BRWN LTD

What BRWN LTD does

BRWN LTD, operating under the brand name "Brwn" and legally registered as Wiishbox Consumer Pvt. Ltd., is a Mumbai-based direct-to-consumer beauty company founded in 2020 that develops skincare and makeup products explicitly formulated for melanin-rich brown skin tones in the Indian market. The portfolio spans complexion (Tinted Moisturiser SPF30, HD Perfecting Concealer), targeted treatment (Deep Active Serum with Vitamin C), lip color (Glass Shine Lip Gloss, Liquid Lipstick, Lip Crayon), and cleansers/moisturizers (Hydrating Facewash, Oil Control Facewash, Oil Free Hydrating Gel), with products positioned around a proprietary "Pro-Melanin Care" technology stack that combines antioxidant vitamins, nature-derived prebiotics (Bioecolia), and natural extracts (Hibiscus, Kakadu Plum) developed in collaboration with dermatologists and formulation experts described as holding 100+ person-years of brown-skin experience. The brand emphasizes testing on 100+ shades of brown skin across diverse Indian climates and offers multi-shade ranges (7+ shades for tinted moisturiser, 8+ for lip products) engineered for Indian undertones.

Name

BRWN LTD

Legal name

Wiishbox Consumer Pvt. Ltd.

Website

https://brwn.in

Company type

Private

Founded year

2020

Operating status

Operating

Short description

BRWN LTD (Wiishbox Consumer Pvt. Ltd.) is a Mumbai-based direct-to-consumer beauty brand developing skincare and makeup products formulated for melanin-rich brown skin tones in India, selling through its own website and marketplaces Amazon India and Nykaa.

Ownership category

akta.pro rank

Product category

Skincare and Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL)

akta.pro secondary industries

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Pro-melanin skincare
• Brown skin cosmetics
• Melanin-rich beauty
• Indian beauty brand
• Skincare and makeup

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct sales on the company's owned e-commerce website (brwn.in), selling skincare and cosmetics products at various price points from ₹265 to ₹2,243 per item.
2. Marketplace Sales: Products also sold through third-party Indian beauty marketplaces including Amazon and Nykaa, expanding distribution reach and revenue channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brwn develops, manufactures, and sells pro-melanin skincare and color cosmetics formulated specifically for melanin-rich brown skin tones. The product portfolio includes complexion products (Tinted Moisturiser SPF30, HD Perfecting Concealer), targeted treatments (Deep Active Serum with Vitamin C), lip products (Glass Shine Lip Gloss, Liquid Lipstick, Lip Crayon), and cleansers/moisturizers (Hydrating Facewash, Oil Control Facewash, Oil Free Hydrating Gel), sold individually and as curated bundles through owned e-commerce and Indian beauty marketplaces.

Product overview

BRWN LTD is a pro-melanin beauty brand offering a unified portfolio of skincare and makeup products specifically formulated for brown and Indian skin tones. The product line includes core complexion products (Tinted Moisturiser SPF30, HD Perfecting Concealer), targeted treatments (Deep Active Serum with Vitamin C), and lip products (Glass Shine Lip Gloss, Liquid Lipstick, Lip Crayon), complemented by cleansers (Hydrating Facewash, Oil Control Facewash) and moisturizers (Oil Free Hydrating Gel). These individual products are also offered through curated bundles such as the Care-Glam Bundle, Get-Set-Glow Bundle, and Ultimate Collection. The brand emphasizes science-backed formulations with ingredients including vitamins, prebiotics, hibiscus, and kakadu plum, while maintaining vegan, cruelty-free, and paraben-free standards. Products are available through direct-to-consumer channels (brwn.in) and major Indian retail platforms including Amazon and Nykaa.

