to fairislelincoln.ca.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Pure-play online used-vehicle retailer offering home delivery and trade-in. Adjacent competitor that, even in a small market like PEI, sets the online benchmark for transparent pricing and trade-in valuations that Fair Isle must match.
• CarMax: Largest US used-vehicle retailer with a national multi-channel model. Competes directly with the pre-owned side of Fair Isle's business and pressures traditional dealer trade-in and F&I economics that the dealership counts on.

Broad incumbents

• Penske Automotive Group: International franchised automotive and commercial truck dealer group. Relevant broad incumbent for diversified premium/luxury franchise economics and commercial-truck dealership operations (E-Transit, Super Duty exposure analogous to Fair Isle's commercial vehicle centre).
• Group 1 Automotive: US/international franchised dealer group operating new-vehicle stores including Ford franchises. Comparable in revenue mix (new, used, service, F&I) and exposure to OEM-driven EV and franchise-model shifts.
• Sonic Automotive: US franchised dealer group with new and used vehicle franchises including Ford. Comparable in operating structure across franchised sales, EchoPark used-vehicle stores, and F&I, providing a public-market benchmark for the same revenue mix Fair Isle runs.
• Asbury Automotive Group: Large US-based franchised dealer group with overlapping Ford and luxury franchises, plus service/parts and F&I. Useful broad incumbent comp for unit economics, blue sky valuation, and OEM concentration dynamics.
• Lithia Motors: Largest US franchised automotive retailer with a wide brand portfolio including Ford. Public comp for the dealership-group operating model, scale economics, and digital retailing trends facing traditional franchised dealers.
• Holman Automotive: Large privately held US/Canadian dealer group with franchised retail stores and a substantial fleet management business. Comparable on the commercial fleet and dealer-services side that Fair Isle's Commercial Vehicle Centre also pursues.

Direct peers

• Dilawri Group: One of Canada's largest privately held dealer groups, operating franchised new-vehicle dealerships including Ford stores. Comparable as a Canadian multi-rooftop new-car dealer with full service, parts, and F&I operations.
• AutoCanada Inc. Canadian multi-brand dealership group operating numerous franchised new-vehicle stores across Canada, including Ford franchises. Closest publicly traded comp for a Canadian Ford dealer group, with similar new/used/service/parts/F&I revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/FairIsleFord
• LinkedInlinkedin.com/company/fair-isle-ford-lincoln

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAIRISLE FORD SALES LIMITED