Differentiator

Problem solved

Functional benefit

Products and services

• Tinted Moisturiser SPF30 A pro-melanin care hybrid skincare-makeup product providing SPF30 sun protection with buildable, lightweight coverage designed for Indian brown skin tones; available in 7+ shades.
• HD Perfecting Concealer A high-definition, lightweight, long-wear, waterproof concealer formulated to cover dark circles, blemishes, and redness on brown skin; available in 7+ shades.
• Deep Active Serum A Vitamin C serum formulated as a pro-melanin care treatment to address hyperpigmentation and promote even-toned, radiant skin on melanin-rich skin tones.
• Glass Shine Lip Gloss A lip gloss delivering a glossy, glass-like shine in shades developed specifically for Indian brown skin tones.
• Liquid Lipstick A long-wear liquid lipstick providing vibrant color in shades curated to look stunning on all shades of brown skin.
• Lip Crayon A creme matte lip crayon (3g) offering highly pigmented shades, smooth application, and comfortable wear designed for brown skin.
• Hydrating Facewash A gentle 100ml facial cleanser formulated for sensitive and dry skin, providing hydration while cleansing using pro-melanin care ingredients.
• Oil Control Facewash A 100ml facial cleanser designed for oily skin, helping control excess sebum while maintaining skin balance for melanin-rich skin.
• Oil Free Hydrating Gel A lightweight, oil-free 100ml moisturizer that hydrates without clogging pores, suited for combination and oily brown skin types.
• Care-Glam Kit (Bundle) A curated skincare bundle combining the Deep Active Serum and Hydrating Facewash for a complete pro-melanin care routine, priced at ₹1,512.
• Hyperpigmentation Pack (Bundle) A targeted bundle combining the Vitamin C serum with Tinted Moisturiser and Concealer to address uneven skin tone and hyperpigmentation, priced at ₹1,499.
• Miracle Duo (Bundle) A two-product bundle pairing Tinted Moisturiser and Deep Active Serum for daily skincare and light coverage, priced at ₹991.
• Gift Cracker - 3 in 1 Lip Combo (Limited Edition) A limited-edition three-in-one lip combo offering multiple shades packaged as a gift item, priced at ₹999.

Quantifiable outcome

• Tested on 100+ people with varying shades of brown skin across different climates

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorBrwn products are distributed through Amazon India's marketplace, providing access to Amazon's vast customer base and logistics infrastructure. This partnership expands brand reach beyond the owned e-commerce platform to capture customers who prefer shopping on Amazon.
• NykaacoreChannel Partner/ Reseller/ DistributorBrwn products are available through Nykaa's beauty retail platform, one of India's largest beauty and cosmetics e-commerce destinations. This provides access to Nykaa's loyal customer base of beauty consumers.
• Maxima SolutionscoreTechnology or IntegrationContract manufacturer and product developer for Brwn. Manufacturing locations include facilities in Bhiwandi, Maharashtra and Pantnagar, Uttarakhand. Handles production of skincare and cosmetics formulations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sugar Cosmetics: One of India's largest D2C color cosmetics brands selling lipsticks, foundations, skincare and SPF products through its own site, Nykaa and Amazon — directly comparable business model, channel mix and target audience to Brwn.
• Minimalist: India-based science-led skincare brand (serums, SPF, actives) with strong D2C + marketplace presence — comparable ingredient-led positioning and overlaps directly with Brwn's Deep Active Serum and Tinted Moisturiser SPF30.
• mCaffeine: Indian D2C personal-care brand with a novel-ingredient angle (caffeine), strong Instagram presence and DTC + marketplace distribution — directly comparable GTM and target consumer to Brwn.
• Juicy Chemistry: Indian organic skincare and beauty brand selling serums, cleansers and color cosmetics through own site and marketplaces, with a strong 'made for Indian skin' formulation story similar to Brwn.
• Plum: India D2C beauty brand with vegan, cruelty-free positioning spanning skincare and makeup; sells through own site, Nykaa and Amazon — comparable channel strategy, ingredient-led positioning and Indian consumer target as Brwn.
• Kay Beauty: Indian celebrity-led beauty brand (Katrina Kaif) sold primarily through Nykaa, with skincare-makeup hybrids and inclusive shade stories aimed at Indian consumers — directly comparable in product mix and channel dependency.

Broad incumbents

• Nykaa: India's largest beauty marketplace and also an emerging brand house (Nykaa Cosmetics, Kay Beauty) — overlapping channel and consumer base with Brwn, and a key distribution partner as well as a competitive branded player.
• Biotique: Long-standing Indian natural/herbal beauty brand with broad skincare and cosmetics assortment — competes for the natural-ingredient-seeking brown-skin consumer that Brwn targets, but at mass-market scale.
• WOW Skin Science: Indian mass-market D2C + retail beauty brand spanning skincare, haircare and body care with a vegan/cruelty-free angle — comparable ingredient-led positioning at a larger scale than Brwn.
• Lotus Herbals: Established Indian skincare and color cosmetics brand with wide SPF, foundation and skincare ranges targeted at Indian skin — a broader incumbent competing for the same brown-skin consumer across mass and premium channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brwn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRWN LTD